Buswells Hotel

What Buswells Hotel does

Buswells Hotel is a 67-bedroom traditional Irish hotel occupying four Georgian townhouses at 23-27 Molesworth Street in Dublin city centre, directly opposite Dáil Éireann (Irish Parliament) and within minutes of Trinity College, Grafton Street, St. Stephens Green, and the National Museum. The hotel is privately held by Sunflora Limited (Company Number 768016, VAT IE 4328232NH), following the Sean Quinn Group's 1995 acquisition and 1997 full refurbishment. The property traces its operating history to the 1880s and offers five room categories (Single, Compact Double, Double, Twin, and Triple) ranging from 10 to 20 square meters, with nightly rates from €118 to €176 depending on room type and package selected.

The business operates four revenue streams: accommodation (the primary source), food and beverage through Buswells Bar and Trumans Restaurant (Full Irish Breakfast at €25 and Continental at €19.50), meeting and conference services across eight function rooms accommodating 8 to 75 delegates, and a parking partnership with Q-Park Setanta at €22 per 24 hours. Distribution is anchored by direct bookings via the official website (buswells.ie) with a best-rate guarantee, supplemented by phone reservations and the Bookassist third-party booking engine for online transactions. Customer segments comprise leisure travelers, business and corporate groups (including a recurring medical education conference), and government/political visitors. Marketing extends across Facebook, Twitter, Instagram, and email newsletter, with referral partnerships through Aircoach (airport transfers) and DubTours (attractions booking).

The hotel sources 100% Irish beef, chicken, and lamb from named local suppliers (Robinsons Meats, Atlantic Sea Food, Java Republic) and has publicly committed to carbon neutrality by 2030 and zero waste to landfill by 2028. No proprietary technology, no AI/ML capabilities, no public funding, and no app product are present; the technology layer is limited to the Bookassist booking platform and standard website functionality. Strategic activity has been minimal since the late 1990s, with recent emphasis placed on packaging, pricing optimization, and ancillary partnerships rather than expansion.

Name

Buswells Hotel

Legal name

Sunflora Limited

Website

https://buswells.ie

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Short description

Buswells Hotel is a privately held 67-bedroom traditional Irish hotel on Molesworth Street in central Dublin, serving leisure travelers, business groups, and government visitors with accommodation, dining, conferences, and parking services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Government & Civic Conference Hotels (THAGALAK), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Dublin city centre
• Meeting rooms
• Irish hospitality
• Corporate conferences

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Accommodation: The primary revenue stream comes from hotel room bookings across various room types (single, double, twin, triple, compact double) with nightly rates ranging from approximately €118 to €176 depending on room type and season.
2. Food and Beverage: Revenue generated from Buswells Bar and restaurant services including breakfast, lunch, dinner, and bar snacks. Breakfast is available at €25 per person for Full Irish and €19.50 for continental.
3. Meeting and Conference Services: Rental income from six meeting rooms and conference suites accommodating 8 to 75 delegates, including the Georgian Suite, Boardroom, Pressroom, and executive boardrooms with state-of-the-art technology.
4. Parking Services: Partnership with Q-Park Setanta providing discounted overnight parking at €22 for 24 hours (price correct as of January 2025), with 4 electric charging points available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Buswells Hotel operates a 67-bedroom Georgian hotel in central Dublin providing overnight accommodation across five room types (Single, Double, Twin, Triple, Compact Double), on-site food and beverage service at Buswells Bar and Trumans Restaurant, and six meeting/conference suites accommodating 8 to 75 delegates. The hotel also offers value-added packages combining accommodation with breakfast and dining, and partner benefits including discounted parking at Q-Park Setanta.

Product overview

Buswells Hotel is a 67-bedroom traditional Irish hotel occupying Numbers 23-27 Molesworth Street in Dublin city centre. The hotel offers five room types (Single, Double, Twin, Triple, and Compact Double) ranging from 10-20 square meters, featuring complimentary Wi-Fi, tea/coffee facilities, and en-suite bathrooms. The property includes Buswells Bar and Trumans Restaurant serving Full Irish Breakfast and bar food daily, along with six meeting/event spaces (The Georgian Suite accommodating up to 75 guests, The Boardroom, The Pressroom, The Kildare Suite, The Trinity Suite, and The Leinster Suite) equipped with state-of-the-art technology. The hotel also offers special stay packages including Dine in Dublin, Stay Longer for Less, Book Now Pay Later, and Prepay and Save options. Additional services include 24-hour reception, room service, laundry/dry cleaning, and discounted parking at nearby Q-Park Setanta.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Room 10 sqm guest room with 1 single bed, complimentary Wi-Fi, tea and coffee facilities, bottled water, and en-suite bathroom. From €121 per night. Designed for solo travellers visiting Dublin city centre.
• Double Room 16 sqm guest room with 1 queen bed, elegant décor, complimentary amenities, and en-suite bathroom. From €151 per night. Targeted at couples and individual travellers seeking standard double accommodation.
• Twin Room 16 sqm guest room with 2 single beds, complimentary amenities, and en-suite bathroom. From €151 per night. Suited to colleagues, friends, or family members travelling together who prefer separate beds.
• Triple Room 20 sqm guest room with 1 double bed and 1 single bed accommodating up to three guests, with campbed and travel cot available on request for children. From €176 per night. Suited to families or small groups.
• Compact Double Room 13 sqm guest room with 1 double bed, goose feather and down duvets, plasma TV, laptop safe, hairdryer, iron/ironing board, and en-suite with bath and/or shower. From €136 per night. Not suitable for campbed or travel cot. Targeted at value-conscious couples or solo travellers.
• Buswells Bar Traditional Irish pub offering hearty Irish breakfasts, seasonal lunches, casual dinners, pints of Guinness, craft beers, fine whiskeys, and snacks in an elegant wood-panelled atmosphere. Awarded the James Joyce Pub Award. Serves hotel guests and the public.
• Trumans Restaurant

