ULI WAGNER DESIGN LAB
Uli Wagner Design Lab is a founder-owned boutique interior and product design studio founded in 2011, serving enterprise fashion, luxury retail, hospitality, and high-net-worth residential clients with full-suite design from concept to installation across offices in Brooklyn and Berlin.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ULI WAGNER DESIGN LAB does
Uli Wagner Design Lab is a privately held, founder-owned interior and product design studio founded in 2011 by Uli Wagner, an architect and art director whose prior experience includes Peter Marino Architect, Shelton-Mindel, Piero Lissoni, and Patricia Urquiola. The firm provides full-suite design services covering retail, commercial, hospitality, and residential environments from concept through installation, plus a dedicated Product Design practice for custom furniture, lighting, and branded product work. Clients are primarily enterprise fashion and luxury brands — including Calvin Klein, Lanvin, Aquazzura, Proenza Schouler, Missoni, and Tom Ford Beauty — together with hospitality (Ritz-Carlton Residence at Pompano Beach) and high-net-worth residential engagements, won largely through direct enterprise relationships and founder referrals.
The studio operates from a Brooklyn, New York headquarters at 279 Vanderbilt Ave and a European office in Berlin, with completed projects spanning the US, Europe, and Asia. Revenue is generated on a project-by-project professional services basis with custom, quote-based pricing; no public pricing tiers or recurring contracts exist. Distribution is direct enterprise engagement with no intermediary sales motion, supported by organic social presence on Instagram, Pinterest, Facebook, and LinkedIn and a portfolio-driven website. The firm additionally holds AFBA (Allergy Friendly Buildings Alliance) certified consultant status, enabling it to bid on allergy-conscious design projects to a medically recognized standard — a niche differentiator within the broader luxury interior design market.
ULI WAGNER DESIGN LAB firmographics
Firmographics- Name
- ULI WAGNER DESIGN LAB
- Legal name
- Uli Wagner
- Website
- https://uliwagner.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uli Wagner Design Lab is a founder-owned boutique interior and product design studio founded in 2011, serving enterprise fashion, luxury retail, hospitality, and high-net-worth residential clients with full-suite design from concept to installation across offices in Brooklyn and Berlin.
- Ownership category
- akta.pro rank
ULI WAGNER DESIGN LAB industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Industrial Design Services (541420)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Space Planning & Workplace Design (BPAHAKAI), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where ULI WAGNER DESIGN LAB is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ULI WAGNER DESIGN LAB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Full-suite interior design services for retail, commercial, hospitality, and residential environments from concept to installation.
- Product Design Services: Custom furniture, lighting fixtures, and product design for clients including Calvin Klein, Chantecaille, and Ulrich Lang.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ULI WAGNER DESIGN LAB product offering
Product offeringCore offering
Uli Wagner Design Lab is a full-suite interior and product design studio that conceptualizes retail, commercial, hospitality, and residential environments from concept through installation. The studio designs flagship stores, showrooms, offices, hotels, residences, and custom furniture and lighting for luxury fashion brands and high-net-worth clients. Engagements are project-based, covering creative planning, specification, and project management.
Product overview
Uli Wagner Design Lab is a full-suite interior and product design studio that conceptualizes retail, commercial, hospitality, and residential environments from start to finish. The company's core offerings include Interior Design Services as the primary product, complemented by dedicated Product Design capabilities for custom furniture and lighting fixtures. Service modules span Retail Design, Office Design, Hospitality Design, Residential Spaces, and Co-Creation Services. These offerings work together as an integrated design practice, providing creative planning, specification, and project management from concept through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
Companies that use ULI WAGNER DESIGN LAB
Customer profileNamed customers35 records
Segments4 records
Ideal customer profiles4 records
ULI WAGNER DESIGN LAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ULI WAGNER DESIGN LAB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allergy Friendly Buildings Alliance (AFBA)coreUli Wagner Design Lab serves as an AFBA (Allergy Friendly Buildings Alliance) consultant, working with clients to create spaces that accommodate allergy needs to the world's first medically recognized standard. The partnership applies to commercial, retail, and residential spaces, with the AFBA seal indicating considerate design conducive to a positive experience.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ULI WAGNER DESIGN LAB competitors and assessment
Company assessmentEmerging players
- ASH NYC: NYC-based design studio working across hospitality, retail, and residential with a portfolio including The Manner and Leonti. Comparable as a similarly sized emerging luxury boutique with retail and hospitality crossover and overlapping NYC client base.
