What Belorder does

Belorder (legal entity: BELORDER SAS, registered in Bobigny, France) is a privately held French restaurant-technology company that sells an omnichannel ordering and payment platform to restaurant and fast-food chains. The company's product suite comprises five customer-journey modules — self-service kiosks (Borne de Commande, available in 15/22/24/27 inch formats), Click & Collect web ordering, QR-code table ordering (Commande à Table), a white-label iOS/Android mobile application, and commission-free delivery integrated via a partnership with Uber Direct — plus three operational modules: an order aggregator (consolidating Uber Eats and Deliveroo orders with Belorder's own channels into a single POS-connected interface), a kitchen display system (KDS), and a customer call screen (OCS). All modules are managed through a centralized back-office for multi-establishment control, menu synchronization, and marketing offer deployment across the restaurant network.

The platform is built on JavaScript-based technology and integrates with seven cash register systems (Zelty, Cashpad, Lightspeed, Menlog, Oracle, Trivec, L'Addition), three delivery platforms (Uber Eats, Deliveroo, Uber Direct), and third-party loyalty partners. Belorder sells through a direct enterprise field-sales motion with quote-based, multi-year subscription contracts priced per establishment and per selected solution; the company does not publish tiered pricing. Its go-to-market is anchored on its website (belorder.com, with a newly added English version), LinkedIn and Instagram channels, and prominent customer-logo social proof across 16 named French restaurant chains including Pokawa, La Famille, La Brigade, LandMonkeys, Burger de Papa, Street Bangkok, and Alfred Burger. The company operates from 18 rue Aimé Césaire, Saint-Ouen-Sur-Seine, and maintains a presence at Station F, the Paris startup campus. No external funding, headcount, or revenue figures are disclosed in available sources.

Name

Belorder

Legal name

BELORDER SAS

Website

https://belorder.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Belorder is a French B2B software company that provides an omnichannel ordering and payment platform — including kiosks, Click & Collect, QR-code table ordering, white-label mobile apps, and Uber Direct delivery — to restaurant and fast-food chains across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software subscription / per-terminal fees: Belorder generates recurring revenue through subscription or per-unit fees for its ordering terminals (kiosks), web ordering, mobile app, table ordering, and kitchen display systems. Pricing is quote-based and varies by the number of establishments and solutions selected.
2. Commission-free delivery (Uber Direct integration): While delivery itself is commission-free for restaurants, Belorder acts as an integration partner with Uber Direct. Revenue is implied to come from the software integration and management layer rather than per-delivery commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Belorder provides an omnichannel ordering and payment platform for restaurants and fast-food chains, comprising self-service kiosks, Click & Collect web ordering, QR-code table ordering, white-label iOS/Android mobile apps, and delivery integration with Uber Direct. All sales channels are managed from a single back-office that synchronises menus, product availability, and opening hours across an entire restaurant network, with an order aggregator unifying Belorder, Uber Eats, and Deliveroo into the restaurant's cash register and kitchen screen.

