External Diagnostics

What External Diagnostics does

External Diagnostics is a single-founder consultancy that offers the External Perception Diagnostic (EPD), a proprietary diagnostic methodology that reads external market behavior signals to identify the gap between how a brand believes the market perceives it and how the market actually behaves. The deliverable is a decision-grade PDF report produced personally by founder Vladyslav Haivoronskyi within 2-3 working days, classifying brands into one of four operating conditions (Stable, Pressured, Strained, or Non-functional) and surfacing actual competitors, safe versus expensive strategic moves, and unsupported assumptions.

The underlying technology is the EPD framework itself, developed by Haivoronskyi from film prescreening principles and previously applied across consumer brands, healthcare, banking, aerospace, technology, public services, and governance. There is no software platform, API, or modular product architecture disclosed; all clients receive the same diagnostic framework applied to their specific brand context. Trademarks are registered for both "External Perception Diagnostic™" and the "EPD™" abbreviation.

The business model is a one-time fixed-price consulting engagement priced at £750 for the first seven pilot clients and £1,250 standard, delivered through a direct-to-client, sales-led motion via a website inquiry form. The company targets a horizontal set of use cases including repositioning, rebranding, pricing changes, scaling, upmarket entry, campaign development, competitive positioning, market expansion, and investment decisions. With 1-10 employees and no disclosed funding, the operation is entirely founder-conducted, which defines both the current capacity ceiling and the dependency risk of the model.

Name

External Diagnostics

Legal name

External Diagnostics

Website

https://externaldiagnostics.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

External Diagnostics is a founder-led consultancy offering the External Perception Diagnostic (EPD), a proprietary framework that identifies gaps between a brand's assumed positioning and actual market behavior, serving companies facing strategic inflection points such as repositioning, rebranding, scaling, and market expansion.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Diagnostic Service: Fixed-price consulting engagement delivering a decision-grade PDF report personally conducted and delivered in 2-3 working days. Currently offering a pilot price for the first 7 clients at £750, with standard pricing at £1,250.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

External Diagnostics offers the External Perception Diagnostic (EPD), a proprietary consulting service that analyzes external market behavior signals to determine which brand claims the market actually supports and which ones it resists. Delivered as a decision-grade PDF report, personally conducted by the founder and completed within 2-3 working days, the diagnostic identifies gaps between internal brand assumptions and external market behavior, real competitors, safe versus expensive strategic moves, and unsupported assumptions.

Product overview

External Diagnostics offers a single diagnostic product called the External Perception Diagnostic™ (EPD™). This is a service-based offering delivered as a decision-grade PDF, personally conducted and completed within 2-3 working days. The service analyzes external market behavior to provide strategic insights about brand positioning, competitive landscape, and market-validated decision-making. There is no modular or platform architecture—all clients receive the same diagnostic framework applied to their specific brand context. The product is priced at £750 during a pilot phase, with future pricing set at £1,250.

Differentiator

Problem solved

Functional benefit

Products and services

• External Perception Diagnostic™ (EPD™) A decision-grade diagnostic service that analyzes external market behavior to identify the gap between how a company believes the market perceives it versus how the market actually behaves. Delivered as a personalized PDF report within 2-3 working days, the service reveals real operating conditions, actual competitor sets, safe vs. expensive strategic moves, and unsupported assumptions. Intended for companies facing strategic decisions such as repositioning, rebranding, pricing changes, scaling, upmarket entry, campaign development, competitive positioning, market expansion, or investment decisions.

Quantifiable outcome

• Diagnostic delivered as a decision-grade PDF personally conducted in 2-3 working days

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• FutureBrand: Brand consultancy that explicitly sells a perception-driven brand strategy approach to repositioning and rebranding. Comparable to EPD because its core offer is using external market perception to guide brand strategy decisions.
• Lippincott: Brand strategy and design consultancy advising on positioning, identity, and market entry for major consumer and enterprise brands. Comparable to External Diagnostics because its core deliverable is decision-grade brand positioning work for companies evaluating strategic moves.
• Prophet: Growth and brand strategy consultancy that helps companies reposition, rebrand, and enter new markets using a proprietary diagnostic approach. Comparable to EPD because it sells decision-grade brand and growth diagnostics to clients facing strategic moves.
• Elmwood: Brand design and strategy consultancy focused on repositioning and brand creation across consumer-facing sectors. Comparable to External Diagnostics because it sells decision-grade brand positioning work for clients evaluating rebranding and strategic moves.
• Hall & Partners: Brand and communications research consultancy that combines market research with brand strategy to inform positioning and campaign decisions. Comparable to External Diagnostics because it sits at the intersection of market research and brand strategy work.
• Interbrand: Global brand consultancy best known for its Best Global Brands valuation methodology and brand strategy work. Comparable to EPD because it sells a proprietary diagnostic framework applied to brand positioning, competitive context, and strategic decision-making.
• Siegel+Gale: Global brand strategy consultancy built around a distinct, named methodology (Simplicity) for diagnosing brand positioning and guiding strategic decisions. Directly comparable to EPD as a methodology-led, decision-grade brand diagnostic for companies facing repositioning and rebranding decisions.

Broad incumbents

• Wolff Olins: Large global brand consultancy offering brand strategy, identity, and experience design across multiple industries. Comparable to External Diagnostics as a broad incumbent that performs similar positioning diagnostics as part of a wider portfolio of services.
• Landor & Fitch: Global brand consulting and design firm offering brand strategy, naming, and repositioning services. Comparable to External Diagnostics as a broad incumbent providing strategic brand diagnostics, though with a much larger team and service portfolio.
• Kantar (Brand Strategy practice): Global market research giant with a dedicated brand strategy practice that performs brand perception, positioning, and equity diagnostics for major brands. Comparable to External Diagnostics as a broad incumbent offering perception-based brand diagnostics at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about External Diagnostics