What Wakefield Sports + Exercise Medicine Clinic does

Wakefield Sports + Exercise Medicine Clinic is a private, multi-disciplinary sports medicine, orthopaedics and allied health practice founded in 1992 and headquartered at Calvary Adelaide Hospital, with two additional Adelaide locations in Dulwich and North Adelaide. It employs approximately 40-45 clinicians organised into sports doctors, physiotherapists, orthopaedic surgeons (via co-located Wakefield Orthopaedic Clinic), podiatrists, exercise physiologists, psychologists, dietitians and remedial massage therapists, and is an accredited training site for both ACSEP sport and exercise physician registrars (since 2015) and GPEx GP registrars (since 2016).

The clinic's core product is integrated sports injury and musculoskeletal care delivered through consultations, individual physiotherapy, group rehabilitation classes (including GLA:D Hip/Knee and GLA:D Back programs — the first in South Australia), ACL rehabilitation with the state's only isokinetic dynamometry, NordBord hamstring testing, the Adelaide Concussion Clinic using Cognigram, and dual radial and focused Extracorporeal Shock Wave Therapy (the only Adelaide clinic offering both). Technology is third-party — Nookal and AutoMed Systems for scheduling, Zoom for telehealth, and Vald Performance and Cognigram for clinical assessment — and the clinic's technical differentiation rests on being a privileged, single-site operator of these devices rather than on proprietary software.

Revenue is generated through fee-for-service professional services paid per consultation or per class, with private health insurance rebates, Medicare (with referral) and workers compensation as secondary funding sources. Pricing ranges from $40 per group class to $150 per initial assessment, with bundled block bookings at a discount and a $50 sports trainer voucher. Go-to-market is direct-to-consumer via website, phone, online booking and a Weekend Sports Injury walk-in clinic, supplemented by partnership and referral channels through Netball SA, Adelaide Football League, Football Federation SA and Walkerville Netball Club, plus corporate on-site medicine.

Name

Wakefield Sports + Exercise Medicine Clinic

Legal name

Wakefield Sports + Exercise Medicine Clinic

Website

https://wakefieldsports.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Wakefield Sports + Exercise Medicine Clinic is a private, multi-disciplinary sports medicine, orthopaedics and allied health practice founded in 1992 in Adelaide, serving elite athletes, weekend warriors, arthritis sufferers and corporate clients across three locations plus telehealth.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Sports medicine services
• Physiotherapy rehabilitation
• Exercise rehabilitation programs
• Orthopaedic and sports injury care
• Allied health services

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultations: Consultations with sports doctors for injury assessment, diagnosis, and treatment planning. Includes GP consultations, specialist sports medicine, and concussion management.
2. Physiotherapy Services: Individual physiotherapy consultations and treatment sessions. Includes manual therapy, exercise prescription, dry needling, and specialized rehabilitation programs.
3. Group Exercise Classes: Group rehabilitation classes including Exercise Rehabilitation, Hydrotherapy, GLA:D programs. Classes are charged per session or as block bookings with discounts.
4. Telehealth Consultations: Video consultations via Zoom for patients unable to attend in-person. Includes physiotherapy telehealth and GP telehealth services.
5. Corporate Medicine: Customized health programs for businesses including medicals, preventative health programs, and on-site services.
6. Allied Health Services: Podiatry, dietetics, psychology, remedial massage, and exercise physiology services. Rebatable through private health insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wakefield Sports + Exercise Medicine Clinic delivers multi-disciplinary sports medicine, orthopaedics, and allied health services from three Adelaide locations, combining sports doctor consultations, physiotherapy, orthopaedic surgery referrals, podiatry, dietetics, psychology, exercise physiology, and remedial massage. The clinic operates a Weekend Sports Injury walk-in clinic, telehealth consultations, and corporate medicine programs, supported by proprietary rehabilitation technologies such as isokinetic dynamometry, NordBord hamstring testing, Cognigram concussion testing, and dual-mode shock wave therapy.

