Udderly

What Udderly does

Udderly is a United Kingdom-based, privately held functional beverage company operating under the legal name Maison Milk and the consumer-facing brand name 'Udderly.' Founded in 2024, the company produces and sells premium flavoured cow's milk beverages positioned at the intersection of indulgence and wellness, with two product variants: Matcha Milk (marketed for calm and focus) and Lion's Mane Cacao Milk (marketed for cognition and mood). The core technology is a clean-label formulation made from British grass-fed organic milk, free from added gums, stabilizers, and thickeners, with low added sugar and organic certification, combined with functional ingredients drawn from the adaptogen and nootropic categories.

The company runs a single-channel, direct-to-consumer go-to-market through its own e-commerce storefront at themaisonmilk.com, supported by brand-building on Instagram (@drinkudderly) and Facebook (drinkudderlyfancymilk) and an email newsletter used to drive exclusive drops, upcoming collaborations, and 'Milkspo' promotional campaigns. Revenue is generated from one-time unit sales of beverages to individual retail consumers; no subscription pricing, wholesale, retail, or foodservice distribution is documented, and pricing is not publicly disclosed on the website. The target customer is described as health-conscious UK consumers, dairy-curious lapsed buyers, and goal-oriented 'go-getters' seeking a functional alternative within the flavoured-milk category.

Operationally, Udderly presents as an early-stage brand-stage venture: there are no disclosed funding rounds, no management team in the source data, no office locations listed, and no scale commentary, indicating a minimal team and pre-traction revenue base. The company holds no patents or trademarks in the source material, has no formal partnerships or alliances documented, and has not received any third-party awards or recognition. The strategic posture is concentrated on brand-building, community capture via email, and incremental SKU extension rather than distribution expansion or capital-markets activity at this stage.

Name

Udderly

Legal name

Maison Milk

Website

https://drinkudderly.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Udderly (legal name Maison Milk) is a UK-based, privately held DTC brand founded in 2024 that sells premium functional flavoured cow's milk — Matcha Milk for calm and focus, and Lion's Mane Cacao Milk for cognition and mood — made from British grass-fed organic milk with no added gums, stabilizers, or thickeners, targeting health-conscious and goal-oriented UK consumers.

Ownership category

akta.pro rank

Product category

Functional Flavoured Milk Beverages

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA)

akta.pro secondary industries

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH), Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF)

Keywords

• Functional flavoured milk
• Organic dairy beverages
• Nootropic milk drinks
• Adaptogen beverages
• Premium flavoured milk

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of functional flavoured milk products through the company's e-commerce platform. Customers purchase beverages individually.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Udderly (operating as Maison Milk) manufactures and sells premium functional flavoured cow's milk beverages under the Maison Milk brand, including Matcha Milk positioned for calm and focus and Lion's Mane Cacao Milk positioned for cognition and mood. The products are made from British grass-fed organic milk with no added gums, stabilizers, or thickeners, are minimally processed, and formulated with low added sugar.

Product overview

Maison Milk is a single-product functional beverage brand offering premium flavoured milk with wellness benefits. The core product line consists of two variants—Matcha Milk (calm and focus) and Lion's Mane Cacao Milk (cognition and mood)—both made from British grass-fed organic milk with minimally processed, low added sugar formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison Milk (Brand) Premium functional flavoured milk brand featuring natural, organic ingredients with health benefits. The product line emphasizes minimally processed, low added sugar beverages made from British grass-fed organic milk, targeted at modern health-conscious consumers.
• Matcha Milk Functional flavoured cow's milk beverage featuring matcha, positioned to deliver calm and focus benefits. Made from British grass-fed organic milk with no added gums, stabilizers, or thickeners, and low added sugar.
• Lion's Mane Cacao Milk Functional flavoured cow's milk beverage featuring lion's mane and cacao, positioned to support cognition and mood. Made from British grass-fed organic milk with no added gums, stabilizers, or thickeners, and low added sugar.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Arla Foods: Large UK and European dairy cooperative with a broad flavoured and functional milk portfolio (e.g. Arla Protein, Arla B.O.B). The scaled incumbent Udderly would need to compete with on price, distribution, and functional claims.
• Yeo Valley: UK organic dairy major producing organic yogurts, milk and flavoured dairy products. Most direct UK incumbent Udderly must displace or differentiate against in the organic flavoured dairy category.
• Huel: UK-founded, globally scaled functional nutrition brand (meals, shakes, bars) marketing functional benefits around performance, satiety and wellness. Broader incumbent competing for the same 'goal-oriented, functional beverage' consumer Udderly targets.

Regional players

• Minor Figures: UK-based plant-based milk brand (oat-based) with a strong café/retail footprint and premium brand identity. Comparable on UK premium functional/alternative beverage positioning, although plant-based rather than dairy.

Emerging players

• Cawston Press: UK pressed juice and functional drink brand with a strong grocery footprint and a focus on natural, no-added-sugar formulations. Comparable UK functional beverage positioning and grocery-distribution playbook Udderly may eventually pursue.
• REBBL: US functional beverage brand built around adaptogens, herbs and functional benefit claims (calm, focus, immunity). Comparable premium DTC functional positioning and the adaptogenic/nootropic ingredient playbook Udderly uses.

Direct peers

• Three Spirit Drinks: UK functional beverage brand built around adaptogens and mood/energy claims (Soothe, Livener, Nightcap). Direct peer on functional positioning, nootropic/adaptogenic ingredient story, and DTC-led premium branding targeting similar 'wellness' personas.
• Forager Project: US organic dairy and plant-based brand offering organic flavoured milk drinks (e.g. cashewmilk, yoghurty drinks) with a clean-label, organic positioning. Direct peer on organic flavoured milk drinks with a premium functional halo, though operating in the US.
• Maple Hill Creamery: US organic 100% grass-fed milk brand with flavoured and drinkable yoghurts, emphasising regenerative and grass-fed dairy. Direct peer on grass-fed/organic premium dairy positioning and the 'British grass-fed' equivalent claim.
• Rude Health: UK premium organic plant-based drinks and 'mylk' brand emphasising clean labels, minimal processing, and no gums or stabilisers. Direct peer on UK premium, organic, clean-label beverage positioning and the no-stabiliser/no-thickener claim Udderly leans on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkudderlyfancymilk
• Instagraminstagram.com/drinkudderly
• LinkedInlinkedin.com/company/drinkudderly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udderly