Arts Unity Movement

What Arts Unity Movement does

Arts Unity Movement (AUM) is a 501(c)(3) nonprofit organization (Tax ID #45-2396683) founded in 2011 and headquartered in San Mateo County, California. It operates as a collective of artists, therapists, educators, and performers who use creative arts expression — including breath and body awareness, mindful movement, expressive dance, storytelling, drama, improvisation, creative writing, and visual art — as a tool for personal wellness, self-expression, and social awareness. The organization's methodology bridges neuropsychology with creativity through an 'Embodied Learning Approach' and educational programming around the brain/body connection.

AUM delivers its services through two core product lines. AUM Workshops are facilitated experiences focused on personal growth, emotional well-being, anxiety and stress management, and nervous system regulation, delivered to the general public, schools, healthcare facilities, community organizations, and professionals across the San Francisco Bay Area. NewGround Theatre Dance Company — a wholly-owned subsidiary founded in 2010 and led by artistic director Coleen Lorenz — produces original multi-media storyline performances on themes of compassion, equity, inclusion, and unity, including formats such as the Dance Art Exchange (introduced 2014) and the Threads of Compassion series (introduced 2021).

AUM generates revenue through workshop fees, performance ticket sales and venue partnerships, and charitable donations. Its customer segments span the general public, educational institutions, healthcare and wellness professionals, and community organizations. Distribution is primarily in-person and regional — Bay Area–centric for workshops with episodic international touring (e.g., Edinburgh Fringe Festival). The organization is governed by a 6-person Board of Directors with no external parent, no disclosed funding rounds, and no subscription/SaaS pricing layer. Marketing runs on organic social channels (Facebook, Instagram, YouTube, LinkedIn) and partner referrals through Montalvo Arts Center, Mosaic America, San Mateo County agencies, ADTA, and NORCATA.

Name

Arts Unity Movement

Legal name

Arts Unity Movement

Website

https://artsunitymovement.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Arts Unity Movement is a San Mateo, California-based 501(c)(3) nonprofit that delivers expressive arts workshops and original multi-media dance performances to promote wellness, self-expression, and social awareness for the general public, schools, healthcare facilities, and community organizations across the Bay Area and internationally.

Ownership category

akta.pro rank

Product category

Expressive Arts Wellness Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAGAHAC

Arts Education & Community Arts Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYBPAGAHAB

Performing Arts Organizations (Theater, Dance, Opera, Music)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

Keywords

• Expressive arts therapy
• Wellness workshops
• Creative arts programming
• Dance movement therapy
• Multi-media performances

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workshop Fees: Revenue generated from providing wellness workshops to individuals, organizations, schools, and community groups. Workshops focus on personal growth, emotional well-being, stress management, and nervous system regulation through creative arts.
2. Performance Revenue: Revenue from NewGround Theatre Dance Company productions, including ticket sales and venue partnerships for multi-media storyline performances exploring themes of compassion, equity, inclusion, and unity.
3. Donations and Support: As a 501(c)(3) nonprofit organization (Tax ID #45-2396683), AUM receives charitable donations and community support to fund its mission of providing transformative wellness experiences through the arts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Arts Unity Movement delivers wellness workshops and multi-media storyline performances that use creative arts expression to support personal growth, emotional well-being, and social awareness. Workshops integrate breath and body awareness, mindful movement, expressive dance, storytelling, drama, improvisation, creative writing, and art, led by Board Certified Expressive Arts Therapists. Performances are produced by its subsidiary NewGround Theatre Dance Company, exploring themes of compassion, equity, inclusion, and unity through immersive audience-engagement formats.

Product overview

Arts Unity Movement (AUM) is a non-profit collective of professionals providing wellness services through two main offerings: AUM Workshops and NewGround Performances. AUM Workshops deliver evidence-driven, creative arts-based experiences for personal growth and emotional well-being using techniques including expressive dance, drama, storytelling, creative writing, art, and mindful movement. NewGround Performances are multi-media storyline productions created by AUM's subsidiary dance company, NewGround Theatre Dance Company, featuring immersive performances exploring themes of compassion, equity, inclusion, and unity. The organization bridges neuropsychology with creativity through embodied learning approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• AUM Workshops Wellness workshops focusing on personal growth and emotional well-being for children and adults, using techniques including breath and body awareness, mindful movement, expressive dance, storytelling, drama, improvisation, creative writing, and art, led by Board Certified Expressive Arts Therapists.
• NewGround Performances Original, evocative, and educational multi-media storyline performances produced by NewGround Theatre Dance Company, featuring storyline messages focused on renewal, empowerment, hope, and compassion for ourselves, others, and the planet, with immersive audience engagement formats.
• Dance Art Exchange An immersive performance experience about the power of resonance that engages audiences in art response and discussion, produced by NewGround Theatre Dance Company.
• Threads of Compassion Series A series of multi-media performances exploring complex themes such as bias, societal pressure, and injustice to educate and raise awareness, produced by NewGround Theatre Dance Company.

Quantifiable outcome

• Individuals experience nervous system regulation, internal reflection, and interpersonal connection through creative arts experiences
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Montalto Arts CentercoreStrategic or Co-development PartnerMontalto Arts Center is listed as a partner organization, indicating collaboration in arts programming and community wellness initiatives in the Silicon Valley area.
• Mosaic AmericacoreStrategic or Co-development PartnerMosaic America, a Silicon Valley nonprofit focused on arts and cultural programming, is listed as a partner organization aligned with AUM's mission.
• County of San MateocoreStrategic or Co-development PartnerThe County of San Mateo is listed as a partner, indicating governmental collaboration for community wellness and arts programs in San Mateo County.
• San Mateo County HealthcoreStrategic or Co-development PartnerSan Mateo County Health is listed as a partner organization, indicating collaboration in health and wellness programming through creative arts.
• San Mateo County Arts CommissioncoreStrategic or Co-development PartnerThe San Mateo County Arts Commission supports arts programming in the county, indicating governmental support for AUM's arts wellness initiatives.
• American Dance Therapy Association (ADTA)coreStrategic or Co-development PartnerADTA is the national organization for dance therapy professionals. AUM team members include Board Certified Dance/Movement Therapists (BC-DMT) credentialed through ADTA.
• Northern CA Art Therapy Association (NORCATA)coreStrategic or Co-development PartnerNORCATA is the regional professional organization for art therapy in Northern California. AUM team members include Board Certified Art Therapists (ATR-BC) affiliated with this organization.
• CCMotionminorStrategic or Co-development PartnerCCMotion is Coleen Lorenz's individual practice offering 'embodied wellness' sessions. Coleen is AUM's founder and Creative Director, making this a founder-led individual practice connected to the organization.
• NewGround Theatre Dance CompanycoreStrategic or Co-development PartnerNewGround Theatre Dance Company is AUM's own dance company, founded in 2010, which produces all multi-media and performance material. Coleen Lorenz serves as Artistic Director. This is an affiliated entity producing AUM's performance content.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Alonzo King LINES Ballet: Established San Francisco contemporary ballet company with associated LINES School of dance training. A larger, more established Bay Area dance counterpart whose integration of performance, training, and education parallels AUM's hybrid model at greater scale.

Direct peers

• CounterPulse: San Francisco-based nonprofit performing arts organization supporting experimental, community-rooted performance and residencies. Comparable to AUM's nonprofit community-arts model emphasizing socially engaged, mission-driven programming in the Bay Area.
• AXIS Dance Company: Oakland-based dance company creating physically integrated and socially engaged performances with community programming. Comparable to AUM's NewGround Theatre Dance in mission-driven Bay Area dance, immersive audience engagement, and educational outreach.
• Tamalpa Institute: Bay Area-based nonprofit offering expressive arts and movement-based somatic education, training, and therapy programs. Closest functional peer to AUM given its overlap in arts-as-wellness methodology, expressive arts therapy training, and Bay Area geography.
• MOMIX: Dance company rooted in the Pilobolus tradition that blends theatrical multimedia, narrative, and visual spectacle. Closely comparable to NewGround in fusing dance with multimedia storytelling to evoke emotional and thematic resonance.
• Pilobolus: Innovative dance and physical-theatre company known for immersive, narrative-driven multimedia productions and audience-interactive formats. Comparable to NewGround's storyline-driven multi-media dance performances and Dance Art Exchange engagement model.
• Margaret Jenkins Dance Company: San Francisco-based modern dance company producing original choreography with educational and community programming. Comparable scale and Bay Area geography, with a parallel mix of original performance creation and educational outreach.
• ODC/Dance: San Francisco-based modern dance company with a strong educational and community engagement arm (ODC School). Comparable to AUM in pairing original Bay Area performances with educational programming in dance and movement.

Others

• International Expressive Arts Therapy Association (IEATA): Professional association representing the expressive arts therapy field, of which AUM team members are credentialed practitioners. Comparable as an ecosystem peer rather than a direct competitor — relevant to AUM's professional positioning and referral network.

Regional players

• Smuin Ballet: Bay Area contemporary ballet company producing original narrative-driven performances and education/outreach programs. Comparable to NewGround in original choreography with thematic storytelling, regional touring, and community engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Artsunitymovement
• Facebookfacebook.com/Artsunitymovement
• LinkedInlinkedin.com/company/arts-unity-movement
• Instagraminstagram.com/artsunitymovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arts Unity Movement