17tons.earth

What 17tons.earth does

17tons is an Italian benefit corporation (17tons S.B. a r.l.) founded in 2021 and headquartered in Palermo that develops Metatons, a digital Monitoring, Reporting & Verification (dMRV) platform for land-based carbon removal and environmental projects. The platform integrates multispectral, radar, and thermal remote sensing with in-field IoT sensors (temperature, humidity, pH, air quality, wildlife presence) and field survey data to quantify carbon removal alongside co-benefits such as soil health, biodiversity, and water quality. It is delivered as three specialized modules — Metatons Biochar, Metatons ARR (Afforestation, Reforestation, Revegetation), and Metatons Custom Land-Based — and is aligned with major certification and disclosure frameworks including Verra VM0047, ISO 14064-3, EU CRCF, TNFD, and ESRS E4. Blockchain-notarized traceability and machine-readable reports provide audit-ready transparency for registries and buyers.

The company monetizes through a mix of dMRV platform subscriptions, professional services spanning feasibility, PDD/LCA documentation and certification support, and carbon-credit brokerage via vetted offtake networks. Its primary customers include reforestation and biochar project developers, corporations procuring carbon removals or ESG-disclosure-ready monitoring data, and public-sector bodies such as national parks and municipalities. Italy and Europe represent the core operating geography, supported by an ecosystem of five partner universities (Università della Calabria, Palermo, Tuscia, Sapienza, Politecnico di Torino, Molise) and more than ten research institutions including CREA, NTC, NEP, and ICHAR. The company runs an enterprise, sales-led GTM motion with personalized demos and consultative engagement throughout the full project lifecycle, from design through certification to credit sale.

Name

17tons.earth

Legal name

17tons S.B. a r.l.

Website

https://17tons.earth

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

17tons.earth is an Italian benefit corporation that builds Metatons, a digital MRV platform for monitoring, certifying, and valorizing land-based carbon removal and environmental projects for biochar operators, reforestation developers, corporations, and public-sector bodies across Europe.

Ownership category

akta.pro rank

Product category

Carbon MRV and Environmental Monitoring Software

NAICS

Environmental Consulting Services (541620), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Tokenization, Digital MRV-Linked Credits & On-Chain Carbon Infrastructure (Digital assets, provenance) (EUABAAAE)

akta.pro secondary industries

Climate Data Measurement & IoT/Telemetry Enablement (Energy/Meter/Asset Data Ingest) (EUABAEAI), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE)

Keywords

• Carbon MRV platform
• Land-based carbon removal
• Environmental monitoring software
• Biochar traceability
• Reforestation verification

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. dMRV Platform Subscription: Subscription-based access to the Metatons digital MRV platform for project monitoring, data collection, and compliance reporting. The platform manages the entire project lifecycle from design to credit sales.
2. Project Management and Certification Services: Full-service project management including feasibility analysis, technical documentation preparation (PDD, LCA, risk/mitigation plans), and certification support.
3. Carbon Credit Brokerage: Offtake sourcing and contract negotiation plus brokerage via vetted network of buyers or marketplaces for carbon credits generated by projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

17tons develops and operates Metatons, a digital Monitoring, Reporting & Verification (dMRV) platform that combines remote sensing, in-field IoT sensors, and blockchain-notarized traceability to monitor, certify, and valorize land-based environmental and carbon projects. The platform is delivered as a core system plus specialized modules for Biochar, Afforestation/Reforestation/Revegetation, and Custom Land-Based projects. 17tons also provides full-service project lifecycle support covering feasibility analysis, technical documentation preparation, continuous monitoring, certification support, and carbon credit brokerage.

Product overview

17tons.earth offers Metatons, a modular dMRV (digital Monitoring, Reporting & Verification) platform designed for land-based carbon removal projects. The platform consists of a core system (Metatons) plus three specialized modules: Metatons Biochar for biochar-based projects, Metatons ARR for afforestation/reforestation/revegetation projects, and Metatons Custom Land-Based for tailored monitoring solutions. The platform integrates remote sensing, IoT sensors, blockchain notarization, and automated compliance reporting. Additional services include project lifecycle management from feasibility through carbon credit sales.

Differentiator

Problem solved

Functional benefit

Brands

• Metatons: A dMRV (digital Monitoring, Reporting & Verification) platform designed for land-based projects. Provides end-to-end traceability, granular data, and simplified operations for carbon credit certification.

Products and services

• Metatons Platform A digital Monitoring, Reporting & Verification (dMRV) platform for land-based carbon removal projects that provides end-to-end traceability, granular data collection across carbon removal, climate, soil, biodiversity, and water parameters, and automated compliance reporting for carbon credit certification. Designed for carbon project developers, biochar producers, corporations, and government environmental programs.
• Metatons for Biochar A specialized dMRV solution for biochar-based carbon removal projects covering the full lifecycle from biomass sourcing to biochar application, with end-to-end supply chain traceability via QR codes, dynamic LCA calculations across CO2, CH4, and N2O, and documentation of environmental co-benefits for EU and international compliance.
• Metatons for Afforestation, Reforestation, and Revegetation (ARR) A specialized dMRV solution for reforestation, afforestation, and revegetation projects that combines remote sensing, IoT sensors, and field surveys to monitor land suitability, ecosystem health, biomass, and CO2 sequestration, with compliance aligned to Verra VM0047.
• Metatons for Custom Land-Based Projects A modular monitoring system for customized land-based carbon removal projects such as soil regeneration, conservation, and sustainable land management initiatives, with configurable remote sensing, IoT sensors, and on-ground surveys tailored to project-specific environmental KPIs and compliance frameworks including TNFD and ESRS E4.
• Project Lifecycle Management Services End-to-end services for land-based carbon projects including feasibility analysis, technical documentation preparation (PDD, LCA, risk/mitigation plans), continuous monitoring, standards compliance, audit-ready reporting, and carbon credit sales via offtake sourcing, contract negotiation, and brokerage through a vetted network of buyers and marketplaces.

