Paso Robles Daily News

What Paso Robles Daily News does

Paso Robles Daily News is a digital-only local news publication serving Paso Robles and North County San Luis Obispo, California, including Atascadero, Templeton, San Miguel, Shandon, Creston, and Heritage Ranch. Founded in 2012 by Scott Brennan through his parent company Access Publishing, the outlet was launched to fill the coverage gap left by the closure of the Paso Robles Daily Press, and it now operates as the primary consolidated local news source for the region. Coverage spans breaking news, community events, crime, politics, sports, the wine industry, business, obituaries, and regional SLO County reporting, with original content produced by staff writers, contributors, and volunteers supplemented by free submission of local press releases.

The technical platform is a self-serve digital newspaper stack built around a website (pasoroblesdailynews.com), a free daily email newsletter delivered Monday through Saturday to 7,000+ subscribers, an ad rotation engine managing 50+ display ad positions with view and click tracking, and a Facebook-authenticated commenting system. The business is funded entirely through advertising with no reader paywall. Revenue streams include display ad packages sold by monthly impression tiers (10K/35K/100K views), Promoted Articles with homepage placement and social distribution to 25,000+ followers, Help Wanted job posts ($199-$349), E-Flyers ($99-$199), and a Business Directory with 749 listings across 150+ categories. The publication reaches 400,000+ monthly page views and maintains a 50% email open rate, more than twice the industry standard, with 64% of subscribers classified as highly engaged.

The go-to-market combines owned digital properties (website, email), social media (Facebook, Twitter), and community engagement (reader submissions, letters to the editor, press releases). All advertising is sold direct to local SMBs and organizations, with no programmatic marketplace or enterprise sales motion. The company is small (1-10 employees), privately held, and operates without external institutional capital.

Name

Paso Robles Daily News

Legal name

Paso Robles Daily News

Website

https://pasoroblesdailynews.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Paso Robles Daily News is a digital-only local news outlet serving Paso Robles and North County San Luis Obispo, California, producing a free daily email newsletter to 7,000+ subscribers and a website with 400,000+ monthly page views, monetized entirely through advertising sold to local small businesses and organizations.

Ownership category

akta.pro rank

Product category

Local Digital News Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Local news publishing
• Digital news platform
• Email newsletter media
• Community journalism
• Online classifieds

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising - Display Ads: Display advertising placed throughout the website with ad packages sold by views per month (10,000, 35,000, or 100,000 views per month). The website receives over 400,000 page views per month.
2. Promoted Articles: Featured articles at the top of the homepage that appear in the daily email to subscribers and include distribution to over 25,000 social media followers
3. Job Posts: Help wanted ads that run as stories in the daily email to over 7,000 subscribers, appear on the website, and are posted to Facebook and Twitter. $199 for one-day promotion, $349 for three-day promotion.
4. E-Flyers: Advertising flyers included in daily email to subscribers, appearing below daily news headlines. Also posted to Facebook. $99 for 2 days, $199 for 6 days.
5. Business Directory Listings: Local businesses can submit listings to the business directory with 749 listings across 150+ categories
6. Email Subscriptions: Free email subscriptions delivering daily news summaries. The newspaper is funded entirely through advertising with no paywall.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Paso Robles Daily News is a digital-first local news publication founded in 2012, delivering free daily local news coverage of Paso Robles and California's Central Coast via a website and daily email newsletter. It monetizes primarily through advertising products including display ads, promoted articles, E-flyers, job postings, business directory listings, and garage sale classifieds, while also producing editorial categories covering local news, crime, entertainment, politics, wine, regional affairs, business, and sports.

Product overview

Paso Robles Daily News operates as a digital-first local news publisher with a core product portfolio centered on its email newsletter and online news website. The primary offerings include a free daily email newsletter (delivered Monday through Saturday to over 6,500 subscribers) and a comprehensive online news portal receiving over 400,000 monthly page views. The company supplements its news coverage with paid advertising products including Promoted Articles (featured on homepage with social distribution), E-Flyers (direct email advertising), and Help Wanted Job Posts. Additional services include a Business Directory with 749 local business listings across 100+ categories, Garage Sale classified listings, and free Obituaries. The publication is published online only (no print version) by Access Publishing, which also offers website design, hosting, SEO, and graphic design services through the same platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Paso Robles Daily News Daily Email Newsletter Free daily email newsletter delivering local Paso Robles and North County San Luis Obispo news headlines, stories, and event listings to subscribers; primary audience is local residents and community members.
• Paso Robles Daily News Website Online news destination covering local Paso Robles and Central Coast news across categories including news, crime, entertainment, politics, wine, region, business, and sports; serves local readers and drives advertising inventory.
• Display Advertising Sold online advertising placements on the website and email newsletter for local and regional businesses seeking exposure to Paso Robles readers.
• Promoted Articles Sponsored editorial articles published on the site to promote a business, event, or community organization to local readers.
• E-Flyer Advertising Digital flyer/advertising distributed via the daily email newsletter for local businesses and event promoters.
• Help Wanted Job Posts Job listing service used by local employers in Paso Robles and San Luis Obispo County to recruit candidates via the news site and newsletter.
• Business Directory Listings Online business directory enabling local businesses to list company information, with premium placements and featured listings available for purchase.
• Garage Sale Listings Community classified listings for local garage, yard, and estate sales.
• Events Calendar Public events calendar listing local Paso Robles events used by residents, organizers, and promoters to publicize community activities.

Quantifiable outcome

• Email open rate of 50% daily, more than twice the industry standard
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TwitterminorGTM or Marketing PartnerPromoted Articles and Job Posts are distributed to over 25,000 followers on Twitter as part of the promoted content package.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nextdoor: Hyperlocal community platform with a strong local news feed that competes for the same Paso Robles audience attention and SMB advertising dollars that Paso Robles Daily News monetizes.
• San Luis Obispo Tribune: Regional newspaper covering San Luis Obispo County including Paso Robles; competes for the same local advertiser dollars and reader attention but operates as part of the McClatchy/McNaughton chain with broader resources.
• Patch: Largest hyperlocal digital news network in the U.S. with a Paso Robles-area page; operates a similar community-news-and-advertising model but at national scale across thousands of micro-markets.

Direct peers

• Cal Coast News: Independent digital local news outlet covering California's Central Coast region with comparable hyperlocal focus, community submissions, and digital advertising revenue model.
• Edhat: Independent Santa Barbara-based online local news platform with email newsletters, community-contributed content, and local advertising—similar hyperlocal digital news structure.
• Noozhawk: Digital-first local news publication serving Santa Barbara County with a similar model of free email newsletters, local advertising, and community-driven coverage of a defined California micro-market.

Regional players

• The Cambrian: North San Luis Obispo County community newspaper that historically competed with Paso Robles Daily Press; serves an adjacent geography within the same reader and advertiser base.
• New Times San Luis Obispo: Alternative weekly covering San Luis Obispo County with local news, advertising, and email distribution; overlaps with Paso Robles Daily News's audience and advertiser base in the broader SLO market.
• Atascadero News: Local newspaper serving Atascadero within Paso Robles Daily News's primary market, covering overlapping North County SLO communities with similar community-driven content.

Emerging players

• Central Coast Business News: Niche digital news outlet covering Central Coast business including Paso Robles-area companies; competes for the same local business reader and advertiser base in a more specialized segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pasodailynews
• Facebookfacebook.com/PasoRoblesDailyNews
• LinkedInlinkedin.com/company/paso-robles-daily-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paso Robles Daily News