- 1500 Design Studio: NYC-based luxury retail and showroom design firm serving fashion, beauty, and lifestyle brands. Comparable as a similarly sized boutique focused on luxury retail environments with overlapping fashion and beauty clientele.
Direct peers
- Roman and Williams: NYC-based boutique studio designing hotels, restaurants, retail, and residences with a craft-focused aesthetic (Ace Hotel, Le Coucou, Bumble). Comparable as a fellow luxury boutique interior design practice of similar scale with overlapping hospitality and retail client base.
- Martin Brudnizki Design: London-based luxury hospitality, restaurant, and residential design studio with work for The Wolseley, Scott's, and Annabel's. Comparable as a boutique international design practice with luxury hospitality and retail client overlap and similar scale.
- Kelly Wearstler: LA-based luxury interior design and lifestyle brand with hospitality, residential, and commercial projects (Proper Hotels, Four Seasons). Comparable as a founder-led luxury design practice with strong personal-brand equity and adjacent product design extension.
- Yabu Pushelberg: Toronto- and NYC-based luxury interior design studio serving hospitality, retail, and residential clients globally (Four Seasons, LVMH, Bergdorf Goodman). Comparable as a similarly sized multidisciplinary luxury practice with the same target verticals and high-end brand client roster.
- Ken Fulk: NYC- and San Francisco-based luxury design studio specializing in hospitality, residential, and event environments for high-profile clients. Comparable as a similarly structured founder-led luxury design practice with overlapping hospitality and HNW residential verticals.
- Studio Sofield: NYC-based interior design studio known for luxury retail and residential work for brands like Tom Ford and Giorgio Armani. Comparable as a similar boutique practice with deep luxury fashion client relationships and product design crossover.
- Champalimaud Design: NYC- and London-based luxury hospitality and residential interior design firm with projects for the Waldorf Astoria, Corinthia, and One Madison. Comparable as a similarly sized boutique studio serving the same hospitality and high-net-worth residential client segments.
Broad incumbents
- Peter Marino Architect: Global leader in luxury retail architecture and interior design, known for flagship work with Dior, Louis Vuitton, and Chanel. Comparable as the leading incumbent in the same niche; UWDL's founder previously served as lead project architect here, making it the most direct stylistic and client-overlap peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ULI WAGNER DESIGN LAB social profiles
Digital presenceULI WAGNER DESIGN LAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ULI WAGNER DESIGN LAB leadership team
Management profileNumber of profiles
Profiles6 records
ULI WAGNER DESIGN LAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ULI WAGNER DESIGN LAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ULI WAGNER DESIGN LAB
What does ULI WAGNER DESIGN LAB do?
Uli Wagner Design Lab is a full-suite interior and product design studio that conceptualizes retail, commercial, hospitality, and residential environments from concept through installation. The studio designs flagship stores, showrooms, offices, hotels, residences, and custom furniture and lighting for luxury fashion brands and high-net-worth clients. Engagements are project-based, covering creative planning, specification, and project management.
Is ULI WAGNER DESIGN LAB a public or private company?
ULI WAGNER DESIGN LAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ULI WAGNER DESIGN LAB founded?
ULI WAGNER DESIGN LAB was founded in 2011. It employs 1 to 10 people.
Where is ULI WAGNER DESIGN LAB based?
ULI WAGNER DESIGN LAB is headquartered in Brooklyn Park, United States, in the North America region.
How does ULI WAGNER DESIGN LAB make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are product Design Services.
Who are ULI WAGNER DESIGN LAB's main competitors?
Emerging players on record are ASH NYC and 1500 Design Studio. Direct peers are Roman and Williams, Martin Brudnizki Design, Kelly Wearstler, Yabu Pushelberg, Ken Fulk, Studio Sofield and Champalimaud Design. Peter Marino Architect is listed as a broad incumbent.
Does ULI WAGNER DESIGN LAB have an API?
No public API is recorded for ULI WAGNER DESIGN LAB.
What industry is ULI WAGNER DESIGN LAB in?
ULI WAGNER DESIGN LAB's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541410.