Immutable Holdings Inc.
Immutable Holdings Inc. is a publicly traded blockchain holding company operating a portfolio of Web3 subsidiaries — including NFT marketplace NFT.com, institutional digital asset management, Hedera infrastructure (HBAR Labs, MyHBARWallet.com), consumer Bitcoin sales (1-800-Bitcoin), CBDC advisory, and digital asset media (Coffee and Crypto) — serving institutional investors, NFT collectors, and retail consumers.
- Company typePublic
- Founded2021
- HeadquartersSan Juan, Puerto Rico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Immutable Holdings Inc. does
Immutable Holdings Inc. (CBOE Canada: HOLD; OTCQB: IHLDF; Frankfurt: B8X0) is a publicly traded blockchain holding company headquartered in San Juan, Puerto Rico and incorporated in British Columbia, Canada. Founded by Jordan Fried — a former founding team member of the Hedera Hashgraph network — the company went public in September 2021 via reverse takeover of Bexar Ventures Inc. The business operates a portfolio of Web3-focused subsidiaries spanning NFT marketplace infrastructure (NFT.com), institutional digital asset management (Immutable Asset Management), Hedera ecosystem tooling (HBAR Labs, MyHBARWallet.com, HBAR.com), consumer Bitcoin sales and education (1-800-Bitcoin), central bank digital currency advisory (CBDC.com), blockchain consulting (Immutable Advisory), and digital asset media (Coffee and Crypto newsletter and podcast).
The core technology stack is built around the Hedera Hashgraph network and Ethereum-compatible NFT standards. NFT.com profiles (e.g., NFT.com/YOU) are minted NFTs that aggregate holdings across multiple Ethereum addresses via an on-chain resolver and surface marketplace listings aggregated from OpenSea and LooksRare. The Genesis Key collection (10,000 NFTs) provides gated early access and governance rights; the public beta opened in February 2023. MyHBARWallet.com is an open-source browser-based wallet acquired from LaunchBadge in November 2021.
Revenue mechanics include one-time NFT primary sales (Genesis Key auction generated over USD $6.5M in net initial sales), secondary NFT royalties of up to 7.5% on OpenSea and LooksRare, recurring asset management fees from institutional digital asset products, and consumer transaction fees from 1-800-Bitcoin. The customer base spans institutional investors and high-net-worth individuals (Immutable Asset Management), NFT collectors and creators (NFT.com, served through product-led growth with whitelist and Discord community activation), and retail consumers (1-800-Bitcoin). The company had 11-50 employees as of the most recent data and currently operates with interim CEO and CFO leadership.
Immutable Holdings Inc. firmographics
Firmographics- Name
- Immutable Holdings Inc.
- Legal name
- Immutable Holdings
- Website
- https://immutableholdings.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immutable Holdings Inc. is a publicly traded blockchain holding company operating a portfolio of Web3 subsidiaries — including NFT marketplace NFT.com, institutional digital asset management, Hedera infrastructure (HBAR Labs, MyHBARWallet.com), consumer Bitcoin sales (1-800-Bitcoin), CBDC advisory, and digital asset media (Coffee and Crypto) — serving institutional investors, NFT collectors, and retail consumers.
- Ownership category
- akta.pro rank
Immutable Holdings Inc. industry classification
Industry- Product category
- Blockchain & Digital Asset Platforms
- NAICS
- Miscellaneous Financial Investment Activities (523999)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
- akta.pro secondary industries
- Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB), NFT Standards, Metadata & Interoperability (ERC standards, metadata hosting, portability) (FSAPAFAD), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG), NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF)
Keywords
Where Immutable Holdings Inc. is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices1 record
Markets served
Immutable Holdings Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- NFT Sales (Genesis Keys): Sale of Genesis Key NFTs for NFT.com platform access, generating revenue through initial sales. 5,000 of 10,000 Genesis Keys sold, with remaining locked in treasury.
- NFT Marketplace Royalties: Collection of up to 7.5% royalties on secondary marketplace sales of Genesis Keys and NFT.com Profiles on platforms like OpenSea and LooksRare.
- Digital Asset Management Fees: Management fees from institutional-grade digital asset products including HBAR funds managed through Immutable Asset Management LLC.
- Consumer Bitcoin Products: Revenue from 1-800-Bitcoin consumer-facing Bitcoin education and sales products.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Immutable Holdings Inc. product offering
Product offeringCore offering
Immutable Holdings Inc. is a publicly traded blockchain holding company that owns and operates a portfolio of digital-asset-oriented Web3 businesses. Its subsidiaries include NFT.com (NFT marketplace with profile and aggregation features), Immutable Asset Management (institutional digital asset investment products), HBAR Labs (HBAR.com and MyHBARWallet infrastructure for the Hedera Hashgraph network), 1-800-Bitcoin (consumer Bitcoin sales and education), CBDC.com (central bank digital currency advisory), Immutable Advisory (blockchain consulting), and Coffee and Crypto (digital asset newsletter and podcast).
