What AMS Entertainment does

AMS Entertainment is a full-service event entertainment company headquartered in Fishers, Indiana, with a second office in Muncie, serving the central Indiana market. The company provides professional DJ/MC services, photo activations (including classic booths, 360 video booths, Magic Booth, Magic Ring, and Cyclone 360), casino parties (Blackjack, Craps, Roulette, Poker with professional dealers), racing simulators with force-feedback hardware, carnival games, silent disco, archery tag, blacklight games, shooting simulators, and audio-visual equipment rentals with optional technicians. Its customer base spans weddings, corporate events (Aflac, Magna, Northwest Bank, The Heritage Group, C.H. Robinson, Ball State University, MI Homes, Airtron, Crane), school functions, and private parties, with no public revenue disclosures.

The company's technology stack is built around proprietary operational tooling and equipment rather than software platforms. It operates a custom Online Wedding Planner for clients to select activities, music, and timelines, an online availability checker (amsentertainmentplanner.com), and a self-published music library of 30,000+ MP3s. Differentiated equipment includes wireless LED accent lighting with custom monograms, full-motion racing simulators, VR headsets with Tornado Wind Systems, and an AI Artist robotic arm that combines a generative image model with a robotic sketch arm. A certified internal training program and backup DJ/equipment systems support execution quality.

AMS monetizes entirely via custom quote-based professional services fees billed per event, with no public price list. Pricing scales with package tier (Platinum vs Gold weddings; Riviera through Bellagio casino packages), event duration, and add-on selections. Go-to-market is direct-to-consumer via the website contact form, two local Indiana phone lines, blog/SEO content targeting brides and event planners, social media, and a referral network of 100+ Indianapolis-area venues. The company is privately held with no disclosed institutional investors or M&A activity.

Name

AMS Entertainment

Legal name

AMS Entertainment

Website

https://amsindiana.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

AMS Entertainment is a central Indiana-based full-service event entertainment company offering DJ, photo booth, casino, racing simulator, and A/V rental services to weddings, corporate events, schools, and private parties across the Indianapolis and Muncie markets.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Event entertainment services
• Wedding DJ services
• Corporate event entertainment
• Photo booth rentals
• Casino party rentals

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Entertainment Services: AMS charges fees for DJ/MC services at weddings, corporate events, school dances, and private parties. Pricing is custom-quoted based on event type, duration, and package level (Platinum, Gold for weddings). Services include professional entertainment specialist, sound equipment, lighting, and on-site coordination. No setup/teardown fees, taxes, or hidden charges.
2. Casino Party Rentals: AMS rents casino gaming tables (blackjack, craps, roulette, poker) with professional dealers for corporate events and private parties. Packages range from Riviera (2 tables, 5 dealers, ~50 guests) to Bellagio (12 tables, 17 dealers, ~200 guests), all for 3-hour durations. Additional extra staff can be added.
3. Photo Activation Rentals: AMS rents various photo booth and activation options including Classic Photo Booth, Magic Booth, Magic Ring, 360 Video Booth, Graffiti Wall, and Vogue Booth. Services include unlimited photo sessions, instant prints, custom layouts, and digital gallery delivery.
4. Racing & Interactive Game Rentals: AMS rents racing simulators, RC racing tracks, horse racing games, carnival games, arcade games, shooting simulators, archery tag, mini golf, and other interactive entertainment for corporate events and team building activities.
5. Audio Visual Equipment Rentals: AMS provides audio visual equipment rentals including sound systems, microphones, speakers, projectors, screens, computers, trussing, and lighting, with optional professional technicians for event production support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMS Entertainment is a full-service event entertainment company that delivers DJ/MC services, photo booth activations, casino party rentals, racing simulators, silent disco experiences, and audio-visual equipment rentals for weddings, corporate functions, school dances, and private parties. Based in Fishers (Indianapolis) and Muncie, Indiana, they provide end-to-end event coordination with on-site staff, sound and lighting equipment, and custom entertainment packages quoted per event.

