Set Apart
Set Apart is a 501c3 Christian creative arts ministry publishing scripture-based books and journals, running small-group discipleship teaching, and providing custom branding and art-installation services for ministries, schools, and non-profits.
- Company typePrivate
- Founded2010
- HeadquartersShawnee Mission, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Set Apart does
Set Apart, legally Art Set Apart, Inc., is a 501c3 non-profit Christian creative arts ministry founded on September 1, 2010, by Brent and Kristin Morris in Shawnee Mission, Kansas. The organization operates with 1–10 employees from a PO Box mailing address and is governed by a board of directors with an advisory team. Its work integrates spiritual teaching with creative artistry across three lines of activity: publishing faith-based books and journals, facilitating in-person teaching programs, and providing creative services (branding, signage, and large-scale art installations) to other ministries, schools, and non-profit organizations.
The product portfolio centers on scripture-based literature and journals by Brent Morris and external authors (notably Roy Lessin, co-founder of DaySpring Cards), including The Holy Spirit Book, Journeys with the Saviour: Follow Me, God Stories Journal, Psalm 23: Verse by Verse & Thought by Thought, its Spanish-language counterpart Salmo 23, and the memoir Like Those Who Dream. The teaching program consists of a 4-part foundational track ("Believe it!") and an 8-week discipleship intensive ("Be living it!") for small groups. A digital Bible study and media kit is in pilot phase. There is no proprietary technology platform; distribution is via the ministry's own e-commerce site (setapartkc.com) and donation processing through National Christian Foundation - Heartland.
The revenue model combines low-priced unit sales of physical products ($3.99–$29.99), in-person teaching programs for small groups of 6–10, and tax-deductible donations (cash and non-cash assets including securities and real estate) accepted globally. Custom creative ministry services function as project-based engagements, with marquee projects including The Hope Memorial for The Salvation Army (Joplin tornado debris) and a greeting-card donation program for The Gideons International supporting Bible placement in 190+ countries. There are no external funding rounds, no parent company, no subsidiaries, and no disclosed revenue figures.
Set Apart firmographics
Firmographics- Name
- Set Apart
- Legal name
- Art Set Apart, Inc.
- Website
- https://setapartkc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Set Apart is a 501c3 Christian creative arts ministry publishing scripture-based books and journals, running small-group discipleship teaching, and providing custom branding and art-installation services for ministries, schools, and non-profits.
- Ownership category
- akta.pro rank
Set Apart industry classification
Industry- Product category
- Christian Ministry Publishing
- NAICS
- Religious Organizations (8131), Educational Services (611)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)
- akta.pro secondary industries
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious & Spiritual Books Retail (CRALAAAE)
Keywords
Where Set Apart is headquartered
LocationHeadquarters
- HQ city
- Shawnee Mission
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Set Apart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Product Sales: Revenue from selling books, journals, and teaching materials through their e-commerce store. Products include journals ($14.99), books ($12.99-$29.99), and booklets ($3.99).
- Donations: As a 501c3 nonprofit, Set Apart receives tax-deductible cash donations managed through National Christian Foundation - Heartland. They also accept non-cash assets including stocks, bonds, mutual funds, land, houses, business interests, retirement plans, and life insurance.
- Teaching Programs: Revenue from teaching programs including 4-week foundational teaching sessions and 8-week discipleship intensives for groups of 6-10 people.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | God Stories Journal - $14.99 |
| Unit Pricing | Pay-as-you-go | Journeys with the Saviour: Follow Me - $29.99 |
| Unit Pricing | Pay-as-you-go | The Holy Spirit Book by Roy Lessin - $12.99 |
| Unit Pricing | Pay-as-you-go | Psalm 23: Verse by Verse & Thought by Thought - $3.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Set Apart product offering
Product offeringCore offering
Set Apart is a 501c3 Christian ministry that publishes and sells faith-based books, journals, and booklets through its e-commerce store, runs in-person discipleship teaching programs (a 4-week foundational teaching and an 8-week intensive for small groups), and provides commissioned creative services — including art installations, prayer room design, branding, signage, and media kits — to other Christian ministries, churches, and schools.
Product overview
Set Apart is a Christian ministry offering physical products (books, journals) focused on spiritual development and faith journeys, along with teaching programs. The product portfolio centers on materials by Roy Lessin and Brent Morris, including The Holy Spirit Book, God Stories Journal, and Journeys with the Saviour, complemented by 4-week and 8-week teaching programs. The organization also provides creative ministry services including art installations and branding for other ministries. A digital Bible study and media kit is currently in pilot phase.
Differentiator
Problem solved
Functional benefit
Products and services
- The Holy Spirit Book
Companies that use Set Apart
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Set Apart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Set Apart partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- The Gideons InternationalflagshipSet Apart developed a creative and editorial strategy and designed a balanced line of greeting cards for Gideons' traditional Christian donors. The cards provide a creative mechanism for receiving donations that fund the purchase and placement of 80 million Bibles in 190+ countries in 90+ languages.
- LifeTree LegaciescoreSet Apart provides creative excellence to LifeTree Legacies' ministry calling through vision trajectory and strategy, editorial and visual branding, communications, and creative ministry experience. Created a 17' 8" aluminum tree sculpture with 17 branches and 8 roots representing Jeremiah 17:7-8.
- Josh McDowell MinistrycoreCreated a comprehensive media kit including branded promotional materials for venue hosts of Josh McDowell speaking events. Materials span print, video, radio, and social media formats to generate intrigue about Bible reliability.