Quantifiable outcome

• 80% reduction in data collection and verification times
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Università della CalabriacoreStrategic or Co-development PartnerUniversity partnership for research collaboration in environmental monitoring and climate technology development. Part of 17tons' ecosystem of 5 partner universities and 10+ research institutions.
• University of Palermo (UNIPA)coreStrategic or Co-development PartnerActive collaboration on PRIN 2022 research program monitoring photosynthetic activity in experimental crops using IoT sensors. Joint development of near real-time data integration for sustainable agricultural practices.
• Tuscia UniversitysecondaryStrategic or Co-development PartnerUniversity partnership contributing to 17tons' research and development ecosystem for climate technologies and solutions.
• Sapienza University of RomesecondaryStrategic or Co-development PartnerUniversity partnership supporting R&D in climate technologies and environmental monitoring solutions.
• Politecnico di TorinosecondaryStrategic or Co-development PartnerTechnical university partnership contributing expertise to 17tons' digital monitoring and environmental technology development.
• University of MolisecoreStrategic or Co-development PartnerCollaborative partner in Agritech Spoke 4.0 project developing open-source digital tools for forestry operations, mobile apps, and interoperable APIs for carbon credit generation compliance.
• CREA (Council for Agricultural Research and Economics)coreStrategic or Co-development PartnerGovernment research body partnership for Agritech Spoke 4.0 developing open-source digital solutions for forestry data collection, validation, and ISO 14064-3/CRCF compliance demonstration.
• NTC (National Technology Cluster)secondaryTechnology or IntegrationNational technology cluster partnership contributing to the ecosystem of research institutions supporting 17tons' climate technology solutions.
• NEPsecondaryTechnology or IntegrationResearch institution partnership supporting environmental monitoring and climate technology development within the 17tons ecosystem.
• ICHAR (International Center for Climate Research)secondaryStrategic or Co-development PartnerClimate research center partnership contributing expertise to 17tons' environmental monitoring and carbon removal verification solutions.
• Dream ItaliaminorStrategic or Co-development PartnerPartner organization contributing to the 17tons ecosystem for environmental projects and carbon reduction initiatives.
• CursaminorStrategic or Co-development PartnerPartner contributing to the ecosystem of organizations united by shared vision of a carbon-neutral world.
• Sila National ParkcoreImplementation/ SI/ Consulting PartnerNational Biodiversity Programme Spoke 8 collaboration developing machine learning models to estimate biodiversity using remote sensing and GIS data; creation of interactive maps for ecosystem management.
• Municipality of Corigliano-RossanocoreImplementation/ SI/ Consulting PartnerPN Metro Plus program collaboration creating digital twin of Corigliano Rossano forest biodiversity; forest digitization and community engagement through interactive educational experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Patch: Patch offers a carbon credit API and brokerage platform connecting project developers with corporate buyers. Comparable to 17tons on the brokerage leg of the value chain and as an emerging infrastructure player in digital carbon credit distribution.
• Cloverly: Cloverly provides a carbon credit API and marketplace infrastructure, including MRV integrations for nature-based and biochar credits. Comparable to 17tons as an adjacent emerging player enabling programmatic access to carbon credits with provenance data.
• Kita Earth: Kita provides carbon credit infrastructure, including ratings, project data, and APIs for high-integrity nature-based and engineered carbon removal credits. Comparable to 17tons as an emerging European carbon data and infrastructure player serving a similar buyer and developer audience.

Direct peers

• Pachama: Pachama is a leading AI-powered dMRV platform for nature-based carbon projects, offering remote-sensing-based forest monitoring and credit verification. It is the most direct competitor to 17tons' Metatons platform, serving the same project developers and registries with a comparable end-to-end MRV stack.
• Renoster: Renoster delivers satellite-based MRV and project monitoring specifically for ARR and IFM forestry carbon projects. Highly comparable to 17tons' ARR module, sharing the same remote-sensing-first approach to nature-based credit verification.
• Sylvera: Sylvera provides independent ratings, monitoring, and MRV data for nature-based carbon projects, with a strong focus on ARR and forest credit quality. Comparable to 17tons in serving project developers and credit buyers with high-integrity, data-driven verification.
• Pano (formerly NCX): Pano (formerly NCX) provides satellite- and AI-driven forest management and carbon MRV for landowners and project developers, with a strong US-based ARR focus. Directly comparable to 17tons on remote-sensing-based forestry monitoring and credit certification.

Broad incumbents

• South Pole: South Pole is a large, established carbon project developer and advisory with its own digital MRV capabilities across forestry, biochar, and ARR projects. Comparable to 17tons as a broad incumbent offering end-to-end project development plus monitoring across a global portfolio.
• Verra: Verra operates the world's largest voluntary carbon credit registry (including VM0047) and sets the dominant standards 17tons' Metatons platform aligns to. Comparable as the upstream standards body whose methodology decisions directly shape 17tons' product roadmap and compliance value proposition.
• Gold Standard: Gold Standard is a leading voluntary carbon credit registry and standard setter with deep methodology coverage for ARR, biochar, and land-based projects. Comparable to 17tons as a broad incumbent whose certification frameworks and methodology updates directly shape demand for Metatons' MRV services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/17tons

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 17tons.earth