Bookinfluencers.com

What Bookinfluencers.com does

Bookinfluencers.com is a Dutch-based digital marketplace founded in 2020 by Antina van der Veen and operated as a sole proprietorship (legal name: Social Connection, Chamber of Commerce #60509295, registered in Holten, Netherlands). The company connects publishers, indie authors, and bookish brands with a vetted network of 8,000+ book influencers — including Booktokers, Bookstagrammers, Booktubers, and Bookbloggers from 80+ nationalities — for virtual book tours and promotional campaigns. Its core offering consists of two service tiers: a Self-Service SaaS platform where clients independently post campaigns, browse influencer profiles, communicate via an integrated chat module, and track results through a centralized dashboard; and a Full-Service option where Bookinfluencers.com assigns a dedicated campaign manager to handle end-to-end execution. Add-on services include TikTok SparkAds amplification, BookTok LIVE broadcasts, UGC content creation, and a bimonthly Featured Bookinfluencer Program that promotes selected creators across the platform's newsletter (6,000+ subscribers, 48% open rate) and social channels (10K+ followers on Instagram and TikTok).

The business generates revenue through per-campaign service fees on both self-service and full-service tiers, plus a 20% surcharge when Bookinfluencers.com administers cross-border influencer payments through Wise. Pricing is publicly listed on the website (last updated April 2026). Customer concentration straddles enterprise publishers (Penguin Random House, Bloomsbury, VIZ Media, Lerner Publishing, Storytel, Nextory, Thalia) and a long tail of indie authors; 1,000+ campaigns have been completed since launch. The company is bootstrapped, with no disclosed external funding rounds, and operates with a core team of approximately five people including campaign managers, a community manager, and an editor. The platform claims a 90%+ guaranteed upload percentage, supported by active community management and the company subsidizing 50-100% of influencer transfer fees.

Name

Bookinfluencers.com

Legal name

Antina van der Veen trading under the name Bookinfluencers.com and Social Connection

Website

https://bookinfluencers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bookinfluencers.com is a Dutch-founded digital marketplace connecting publishers, indie authors, and bookish brands with 8,000+ vetted book influencers across 80+ nationalities for virtual book tours and social-media-driven promotional campaigns via a self-service SaaS platform and full-service tier.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Software Publishers (513210)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

akta.pro secondary industry

Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)

Keywords

• Influencer marketing platform
• Book promotion services
• Virtual book tours
• Book influencer campaigns
• Publisher marketing solutions

Headquarters

HQ city

Holten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Campaign Service Fees: Brands pay fees to run Book Tours and Brand Campaigns through the platform. Platform offers multiple package options including self-service and full-service tiers.
2. Payment Processing Commission: When Bookinfluencers.com handles payment administration to influencers, a 20% surcharge is added to the total campaign fee (payable by the Purchaser). Payment processing done through Wise for international transfers.
3. Platform Access for Influencers: Free registration for book influencers to join the platform and access campaigns. Influencers receive 100% of their earnings with Bookinfluencers.com subsidizing transfer fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bookinfluencers.com operates a digital marketplace that connects publishers, indie authors, and bookish brands with a network of 8,000+ vetted book influencers (Booktokers, Bookstagrammers, Booktubers, Bookbloggers) from 80+ nationalities. Its core deliverables are virtual Book Tours and Brand Campaigns, delivered either via a self-service SaaS platform or a full-service option in which the in-house team runs the entire campaign end-to-end.

Product overview

Bookinfluencers.com operates a digital influencer marketplace platform connecting publishers, (indie) authors, and bookish brands with over 8000 book influencers from 80+ nationalities. The core offering comprises Book Tours for authors/publishers and Brand Campaigns for book-related companies. The platform provides two operational models: a Self-Service platform where clients manage campaigns independently using built-in tools (chat, candidate browsing, results tracking), and a Full Service option where the team handles complete campaign execution. Additional services include TikTok SparkAds for content amplification, BookTok LIVE broadcasts, user-generated content creation for corporate channels, workshops, and low-cost options like giveaways. The platform targets publishers (including Penguin Random House, Bloomsbury, Viz Media), indie authors, and bookish brands (ebook/audiobook apps, bookstores, libraries).

Differentiator

Problem solved

Functional benefit

Products and services

• Book Tours Virtual book tour service for publishers and indie authors that promotes books on social media through collaborations with vetted book influencers (Bookstagrammers, Booktokers, Booktubers, and Bookbloggers).
• Brand Campaigns Promotional campaigns for book-related brands including ebook and audiobook apps, online bookstores, libraries, and like-minded bookish brands, executed through book influencer partnerships on the platform.
• TikTok SparkAds Amplification Service Paid amplification service that dramatically increases views of videos created by campaign influencers and drives traffic to a webpage of the brand's choice via TikTok SparkAds integration.

Quantifiable outcome

• Save 50-100% time on influencer marketing campaigns
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Black Château EnterprisesminorStrategic or Co-development Partner · 11 April 2026Producer of The BookFest Spring 2026 event. Black Château Enterprises produces the biannual livestream event featuring programming for readers and writers across topics including storytelling, publishing, audiobooks, media, and marketing.
• Books That Make YouminorGTM or Marketing Partner · 11 April 2026Presenting partner for The BookFest Spring 2026 event. Books That Make You provides the YouTube channel for streaming the free online event and has corporate bellwether relationships with literary brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BookSirens: Service matching authors with book reviewers and bloggers for ARC distribution and review generation. Comparable as a two-sided matchmaking platform for book promotion.
• Written Word Media: Book promotion platform offering services such as Reading Deals and marketing tools to authors and publishers. Comparable as a book-specific promotional marketing service provider.
• NetGalley: Digital platform connecting publishers and authors with vetted reviewers and readers for pre-publication book promotion. Directly comparable as a two-sided marketplace in the book promotion/promotional review space.
• Reedsy: Marketplace and service platform connecting authors and publishers with publishing professionals (editors, designers, marketers). Comparable as a vertical SaaS/marketplace for the author-publisher ecosystem.
• BookBub: Discovery and promotion platform reaching millions of readers via curated book deals and featured promotions for authors and publishers. Directly comparable as a book promotion/audience-development platform.
• Booksparks: Book publicity and PR firm offering promotional campaigns and media tours for authors. Comparable as a book-focused marketing services provider targeting both indie authors and publishers.
• BookSprout: Book promotion platform connecting authors with reviewers via ARC distribution and social media amplification. Comparable in function and target customer (indie authors seeking reader reviews).

Emerging players

• Draft2Digital: Indie author services platform providing book distribution, formatting, and marketing tools. Comparable as a vertical SaaS serving indie authors with book marketing capabilities.
• PublishDrive: Book distribution and marketing platform serving indie authors and publishers with analytics and promotional tools. Comparable as an adjacent book-marketing SaaS for the same customer base.

Broad incumbents

• Smith Publicity: Established book publicity agency offering PR campaigns, media tours, and author branding services. Comparable as a larger, established incumbent in book marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bookinfluencerscom
• TikToktiktok.com/@bookinfluencerscom
• YouTubeyoutube.com/@bookinfluencerscom
• LinkedInlinkedin.com/company/bookstagrammerscom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookinfluencers.com