Bioposture

Name

Bioposture

Legal name

Sleep BioLogics, Inc.

Website

https://bioposture.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Therapeutic Mattresses and Sleep Products

NAICS

Mattress Manufacturing (33791), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Therapeutic sleep mattresses
• Infrared bedding products
• Memory foam mattresses
• Adjustable bed systems
• Orthopedic sleep products

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (DTC): BioPosture sells mattresses and sleep products directly to consumers through its e-commerce website (bioposture.com). Products include mattresses (9", 10", 12" models), bed toppers, pillows, sheets, adjustable power bases, and foundations. One-time purchase model with financing available via Affirm. Accessories ship free within continental US.
2. Healthcare Professional Referral & Reseller Commissions: BioPosture operates a doctor partner network where healthcare professionals earn commissions by referring patients or reselling products at wholesale. Referral partners earn an average of $250 per mattress sale; resellers earn up to $1,000 profit per mattress with 40% wholesale discount. Doctors pay a one-time $150 lifetime membership fee or join free for one year.
3. In-Home Installation Services: Optional professional in-home delivery and installation service for $250, including removal of old mattress and disposal of packing materials. Available for mattresses and Kinetic Sleep Systems, primarily within continental US with some rural limitations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BioPosture designs, manufactures, and sells therapeutic memory foam mattresses, pillows, bed toppers, sheets, and adjustable bed systems that incorporate patented Celliant infrared textile technology and proprietary BioMemoryFoam. The company markets products as FDA-determined Class I Medical Devices that convert body heat into far-infrared light to increase local circulation and tissue oxygenation, and sells through both a healthcare professional network and a direct-to-consumer e-commerce website.

Product overview

BioPosture is a sleep wellness company offering a portfolio of therapeutic sleep products centered around Celliant infrared technology. The core product line consists of three memory foam mattresses (9-inch REM Lo-Profile, 10-inch Dual Comfort Remedy, and 12-inch Dual Comfort) featuring proprietary BioMemoryFoam and Celliant thermo-reactive mineral fabric that converts body heat into infrared energy. The product ecosystem includes complementary add-ons (3-inch Bed Topper, BioPillows in four styles, Bio-Energy Sheets), support products (Flex Foundation Platform Base, Kinetic adjustable power base within the Kinetic Sleep System), and services (In-Home Professional Installation). Products are sold exclusively through healthcare professionals and direct-to-consumer, with an optional Buy One Get One Free promotion. All mattresses are FDA-determined Class I Medical Devices and General Wellness Products.

Differentiator

Problem solved

Functional benefit

Brands

• BioMemoryFoam: Proprietary open-cell memory foam formulation used in BioPosture mattresses, bed toppers, and pillows; made with plant oil substitutes and CertiPUR-US certified; 20x more breathable than conventional memory foam.
• Bio-XL Mattresses

Products and services

• BioPosture 9" REM Lo-Profile Mattress One-sided 9-inch entry-level memory foam mattress with a 3-inch high-quality 4lb BioMemoryFoam top layer, Celliant infrared technology, and made without chemical flame retardants. Sold in Twin through Cal King sizes.
• BioPosture 10" Dual Comfort Remedy Mattress Two-sided 10-inch medium-profile memory foam mattress offering softer and firmer comfort options, with the same Celliant therapeutic infrared benefits and orthopedic support as the 12-inch model in a lower profile.
• BioPosture 12" Dual Comfort Mattress Flagship 12-inch dual-sided memory foam mattress with Celliant infrared technology, FDA-determined Class I Medical Device status, designed for superior comfort, optimum spinal support, and softer/firmer dual comfort options.
• Kinetic Sleep System Complete sleep system bundling a 12-inch BioPosture mattress with a full-featured Kinetic adjustable power base (zero-clearance, wall-glide, dual massage, LED under-bed lighting, USB ports, Alexa/Google Home voice control), plus two BioPillows and a Bamboo Viscose Sheet Set.
• BioPosture 3" Bed Topper 3-inch BioMemoryFoam topper covered in Celliant fabric that adds therapeutic infrared benefits to an existing mattress, with elastic straps to secure it in place.
• BioPillows Memory foam pillows available in four models (Low Wave, High Wave/Cervical, 28" Traditional, and Side Sleeper), all finished with removable, washable Celliant fabric covers and designated FDA Class I Medical Devices.
• Bio-Energy Sheets Sateen-weave sheet sets made from 60% cotton and 40% Celliant-infused polyester, with permanent wellness benefits lasting the life of the product.
• Flex Foundation Platform Base Ready-to-assemble platform base with 13-inch total height, 6-inch wood-style legs, and upholstered wood slats, serving as a replacement for box spring or as a standalone platform bed.
• In-Home Professional Installation Service Optional white-glove delivery and installation service priced at $250, including professional in-home setup, removal of the old mattress, and disposal of packing materials, available for mattresses and Kinetic Sleep Systems.

