A'dam Vr Game & Race Park

What A'dam Vr Game & Race Park does

A'DAM VR Game & Race Park is a privately held, for-profit entertainment operator founded in 2020 and headquartered in Amsterdam, Netherlands. The company operates Europe's largest dedicated VR entertainment venue at 1,500 m² inside the iconic A'DAM Tower, adjacent to Amsterdam Central Station. The core product platform consists of three integrated experience categories: wireless free-roam VR multiplayer in a 36 m² arena (supporting 2-18 simultaneous players across titles such as Arizona Sunshine, After The Fall, Corsair's Curse, and Ghost Patrol); F1-style simulator racing on 14 professional racing rigs with live leaderboards and configurable difficulty; and a token-based VR arcade featuring rollercoasters, escape rooms, shooters, and height-experience titles. Hardware is centered on HTC Focus 3 wireless VR headsets and professional-grade racing controls.

The business generates revenue primarily through per-person ticket sales (€39-€79 across four tiered experience passes, with individual arcade tokens from €5), bundled packages (Thrill Seeker Pack €45, All In Pack €80, Ultimate VR Pack €50, kids party SKUs €32.50-€50), corporate event hire (€60 per person, exclusive hire from €70 per person for groups of 20-900), school outings (from €10 per person), and F&B-inclusive packages supplied through a partnership with The Butcher Social Club located in the same building. The go-to-market motion is event-driven, combining walk-in/online self-service booking with direct sales for groups of 25 or more via phone, email, and quote forms. The venue is also actively co-managed with Vault Amsterdam, a 400 m² B2B event space for up to 1,000 persons under the same tower.

The customer base is diversified across individual consumers and tourists, corporate and team-building groups, primary/secondary/MBO/HBO schools, kids and family parties, and bachelor/bachelorette celebrations, with no enterprise anchor concentration. Distribution is exclusively physical (single venue) supplemented by a self-serve booking system (tickets.adam-vr.com) and group sales channels; payment is limited to PIN and credit card. Operational metrics include 3,000+ monthly visitors, 150,000+ cumulative visitors, simultaneous rotation capacity of 60-67 players, and a 4.8 Google rating from 850+ reviews. The company is privately held with no disclosed funding, ownership structure, or financial statements.

Name

A'dam Vr Game & Race Park

Legal name

A'DAM VR Game & Race Park

Website

https://adam-vr.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

A'DAM VR Game & Race Park operates Europe's largest VR entertainment venue in Amsterdam's A'DAM Tower, offering free-roam VR, F1 simulator racing, and arcade experiences to consumers, corporate groups, schools, and celebration parties.

Ownership category

akta.pro rank

Product category

VR Entertainment Services

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Virtual reality entertainment
• VR gaming experiences
• Simulator racing
• Free-roam VR arena
• Group event venue

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales - Experience Packages: Revenue is primarily generated through the sale of experience packages (Levels 1–4) priced from €39 to €79 per person, offering varying combinations of VR arcade, free-roam VR, and racing experiences. Duration ranges from 60 to 120 minutes depending on the package.
2. Individual Game / Experience Add-Ons: Individual VR games and experiences (Free Roaming, Race Experience 30/60 min, Arcade tokens) are available for standalone purchase, with prices ranging from €5 per token to €35 for individual Free Roaming sessions and €15–€25 for race experiences.
3. Group Packages and Bundles: Bundled packages such as Thrill Seeker Pack (€45), Race & Bites (€37.50), All In Pack (€80), Race & Play Pack (€30), and Ultimate VR Pack (€50) offer combined experiences at discounted rates compared to individual bookings.
4. Corporate Event and Group Hire: Custom corporate event packages, exclusive venue hire, and school outing arrangements generating revenue from groups of 8 to 900 persons, with pricing from €10 per person (school outings) to custom quotes for exclusive hire.
5. Vault Amsterdam Event Space: The adjacent Vault Amsterdam event venue (under the A'DAM Tower) hosts B2B events (up to 1,000 persons) and can be combined with VR experiences, generating additional revenue through venue hire and catering arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

A'DAM VR Game & Race Park operates Europe's largest VR entertainment venue across 1,500 m² inside the A'DAM Tower in Amsterdam. It delivers immersive virtual reality experiences to consumers and groups through three core formats: wireless free-roam VR multiplayer arenas (2–18 players), F1-style simulator racing with 14 pro rigs, and token-based arcade VR games. The venue also runs custom group packages for corporate events, school outings, bachelor parties, and kids' birthday parties.

