Velocette Studio

What Velocette Studio does

Velocette Studio is a Philadelphia-based boutique interior design firm founded by Hope Velocette, previously operating as Chrysalis Studio. The firm provides end-to-end interior design services spanning Design Consultation, Programming, Concept Development, Space Planning, Lighting Design, Signage Design, Millwork Design, Finish & Furniture Selection, Purchasing, Construction Administration, and Styling. Its project portfolio covers commercial-hospitality, retail, office, and high-end residential environments, with named clients including HOUWZER, Oyster House, Mission Taqueria, Hats in the Belfry, Art City Vets, Arts+Crafts Holdings, Philly Home Girls, and Wilder. The firm delivers projects primarily in the Philadelphia regional market and has earned media features in The New York Times, Elle Decor, Philadelphia Magazine, Eater, and other design publications.

The studio operates as a project-based professional services practice, with revenue generated through custom-quoted engagements tied to project scope and complexity. There is no publicly disclosed pricing, no standard fee schedule, and no evidence of recurring or subscription revenue streams. The firm is founder-owned, bootstrapped, and privately held, with no external institutional investment, parent company, or disclosed subsidiaries. Go-to-market is referral-driven, supplemented by earned media from design press coverage and direct outreach via the firm's website and phone line. Customer segments are diversified across hospitality/restaurant, commercial/office, retail, and residential verticals, with the firm's stated philosophy centering on 'Inner Beauty'—finding intrinsic character in existing spaces and carrying that energy into redesigned environments.

The underlying technology consists of conventional design services rather than a proprietary platform or productized offering; there is no API, no software product, and no AI/ML capabilities disclosed. The studio's competitive positioning rests on the founder's 20-plus years of design experience, a portfolio of high-credibility press features, and referral relationships within Philadelphia's restaurant and boutique commercial real estate ecosystem. The firm shows no evidence of multi-city operations, scaled headcount, technology-enabled service delivery, or institutional capital, characterizing it as a stable, founder-led local design practice rather than a venture-scalable entity.

Name

Velocette Studio

Legal name

Velocette Studio

Website

https://velocettestudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Velocette Studio is a Philadelphia-based boutique interior design firm founded by Hope Velocette, providing end-to-end design services for commercial, hospitality, retail, office, and residential clients primarily in the Philadelphia regional market.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior design services
• Commercial interior design
• Hospitality interior design
• Restaurant interior design
• Residential interior design

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Interior Design Services: Full-service interior design for commercial, hospitality, and residential projects. Services include design consultation, programming, concept development, space planning, lighting design, signage design, millwork design, finish and furniture selection, purchasing, construction administration, and styling. Revenue is project-based, typically a mix of fixed fees for defined scopes and professional services billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Velocette Studio is a Philadelphia-based interior design firm providing end-to-end design services for commercial, hospitality, retail, office, and residential projects. The offering spans design consultation, programming, concept development, space planning, lighting design, signage design, custom millwork, finish and furniture selection, purchasing, construction administration, and final styling, delivered as project-based engagements for individual clients and operators.

Product overview

Velocette Studio is a Philadelphia-based commercial-hospitality focused interior design firm with over 20 years of experience. The firm offers a comprehensive suite of interior design services including Design Consultation, Programming, Concept Development, Space Planning, Lighting Design, Signage Design, Millwork Design, Finish & Furniture Selection, Purchasing, Construction Administration, and Styling. The firm operates as a single unified service offering rather than a platform-plus-modules architecture, delivering end-to-end interior design from initial concept through final styling. Their project portfolio spans restaurants (Wilder, Oyster House, Mission Taqueria), commercial offices (Philly Home Girls, Houwz er, Arts & Crafts Holdings, Art City Vets), retail (Hats in the Belfry), and residential (The Loft), all characterized by emotionally captivating design with emphasis on custom elements and attention to detail.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services End-to-end interior design services covering design consultation, programming, concept development, space planning, lighting design, signage design, custom millwork, finish and furniture selection, purchasing, construction administration, and final styling. The service is delivered as project-based engagements for commercial, hospitality, retail, office, and residential clients in the Philadelphia market.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Roman and Williams: Boutique New York-based design studio renowned for hospitality, restaurant, and hotel interiors with strong custom millwork and craft. Highly comparable to Velocette Studio in segment focus (commercial-hospitality), custom detail execution, and founder-led boutique positioning, though at meaningfully larger scale and national prominence.
• AvroKO: Hospitality-focused design firm specializing in restaurants, bars, and hotels with integrated brand, interior, and operational design. Direct peer to Velocette Studio given overlapping restaurant/hospitality clientele and end-to-end service model from concept through styling.
• Studio Sofield: High-end interior design studio with strong portfolio in hospitality, retail, and residential projects. Comparable to Velocette Studio in craft orientation, custom millwork, and commercial-hospitality clientele, though operating at higher price points and larger project scale.
• Workstead: Boutique design practice with hospitality, residential, and commercial interior work characterized by custom lighting, millwork, and integrated architecture. Comparable to Velocette Studio in service breadth, custom element design, and hospitality/commercial segment focus.
• Meyer Davis Studio: New York-based interior design firm with strong hospitality, restaurant, hotel, and residential portfolio. Comparable to Velocette Studio in hospitality-led segment focus, custom millwork and lighting emphasis, and press-driven brand positioning.
• Reunion Goods & Services: Boutique interior design firm specializing in restaurants, hotels, and commercial spaces with strong craft and material sensibility. Comparable to Velocette Studio in segment focus and project-based commercial-hospitality delivery.

Emerging players

• Decorilla: Online interior design platform connecting clients with vetted designers for residential projects at varied price points. Adjacent peer to Velocette Studio given shared interior design delivery, though operating at lower price points and serving residential rather than commercial-hospitality clients.
• Havenly: Online interior design service offering room-by-room design packages with assigned designers. Adjacent peer in the broader interior design services category, though primarily serving residential rather than commercial-hospitality clients and using a tech-enabled marketplace model.

Broad incumbents

• Gensler: Largest global architecture and design firm with extensive workplace, hospitality, and commercial interiors practice. Broad incumbent peer in commercial interior design services, though operating at vastly larger scale, with corporate office emphasis and full architecture-engineering capability rather than boutique hospitality focus.
• Perkins&Will: Global architecture and design firm with interior design services spanning workplace, healthcare, and commercial environments. Broad incumbent peer in commercial interior design services, though focused on large institutional and corporate projects rather than the boutique hospitality niche Velocette Studio occupies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/velocettestudio
• Pinterestpinterest.com/velocettestudio
• LinkedInlinkedin.com/company/velocette-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocette Studio