Product overview
Immutable Holdings Inc. operates as a diversified blockchain holding company with a portfolio of discrete Web3 businesses and brands. The portfolio is organized around digital asset infrastructure, media, and consumer-facing products. Key holdings include: NFT.com (a community-driven NFT ecosystem for collecting, displaying, and trading NFTs); Immutable Asset Management (an institutional-grade digital asset investment platform); HBAR Labs (which owns HBAR.com and MyHBARWallet.com, browser-based wallet infrastructure for the Hedera network); 1800Bitcoin.com (a Bitcoin consumer sales and education platform with an exclusive toll-free number); CBDC.com (a CBDC advisory brand); Immutable Advisory (blockchain consulting services); and Coffee and Crypto (a digital asset media brand producing a daily newsletter and podcast). The company was founded by Jordan Fried, a founding team member of the Hedera Hashgraph network, and is listed on CBOE Canada (HOLD) and OTCQB (IHLDF).
Differentiator
Problem solved
Functional benefit
Brands
- NFT.com: NFT marketplace platform enabling users to collect, display, and trade non-fungible tokens. Features NFT Profiles, gallery displays, marketplace aggregation, and on-chain resolver functionality.
- Immutable Asset Management
- HBAR Labs
- CBDC.com
- 1-800-Bitcoin
- Coffee and Crypto
- Immutable Advisory
Products and services
- NFT.com A community-driven NFT ecosystem that enables users to create NFT profile identities (NFT.com/username), display NFTs in galleries, discover collections, and buy/sell NFTs via marketplace aggregation across OpenSea and LooksRare as well as a native NFT.com marketplace. Access to private beta required a Genesis Key NFT; public beta opened in February 2023.
- Immutable Asset Management Digital asset management subsidiary making it easier for institutional investors and high-net-worth individuals to invest in digital assets without directly buying and holding cryptocurrencies. Provides institutional-grade digital asset investment products, including one of the first institutional HBAR funds.
- MyHBARWallet.com An open-source, browser-based cryptocurrency wallet for HBAR on the Hedera Hashgraph network. Acquired from LaunchBadge, LLC in 2021 and now operated under HBAR Labs.
- 1-800-Bitcoin (1800Bitcoin.com) A Bitcoin-focused business that sells Bitcoin directly to U.S. consumers over the phone and online, leveraging an exclusive lease on the 1-800-Bitcoin toll-free number. Provides free and premium Bitcoin educational materials including masterclasses and books such as 'Bitcoin for Everyone.'
- CBDC.com A central bank digital currency (CBDC) brand under Immutable Holdings planning to offer consulting and advisory services to central bankers as they research and develop CBDC solutions.
- Immutable Advisory A consulting and advisory service covering blockchain and cryptocurrency opportunities, including market research, whitepaper writing, solution architecture design, introduction services, and vendor selection.
- Coffee and Crypto A free daily newsletter and bi-weekly podcast under the Immutable Media business line that recaps the latest news and developments across the digital assets industry. The newsletter reached 40,000+ subscribers by early 2023 and grew to 65,000+ subscribers by April 2023.
- HBAR.com A web domain and brand property within HBAR Labs focused on the Hedera Hashgraph public network and HBAR token ecosystem.
Quantifiable outcome
- Over 10,000 NFT profiles created and 9.1M NFTs displayed on NFT.com platform
- +2 more outcomes
Companies that use Immutable Holdings Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Immutable Holdings Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Immutable Holdings Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Unstoppable DomainsminorLaunch partnership enabling users to purchase Web3 domains directly on NFT.com. Allows purchase of digital identities on primary or secondary market without additional transaction fees.
- Allure BridalsminorLaunch partnership for bridal NFT collections making wedding-related NFT offerings accessible through NFT.com platform.
- SuperNormalminorLaunch partnership bringing SuperNormal NFT collections to NFT.com platform.
- The Doge PoundminorLaunch partnership bringing The Doge Pound NFT collection to NFT.com platform.
- Balaji SrinivasancoreFormer Coinbase CTO and Andreessen Horowitz GP joins NFT.com as Strategic Advisor. Brings extensive experience in distributed ledger technologies, technical expertise, and market insight to guide NFT.com's development.
- Joe Gagliese (Viral Nation)coreStrategic advisor bringing expertise in creator economy, influencer marketing, and Web3. As CEO of Viral Nation, brings extensive experience in social and digital-first influencer marketing to help bring NFT adoption to creators and brands.