Product overview

A'DAM VR Game & Race Park is Europe's largest VR entertainment center offering a multi-experience platform across 1,500m² in Amsterdam. The core offering consists of four tiered experience passes (Level 1-4) combining three main product categories: Free Roaming VR (wireless multiplayer experiences in 36m² arenas), Racing (F1 simulator with 14 race simulators), and Arcade VR (token-based individual games). Free Roaming titles include Arizona Sunshine, After The Fall, Corsair's Curse, and Ghost Patrol. Arcade offerings include Triotech Storm rollercoasters, VR escape rooms, Revolvr 3.0, VR Agent, and Top Phobia. Premium packages like Thrill Seeker Pack and Ultimate VR Pack combine multiple experiences. The company also operates Vault Amsterdam (B2B event venue) and A'DAM Lookout (swing attraction) as adjacent offerings within the A'DAM Tower complex.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 1: Discover Pass Entry-level 60-minute VR experience combining 30 minutes of F1 simulator racing and 30 minutes of VR arcade games. Designed for first-time visitors and casual guests seeking a balanced introduction to the venue. Includes professional guidance and briefings.
• Level 2: Action Pass Mid-tier 60-minute experience combining 30 minutes of F1 simulator racing and 30 minutes of free-roam VR multiplayer arena play. Targeted at groups wanting the venue's two most popular experiences in one session.
• Level 3: VR Pass 60-minute experience combining 30 minutes of free-roam VR multiplayer and 30 minutes of VR arcade. Marketed as the 'Best Experience', offering the widest variety of immersive VR worlds.
• Level 4: All Access Pass Premium 120-minute experience combining free-roam VR, F1 simulator racing, and VR arcade with unlimited access. Targets visitors wanting the longest playtime and full venue access.
• Free Roaming VR Standalone free-roam VR experience in a 36 m² wireless arena where 2–18 players move freely in a confined physical space while seeing and interacting with each other in a shared virtual world. Titles include Arizona Sunshine, After The Fall, Corsair's Curse, and Ghost Patrol. Approximately 30 minutes per session including briefing.
• Race Experience Standalone F1 simulator racing experience with 14 professional racing simulators allowing up to 14 simultaneous racers. Available in 30-minute (€15) or 60-minute (€25) sessions including practice, qualifying, and race phases across real-world F1 circuits with live leaderboards and difficulty settings.
• Arcade VR

Quantifiable outcome

• 150,000+ cumulative visitors and 3,000+ monthly players
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Butcher Social ClubminorOthersThe Butcher Social Club, the restaurant located in the A'DAM Tower, provides catering and food & beverage services for A'DAM VR events and group packages. Race & Bites and other food-inclusive packages are supplied through this collaboration, offering premium snack platters (onion rings, mozzarella sticks, bitterballen, chicken wings) and the option for mini burgers.
• The Butcher Social ClubminorOthersFood and beverage services for team outings, school outings, and group events at A'DAM VR are provided by The Butcher Social Club, located within the A'DAM Tower complex. This enables A'DAM VR to offer complete event packages including lunch, dinner, borrel (drinks reception), and snacks.
• Vault AmsterdamcoreStrategic or Co-development PartnerVault Amsterdam is a B2B event venue (400 m², capacity up to 1,000 persons) located directly under the A'DAM Tower, managed in conjunction with A'DAM VR. The two venues can be combined to create complete event experiences — VR activities from A'DAM VR combined with large-scale corporate events at Vault. Vault hosts monthly more than 3,000 guests and offers flexible spaces for brand activations, business meetings, product launches, and networking events.
• A'DAM Tower (A'DAM Toren)coreOthersA'DAM VR is located within the A'DAM Tower, an iconic Amsterdam landmark housing multiple attractions. The venue benefits from the tower's foot traffic, brand recognition, and infrastructure. The tower also houses A'DAM Lookout (featuring Europe's tallest swing), MOON, MADAM, and The Butcher Social Club, creating a comprehensive entertainment complex.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dave & Buster's: Large publicly-traded operator of family entertainment centers combining dining, arcade gaming, and increasingly VR experiences. Comparable group/corporate customer base and event revenue model, though at vastly larger scale and broader offering.
• Merlin Entertainments: Global attractions operator (Madame Tussauds, LEGOLAND, SEA LIFE) with growing investment in VR/AR experiences within its parks. Comparable as a tourist-attraction operator deploying immersive tech, though at far larger portfolio scale and capital base.
• Main Event Entertainment: US-based chain of family entertainment centers offering bowling, laser tag, VR, and arcade gaming. Comparable target segments (families, group parties, corporate outings) and event-driven revenue mix, but operates at much larger venue format.

Direct peers

• Two Bit Circus: Operator of micro-amusement parks blending VR, AR, and gamified attractions in a single destination. Comparable as a multi-attraction indoor entertainment concept targeting groups, families, and corporate events.
• THE VOID: Pioneer of location-based VR entertainment offering immersive, narrative-driven multiplayer experiences. Historically the benchmark for premium LBE VR; useful comparable for high-end group and tourism demand despite its restructured footprint.
• VR World NYC: Multi-experience VR entertainment venue in New York combining free-roam, arcade, and social VR offerings under one roof. Closely mirrors A'DAM VR's mix of experiences and event-driven positioning.
• Immotion Group: UK-listed operator of VR and immersive entertainment experiences in family entertainment centers and standalone venues. Public peer that offers a window into LBE VR economics and multi-site rollout strategies.
• Zero Latency: Free-roam VR venue operator with global franchise locations, offering multiplayer shooter and adventure experiences in warehouse-scale arenas. Directly comparable technology and customer use case to A'DAM VR's free-roam VR arena.
• Sandbox VR: Global operator of free-roam, full-body VR venues using wireless headsets and shared multiplayer experiences. Closest direct competitor: targets groups, parties, and corporate events with the same free-roam shooter/escape-room model as A'DAM VR.

Emerging players

• Ctrl V: VR arcade franchise operating neighborhood VR entertainment centers across North America. Comparable free-roam/arcade hybrid format and family/group use case, though smaller venue scale than A'DAM VR's flagship.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@adamvrgamepark620
• Facebookfacebook.com/adamvrgamepark
• Instagraminstagram.com/adamvrgamepark
• TikToktiktok.com/@adamvrgamepark
• LinkedInlinkedin.com/company/adamvrgamepark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A'dam Vr Game & Race Park