Wiser Home Remodeling

Name

Wiser Home Remodeling

Legal name

Wiser Home Remodeling Inc.

Website

https://wiserhomeremodeling.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Residential remodeling services
• Home improvement contractor
• Kitchen and bath renovation
• Window and door installation
• Home maintenance handyman

Headquarters

HQ city

New Canaan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Home Remodeling Services: Project-based revenue from full-service home remodeling including kitchen remodels, bathroom remodels, construction, custom cabinetry, and complete home renovations. Revenue is generated through direct client contracts for specific projects.
2. Handyman Services: Hourly or project-based revenue from home maintenance services including small carpentry, sheetrock repair, window washing, deck staining, power washing, gutter cleaning, plumbing, electrical, and snow removal.
3. Windows & Doors Installation: Revenue from sales, service, and installation of windows and doors, including Marvin, Andersen, and Pella products. As a certified contractor for multiple window manufacturers, they generate revenue through product sales and installation services.
4. Painting Services: Full-service interior and exterior painting services including trim work, wainscotting, sheetrock repair, full home exteriors, siding, and deck staining.
5. Masonry Services: Revenue from walkways, steps, patios, terraces, walls, fireplaces, and chimneys construction and repair services.
6. Exterior Services: Roofing, gutters, siding, trim, shutters, decks, porches, and railings installation and repair.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wiser Home Remodeling is a full-service residential remodeling and home improvement contractor offering construction, kitchen and bathroom remodels, custom cabinetry, windows and doors installation, masonry, painting, exterior work, and handyman services. The company sells, services, and installs premium window and door brands (Marvin, Andersen, Pella) as an authorized/certified contractor, while also delivering complete home renovation projects.

Product overview

Wiser Home Remodeling is a full-service home improvement contractor offering a comprehensive portfolio of remodeling and construction services. The company operates as a unified service offering rather than a platform architecture, with distinct service categories including Construction (new custom homes, additions, full remodels), Kitchen Remodeling, Bathroom Remodeling, Custom Cabinetry & Built Ins, Windows & Doors (through brand partnerships with Marvin, Andersen, and Pella), Masonry, Handyman Services, Painting, and Exterior services (roofing, siding, decks). Founded in 1957 and family-owned, the company has served Westchester and Fairfield Counties for over 60 years with factory-trained craftsman crews.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Services Full-service construction offering including new custom homes, additions, full home remodeling, kitchen and bath remodels, custom built-ins and cabinetry, custom mouldings and wainscotting, basement renovations, insulation, sheetrock, flooring, tile work, plumbing, HVAC, and interior painting for residential homeowners.
• Kitchen Remodeling Complete kitchen remodeling services including expert design, cabinetry, and professional installation. Includes complimentary in-home consultations to understand client style and functional requirements, targeted at residential homeowners seeking kitchen renovation.
• Bathroom Remodeling Bathroom renovation services focused on maximizing space and storage while creating functional and beautiful updates that increase home value for residential homeowners.
• Custom Cabinetry & Built-Ins Custom cabinetry and built-in solutions designed to increase functionality and aesthetics of living spaces, including custom closets, bookshelves, entertainment centers, and built-in furniture for residential clients.
• Windows & Doors Installation Sales, service, and installation of premium windows and doors from Marvin, Andersen, Pella, and Woodstone. Factory-trained, installation master certified professionals provide custom window design and replication services for homeowners.
• Marvin Windows & Doors

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Marvin Windows and DoorscoreStrategic or Co-development PartnerWiser Home Remodeling is a Marvin Authorized Replacement Contractor, part of a select group of contractors adhering to highest standards in installation and service. This partnership enables Wiser to offer Marvin's Signature, Elevate, and Essential window collections to clients. The partnership includes access to Marvin's replacement window training, warranty support, and marketing materials. Marvin's extruded aluminum cladding carries a 20-year warranty against loss of adhesion, chalking, or fading.
• Andersen WindowscoreStrategic or Co-development PartnerWiser is an Andersen Certified Contractor offering the complete line of quality, energy-efficient Andersen windows and patio doors. They offer all four Andersen window lines: A-Series, E-Series, 400 Series, and 100 Series. Andersen windows feature natural wood interiors and low-maintenance exteriors with Energy Star rated performance.
• Pella WindowsminorStrategic or Co-development PartnerWiser Home Remodeling offers Pella windows and doors as part of their product portfolio, providing additional options for customers seeking quality window solutions.
• Better Business BureauminorOthersWiser Home Remodeling Inc is BBB Accredited Business with an A+ rating in Connecticut, serving as a trust and credibility signal for customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Marvin Windows and Doors: Marvin is a premium window/door manufacturer and Wiser's key strategic partner (Authorized Replacement Contractor relationship). Relevant as an ecosystem participant whose certification program gates Wiser's ability to offer high-end product lines.
• Andersen Windows & Doors: Andersen is a major window/door manufacturer and Wiser's other core strategic partner (Certified Contractor). Relevant as a supplier ecosystem participant whose product access and certification directly influence Wiser's service offering and competitive position.

Direct peers

• Lamont Bros. Lamont Bros. is a Portland, OR-area design-build remodeler offering whole-home remodels, kitchens, baths, and additions to affluent suburban homeowners. Comparable in full-service, consultative, in-home-sales approach and multi-trade execution.
• BOWA: BOWA is a design-build remodeling firm serving affluent Washington, D.C. metro (McLean, VA) homeowners with a comparable full-service model: kitchen/bath remodels, whole-home renovations, additions, and premium product partnerships. Operates as a multi-decade established regional player analogous to Wiser's Westchester/Fairfield footprint.
• J. Lawrence Construction: J. Lawrence Construction is a Connecticut-based residential remodeling and custom home builder serving Fairfield County and the greater CT/NY region. Highly comparable given geographic overlap with Wiser's Fairfield County footprint and similar full-service residential offering.
• Hollander's Design | Build | Remodel: Hollander's is a Michigan-based design-build residential remodeling company offering kitchens, baths, additions, and whole-home renovations. Comparable regional design-build model, multi-trade in-house crews, and affluent-suburban customer base.
• CARNEMARK design + build: CARNEMARK is a Bethesda, MD-based design-build residential remodeling firm serving affluent D.C. metro homeowners with full-service kitchen, bath, and whole-home renovations. Closely comparable in service mix, customer profile, and regional premium-remodeler positioning.
• Harrell Remodeling: Harrell is a Bay Area design-build residential remodeling firm focused on whole-home remodels, kitchens, and additions for affluent homeowners. Mirrors Wiser's premium positioning, family-style culture, and project-based design-led GTM.
• Normandy Remodeling: Normandy is a Chicago-area design-build remodeler offering kitchens, baths, additions, and whole-home renovations to affluent suburban homeowners. Similar in scale, full-service positioning, and reliance on in-house design consultations and certified craftsmen.

Broad incumbents

• Power Home Remodeling: Power Home Remodeling is a large national home exterior and remodeling company (roofing, windows, siding, doors). Competes with Wiser's exterior and window/door services at scale, representing a broader incumbent that is encroaching on regional remodelers' territories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063511643540
• LinkedInlinkedin.com/company/wiser-home-remodeling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiser Home Remodeling