Cawston Press
Cawston Press is a British soft drinks maker, founded in 1986, that produces pressed fruit juices, sparkling drinks, sparkling waters and juice shots — and, since 2026, alcohol-free beer via Loah — for health-conscious consumers, sold through UK supermarkets and 20+ countries.
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cawston Press does
Cawston Press is a privately held British soft drinks company founded in 1986 that produces a portfolio of pressed fruit juices, sparkling juice drinks, sparkling waters, fruit waters, juice shots and, as of January 2026, alcohol-free beer via its acquired Loah brand. Its core technology is fruit pressing followed by flash pasteurisation — explicitly not from concentrate — and all products adhere to a "No Jiggery Pokery" promise: no added sugar, no concentrates, no artificial sweeteners and no GM ingredients, with pressed apple juice typically acting as the sole sweetener. The company is B Corp certified and operates a "Pressing for Better" sustainability strategy with targets of 50% GHG reduction by 2030 and Net Zero by 2050.
Cawston Press firmographics
Firmographics- Name
- Cawston Press
- Legal name
- Cawston Press Limited
- Website
- https://cawstonpress.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cawston Press is a British soft drinks maker, founded in 1986, that produces pressed fruit juices, sparkling drinks, sparkling waters and juice shots — and, since 2026, alcohol-free beer via Loah — for health-conscious consumers, sold through UK supermarkets and 20+ countries.
- Ownership category
- akta.pro rank
Cawston Press industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Juice Concentrates & Fruit Bases (AFAFAGAB)
Keywords
Where Cawston Press is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cawston Press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beverage Product Sales: Cawston Press generates revenue through the sale of its range of sparkling drinks, sparkling waters, pressed juices, and fruit waters through retail (supermarkets, health food shops, restaurants, cafés) and direct-to-consumer e-commerce. Products are sold in cans (330ml, 250ml), cartons (1 litre), and smaller formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling Drinks (330ml cans, 24/48 pack) |
| Unit Pricing | Pay-as-you-go | Pressed Juices (1 litre cartons, 6/12 pack) |
| Unit Pricing | Pay-as-you-go | Sparkling Waters (250ml multipacks) |
| Unit Pricing | Pay-as-you-go | Fruit Waters (18/36 pack, 200ml) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cawston Press product offering
Product offeringCore offering
Cawston Press manufactures and sells a range of pressed fruit-based beverages including sparkling juice drinks, sparkling waters, pressed juices, fruit waters, and juice shots. All products are made from pressed fruit and vegetables with no added sugar, no concentrates, no artificial sweeteners, and no GM ingredients. The company also acquired Loah in January 2026, entering the non-alcoholic beer category.
Product overview
Cawston Press is a British beverage company offering a diversified portfolio of drinks organized into four main product lines: Sparkling Waters (Lime, Watermelon flavors), Sparkling Juice Drinks (Sparkling Rhubarb, Elderflower Lemonade, Sparkling Ginger Beer, Sparkling Cloudy Lemonade, Sparkling Orange, Sparkling Cloudy Apple), Pressed Juices (Brilliant Beetroot, Pressed Tomato, Apple & Ginger, Squeezed Orange Juice, Cloudy Apple, Apple & Rhubarb, Apple & Elderflower), and Fruit Waters (Apple & Pear, Apple & Summer Berries, Apple & Mango, Sunshine Orange, Cloudy Apple). The company also offers functional Shots (Beetroot & Ginger Shots, Fiery Ginger Shots) and recently acquired Loah to enter the non-alcoholic beer market. All products adhere to the 'No Jiggery Pokery' promise: no added sugar, no concentrates, no sweeteners. Founded in 1986, the company is B Corp certified and operates with a sustainability-focused strategy called 'Pressing for Better.'
Differentiator
Problem solved
Functional benefit
Products and services
- Sparkling Rhubarb Sparkling juice drink made with pressed rhubarb, pressed apples and sparkling water. Sweetened with apple juice, with naturally occurring malic acid providing the characteristic bite. Available in 330ml cans (24/48 pack) and 250ml multipacks. For health-conscious adult consumers seeking natural soft drinks.