Quantifiable outcome

• 18.3 minutes faster sleep onset for subjects using CELLIANT bedding (UC Irvine Medical Center clinical study)
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Hologenix, LLC (Celliant technology licensor)coreTechnology or IntegrationBioPosture licenses Celliant infrared technology from Hologenix, LLC for use in all its products. Celliant is a patented bi-functional mineral textile technology with 10 peer-reviewed clinical studies. BioPosture products are the only sleep products using Celliant that are determined by the FDA to be Class I Medical Devices. This is a core technology partnership that underpins the entire BioPosture product line.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Molecule: Molecule sells memory foam mattresses developed with sleep science experts and athletes. Comparable to BioPosture on science-backed positioning, recovery-focused marketing, and premium DTC model.
• Bear Mattress: Bear Mattress sells premium memory foam mattresses with a recovery-and-athletic-performance positioning, similar to BioPosture's healthcare/athletic endorsement angle. Comparable in DTC go-to-market, foam construction, and mid-premium price band.
• Eight Sleep: Eight Sleep sells premium smart mattresses and sleep technology directly to consumers with a focus on sleep optimization, temperature regulation, and recovery. Highly comparable to BioPosture on the dimensions of premium pricing, technology-led differentiator, and recovery/wellness positioning.
• Avocado Green Mattress: Avocado sells eco-friendly, organic, non-toxic mattresses and bedding. Comparable to BioPosture on certifications (GREENGUUL, GOTS-adjacent), CertiPUR-US-style compliance, and health-conscious consumer positioning.

Broad incumbents

• Casper Sleep: Casper pioneered the bed-in-a-box DTC mattress category and now offers a full sleep ecosystem (mattress, pillows, sheets, bases). Comparable in DTC distribution and accessory bundling, with substantially larger scale and brand awareness.
• Purple Innovation: Purple sells premium mattresses with proprietary polymer grid technology, marketed on comfort, support, and sleep quality. Broader incumbent with much larger scale, but overlapping in differentiation-through-material-science and direct-to-consumer distribution.
• Tempur Sealy International: Tempur Sealy is the largest US mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster). Comparable on premium memory foam positioning and clinical/health-adjacent marketing, though it operates at vastly larger scale across many brands.
• Saatva: Saatva sells premium mattresses (innerspring, memory foam, latex) direct-to-consumer with white-glove delivery. Comparable to BioPosture's premium positioning, in-home installation offering, and DTC focus, though at larger scale and broader product line.

Others

• Hologenix, LLC: Hologenix is the patent holder and licensor of Celliant infrared technology used in BioPosture products. Functions as an enabling technology provider and platform partner; comparable as the upstream supplier of BioPosture's key differentiator.

Emerging players

• Helix Sleep: Helix sells premium DTC mattresses with a customization angle (multiple firmness options per sleeper profile). Comparable in DTC e-commerce and premium positioning, with similar marketing emphasis on sleep science and individualized comfort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sleep-biologics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioposture