CRE | Mike Wolson Commercial Real Estate

What CRE | Mike Wolson Commercial Real Estate does

+CRE (Plus CRE / CRE | Mike Wolson Commercial Real Estate) is a private, solo-practitioner commercial real estate advisory firm founded in 2014 by Mike Wolson and headquartered in Chicago, Illinois. The firm operates under a tenant-only representation model, meaning it exclusively advises tenants and owner-occupiers and never represents landlords — a positioning designed to eliminate conflicts of interest in lease negotiations. Its core service is tenant representation, supported by seven specialized advisory lines covering dental, healthcare, flex space, buyer representation, expansion and portfolio strategy, med spa/aesthetics, and service-based operators. Target clients are healthcare providers, dental practices, first-time commercial tenants, multi-location operators, and service-based businesses operating across the Chicago metropolitan area, including the urban core, North suburbs, Western suburbs, and Northwest suburbs.

The firm operates without any proprietary technology platform, software products, or AI/ML capabilities — it delivers purely human-led advisory services centered on market expertise, location analysis, zoning and buildout assessment, and lease negotiation strategy. Its marketing is content-driven, built around an insights blog, YouTube video series, and SEO targeting healthcare and service-business real estate topics in the Chicago market.

Commercially, +CRE earns revenue through commissions on tenant representation agreements, paid either by tenants directly or through referral arrangements. Pricing is not publicly disclosed and is structured through individual engagement agreements. The firm maintains a single-person operating model, with Mike Wolson as the sole named professional serving as principal broker, founder, and primary client contact. There is no indication of institutional investment, parent company, acquisitions, funding rounds, or external backing.

Name

CRE | Mike Wolson Commercial Real Estate

Legal name

+CRE

Website

https://plus-cre.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

+CRE is a Chicago-based, tenant-only commercial real estate advisory firm founded in 2014 by Mike Wolson, serving healthcare, dental, and service-based businesses with site selection, lease negotiation, and expansion planning across the Chicago metropolitan area.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Tenant representation services
• Commercial real estate advisory
• Lease negotiation services
• Healthcare real estate consulting
• Site selection services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tenant Representation & Advisory Commissions: The firm earns compensation through tenant representation agreements, typically receiving commissions on completed lease transactions. As a tenant-only broker, the firm is paid by tenants for advisory and representation services, or alternatively through referral arrangements with preferred providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

+CRE provides tenant-only commercial real estate advisory services for healthcare, dental, and service-based businesses across Chicago and surrounding suburbs. The firm delivers site selection, market evaluation, lease negotiation, and long-term occupancy strategy, operating exclusively on behalf of tenants without landlord representation or transaction pressure.

Product overview

+CRE (Plus CRE) is a tenant-only commercial real estate advisory firm offering a portfolio of specialized services rather than a unified software product. The core offering centers on Tenant Representation, which provides site selection, lease negotiation, and long-term occupancy strategy for healthcare, dental, and service-based operators. Supporting this core are specialized advisory services including Dental Advisory, Healthcare Advisory, Flex Advisory, Buyer Representation, Expansion & Portfolio Strategy, and Service-Based Operators Advisory. The company operates exclusively for tenants, never representing landlords, and does not employ AI or technology products — it delivers human-led advisory consulting services across Chicago and suburban markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation

Quantifiable outcome

• Strategic advisory reduces long-term lease costs by negotiating favorable TI allowances, escalation structures, and renewal options
• +1 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CBRE Group: Global full-service commercial real estate services firm representing both landlords and tenants. Comparable as a competitor for the same tenant mandates, but offers integrated brokerage, valuation, and capital markets capabilities that +CRE cannot match.
• NAI Global: Network-based commercial real estate brokerage with significant Chicago metro coverage. Comparable as a suburban office and tenant rep competitor, though it represents both landlords and tenants.
• Cushman & Wakefield: Global commercial real estate services firm with active healthcare and suburban Chicago brokerage. Competes for tenant representation mandates but operates as a broad incumbent serving both landlords and occupiers.
• Colliers International: Diversified global real estate services firm with a strong Chicago presence. Competes on tenant representation across multiple sectors and asset classes, including healthcare and suburban office, often with larger deal teams.
• Lee & Associates: Commercial real estate brokerage network with strong suburban Chicago presence and active tenant representation. Comparable in market coverage but typically larger deal teams and broader service lines.
• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm. Competes for tenant representation mandates at the enterprise and multi-market level where +CRE cannot compete, but with overlapping healthcare and office tenant advisory.

Direct peers

• Cresa: The largest exclusively tenant-representation commercial real estate firm in North America. Closely comparable to +CRE in that both refuse landlord representation, but at materially greater scale, geographic breadth, and sector coverage.

Emerging players

• VTS: Commercial real estate technology platform providing leasing, asset management, and tenant engagement tools. Represents a structural competitive threat by reducing the information asymmetry that traditional brokers like +CRE rely upon.
• Leasecake: Lease management and location intelligence platform aimed at multi-location tenants. Directly comparable as a software substitute for some of +CRE's site selection and lease administration advisory work, particularly with healthcare and service-based operators.
• The Botica Group: Healthcare-specific commercial real estate advisory firm focused on medical, dental, and veterinary tenants. Highly comparable to +CRE's healthcare/dental vertical specialization, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRE | Mike Wolson Commercial Real Estate