- Elderflower Lemonade
Quantifiable outcome
- Soft drinks under 90 calories per 330ml can; Sparkling Waters from 4 kcal per 330ml serve; Fruit Waters at 54 calories per carton
- +2 more outcomes
Companies that use Cawston Press
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Cawston Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cawston Press partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LoahcoreCawston Press acquired Loah, a fruit-led alcohol-free beer brand producing brews under 0.5% ABV. This marks Cawston Press's first entry into the non-alcoholic beer category. Founder Hugo Tapp will remain with the brand, gaining access to Cawston Press's supply chain, distribution, and marketing infrastructure. The deal reflects the broader industry shift towards alcohol moderation and hybrid drinking habits.
- FareSharecoreCawston Press partners with FareShare, the UK's largest food bank charity fighting hunger and food waste. Through the partnership, Cawston Press has donated 100,000 Fruit Water cartons, funded the equivalent of 140,000 meals via financial contribution, supported team volunteering, and donated short-life stock. The partnership supports Cawston Press's commitments to Less Food Waste (Commitment 3) and Healthier Communities (Commitment 7) under its Pressing for Better sustainability strategy.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cawston Press competitors and assessment
Company assessmentDirect peers
- Innocent Drinks: UK-based smoothie and juice brand, owned by Coca-Cola. Most direct competitor in the premium, no-added-sugar juice and juice-blend category, with overlapping supermarket listings and a similar health-conscious consumer positioning.
- Belvoir Fruit Farms: UK maker of premium cordials, sparkling presses, and mixers sold through major UK grocers and farm shops. Directly comparable on flavour-led sparkling juice drinks, premium retail positioning, and UK distribution.
- Frobisher: UK premium juice brand producing 100% pressed fruit juices sold in supermarkets, foodservice and hospitality. Closely comparable product (pressed juices), channels, and clean-label promise.
- Copella: British pressed apple juice brand owned by Britvic, stocked in major UK grocers. Direct overlap in pressed apple juice and fruit juice drinks with Cawston Press.
- Fever-Tree: UK premium mixer brand producing sparkling tonics, ginger beers, and lemonades. Overlaps with Cawston Press's Sparkling Ginger Beer, Sparkling Elderflower Lemonade and broader premium sparkling soft drink range.
- Ella's Kitchen: UK brand focused on organic food and drink for babies and young children. Closely comparable to Cawston Press's Fruit Waters (School-Approved, no added sugar, kids' multipack formats).
- James White Drinks: UK producer of premium pressed fruit juices and juices shots (including Beetroot shots), with similar independent heritage, farm-to-bottle positioning, and foodservice/retail distribution.
- Lucky Saint: UK non-alcoholic beer brand. Comparable to Loah (acquired by Cawston Press) and therefore to Cawston Press's newly entered alcohol-free beer category.
Broad incumbents
- Tropicana (PepsiCo): Global juice and juice drink brand owned by PepsiCo. Competes in the same UK grocery shelf sets as Cawston Press with vastly larger marketing budget and distribution.
- Britvic: Major UK-listed soft drinks manufacturer (owner of Copella, Tango, J2O, Robinsons). Competes head-on across sparkling soft drinks, juices, and mixers and shares Cawston Press's supermarket listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Cawston Press social profiles
Digital presenceCawston Press compliance and trust
Trust signalCompliance1 record
Cawston Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cawston Press leadership team
Management profileNumber of profiles
Profiles2 records
Cawston Press subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cawston Press funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cawston Press M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cawston Press
What does Cawston Press do?
Cawston Press manufactures and sells a range of pressed fruit-based beverages including sparkling juice drinks, sparkling waters, pressed juices, fruit waters, and juice shots. All products are made from pressed fruit and vegetables with no added sugar, no concentrates, no artificial sweeteners, and no GM ingredients. The company also acquired Loah in January 2026, entering the non-alcoholic beer category.
Is Cawston Press a public or private company?
Cawston Press is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cawston Press founded?
Cawston Press was founded in 1986. It employs 11 to 50 people.
Where is Cawston Press based?
Cawston Press is headquartered in London, United Kingdom, in the Europe region.
How does Cawston Press make money?
One revenue line is on record: beverage Product Sales.
Who are Cawston Press's main competitors?
Direct peers on record are Innocent Drinks, Belvoir Fruit Farms, Frobisher, Copella, Fever-Tree, Ella's Kitchen, James White Drinks and Lucky Saint. Broad incumbents are Tropicana (PepsiCo) and Britvic.
Does Cawston Press have an API?
No public API is recorded for Cawston Press.
What industry is Cawston Press in?
Cawston Press's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2086.