Quantifiable outcome

• 4.8/5.0 average guest satisfaction rating

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BookassistcoreTechnology or IntegrationBookassist provides the booking engine and reservation management system for Buswells Hotel. The partnership includes VeriSign security certification and PCI DSS compliant payment processing for secure online transactions. All online reservations are handled through Bookassist's booking system with SSL encryption protection.
• Q-Park SetantaminorGTM or Marketing PartnerQ-Park Setanta car park located on Setanta Place offers overnight guests a special parking rate of €22 for up to 24 hours (price correct as of January 2025). The car park is only 3-4 minutes walk from Buswells Hotel and features 4 electric charging points with maximum vehicle height of 1.90m.
• AircoachminorGTM or Marketing PartnerAircoach provides airport transfer services with Route 700 (Leopardstown Route) stopping at Dublin City Centre - Kildare Street adjacent to the hotel. Discounts available when booked online at aircoach.ie.
• DubToursminorGTM or Marketing PartnerPartnership with DubTours allowing guests to pre-book Dublin's top attractions before arrival, providing convenient access to sightseeing tours and enhancing the guest experience.
• Atlantic Sea FoodminorOthersIrish seafood supplier from Rosslare Road, Wexford providing fresh fish for hotel's dining services.
• Robinsons MeatsminorOthersMeat supplier from Chapelizod Industrial Estate, Dublin 20 providing 100% Irish beef, chicken, and lamb to the hotel.
• Java RepublicminorOthersTea and coffee supplier from The Roastery, Mitchelstown Road, Ballycoolin providing specialty coffee and tea products for guest rooms and dining.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Shelbourne Hotel: The Shelbourne is a historic, full-service Dublin city-center hotel on St. Stephen's Green with comparable luxury positioning, F&B outlets, and a similar government/corporate adjacency profile — Buswells' most direct head-to-head competitor for high-end leisure and political guests.
• The Morgan Hotel: The Morgan is a 4-star boutique-style Dublin city-center hotel in the Temple Bar/Fleet Street area with comparable F&B and nightlife-led positioning — overlapping with Buswells for leisure visitors seeking a central Dublin stay with on-site dining.
• The Fitzwilliam Hotel: The Fitzwilliam is a 4-star full-service Dublin city-center hotel on St. Stephen's Green with comparable room, restaurant, and meeting offerings — overlapping directly with Buswells' leisure and corporate customer base in the same micro-location.
• The Gibson Hotel: The Gibson is a 4-star full-service Dublin hotel in the Docklands area with rooms, restaurant, bar, and meeting space — competing with Buswells for corporate and leisure demand with a more modern, larger-format alternative.
• The Westbury Hotel: The Westbury is a luxury full-service Dublin city-center hotel on Grafton Street with comparable upscale leisure and corporate demand, multiple dining venues, and event space — competing with Buswells for the same premium Dublin visitor.
• Trinity City Hotel: Trinity City Hotel is a 4-star Dublin city-center property near Trinity College with rooms, F&B, and meeting facilities — competing with Buswells for mid-market leisure travelers, conference groups, and the same central-Dublin corporate demand.
• The Merrion Hotel: The Merrion is a 5-star full-service Dublin city-center hotel opposite Government Buildings, offering rooms, multiple restaurants, and meeting facilities — directly comparable to Buswells on government-adjacent positioning, premium F&B, and MICE capabilities.
• The Gresham Hotel: The Gresham is an iconic, historic full-service Dublin city-center hotel on O'Connell Street with rooms, F&B, and conference facilities — a like-for-like competitor to Buswells for heritage-driven leisure, corporate, and group bookings.

Broad incumbents

• Hampton by Hilton Dublin City Centre: Hampton by Hilton Dublin City Centre is a branded limited-service hotel chain property in central Dublin — competing for the same value-conscious leisure and corporate traveler with the backing of Hilton's distribution, loyalty, and revenue management systems.
• Jurys Inn Dublin Parnell Street: Jurys Inn is a branded budget/midscale hotel chain in central Dublin with larger meeting facilities — competing with Buswells in the same city-center catchment for price-sensitive leisure, group, and corporate business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BuswellsHotel
• Facebookfacebook.com/BuswellsHotelDublin
• Instagraminstagram.com/buswellshotel
• LinkedInlinkedin.com/company/buswells-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buswells Hotel