What Blasercafé does

Blasercafé (legal entity Blaser Café AG) is a Swiss coffee roasting company founded in 1922 in Zurich and headquartered in Bern since 1929. It is privately held, fully family-owned, and currently operated by the fourth generation of the Blaser family with a fifth-generation apprentice having joined in 2021. The company roasts green coffee at its Güterstrasse facility using Coffeetech Ghibli-Profilröster technology with electronic profile programming, sourcing exclusively through its sister company Blaser Trading AG, which provides direct plantation relationships and full traceability. Blasercafé holds a comprehensive certification stack including FSSC 22000 food safety, Fairtrade Max Havelaar, Rainforest Alliance, Bio Suisse, Demeter, and is the first Swiss member of Italy's Caffè Speciali Certificati (CSC) since 2007.

The product portfolio spans roasted coffee beans (flagship blends Lilla e Rose, Classico, Marrone, Rosso & Nero), ground coffee, E.S.E. pods, instant coffee, limited-edition Terroir single-origin coffees with GPS-traceable provenance, plus complementary equipment (espresso machines, grinders, filter brewing systems), tea (Länggass-Tee, Crowning's Tea), syrups, and barista accessories. Revenue is generated through a hybrid go-to-market: direct-to-consumer e-commerce (blasercafe.ch) with Swiss Post and bike courier fulfilment, four owned Rösterei Kaffee und Bar retail cafés in Bern, a Swiss territorial field-sales force serving B2B office coffee and gastronomy accounts, equipment rental for events, and an international distributor network covering 10+ countries. Higher-margin specialty streams include a patented airline catering coffee solution (developed 1996), private-label manufacturing (e.g., Caffè Lattesso), and an SCA Premier Training Campus offering certified barista, roasting, sensory, green coffee, and Q Grader courses. The customer base spans private consumers, HoReCa enterprises, aviation caterers, healthcare groups, sports partners, and international distributors, with approximately 70-80 employees supporting annual throughput of roughly 555 tons of certified green coffee.

Name

Blasercafé

Legal name

Blaser Café AG

Website

https://blasercafe.ch

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Blasercafé is a 100-year-old, family-owned Swiss coffee roastery in Bern selling roasted beans, pods, equipment, tea, and SCA-certified training to private consumers, hospitality clients, airlines, and international distributors.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Coffee roasting services
• Specialty coffee beans
• Office coffee solutions
• Gastronomy coffee supply
• SCA barista training

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Coffee Product Sales: Sale of roasted coffee beans, ground coffee, E.S.E. pods, and instant coffee through owned e-commerce platform and retail stores. Includes premium specialty lines (Terroir limited editions) and certified varieties (Fairtrade, Organic, Rainforest Alliance, CSC-certified).
2. Equipment & Accessories: Sale of coffee machines (E.S.E. pod, espresso, fully automatic), grinders, filter brewing systems, barista equipment, books, tea, syrup, and accessories through shop.
3. Airline Catering: Customized coffee products for aviation catering including pillow packs, E.S.E. pods, sachets, and beans. Patented coffee solution developed in 1996. Serves multiple international airline companies worldwide.
4. Coffee Training & Courses: SCA-certified barista, roasting, sensory, and green coffee courses. Also offers proprietary Blasercafé courses. Course venue rental available. Revenue from course fees and certification exams.
5. Equipment Rental: Rental equipment program for gastronomy events and temporary installations.
6. Private Label: Custom private label solutions for clients including Caffè Lattesso and other partners seeking bespoke coffee products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blasercafé is a Swiss coffee roaster that sells roasted coffee beans, ground coffee, E.S.E. pods, instant coffee, tea, syrups, professional and consumer coffee machines, grinders, and barista equipment through its e-commerce shop and four owned Rösterei Kaffee und Bar cafés in Bern. It also provides SCA-certified barista, roasting, sensory, and green coffee courses, private label coffee production, and a patented airline catering coffee solution to international airlines.