Product overview

Belorder is an omnichannel ordering and payment platform for the restaurant industry. The core platform is built around a modular portfolio of products: the Borne de Commande (self-service kiosk terminal), Click & Collect (web-based ordering), Application Mobile (white-label iOS/Android app), Commande à Table (QR code table ordering), and Livraison Uber Direct (commission-free delivery via Uber Direct). Operational add-ons include the Agrégateur de Commande (which aggregates and unifies orders from Belorder's own channels with Uber Eats and Deliveroo into the restaurant's POS), the Écran de Cuisine KDS (kitchen display system), and the Écran d'Appel Client (customer call screen). All products are managed through the shared Back-office Belorder, which serves as the central hub for multi-establishment control, menu management, and marketing automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Borne de Commande (Self-Service Kiosk Terminal) Self-service kiosk ordering terminal for restaurants and fast-food outlets, available in 15–27 inch sizes with wall, counter, or floor mounting options. Includes integrated payment system, turnkey on-site installation, customer registration, and loyalty programme access via telephone number.
• Click & Collect Online ordering and collection service enabling customers to place orders digitally and pick up in-store. Features a fully customisable interface, automatic upselling suggestions, multilingual support, promotional codes, automatic discounts, and integration with the restaurant's cash register and loyalty programme.
• Livraison Uber Direct (Commission-Free Delivery) Commission-free delivery service powered by the Uber Direct partnership, allowing restaurants to deliver with their own drivers or via the Uber Direct on-demand courier fleet. Features per-zone cost adjustment, minimum basket thresholds, automated dispatch, and real-time customer tracking.
• Commande à Table (QR-Code Table Ordering) QR-code-based table ordering solution allowing customers to browse the menu, place orders, and pay independently using their own device, designed to reduce staff workload and improve table service efficiency.
• Application Mobile (White-Label iOS/Android App) White-label mobile ordering application for restaurants, available on iOS and Android, supporting customer registration, loyalty programme integration, and multi-step ordering and payment flow. Used by restaurants to build their own brand mobile presence.
• Agrégateur de Commande (Order Aggregator) Order aggregator that centralises and consolidates orders from multiple delivery platforms (Belorder's own channels, Uber Eats, Deliveroo) into a single interface connected to the restaurant's cash register and kitchen screen. Enables unified management of menus, product availability, and opening hours across all sales channels.
• Écran de Cuisine (Kitchen Display System / KDS) Kitchen Display System (KDS) that receives and displays incoming orders directly from all sales channels (Belorder terminal, Click & Collect, delivery aggregators, table orders) in the kitchen, aimed at reducing order errors and speeding up preparation.
• Écran d'Appel Client (Customer Call Screen / OCS) Customer call screen that notifies customers when their order is ready for collection, replacing traditional audible bell or verbal announcements.

Quantifiable outcome

• Increased average basket size through automatic upsell and cross-sell suggestions compared to manual counter ordering
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

One partnership is on record.

• Uber DirectcoreTechnology or IntegrationBelorder has partnered with Uber Direct to provide restaurant clients with on-demand delivery drivers. The partnership enables restaurants to offer delivery without paying commissions — a key differentiator versus traditional delivery aggregators. The integration is white-label, appears as part of Belorder's delivery solution, and includes real-time tracking, automated courier assignment, and configurable delivery zones and minimum basket thresholds.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Olo: US-based digital ordering platform for restaurant brands offering direct online ordering, aggregation and white-label apps. Comparable in business model (B2B SaaS to chain restaurants) and adjacent feature set, especially around aggregator and white-label mobile ordering.
• Deliverect: Belgian-headquartered order aggregator and delivery management platform for restaurants. Direct competitor in the same order-aggregation and channel-unification niche Belorder addresses via its Agrégateur de Commande, with overlapping POS and delivery platform integrations.
• Tiller Systems: Paris-based restaurant operating system combining POS, online ordering and chain management. Targets the same multi-establishment French restaurant chains as Belorder, with overlapping kiosk, click-and-collect and table-ordering capabilities.
• ChowNow: Direct online ordering platform for independent restaurants and chains, with no-commission positioning similar to Belorder's Uber Direct angle. Comparable in B2B SaaS model targeting restaurants seeking first-party ordering without marketplace commissions.
• Zelty: French restaurant POS and ordering platform widely used by QSR chains in France. While Zelty is one of Belorder's POS integration partners, it also competes upstream by offering its own ordering, table and online modules aimed at the same French chain customers.

Broad incumbents

• Lightspeed Restaurant: Global POS vendor with a strong restaurant vertical offering integrated online ordering, table management and delivery. Listed as a Belorder POS integration partner, but also a broad incumbent that bundles features Belorder sells standalone.
• Toast: Leading US restaurant technology platform combining POS, kiosks, online ordering, delivery and marketing. A scaled incumbent that competes globally in the same omnichannel ordering stack Belorder offers to French chains.
• Block (Square for Restaurants): Square's restaurant suite bundles POS, online ordering, delivery integration and marketing tools. A broad incumbent with global reach and deep marketing budget that competes for the same SMB and chain restaurant customers as Belorder.

Emerging players

• Cuboh: Restaurant delivery aggregator that consolidates orders from multiple platforms into the POS — directly comparable to Belorder's Agrégateur de Commande module and indicative of the competitive niche Belorder occupies.

Regional players

• Trivec: Nordic-headquartered POS vendor serving hospitality and restaurants across Northern Europe. A Belorder POS integration partner that also competes for European restaurant chains with bundled ordering capabilities in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belorder
• Instagraminstagram.com/belorder_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belorder