RB GYM & SPORT

What RB GYM & SPORT does

RB Gym & Sport is a UK-based provider of primary and secondary school physical education (PE), sport, and active learning programmes, founded in 2003 by Ryan Bradley, a former international gymnast and Commonwealth medallist. Headquartered in Brierley Hill, West Midlands, the company operates as part of the RB Education Group alongside RB Active Care (Ofsted-registered wrap-around childcare, est. 2017) and RB Holiday Camps. Its service portfolio spans curriculum-aligned PE delivery (PPA Cover, PE Curriculum Support, Swim:ED pop-up pool), teacher continuing professional development (CPD) (British Gymnastics Teacher Awards, Gymnastics CPD in the Curriculum, Aspire:ED online courses), enrichment days (Gymnastics Festivals, Playground Activator, PlayMaker Award), and physically active learning programmes for core subjects (Maths on the Move, English on the Move, Balance-Ability cycling).

The company's "technology" is a hybrid of proprietary digital assets and on-site service delivery. Digital products include the Primary Gymnastics Scheme of Work portal (£75-£150/year per school subscription), the Aspire:ED online CPD platform, and pupil progress tracking platforms supporting Maths on the Move and Swim:ED. Physical delivery is executed by Sport Educators dispatched to schools across the Black Country and Birmingham region, using structured lesson plans, video resources, and assessment tools aligned with the national curriculum. Service revenue is generated via a mix of B2B professional services contracts (PPA Cover, PE Curriculum Support, Swim:ED from £10,750, staff workshops £250-£1,000), recurring digital subscriptions (Scheme of Work portal), and consumer-paid fees for wrap-around childcare and holiday camps (eligible for childcare vouchers and tax-free childcare).

Go-to-market is sales-led and direct-to-school, leveraging the afPE Approved Curriculum Provider trust signal (2025-2028), word-of-mouth referrals through the West Midlands school network, case studies from named schools, content marketing via the company blog, and Instagram engagement (@rbgymandsport). The customer base is concentrated in UK primary schools in the West Midlands, with secondary schools and parents/families as secondary segments. No external institutional funding, M&A activity, or public-market event is disclosed; growth appears organic and founder-led.

Name

RB GYM & SPORT

Legal name

RB Gym & Sport

Website

https://rbgymandsport.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

RB Gym & Sport delivers primary school PE, sports coaching, gymnastics CPD, and physically active learning programmes (Maths, English, swimming, cycling) to West Midlands schools. Founded in 2003 by Commonwealth medallist Ryan Bradley, it operates within the RB Education Group alongside childcare and holiday camp subsidiaries.

Ownership category

akta.pro rank

Product category

Primary School PE and Sport Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDAMAIAA

Study Skills & Learning Strategies Coaching

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

Keywords

• Primary school PE
• Sports coaching services
• Teacher CPD training
• School curriculum programmes
• Wrap-around childcare

Headquarters

HQ city

Brierley Hill

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. School PE & Curriculum Services: RB Gym & Sport generates revenue primarily through recurring and project-based contracts with primary and secondary schools. Services include PPA Cover, PE Curriculum Support, Gymnastics CPD, After School Clubs, Breakfast Clubs, Lunch Time Clubs, and Swimming programmes. Schools pay for these services, often funded through the PE and Sport Premium, Pupil Premium, or general school budgets. Pricing is typically per programme/per school (e.g., cluster festival at £180 per school space, Swim:ED from £10,750, staff training workshops at £250-£1000 depending on duration).
2. Teacher CPD & Qualifications: Revenue generated from British Gymnastics Teacher Awards (accredited teacher qualification courses), Gymnastics CPD in the Curriculum (12-week mentoring programme), Staff Training Workshops (1-hour after-school sessions, half-day, or full-day), and the Aspire:ED online CPD platform. Courses are typically delivered on-site at schools with pricing based on session length (£250 for 1-hour after school, £500 for half-day, £1000 for full-day workshop).
3. Primary Gymnastics Scheme of Work Subscription: Annual subscription model for the digital Scheme of Work portal. Schools subscribe to access lesson plans and video resources. Pricing tiers: KS1 at £75 per annum, KS2 at £100 per annum, or combined KS1 & KS2 at £150 per annum. Subscription lasts 365 days.
4. Wrap-Around Childcare (RB Active Care): Ofsted-registered before and after school childcare provision, part of the RB Education Group. Generates revenue through parent fees for wrap-around care services. Parents can pay using childcare vouchers and government tax-free childcare. Established in 2017, operates within school settings.
5. Holiday Camps: Ofsted-registered holiday camps for children aged 4-12 years, operated under RB Sports Activities. Revenue from parent fees for holiday childcare provision, eligible for childcare voucher and tax-free childcare payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RB Gym & Sport delivers primary school PE provision, specialist gymnastics coaching, physically active learning programmes, and teacher continuing professional development (CPD) to schools across the Black Country and Birmingham area. The company provides on-site Sport Educators who act as PPA Cover, deliver curriculum-aligned programmes (Maths on the Move, English on the Move, Balance-Ability, Swim:ED), and run enrichment days and gymnastics festivals. Sister brands RB Active Care and RB Holiday Camps provide Ofsted-registered wrap-around childcare and holiday camps respectively as part of the RB Education Group.

