Begame Group

What Begame Group does

Begame Group, operating through Begame Digital Limited, is a Malta-incorporated online gaming company founded in 2010 that designs, develops, and operates gaming systems used by both proprietary and third-party operators. The company is structured around four integrated functions: Begame B2C (proprietary gaming websites operating seven sub-brands including Bingocams, PlaySunny UK, MyJackpotCasino UK, FruitKings UK, Fruitkings, Peachygames, and Casushi), Gogame Partners (an affiliate marketing network), Ingame Platform (a compliance and player management platform licensed to third-party operators), and Mygame Studio (in-house game design and development). The platform architecture includes player account management with KYC, responsible gambling tools, transaction processing, and fraud detection, integrated with Experian for identity verification, and Pay360 by Capita and WorldPay for PCI-DSS compliant payment processing.

The company earns revenue across four streams: freemium and premium B2C gaming with optional in-game purchases, B2B platform licensing of Ingame Platform to third-party operators, affiliate commissions via Gogame Partners, and game content licensing from Mygame Studio. Begame employs 51-100 staff across offices in Malta (Naxxar headquarters) and the UK, and is licensed by both the Malta Gaming Authority and the UK Gambling Commission, with a primary strategic focus on the UK market and stated intent to expand into other regulated markets.

The company is privately held with no disclosed parent company, venture funding, or acquisition history in available materials. Technology integrations span payment processing (Pay360, WorldPay), identity verification (Experian), analytics (Google Analytics), and marketing (Facebook interest-based advertising), supporting a multi-channel acquisition strategy that combines proprietary B2C brands with affiliate-driven player acquisition under a compliance-first operating model.

Name

Begame Group

Legal name

Begame Digital Limited

Website

https://begame.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Begame Group is a Malta-based online gaming company operating proprietary B2C gaming brands, a B2B gaming platform, an affiliate network, and an in-house game studio. Licensed in Malta and the UK, it serves players and operators across regulated markets.

Ownership category

akta.pro rank

Product category

Online Gaming Platforms

NAICS

Gambling Industries (7132), Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAFAAAB

Mobile & F2P Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYBPAMAKAB

Mobile Game Publishing & App Game Stores

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

Keywords

• Online gaming platforms
• Casino gaming brands
• Game development studio
• Affiliate marketing network
• Player management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2C Freemium Gaming: Operates freemium and premium gaming brands offering online gaming experiences to players with optional in-game purchases and premium features.
2. B2B Gaming Platform Licensing: Provides Ingame Platform (compliance and player management platform) to third-party operators, enabling them to offer gaming experiences.
3. Affiliate Network Commissions: Gogame Partners operates as an affiliate marketing network bringing players to gaming operators in exchange for commission payments. Features generous commission schemes and fast payouts.
4. Game Development and Licensing: Mygame Studio creates in-house gaming content that can be deployed across proprietary brands and potentially licensed to third parties.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Begame Group designs, develops, and operates online gaming systems across four distinct functions: proprietary B2C gaming websites, the Ingame Platform (a compliance and player management platform licensed to third-party operators), Gogame Partners (an affiliate marketing network), and Mygame Studio (in-house game design and development). It serves individual players through freemium and premium gaming brands and serves B2B gaming operators through platform licensing, with primary focus on the UK and expansion into regulated markets.

Product overview

Begame Group is a gaming company offering a portfolio of online gaming brands and in-house technology platforms. The company operates four distinct functions: (1) Begame B2C - proprietary websites with flagship gaming brands, (2) Gogame Partners - an affiliate marketing network, (3) Ingame Platform - a compliance and player management platform for operators, and (4) Mygame Studio - an in-house game development studio. The portfolio includes multiple sub-brands including Bingocams, PlaySunny UK, MyJackpotCasino UK, FruitKings UK, Fruitkings, Peachygames, and Casushi, each targeting specific behavior segments in the freemium and premium gaming markets.

