DevilFish

What DevilFish does

Devilfish NFT Limited, a private limited company registered in England and Wales, operates Devilfish Arena, a free-to-play online poker platform that monetises through cosmetic digital collectibles. Players join tournaments at no monetary entry cost, build avatars by equipping purchased traits (backgrounds, headwear, regalia) at levels 1–9, and unlock progressively higher-tier events — including partner-sponsored ones such as the Rolex Invitational (top prize: a $10,000 Rolex Submariner plus $1,000 cash) and the FIFA World Cup 2026 competition ($4,000 in tournament prizes plus up to $1,000 leaderboard rewards). Purchases are denominated in an in-platform virtual currency called Gems, bought with cryptocurrency, and span 100+ items priced between 3,000 and 40,000 gems.

The underlying technology combines a browser-based poker client with blockchain integration: Digital Assets (NFTs) are issued and distributed on Ethereum and other third-party networks, with optional Immutable Passport sign-in for Web3-native users. The platform layers a trust-and-safety stack — behavioural analysis, statistical modelling, IP tracking, device fingerprinting, manual review, and third-party age/identity verification — over its real-prize tournaments. Distribution is direct-to-consumer globally via the devilfish.com web platform, supported by an 11,000+ member Discord community, a Twitter/X presence, Google Ads and Meta Pixel paid acquisition, and a referral programme. The product portfolio also includes a suite of HTML5 arcade mini-games (Plinko Pro, Scratch Royale, Spin Wheel Royale, and others) as a secondary engagement surface.

Commercially, Devilfish targets casual and competitive poker players aged 18+ alongside digital collectors and NFT enthusiasts who value real-item ownership. Pricing is freemium with no refundable entry; tournament entries, prize draws, and cosmetics are all final-sale gem purchases. The company is privately held with no disclosed institutional investors, no published headcount, and no revenue figures, and operates under UK GDPR/PECR-compliant data practices with AES-256/TLS 1.2+ security controls.

Name

DevilFish

Legal name

Devilfish NFT Limited

Website

https://devilfish.com

Company type

Private

Operating status

Operating

Short description

Devilfish operates Devilfish Arena, a free-to-play online poker platform where players purchase cosmetic digital collectibles (Gems) to unlock progressively higher-tier tournaments and compete for real prizes, including Rolex- and FIFA World Cup–sponsored events, with blockchain-based NFT asset integration.

Ownership category

akta.pro rank

Product category

Online Poker & Social Gaming

NAICS

Amusement Arcades (713120), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Web3/Blockchain Game Studios (MPAFAAAO)

akta.pro secondary industries

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Blockchain Game Studios & Game Development (FSAPAGAC)

Keywords

• Free-to-play poker
• Online poker tournaments
• Digital collectibles gaming
• NFT gaming platform
• Social poker entertainment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others, Infrastructure

Revenue model

1. Cosmetic Item Sales: Players purchase digital cosmetic items (traits, backgrounds, avatar customizations) using the in-platform gem currency. Items range from 3,000 to 40,000 gems and are purely aesthetic with no gameplay advantage.
2. Gem/Virtual Currency Purchases: Players purchase gems (in-platform currency) using cryptocurrency to buy cosmetic items, traits, and tournament entries. Gems are non-refundable and hold no real-world monetary value.
3. Tournament Entry Fees (Optional Premium): While tournaments have free-entry routes, optional upgrades for higher-tier events provide additional revenue. Higher tournament tiers require more gems for entry.
4. Prize Tournament Sponsorship: Partner-sponsored tournaments like the Rolex Invitational where items unlock access to exclusive events with prizes funded by the platform and partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Devilfish operates "Devilfish Arena," a free-to-play online poker platform where players enter tournaments, complete quests, and compete for real rewards (cash, merchandise, NFTs, ETH) without depositing money. Players build avatars by equipping collectible cosmetic traits purchased with an in-platform virtual currency called Gems; each equipped trait raises the avatar level (1-9) and unlocks progressively higher-tier prize tournaments. The platform also distributes blockchain-based digital assets (NFTs) and offers HTML5 arcade mini-games.

Product overview

DevilFish operates Devilfish Arena as its core free-to-play poker platform, combining online poker tournaments with a digital collectible and avatar progression system. The platform is structured around several integrated modules: the main poker experience (Poker/Poker Play), a virtual currency called Gems used for all in-platform purchases, an Item Shop for avatar traits and cosmetics, a Wardrobe system where equipped traits raise avatar levels to unlock higher-tier tournaments, Prize Tournaments offering real ETH and cash rewards, Digital Assets (NFTs) for blockchain-verified ownership, and a Leaderboard system for competitive rankings. A Devilfish Mini Games sub-brand provides HTML5 arcade games including Plinko Pro, Neon Bounce, Scratch Royale, Spin Wheel Royale, Royal Heist, Race Kings, Stake Mines, and Chicken Cross. Seasonal competitions like the FIFA World Cup 2026 and Rolex Invitational serve as add-on tournament events with large prize pools.

Differentiator

Problem solved

Functional benefit

Products and services

• Devilfish Arena Devilfish's primary free-to-play poker platform where players join tournaments, complete quests, and compete for real rewards. Combines free-entry poker gameplay with a digital asset system where avatar traits and cosmetics unlock access to higher-tier tournaments. Targeted at adult players 18+ seeking risk-free poker with real prizes.
• Devilfish Mini Games Suite of HTML5 arcade mini-games including Chicken Cross, Neon Bounce, Plinko Pro, Race Kings, Royal Heist, Scratch Royale, Spin Wheel Royale, and Stake Mines. Simulation-based with virtual currency and no real money involved. Targeted at platform users seeking casual play outside poker tournaments.
• Rolex Invitational Standalone single-round prize tournament where the winner receives a Rolex Submariner watch (~$10,000 value) and the top table shares $1,000 in cash prizes. Entry requires purchasing the Diamond Trait (4,500 Gems). Targeted at high-engagement players seeking premium prize-pool events.
• FIFA World Cup 2026 Competition Seasonal tournament competition tied to the real-world FIFA World Cup 2026. Players purchase team traits (3,000-7,200 Gems) to back national teams and earn points through match predictions and FIFA-themed tournaments. Prize pool of $4,000 in tournament prizes plus up to $1,000 in leaderboard rewards across 6 rounds; World Cup 2026 Season Bundle offers $10,000 in prizes at 40,000 Gems. Targeted at sports fans and casual players who want to engage with the global tournament through poker.

Quantifiable outcome

• 30,000+ customers served
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ImmutablecoreTechnology or IntegrationImmutable Passport integration allows users to log in and access the platform using their Immutable wallet/identity. This provides Web3-native users seamless access to Devilfish Arena.
• RolexflagshipGTM or Marketing PartnerRolex sponsors the Diamond Invitational tournament where the winner receives a genuine Rolex Submariner watch plus $1,000 cash. Top table winners share $1,000.
• FIFA/World CupflagshipGTM or Marketing PartnerFIFA World Cup 2026 promotion ties in with the actual tournament, offering $4,000 in tournament prizes plus up to $1,000 in leaderboard rewards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DevilfishPoker_
• LinkedInlinkedin.com/company/devilfish-poker-web3

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DevilFish