Aspire Active Education
Aspire Active Education Group is a Birmingham-based provider of Ofsted-registered school holiday childcare, primary school PE and sport support, apprenticeships, and a partner network for children's activity providers, primarily serving families and schools across the West Midlands, UK.
- Company typePrivate
- Founded2005
- HeadquartersBirmingham, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Aspire Active Education does
Aspire Active Education Group is a Birmingham-headquartered, privately held UK provider of sports, physical activity and related educational services for children and young people, founded in 2005 and operating with 51–100 employees. The company runs four primary service lines: Active Camps (Ofsted-registered school holiday childcare delivered at five West Midlands venues — Bromsgrove, Codsall, Hagley, Sutton Coldfield and Wombourne); Primary Schools programmes (PE curriculum support, Swim:ED swimming education, term-time support, wraparound care and workforce development, delivered on-site at customer schools); Apprenticeships & Qualifications (vocational training and teacher training for employers and learners in the physical activity sector); and Active Partnerships, a network of third-party children's activity providers.
The commercial offering is a service stack rather than a technology platform: there is no proprietary software disclosed beyond standard marketing infrastructure (corporate website, blog, Knowledge Centre, HubSpot-powered CRM and a free School Benchmarking Scorecard lead-generation tool). Revenue derives primarily from per-child holiday camp fees for parents and contract-based fees for school services; pricing is not publicly disclosed. Ancillary touchpoints include a Knowledge Centre resource hub and free school resources at aspireedcpd.com. Geographic reach is concentrated in the West Midlands, with no evidence of international operations, external capital raised, acquisitions or senior leadership changes in the available data. The company's stated public mission is to engage 1 million young people in physical activity by 2026.
Aspire Active Education firmographics
Firmographics- Name
- Aspire Active Education
- Legal name
- Aspire Active Education Group
- Website
- https://aspire-sports.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aspire Active Education Group is a Birmingham-based provider of Ofsted-registered school holiday childcare, primary school PE and sport support, apprenticeships, and a partner network for children's activity providers, primarily serving families and schools across the West Midlands, UK.
- Ownership category
- akta.pro rank
Aspire Active Education industry classification
Industry- Product category
- Children's Physical Activity and Sport Services
- NAICS
- Sports and Recreation Instruction (61162), Educational Services (61), Technical and Trade Schools (6115)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
- akta.pro secondary industry
- Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)
Keywords
Where Aspire Active Education is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aspire Active Education business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Holiday Camps and Childcare Services: Ofsted-registered school holiday childcare providing action-packed days of sports and physical activity. Revenue generated through per-child attendance fees for holiday camps across multiple venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Holiday camp childcare fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Aspire Active Education product offering
Product offeringCore offering
Aspire Active Education runs Ofsted-registered school holiday sports and activity camps for children at five West Midlands venues, and delivers PE, sport and physical activity support programmes directly to primary schools. The group also offers industry-recognised apprenticeships, vocational qualifications and teacher/support staff training, alongside an Active Partnerships network for children's activity providers.
Product overview
Aspire Active Education operates as a multi-product platform offering physical activity and educational services for children. The core offerings include Active Camps (Ofsted-registered holiday childcare), Primary Schools programmes (PE and sport support), Apprenticeships & Qualifications (vocational training), and Active Partnerships (network for activity providers). Supporting modules include Kids Club (wraparound school childcare), Swim:ED (swimming education), Term Time Support, and Workforce Development. The company also provides a Knowledge Centre resource platform and School Benchmarking Scorecard tool. Together these products form a comprehensive ecosystem addressing school holiday childcare, ongoing PE delivery, professional training, and partner network support within the physical activity sector.
Differentiator
Problem solved
Functional benefit
Brands
- Swim:ED: Swimming education program for primary schools
- Kids Club
- Active Partnerships
Products and services
- Active Camps Ofsted-registered school holiday childcare offering action-packed days of sports and physical activity to keep children happy and healthy over the holidays. Available at venues in Bromsgrove, Codsall, Hagley, Sutton Coldfield, and Wombourne for parents seeking regulated active childcare.