Product overview

Blasercafé is a Swiss coffee roasting company founded in 1922, operated by the 4th generation of the Blaser family in Bern. The product portfolio centers on roasted coffee products (whole beans, ground, pods, and instant) sold alongside professional and consumer coffee equipment. Coffee offerings include flagship blends (Lilla e Rose, Classico, Marrone, Rosso & Nero), Fairtrade/Bio certified lines (Verde, Terra Vita, Rösterei Lorraine, Purista), and limited Terroir single-origin coffees. The E.S.E. Pod system provides portioned coffee for office and home machines. Complementary products include teas (Länggass-Tee, Crowning's Tea), syrups, barista equipment, and accessories. Services encompass B2B solutions (Airline Catering, Private Label), professional education (SCA Coffee Skills Program, Q Grader courses at their SCA Premier Training Campus), and the public Rösterei Kaffee und Bar café concept with four Bern locations. The company operates exclusively within Switzerland and Liechtenstein.

Differentiator

Problem solved

Functional benefit

Brands

• Rösterei Kaffee und Bar: Public-facing café and bar concept with professional baristas, in-house roasting, training facilities, and retail shop selling coffee machines, grinders and barista equipment.

Products and services

• Bohnenkaffee (Whole Bean Coffee) Whole bean coffee in flagship blends (Lilla e Rose, Classico, Marrone, Rosso & Nero) and Fairtrade/Bio certified varieties, for home consumers and HoReCa/office use.
• Verde Fairtrade/Bio Bohnenkaffee Fairtrade and organic certified whole bean coffee for ethically minded consumers.
• E.S.E. Pods 44mm Easy Serving Espresso pods (44mm) available loose or wrapped in Fairtrade/Bio and Demeter certified varieties, for office and home pod machines.
• Mahlkaffee (Ground Coffee) Pre-ground coffee for various brewing methods including Moka Express and Forte, available in Fairtrade/Bio certified options.
• Terroir Kaffee (Limited Edition) Limited edition specialty single-origin coffees sourced from specific plantations with GPS coordinates on packaging for full traceability, roasted on Ghibli-Profilröster.
• Blaser-Jet Instantkaffee Rainforest Alliance certified instant coffee for convenient preparation.
• FlyTek ZIP Basic Coffee Machine E.S.E. pod espresso machine designed for office and home office use, priced from CHF 298.
• Espressomaschinen (Espresso Machines) Full espresso machines for professional and home use.
• Kaffeemühlen (Coffee Grinders) Professional and home coffee grinders.
• Filterbrühsysteme (Filter Brewing Systems) Pour-over and filter brewing systems including Hario V60.
• Barista Equipment Professional barista tools and accessories.
• Länggass-Tee Tea products from the Länggass-Tee brand.
• Crowning's Tea Premium tea brand carried in the shop.
• Sirup (Syrups) Flavored syrups including Le Sirupier brand for coffee drinks.
• Airline Catering Coffee Solutions Customized roasted coffee and packaging solutions for airline catering, including pillow packs (rectangular and round), E.S.E. Pods, sachets, and beans for lounges, serving international airlines worldwide.
• Private Label Coffee Production Custom private label coffee solutions for brands and businesses, including custom branded blends and packaging (e.g., Caffè Lattesso).
• SCA Coffee Skills Program Courses Certified SCA barista, roasting, green coffee, and sensory skills courses from the SCA Coffee Skills Program, delivered at the SCA Premier Training Campus in Bern.
• Q Grader / CVA Assessment Course Specialty coffee's leading professional license covering cupping, sensory analysis, and green coffee evaluation, leading to Licensed Q Arabica Grader certification.
• Rösterei Kaffee und Bar (Café Concept) Public café concept with multiple locations in Bern featuring professional baristas, in-house roasting, training facilities, and a retail shop with coffee machines, grinders, and barista equipment.
• Geschenkgutscheine (Gift Vouchers) Gift vouchers and cards redeemable for coffee products, courses, and café visits.