Product overview

AMS Entertainment is a full-service event entertainment company offering a comprehensive portfolio of DJ services and interactive entertainment experiences for weddings, corporate events, school functions, and private parties across the Indianapolis and Muncie, Indiana areas. The core offering centers on professional DJ entertainment with multiple service tiers (Platinum DJ with up to 7 hours, Gold DJ with 4 hours), complemented by an extensive line of photo activation products including Classic Photo Booth, Magic Booth, Magic Ring, 360 Video Booth, Cyclone 360, and Graffiti Wall. The company also provides themed entertainment including Casino Parties (Blackjack, Craps, Roulette, Texas Hold'em in Riviera through Bellagio packages), Racing To Go simulators with force-feedback technology, RC Racing, Horse Racing derbies, Carnival Games (16+ portable games), Blacklight Games, Archery Tag, Shooting Simulators, Game Shows, Karaoke, and Silent Disco. A comprehensive Audio Visual division supplies professional equipment rentals with technicians. The latest innovation is the AI Artist feature using artificial intelligence and robotics. With over 30 years of experience, the company operates from two Indiana locations serving the Indianapolis and Muncie markets.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Services Professional DJ entertainment for weddings, corporate events, school dances, and private parties. Includes expert MC services, professional sound equipment, intelligent lighting, on-site event coordination, and a music library spanning 300+ CDs and 30,000+ MP3s. Available in Platinum (up to 7 hours) and Gold (up to 4 hours) wedding tiers.
• Photo Booth Rentals Rental of photo activation experiences (Classic Photo Booth, 360 Video Booth, Magic Booth, Magic Ring, Graffiti Wall, Vogue Booth) with unlimited photo sessions, instant prints, custom layouts, and digital gallery delivery for weddings, corporate events, and school functions.
• Casino Party Rentals Rental of casino gaming tables (blackjack, craps, roulette, poker) with trained professional dealers for corporate events and private parties. Packaged in tiered 3-hour events from Riviera (2 tables, 5 dealers, ~50 guests) to Bellagio (12 tables, 17 dealers, ~200 guests).
• Racing Simulators (Racing To Go) Full-motion racing simulators with vehicle-specific driving mechanics, force-feedback steering wheels, pedals, and Tornado Wind System, networked together for head-to-head racing competitions. Designed for corporate events, team building, and conference entertainment.
• RC Racing To Go Portable radio-controlled racing attraction featuring scale model NASCAR replicas on a 20' x 30' banked oval track for corporate events and team building.
• Horse Racing Entertainment Derby and dance party experience featuring animated horse races, betting windows, custom race programs, and professional announcer/DJ services for corporate events and private parties.
• Carnival Games Portable carnival game rentals including Tic Tac Toe, Ring Toss, King of the Hill, Down the Ducks, Tip the Bottle, Roller Bowler II, Snake Pit, Slingshot, Pop-a-Shot, Leaping Lizards, The Vault, Speedway 500, Giant Four to Score, Pit Stop Challenge, Giant Tower Blocks, and Mini Golf.
• Shooting Simulators Shooting arcade offering Old West or Sport themes with up to 12 different games in single and dual player modes, supporting 2 to 20+ users for corporate events and team-building experiences.
• Archery Tag Action-packed team combat game using bows and patented foam-tipped arrows. Played similar to dodgeball with safe zones and 5-Spot Knockout Target objectives for corporate team-building and youth events.
• Blacklight Games Glow-in-the-dark entertainment including blacklight volleyball and glow dodgeball with professional UV lighting, neon balls, and illuminated court markings for school dances and youth events.
• Silent Disco Wireless headphone-based disco system allowing up to 3 DJs to play simultaneously. Headphones glow different colors per channel, giving guests individual volume control and providing a solution to noise ordinance restrictions at weddings, parties, and school events.
• Audio Visual Equipment Rentals Rental of professional audio visual equipment including sound boards, microphones, speakers, projectors, screens, computers, trussing, and lighting, with optional professional technicians for on-site event production support.
• Wedding Lighting Wedding lighting services including wireless LED uplighting, custom monograms projected on walls or dance floors, cake spotlights, and white pipe and drape for ambient and accent effects.
• Photo Montage Production Professional photo and video montage production for weddings, graduations, and special events, including video projector, media player, screen, and custom packaging for playback at the event.
• Airbrush Tattoos On-site airbrush tattoo application services for corporate events, school functions, birthday parties, and festivals.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• DJ Intel: Event entertainment and DJ agency serving markets outside Indiana; comparable business model (DJ + photo booth + event production bundle for weddings and corporate) but operating in different geographies so it does not compete head-to-head with AMS in Indianapolis.

Emerging players

• Foto Master: Manufacturer and operator of photo booth, 360 video booth, and AI-powered photo experience products sold through global dealers — competes at the equipment-and-experience layer against AMS's 360 Video Booth and AI Artist offerings.
• Silent Disco USA: Specialist silent disco headphone rental company for events, weddings, and corporate activations — directly comparable to AMS's Silent Disco product line, focused on the same noise-ordinance work-around use case.

Direct peers

• ShutterBooth: Photo booth rental and event activation company operating through a national dealer network; directly comparable to AMS's photo activation line (Classic Booth, Magic Booth, 360 Video Booth) on product and target customer.
• J. Scott Entertainment: Indianapolis-based full-service DJ and event entertainment company offering DJ, photo booth, lighting, and MC services for weddings and corporate events in the Central Indiana market — directly overlapping AMS's primary geography and service mix.
• Open Air Photo Booth: Premium photo booth rental company serving weddings and corporate events; competes with AMS's Classic Booth, 360 Video Booth, and Magic Booth offerings for the same event-planning buyer.
• Vegas Event Pros: Casino night party rental specialist offering blackjack, craps, roulette and poker tables with dealers for corporate and private events — directly comparable to AMS's Casino Parties line and its Riviera–Bellagio tiered package structure.
• Complete Wedding + Events (Complete Music and Video): Multi-state franchise-style wedding DJ, photo booth, and event lighting vendor with Indianapolis-area franchisees — same wedding DJ + photo booth bundle AMS sells, same bridal customer, same referral-driven GTM.

Broad incumbents

• Bash (formerly GigMasters): National online marketplace where event planners book DJs, photo booths, and entertainers; not a direct service provider but a competitor in customer acquisition and pricing transparency for the same Indianapolis wedding and corporate buyers AMS targets.
• The Knot / The Knot Worldwide (XO Group): Largest US wedding vendor marketplace and planning platform; competing against AMS for bridal mindshare and lead generation, and increasingly enabling direct vendor booking that competes with AMS's website contact-form funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMSRequests
• Facebookfacebook.com/AMSIndiana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Entertainment