Women Winning

What Women Winning does

Women Winning is a Minnesota-based political action committee founded in 1982 by a multi-partisan group of 25 women, headquartered in Saint Paul. The organization recruits, trains, endorses, and provides campaign support for pro-choice women candidates running for public office at every level — from school board to President of the United States — across the state of Minnesota. Its core programmatic offerings include a formal Political Endorsement Program with screening and vetting, the Political Training Series (8-10 sessions annually covering campaigns, fundraising, organizing, communications, and reproductive justice), one-to-one Coaching, a Candidate Toolkit, the Political Leaders of Tomorrow (PLOT) internship program for early-career operatives, and the Rising Collective community program for young adult leaders. The organization also runs signature fundraising and engagement events — the Annual Luncheon (43rd edition scheduled for June 2, 2025), Wine Chocolate & Choice, and Men & Allies (Allies in Action) — and publishes a weekly newsletter and annual Election Report Card.

The business model is donation- and event-driven rather than fee-for-service: Women Winning does not charge candidates for its services. Revenue is generated from individual donations (suggested $50 giving level on the homepage), membership contributions from a base of more than 20,000 statewide members, and ticket sales and sponsorships from signature events. The organization raises and contributes millions of dollars to endorsed candidates' campaigns, and has more than tripled the number of pro-choice women elected officials in Minnesota since its founding. The current leadership team includes Executive Director Nevada Littlewolf (appointed November 1, 2022, with 25+ years of political experience including the Biden/Harris 2020 Minnesota Political Director role), Political Director Britta Moen, Political Specialist Kendall Hopwood, and Board Chair Emma Faris. Geographic scope is exclusively Minnesota; no technology platform, mobile app, or AI/ML capabilities are part of the current offering.

Name

Women Winning

Legal name

Women Winning

Website

https://womenwinning.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Women Winning is a Minnesota-based political action committee, founded in 1982, that recruits, trains, endorses, and provides campaign support to pro-choice women candidates running for office at every level — from school board to U.S. President — across the state of Minnesota.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Human Rights Organizations (813311), Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Political candidate recruitment
• Campaign training services
• Candidate endorsement program
• Political action committee
• Women political organizing

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: The organization relies heavily on individual donations from community members. The website prominently features a donate button and mentions 'Make a $50 donation today' as a suggested giving level.
2. Membership Dues: With more than 20,000 statewide members, the organization likely generates revenue through membership contributions, though specific dues structure is not publicly disclosed.
3. Event Revenue: Signature events such as the Annual Luncheon, Wine Chocolate & Choice, and Men & Allies generate revenue through ticket sales and sponsorships while also serving political programming purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Women Winning recruits, screens, trains, endorses, and financially supports pro-choice women candidates running for public office at every level (school board through U.S. President) in Minnesota. The organization provides a formal Political Training Series (Train to Win), one-to-one candidate coaching, the Political Leaders of Tomorrow (PLOT) internship training program, and a Candidate Toolkit, alongside signature fundraising and engagement events such as the Annual Luncheon, Wine Chocolate & Choice, and Men & Allies.

Product overview

Women Winning is a Minnesota-based political organization focused on recruiting, training, and electing pro-choice women to public office. The organization operates a multi-component political program including a strategic endorsement process, formal training series (8-10 sessions annually), one-to-one candidate coaching, and the Political Leaders of Tomorrow (PLOT) internship program. Signature events include the Annual Luncheon, Wine Chocolate & Choice, and Men & Allies events. The organization also runs the Rising Collective community program for early-career pro-choice leaders and publishes an annual Election Report Card. Rather than a traditional software product, Women Winning offers political services including candidate recruitment, endorsement, training, coaching, and organizing support for pro-choice women candidates at all levels from school board to President.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Endorsement Program Strategic endorsement program supporting pro-choice women candidates running for political office at all levels (school board through U.S. President) in Minnesota, following a formal screening process and providing PAC financial contributions.
• Political Training Series (Train to Win) Formal political training curriculum (Train to Win) offering 8–10 sessions per year on campaigns, fundraising, organizing, communications, and reproductive justice, preparing pro-choice women to run and win elections.
• Candidate Coaching Services One-to-one coaching provided to candidates and campaign staff, connecting them to Women Winning's training resources and candidate toolkit throughout their campaign.
• Political Leaders of Tomorrow (PLOT) Internship Training Program Internship training program for early-career political operatives providing foundational campaign skills, including voter databases, fundraising, and door-to-door organizing.
• Candidate Toolkit Resource package provided to endorsed candidates containing campaign tools, materials, and support resources developed across decades of political work.
• Annual Luncheon Signature annual fundraising and networking event featuring prominent speakers; the 43rd Annual Luncheon is scheduled for June 2, 2025.
• Wine, Chocolate & Choice Signature fundraising event celebrating reproductive choice and supporting Women Winning's political programs.
• Men & Allies Signature event engaging male allies in supporting pro-choice women candidates and reproductive rights.
• Rising Collective Community program of pro-choice organizers, advocates, and early-career leaders focused on training, strategy, and action for reproductive rights in Minnesota.
• Action Series Organizing program for targeted candidates including communications, volunteer outreach, and campaign support.

Quantifiable outcome

• More than tripled the number of pro-choice women elected officials in Minnesota
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EMILY's List: The largest national PAC dedicated to recruiting, training, and electing pro-choice Democratic women; operates at federal and multi-state scale with the same core candidate-support mission as Women Winning but with significantly broader geographic reach and a larger donor base.
• Planned Parenthood Action Fund: The political and electoral arm of Planned Parenthood, engaged in candidate endorsement, voter mobilization, and advocacy on reproductive rights; comparable in its pro-choice political mission and PAC-style candidate support structure.
• NARAL Pro-Choice America: National reproductive rights advocacy organization that combines policy advocacy, political endorsements, and electoral work; comparable to Women Winning in its pro-choice focus and political action mission, though operating at multi-state policy scale.
• National Women's Political Caucus: Bipartisan organization recruiting, training, and supporting women candidates at all levels of government; a long-established peer to Women Winning's mission with broader national scope and longer operational history.

Direct peers

• Emerge: Democratic-recruitment and training organization that recruits, trains, and elects Democratic women to state and local office; structurally very similar to Women Winning with its 70+affiliate state-based training model for Democratic women candidates.
• She Should Run: Nonpartisan nonprofit encouraging women to run for office by providing recruitment, training resources, and community; directly comparable mission to Women Winning's candidate pipeline focus on encouraging first-time and diverse women candidates.
• Vote Run Lead (now Higher Heights Leadership Fund): National nonpartisan organization training women of color and progressive women to run for office; directly comparable to Women Winning's recruit-train-elect model, though focused on a broader demographic and national scope.

Regional players

• Abortion Rights Fund of Minnesota (and Midwest Access Coalition): Regional Midwest-focused reproductive rights and access organization; comparable regional pro-choice advocacy mission aligned with Women Winning's geographic and ideological focus on Minnesota reproductive rights.
• TakeAction Minnesota: Minnesota-based progressive advocacy and political organization engaged in electoral work and member mobilization; shares Women Winning's statewide Minnesota focus and progressive political infrastructure.

Emerging players

• New American Leaders: Nonpartisan organization training first- and second-generation Americans to run for office; comparable to Women Winning's training model though with a different demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/womenwinning
• Facebookfacebook.com/womenwinningmn
• LinkedInlinkedin.com/company/womenwinning

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Winning