- Primary Schools PE and Sport Programmes
- Apprenticeships & Qualifications
- Active Partnerships
- Kids Club Wraparound Care
- Swim:ED
- Term Time Support
- Workforce Development
Quantifiable outcome
- Goal to engage 1 million young people in physical activity by 2026
Companies that use Aspire Active Education
Customer profileSegments5 records
Ideal customer profiles3 records
Aspire Active Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aspire Active Education partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Active Partnerships Network MemberscoreCollaborative network of forward-thinking children's activity providers that Aspire Active Education works with to engage more children in physical activity. The partnership framework enables providers to grow and develop through collaboration and shared resources.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Aspire Active Education competitors and assessment
Company assessmentBroad incumbents
- Stagecoach Performing Arts: National UK franchise network offering after-school performing arts and holiday workshops for children. Comparable in the parent-facing children's activity and holiday camp space, though focused on performing arts rather than sport.
- Kingswood (UK): Established UK operator of residential and day activity centres for children, including holiday programmes. Broader scope and national footprint than Aspire, but overlapping in delivering holiday activity programmes to school-age children.
Direct peers
- Fit For Sport: Ofsted-registered UK operator of activity holiday camps and school sport services for children. Closely matches Aspire Active Education's Active Camps (Ofsted-registered holiday childcare) and primary school engagement model.
- Lifestyle Sports Group: UK-based PE and school sport provider offering curriculum support, teacher training, and holiday activity programmes. Comparable to Aspire's Primary Schools line as a B2B school-focused sport instruction peer.
- SuperCamps: UK multi-activity holiday camp provider running during school holidays at multiple venues. Directly comparable to Aspire Active Camps as a parent-facing, multi-activity, school-age holiday childcare service.
- Activate Sport: UK children's sports camps and school PE delivery provider with multi-activity and sport-specific camps. Highly comparable to Aspire's Active Camps and Primary Schools offerings.
- Premier Education Group: UK-based provider of sport and physical activity services to primary schools, holiday clubs, and wraparound care, with a very similar dual B2B/B2C model (school PE contracts plus parent-facing holiday camps). Directly comparable in target customer, service mix, and geographic approach.
- Barracudas Activity Day Camps: One of the largest UK multi-activity day camp operators for school-age children, offering holiday camps across multiple regions. Comparable to Aspire's Active Camps business in core product, age group, and operating model.
- SportsCool: UK provider of sports coaching, holiday clubs, and PE delivery into primary schools, targeting the same dual customer base (parents and schools) as Aspire Active Education.
Emerging players
- Total Sport UK: Smaller UK operator delivering sports coaching, holiday clubs, and wraparound care to schools and parents. Comparable as a regional, multi-service sport and physical activity provider with similar customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspire Active Education social profiles
Digital presenceAspire Active Education compliance and trust
Trust signalCompliance1 record
Aspire Active Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspire Active Education leadership team
Management profileNumber of profiles
Aspire Active Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspire Active Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspire Active Education
What does Aspire Active Education do?
Aspire Active Education runs Ofsted-registered school holiday sports and activity camps for children at five West Midlands venues, and delivers PE, sport and physical activity support programmes directly to primary schools. The group also offers industry-recognised apprenticeships, vocational qualifications and teacher/support staff training, alongside an Active Partnerships network for children's activity providers.
Is Aspire Active Education a public or private company?
Aspire Active Education is a private company. It is classified as unknown and is currently operating.
When was Aspire Active Education founded?
Aspire Active Education was founded in 2005. It employs 51 to 100 people.
Where is Aspire Active Education based?
Aspire Active Education is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Aspire Active Education make money?
One revenue line is on record: holiday Camps and Childcare Services.
Who are Aspire Active Education's main competitors?
Broad incumbents on record are Stagecoach Performing Arts and Kingswood (UK). Direct peers are Fit For Sport, Lifestyle Sports Group, SuperCamps, Activate Sport, Premier Education Group, Barracudas Activity Day Camps and SportsCool. Total Sport UK is listed as an emerging player.
Does Aspire Active Education have an API?
No public API is recorded for Aspire Active Education.
What industry is Aspire Active Education in?
Aspire Active Education's product category is Children's Physical Activity and Sport Services. Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports), with a secondary code of THAAAKAM, Adventure Multi-Sport Camps & Skills Academies. Its NAICS code is 61162 and its SIC code is 8351.