- LaunchBadge, LLCcoreAcquisition of MyHBARWallet.com, an open-source browser-based wallet for HBAR on the Hedera Hashgraph network. LaunchBadge CEO Ken Anderson and CTO Ryan Leckey continue operations with strategic support from Immutable Holdings.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Immutable Holdings Inc. competitors and assessment
Company assessmentDirect peers
- OpenSea: Largest NFT marketplace by trading volume. Directly comparable as the primary liquidity venue that NFT.com aggregates, and the dominant peer in the social/marketplace segment NFT.com targets.
- Galaxy Digital Holdings: Publicly traded digital asset holding and asset management company. Directly comparable as a diversified Web3/crypto holding company that combines trading, asset management, and venture exposure under one listed entity.
- Magic Eden: Multi-chain NFT marketplace initially focused on Solana. Comparable as a competing NFT marketplace platform pursuing cross-chain expansion and consumer profile features similar to NFT.com.
- Rarible: Multi-chain NFT marketplace with social and aggregation features. Comparable as a competing NFT marketplace emphasizing community profiles and cross-chain support, similar to NFT.com's positioning.
Broad incumbents
- Bakkt Holdings: Publicly traded digital asset platform serving institutional and retail customers. Comparable as a smaller-cap listed digital asset company pursuing a multi-product platform strategy similar to Immutable Holdings' portfolio approach.
- Coinbase Global: Public US crypto exchange and asset platform. Comparable as a broad incumbent that touches trading, custody, staking, and institutional asset management across the digital asset stack, against which Immutable Asset Management competes for institutional dollars.
- MicroStrategy: Public company holding significant digital asset (Bitcoin) treasury. Comparable as a listed equity vehicle giving public market investors exposure to digital assets, an alternative angle on the holding-company thesis Immutable Holdings pursues.
Others
- Hut 8 Mining: Publicly traded digital asset miner and infrastructure provider. Thematically adjacent as a small-cap listed crypto exposure vehicle, though focused on mining rather than marketplace/asset management.
- HBAR Foundation: Independent foundation supporting the Hedera Hashgraph ecosystem. Comparable as the broader Hedera-aligned ecosystem player from which Immutable's Chief Product Officer (Don Thibeau) previously came, and against which HBAR Labs and MyHBARWallet compete for ecosystem mindshare.
Emerging players
- Blur: NFT marketplace and aggregator focused on professional traders. Comparable as a competing NFT aggregator with a different value proposition (trader rewards) that pressures NFT.com's aggregation strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Immutable Holdings Inc. social profiles
Digital presenceImmutable Holdings Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immutable Holdings Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Immutable Holdings Inc. subsidiaries and ownership
Company hierarchySubsidiaries9 records
Immutable Holdings Inc. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immutable Holdings Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immutable Holdings Inc.
What does Immutable Holdings Inc. do?
Immutable Holdings Inc. is a publicly traded blockchain holding company that owns and operates a portfolio of digital-asset-oriented Web3 businesses. Its subsidiaries include NFT.com (NFT marketplace with profile and aggregation features), Immutable Asset Management (institutional digital asset investment products), HBAR Labs (HBAR.com and MyHBARWallet infrastructure for the Hedera Hashgraph network), 1-800-Bitcoin (consumer Bitcoin sales and education), CBDC.com (central bank digital currency advisory), Immutable Advisory (blockchain consulting), and Coffee and Crypto (digital asset newsletter and podcast).
Is Immutable Holdings Inc. a public or private company?
Immutable Holdings Inc. is a public company. It is classified as public and is currently operating.
When was Immutable Holdings Inc. founded?
Immutable Holdings Inc. was founded in 2021. It employs 11 to 50 people.
Where is Immutable Holdings Inc. based?
Immutable Holdings Inc. is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does Immutable Holdings Inc. make money?
Four revenue lines are on record. NFT Sales (Genesis Keys) is the primary driver. The others are NFT Marketplace Royalties, digital Asset Management Fees and consumer Bitcoin Products.
Who are Immutable Holdings Inc.'s main competitors?
Direct peers on record are OpenSea, Galaxy Digital Holdings, Magic Eden and Rarible. Broad incumbents are Bakkt Holdings, Coinbase Global and MicroStrategy. Others are Hut 8 Mining and HBAR Foundation. Blur is listed as an emerging player.
Does Immutable Holdings Inc. have an API?
No public API is recorded for Immutable Holdings Inc..
What industry is Immutable Holdings Inc. in?
Immutable Holdings Inc.'s product category is Blockchain & Digital Asset Platforms. Its primary akta.pro industry code is FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails), with a secondary code of FSAPACAB, Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters). Its NAICS code is 523999 and its SIC code is 6200.