- Mercy and Truth Medical MissionscoreDesigned a prayer room featuring a 5' W x 7' H painting of Jesus on the throne to provide staff and patients a creative, Christ-centered, peaceful space for prayer.
- The Salvation Army (Joplin, MO)flagshipCreated The Hope Memorial - a 7.5' W x 14.5' H piece of redeeming art made from debris of the destroyed Salvation Army Thrift Store after the Joplin tornado. Received over 500 written hopes and prayers from 38 U.S. states, 18 countries, and 5 continents.
- Calvary Lutheran SchoolcoreCreated True North - an 18' W x 9' H mixed-media compass wall made from reclaimed wood and refined metal objects. Collaborative piece shared at all-school chapel service with students, staff, and families contributing prayers as foundation.
- Kansas City Christian SchoolcoreCreated IXOYE Jesus-Christ-God-Son-Savior - a 3 ft. x 7 ft. mixed-media fish sculpture made from reclaimed wood and refined metal objects for permanent visible reminder for students.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Set Apart competitors and assessment
Company assessmentBroad incumbents
- The Salvation Army: The Salvation Army is a Flagship-tier partner of Set Apart (the Joplin Hope Memorial commission). It is a far larger Christian nonprofit organization with comparable donor-supported ministry programming and a global footprint, making it a comparable peer in donor economics and faith-based operations.
- Compassion International: Compassion International is a large Christian child-sponsorship nonprofit that relies on donor revenue and produces published devotional and prayer materials for supporters. Set Apart is a much smaller 501c3 in the same faith-based nonprofit category with similar donation infrastructure and donor-cultivation dynamics.
- Zondervan: Zondervan is one of the largest Christian publishers in the world, producing Bibles, study guides, and ministry resources. It competes with Set Apart's devotional publishing in the same trade and curriculum channels but at vastly broader scale and with established retail distribution.
- Museum of the Bible: Museum of the Bible commissions large-scale religious art installations and exhibits for faith-based audiences. Set Apart's bespoke art installations (LifeTree, True North, Hope Memorial) are directly comparable in scope and ministry-themed creative work, though at much smaller scale.
Emerging players
- Bible Gateway: Bible Gateway is a free online Bible search and devotional reading platform with a large Christian audience. Set Apart's digital Bible study and media kit pilot targets the same online devotional and small group segment, positioning Bible Gateway as an emerging-platform peer in faith-based digital content distribution.
Direct peers
- Gideons International: Gideons International is a Flagship strategic partner of Set Apart and the distribution channel for its creative greeting card donation program that funds Bible placement in 190+ countries. Both organizations are faith-based nonprofits centered on Scripture distribution and donor-supported ministry, making Gideons a directly comparable peer in mission and donor economics.
- Tyndale House Publishers: Tyndale House Publishers is a major Christian book publisher producing devotionals, Bibles, and ministry resources. Set Apart's publishing of Roy Lessin titles, the Journeys with the Saviour illustrated legacy journal, and the Psalm 23 booklet directly competes for the same devotional-study retail shelf and Sunday School / small group curriculum market.
- DaySpring Cards: DaySpring Cards is a Christian greeting card and gift company co-founded by Roy Lessin, whose catalog Set Apart actively publishes (The Holy Spirit Book, Psalm 23 booklet). Set Apart's greeting card donation program for Gideons International directly overlaps DaySpring's core product line, and the publishing relationship makes DaySpring the closest peer in mission and product.
- (in)courage (formerly Proverbs 31 Ministries): (in)courage is a Christian content and community platform producing devotionals, online Bible studies, and small group materials. Set Apart's digital Bible study pilot, Journeys with the Saviour small group kit, and 4-week/8-week teaching programs directly overlap (in)courage's content and discipleship model.
- Josh McDowell Ministry: Josh McDowell Ministry is a Core strategic partner of Set Apart, which created its comprehensive event media kit. Both are Christian nonprofit ministries producing evangelistic and apologetics content with a donor-supported model and small team operations.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Set Apart social profiles
Digital presenceSet Apart compliance and trust
Trust signalCompliance1 record
Set Apart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Set Apart leadership team
Management profileNumber of profiles
Profiles2 records
Set Apart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Set Apart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Set Apart
What does Set Apart do?
Set Apart is a 501c3 Christian ministry that publishes and sells faith-based books, journals, and booklets through its e-commerce store, runs in-person discipleship teaching programs (a 4-week foundational teaching and an 8-week intensive for small groups), and provides commissioned creative services — including art installations, prayer room design, branding, signage, and media kits — to other Christian ministries, churches, and schools.
Is Set Apart a public or private company?
Set Apart is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Set Apart founded?
Set Apart was founded in 2010. It employs 1 to 10 people.
Where is Set Apart based?
Set Apart is headquartered in Shawnee Mission, United States, in the North America region.
How does Set Apart make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are donations and teaching Programs.
Who are Set Apart's main competitors?
Broad incumbents on record are The Salvation Army, Compassion International, Zondervan and Museum of the Bible. Bible Gateway is listed as an emerging player. Direct peers are Gideons International, Tyndale House Publishers, DaySpring Cards, (in)courage (formerly Proverbs 31 Ministries) and Josh McDowell Ministry.
Does Set Apart have an API?
No public API is recorded for Set Apart.
What industry is Set Apart in?
Set Apart's product category is Christian Ministry Publishing. Its primary akta.pro industry code is MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides), with a secondary code of BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis). Its NAICS code is 8131 and its SIC code is 2741.