A New England Nanny

What A New England Nanny does

A New England Nanny is a household employment agency founded in 1991 and headquartered in Clifton Park, New York. It recruits, screens, and places nannies, sitters, senior caregivers, and household staff for families, hotels, events, schools, and corporate clients across an 11-county service area spanning New York's Capital Region, the Southern Adirondacks, and adjacent portions of western Massachusetts and southern Vermont. The agency is led by Agency Director Melissa Schoonmaker and operates without disclosed external funding.

The core product is a placement service: long-term placements are billed at 12–15% of gross caregiver compensation (with a $1,600 minimum), short-term engagements are gated behind a $300 annual membership, and on-call agency days are priced at $40–$55/day layered on caregiver billings of $18–$25/hour. Adjacent offerings include the "Pinch Hitter" emergency backup care line, hotel and event child care, corporate backup care, and school and daycare back-up staffing. There is no proprietary technology platform; matching is conducted through Enginehire.io and scheduling through Microsoft Bookings. Ancillary revenue is generated through an affiliate referral to GTM Payroll & HR for household payroll services, and the firm is a member of the International Nanny Association. The most recent disclosed initiative is the December 2025 launch of the Marisa Ledesma-Henry Memorial Nanny Scholarship, an investment in caregiver pipeline rather than a revenue driver.

Name

A New England Nanny

Legal name

A New England Nanny Ltd.

Website

https://anewenglandnanny.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

A New England Nanny is a household employment agency founded in 1991 in Clifton Park, NY, placing nannies, sitters, senior caregivers, and household staff with families, corporate clients, schools, and event operators across an 11-county Capital Region footprint.

Ownership category

akta.pro rank

Product category

Household Employment Services

NAICS

Child Care Services (62441), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Time Nanny Placement Agencies (HSAAALAB)

akta.pro secondary industries

Full-Time Nanny Services (HSAAABAC), Part-Time Nanny Services (HSAAABAD), Nanny Share (Shared Nanny) Services (HSAAABAM)

Keywords

• Childcare placement services
• Nanny placement agency
• Household employment agency
• Senior companion care
• Corporate backup childcare

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Long-term placement fees: Agency charges an annual fee of 12-15% of gross compensation or $1600 minimum (whichever is greater) for long-term nanny placements. Includes $400 application fee.
2. Short-term/temporary services: Short-term placements with $300 annual membership fee, $250 emergency backup care membership, and agency fees of $40-$55/day based on advance notice. Emergency backup care charged at $60/day.
3. Caregiver payroll services referral: Agency refers families to GTM Payroll & HR for household payroll services ($70/month), generating referral revenue through affiliate relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

A New England Nanny is a Capital Region household employment agency that recruits, screens, and places qualified caregivers for families and businesses. Its core service is matching pre-screened nannies, senior companions, and household staff with families across 11 counties in New York's Capital Region, with additional offerings in corporate backup care and event childcare.

Product overview

A New England Nanny is a household employment agency offering a portfolio of care and staffing services. The core offerings include Child Care Services (full-time/part-time nannies, nanny shares, babysitting, tutoring), Senior Care Services (non-medical companion care), Housekeeping & Other Services, Corporate Backup Care, Hotel and Event Child Care, and Emergency Backup Care. The agency also provides Back-up Staffing for Schools and Daycares. As an affiliated service, the company administers the annual Marisa Ledesma-Henry Memorial Nanny Scholarship for deserving caregivers. Services are offered throughout New York's Capital Region including Albany, Columbia, Fulton, Greene, Montgomery, Rensselaer, Saratoga, Schenectady, Schoharie, Warren, and Washington counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Care Services Full-time or part-time live-out nanny care, nanny shares, babysitting, and after-school tutoring services for families in the Capital Region of New York.
• Senior Care Services Non-medical companion care and assistance services for seniors, including companionship, running errands, and daily living support.
• Housekeeping & Other Services Home cleaning, meal preparation, transportation, pet sitting, and other household assistance services.
• Corporate Backup Care Emergency and backup childcare services for corporate employees, allowing parents to go to work while professional caregivers are sent to their homes.
• Hotel and Event Child Care On-site childcare services for hotels and events, providing professional caregivers for conferences, weddings, and other occasions.
• Emergency Backup Care (Pinch Hitter) Same-day or short-notice childcare and caregiving services for families needing immediate or urgent care solutions.
• Back-up Staffing for Schools and Daycares Temporary staffing solutions for schools and daycare facilities to cover staff absences and maintain operations.

Quantifiable outcome

• Typically 2-4 weeks to fill full-time positions vs. 4-6 weeks at other agencies
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• GTM Payroll & HRcoreStrategic or Co-development PartnerGTM Payroll Services is an affiliate of A New England Nanny, providing household payroll, tax, and HR services. GTM offers dedicated consultants for A New England Nanny families and handles all payroll compliance including tax withholding, workers' compensation, and New York labor law compliance. Families are referred for payroll services at $70/month.
• International Nanny Association (INA)minorOthersA New England Nanny awards scholarships for INA memberships to deserving nannies through the Marisa Ledesma-Henry Memorial Nanny Scholarship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sittercity: Sittercity is a national online marketplace for nannies, sitters, and household caregivers, offering similar services to A New England Nanny families — including background checks and caregiver matching — but with a self-serve technology platform rather than a regional agency-led placement model.
• Care.com: Care.com is a large online marketplace connecting families with caregivers across childcare, senior care, housekeeping, and pet care — overlapping with A New England Nanny across every service line, but operating as a national two-sided platform rather than a regional agency with hands-on placement.
• Bright Horizons Family Solutions: Bright Horizons is a large employer-sponsored childcare and back-up care provider, comparable to A New England Nanny's corporate backup care offering, but operating employer-operated child care centers at national scale rather than as a regional placement agency.
• Home Instead: Home Instead is a national senior home care franchise network offering companion and personal care services — directly comparable to A New England Nanny's senior care line, but at multi-thousand-franchise scale across the U.S.

Direct peers

• UrbanSitter: UrbanSitter is an online platform for booking sitters and nannies with a similar use case to A New England Nanny's childcare offerings, but with a tech-driven marketplace model rather than agency-led placement.
• Morningside Nannies: Morningside Nannies is a high-end nanny placement agency offering full-time, part-time, and temporary placements with similar screening, background checks, and corporate backup care services to A New England Nanny.
• Nannies Incorporated: Nannies Incorporated is a nanny placement agency providing long-term, temporary, and corporate backup care placements — directly mirroring A New England Nanny's service portfolio and fee structure, but serving multiple U.S. metro markets with an agency-led matching model.
• The Nanny Authority: The Nanny Authority is a regional nanny placement agency offering full-time, part-time, and temporary placements with similar screening, background checks, and replacement guarantees to A New England Nanny's service model.
• College Nannies & Sitters: College Nannies & Sitters is a national nanny and sitter placement agency offering full-time, part-time, and backup care with similar screening and matching services as A New England Nanny, though operating at multi-state scale.

Others

• GTM Payroll & HR: GTM Payroll & HR is the company's affiliate partner, providing household payroll, tax, and HR services to A New England Nanny families — making it a directly adjacent ecosystem partner rather than a competitor, but materially comparable in serving the same household employment customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/newenglandnanny
• YouTubeyoutube.com/@NewEnglandNanny
• Facebookfacebook.com/ANewEnglandNanny
• LinkedInlinkedin.com/company/a-new-england-nanny
• Instagraminstagram.com/anewenglandnanny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A New England Nanny