Differentiator

Problem solved

Functional benefit

Brands

• Gogame Partners: One of the largest, most respected and trusted online gaming affiliate networks in the industry. Offers generous commission schemes and fast payouts.
• Mygame Studio
• Ingame Platform

Products and services

• Begame B2C (Proprietary Gaming Brands Portfolio) Direct-to-consumer online gaming brands operated by Begame Digital Limited, offering freemium and premium gaming experiences to players across the UK and other regulated markets.
• Gogame Partners One of the largest online gaming affiliate networks in the industry, offering generous commission schemes and fast payouts to affiliates who drive player acquisition for gaming operators.
• Ingame Platform B2B gaming platform licensed to third-party operators, providing a best-in-class gaming experience with integrated compliance and player management (KYC, responsible gambling, transaction processing, fraud detection).
• Mygame Studio In-house game design and development studio that creates new online gaming experiences, with expertise in player retention, delivered across all devices and deployed through Begame's proprietary brands and licensed to operators.
• Bingocams Online bingo gaming brand operated by Begame Digital Limited.
• PlaySunny UK UK-licensed online gaming brand operated by Begame Digital Limited under UK Gambling Commission licensing.
• MyJackpotCasino UK UK-licensed online casino gaming brand operated by Begame Digital Limited under UK Gambling Commission licensing.
• FruitKings UK UK-licensed online gaming brand operated by Begame Digital Limited under UK Gambling Commission licensing.
• Fruitkings Online gaming brand operated by Begame Digital Limited.
• Peachygames Online gaming brand operated by Begame Digital Limited.
• Casushi Online gaming brand operated by Begame Digital Limited featuring a sushi-themed gaming experience.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• FacebookminorGTM or Marketing PartnerFacebook cookies (_fbp) used for interest-based advertising. Facebook uses shared email addresses to find similar users for member acquisition and targeted marketing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SkillOnNet: SkillOnNet operates a B2B iGaming platform and a portfolio of white-label online casino brands — directly comparable to Begame's combination of an Ingame-style platform plus multiple proprietary B2C gaming brands, also licensed in Malta and the UK.
• LeoVegas: LeoVegas is a Malta-headquartered multi-brand online casino and sportsbook operator licensed by MGA and UKGC, with a proprietary tech platform — directly comparable to Begame on domicile, licensing, freemium-led casino proposition, and multi-brand strategy.
• Catena Media: Catena Media is one of the largest iGaming affiliate networks globally, generating leads for licensed operators — directly comparable to Gogame Partners' affiliate/referral business model at Begame.
• Videoslots: Videoslots operates a portfolio of proprietary online casino brands from Malta with MGA and UKGC licensing — comparable to Begame on Malta domicile, casino-focused brand portfolio, and B2C + B2B hybrid model.
• Nektan: Nektan is a B2B mobile gaming platform with proprietary white-label casino sites and a third-party distribution model — closely comparable to Begame's dual B2B platform plus proprietary B2C brands structure.
• Aspire Global (part of Bally's/NeoGames): Aspire Global provides a full B2B iGaming platform covering casino, sportsbook, and player management to operators in regulated markets — directly analogous to what Begame describes for its Ingame Platform, with similar Malta/UK licensing posture.

Broad incumbents

• Playtech: Playtech is a global B2B gambling software and platform provider covering casino, sportsbook, and player management — the dominant incumbent that Ingame Platform would compete against for third-party operator customers.
• Betsson Group: Betsson is a Stockholm-listed multi-brand online gambling operator with MGA and UKGC licensing and a proprietary tech platform — broader than Begame but directly comparable on licensing footprint, multi-brand model, and licensed-market expansion playbook.
• Pragmatic Play: Pragmatic Play is a leading B2B iGaming content provider whose slot and live-casino titles are integrated across hundreds of operators — comparable to Mygame Studio's role within Begame, but at vastly greater distribution scale.

Emerging players

• Relax Gaming: Relax Gaming is a B2B iGaming content and aggregation platform providing slots, casino, and poker content to operators — comparable to Mygame Studio's content-licensing role within Begame but operating at third-party scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/begamegroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Begame Group