Differentiator

Problem solved

Functional benefit

Brands

• RB Active Care: Ofsted Registered before and after school childcare provision established in 2017, part of the RB Education Group.
• RB Holiday Camps
• Swim:ED
• Balance-Ability
• Aspire:ED

Products and services

• PPA Cover An on-site delivery service where a specialist Sport Educator becomes part of the school's teaching team to deliver high-quality PE during teacher planning, preparation, and assessment (PPA) time. Targeted at primary schools needing reliable, professional PE cover.
• PE Curriculum Support On-site PE curriculum support and mentoring service for primary schools, helping schools develop teachers' confidence, planning, assessment, differentiation, and skill progression in PE. Includes data-driven outcomes tracking for Ofsted and Sport Premium evidence.
• Maths on the Move

Quantifiable outcome

• 100% of schools reported increased teacher mean confidence to deliver Physical Education; 100% improved ability to plan for PE; 95% improved ability to assess in PE; 96% improved ability to differentiate skills and activities; 94% stated ability to progress pupils' skills improved
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• Association for Physical Education (afPE)coreStrategic or Co-development Partner · 1 January 2024RB Gym & Sport has been officially accredited as an Approved Curriculum Provider by afPE until March 2028. This prestigious recognition highlights the high-quality, safe, and effective PE and CPD services delivered in schools across the UK. As an afPE Business Associate, the company adheres to national standards for physical education provision.
• Balance-Ability ProgrammecoreStrategic or Co-development PartnerRB Gym & Sport offers the Balance-Ability programme, described as the UK's first accredited 'learn to cycle' programme for children aged 2½ to 6 years. The programme is afPE approved and combines ergonomic balance bikes with a structured schedule of fun activities building balance, spatial awareness, and dynamic balance skills.
• British GymnasticscoreStrategic or Co-development PartnerRB Gym & Sport offers the British Gymnastics Teacher Award qualification, tutored by qualified British Gymnastics tutors. The award is designed to help teachers improve their ability to deliver gymnastics in schools, either as part of the National Curriculum or through after-school clubs.
• Sports Leaders UKcoreStrategic or Co-development PartnerRB Gym & Sport delivers the Playground Activator programme (one-day workshop accredited by Sports Leaders UK) and the PlayMaker Award (leadership development for 9-11 year olds). Both programmes are accredited qualifications that help upskill school staff and develop pupil leadership skills.
• Swim EnglandminorStrategic or Co-development PartnerRB Gym & Sport collaborated with Swim England to develop the Primary School Swimming Review — a free tool giving schools insights into their current swimming programme and identifying areas of improvement. Schools receive a personalised report answering a few simple questions.
• Earls Gymnastics Club, OldburysupportingChannel Partner/ Reseller/ DistributorEarls Gymnastics in Oldbury serves as the venue for British Gymnastics Teacher Award courses and RB Gymnastics Cluster Festivals. The facility is described as the premier Earls Gymnastics Oldbury facility equipped with advanced apparatus for specialist training.
• The Primary Gymnastics AcademysupportingTechnology or IntegrationThe Primary Gymnastics Academy (theprimarygymnasticsacademy.co.uk) is the digital platform that hosts the Scheme of Work portal, online CPD courses, and programme management. RB Gym & Sport directs schools to this portal for subscription access, lesson resources, and CPD delivery.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Premier Sport: One of the UK's largest primary school PE coaching providers, delivering PPA cover, curriculum PE, after-school clubs, and CPD to primary schools — directly comparable service model and customer base to RB Gym & Sport.
• EnergyKidz: UK provider of Ofsted-registered before/after school childcare and holiday activity camps operating within schools — directly comparable to RB Active Care and RB Holiday Camps.
• Aspire Active Education: UK provider of primary school PE, PPA cover, and teacher CPD; comparable specialist gymnastics/PE delivery focus and target market to RB Gym & Sport.
• Sportstars UK: UK provider of school sports coaching and PE curriculum delivery to primary schools, with similar PPA cover, multi-sport coaching, and teacher CPD offerings.
• Create Sport: UK primary school PE and sport coaching provider offering curriculum support, after-school clubs, and CPD; closely comparable in target customer, service mix, and regional field-delivery model.
• Edufit: Specialist primary PE and sport coaching provider serving UK schools with curriculum PE, PPA cover, and CPD; directly comparable operating model and customer segment.

Broad incumbents

• Junior Adventures Group: Larger multi-brand UK operator of wrap-around childcare and holiday camps within schools; broader portfolio than RB but overlapping in Ofsted-regulated school-based childcare.

Regional players

• Kids Play Childcare: West Midlands-focused wrap-around childcare and holiday club provider operating within schools; regional peer comparable to RB Active Care in the same geography.

Others

• School Sport Partnerships (afPE / Youth Sport Trust network): Network of school sport partnership organisations and the wider afPE membership that coordinate PE and sport in UK schools — not a direct competitor but a comparable ecosystem that competes for school PE/Sport Premium funding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rbgymandsport
• Xx.com/RBGymandSport
• LinkedInlinkedin.com/company/rb-gym-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RB GYM & SPORT