Quantifiable outcome

• 50% income increase for Doña Lucero project participants in Guatemala through fair trade premiums
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• amka (Italian Non-Profit Organization)coreStrategic or Co-development PartnerItalian non-profit organization collaborating with Caffè Speciali Certificati (CSC) on the Doña Lucero project supporting 80 female coffee producers in Guatemala. Blasercafé supports through CSC membership and green coffee purchases from the project.
• Blaser Trading AG (Sister Company)coreStrategic or Co-development PartnerBlaser Café AG's sister company specializing in international green coffee trading. Supplies exclusive and sustainable specialty coffees directly from plantations to Blasercafé. Enables personal long-standing relationships with coffee producers ensuring consistent high quality and full traceability.
• LindenhofgruppeminorStrategic or Co-development PartnerHealthcare group partnered with Blaser Trading on reconstruction of a health center in Guatemala destroyed by tropical storms in 2020. New clinic inaugurated March 2022 with solar power system.
• Ulrich Gurtner Kappeler UGK FoundationminorStrategic or Co-development PartnerFoundation established by Guatemala-based supplier Fedecocagua to supervise and support health center reconstruction project locally. Blaser Trading maintained direct contact with local project managers throughout reconstruction process.
• Caffè LattessominorOEM/ Whitelabel/ Licensing PartnerPrivate label customer for whom Blasercafé produces Caffè Lattesso branded coffee products.
• Bäckerei ReinhardminorStrategic or Co-development PartnerTraditional Bernese bakery that partnered with Blasercafé to jointly open Rösterei Kaffee und Bar at Bern railway station (Bubenbergplatz 10) in April 2018, combining barista-quality coffee with artisanal baked goods.
• Sumatran Orangutan Conservation ProgramminorStrategic or Co-development PartnerConservation program working with Indonesian government to protect Sumatran orangutans and rainforest. Premiums from Terroir Indonesia Sumatra coffee sales support this program.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Others

• Kaffeezentrale / Koffiecentrale (international distributor partner): Dutch specialty coffee distributor listed as Blasercafé's Netherlands partner. Not a direct product peer, but a relevant comparable for the European specialty distribution model Blasercafé relies on outside Switzerland.

Emerging players

• Gardelli Specialty Coffees: Italian specialty micro-roaster with comparable craft positioning, direct-trade sourcing, and emphasis on terroir/single-origin coffees. Comparable in product philosophy and in serving premium European HoReCa, though at much smaller scale.

Direct peers

• Caffè Lattesso (private-label client of Blasercafé): Italian-style coffee and latte brand also served by Blasercafé as a private-label/OEM partner. Comparable in product format (capsules, ready-to-drink) and in serving European retail channels, although not a roasting peer.
• Mövenpick Fine Foods / Mövenpick Kaffee: Swiss heritage coffee roastery with a comparable premium positioning, gastronomy supply focus, and presence in Swiss HoReCa. Closest like-for-like competitor on home market in terms of target customer and quality-tier positioning.
• Café Royal (Delica AG): Swiss coffee brand owned by Delica AG, comparable in product portfolio (beans, pods, capsules), Swiss retail and HoReCa channels, and price tier. Direct head-to-head competitor in Swiss grocery and foodservice.
• Segafredo Zanetti: Italian roastery with a parallel 'roastery + café bar' model and global HoReCa distribution. Operates an integrated bean-roasting and franchised coffee bar concept that mirrors Blasercafé's Rösteri Kaffee und Bar approach.

Broad incumbents

• Illycaffè: Italian specialty coffee incumbent with premium positioning, CSC association membership, and global airline/HoReCa presence. Closest large-scale specialty roaster peer to Blasercafé; overlaps in espresso blends, E.S.E. pods, and sustainability certifications.
• Massimo Zanetti Beverage Group: World's largest privately held coffee group, with Boncafé and other HoReCa/airline brands. Competes with Blasercafé in airline catering, private label, and HoReCa distribution across multiple international markets.
• Nespresso (Nestlé): Swiss-headquartered global coffee giant that sets the price and innovation baseline in premium portioned coffee (capsules and pods). Competes with Blasercafé across D2C, HoReCa, and office coffee segments despite targeting a different format.
• Lavazza: Global Italian roaster with deep HoReCa, airline catering, and retail exposure; competes with Blasercafé in airline coffee (where Lavazza holds major accounts) and in European premium HoReCa supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blasercafe.ch
• LinkedInlinkedin.com/company/blasercaf%C3%A9-ag
• Instagraminstagram.com/blasercafe.ch
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.blasercafe.ch%2F

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blasercafé