Product overview

Wakefield Sports + Exercise Medicine Clinic is a multi-disciplinary healthcare facility offering a comprehensive range of sports medicine, physiotherapy, and allied health services from three Adelaide locations. The clinic operates as a unified service portfolio rather than a modular platform, providing medical consultations, specialized physiotherapy programs (including ACL rehabilitation, aquatic physiotherapy, and exercise rehabilitation), sports psychology, podiatry, dietetics, remedial massage, acupuncture, and shock wave therapy. The clinic differentiates through specialized programs like the GLA:D® osteoarthritis program, Adelaide Concussion Clinic with Cognigram™ testing, and comprehensive return-to-sport testing using isokinetic dynamometry and the NordBord hamstring device. The clinic also offers telehealth consultations and maintains partnerships with Wakefield Orthopaedic Clinic and training programs for medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Comprehensive physiotherapy services for athletes and general patients covering injury rehabilitation, manual therapy, exercise prescription, and specialized programs including ACL rehab, aquatic physiotherapy, and return-to-sport testing.
• Anterior Cruciate Ligament (ACL) Rehabilitation Specialized ACL injury rehabilitation program featuring comprehensive return-to-sport testing with isokinetic dynamometry, neuromuscular strength assessment, and psychological readiness evaluation.
• GLA:D Hip/Knee Osteoarthritis Program Evidence-based education and exercise program for hip and knee osteoarthritis. The first GLA:D program in South Australia and one of the largest providers in Australia.
• GLA:D Back Program Evidence-based education and exercise program for persistent or recurrent low back pain, the first GLA:D Back program in South Australia.
• Adelaide Concussion Clinic Comprehensive concussion management from diagnosis through medical clearance, utilizing Cognigram computer-based cognitive testing. First private comprehensive concussion clinic in Adelaide.
• Extracorporeal Shock Wave Therapy (ESWT) Non-invasive treatment using sound waves to stimulate healing. The clinic offers both radial and focused shock wave therapy, the only Adelaide clinic to offer both versions.
• Aquatic Physiotherapy (Hydrotherapy) Pool-based rehabilitation using water properties (buoyancy, resistance, turbulence) for joint mobility, muscle strengthening, and pain relief, conducted at the Next Gen pool.
• Exercise Rehabilitation Individually prescribed Pilates-based exercise rehabilitation programs in small group settings for injury recovery, sports-specific rehabilitation, and chronic condition management.
• Weekend Sports Injury Clinic (Walk-In) Walk-in medical service for weekend sports injuries at Calvary Adelaide Hospital; operates Saturday and Sunday hours during summer and winter seasons; phone 1800 888 925.
• Telehealth Consultations Video-based healthcare appointments via Zoom for GP, physiotherapy, and exercise rehabilitation consultations for patients unable to attend in-person.
• Corporate Medicine Customized health programs for businesses including pre-employment medicals, preventative health programs, flu and travel vaccinations, and on-site services.
• Sport Psychology Services Psychology services for performance enhancement, injury rehabilitation, pain management, and mental skills development for athletes and patients.
• Orthopaedics Orthopaedic surgical services delivered in partnership with Wakefield Orthopaedic Clinic covering hip and knee replacement, shoulder, hand, wrist, and elbow surgery.
• Fracture Clinic (AdFrac) Rapid access fracture clinic for adults and children over 10 with traumatic limb injuries including medical care, radiology, physiotherapy, and splint/plaster applications.
• Podiatry Podiatry services for foot, ankle, and lower limb conditions, available at the city clinic.
• Nutrition and Dietetics Sports dietetics services covering nutrition for elite athletes, including those from Adelaide United FC, Adelaide Crows, and Port Adelaide FC.
• Remedial Massage Therapy Remedial massage therapy for musculoskeletal conditions, injury recovery, and soft tissue management.
• Acupuncture Acupuncture treatments provided as part of the clinic's allied health and physiotherapy offerings.
• Exercise Physiology Exercise physiology consultations for chronic disease management, injury rehabilitation, and performance coaching.

Quantifiable outcome

• 45% improvement in average pain levels for GLA:D patients
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Australasian College of Sport and Exercise Physicians (ACSEP)coreStrategic or Co-development Partner · 1 January 2015Since 2015, WS+EMC has been an accredited training practice for doctors wanting to gain ACSEP Fellowship. Currently has four registrars training under Dr Elizabeth Clisby. ACSEP is the pre-eminent professional body for Sport and Exercise Physicians in Australasia. Training takes minimum 7 years.
• GPExcoreStrategic or Co-development PartnerPartnership with South Australia's regional training organisation for GP education. Since 2016, WS+EMC has been an accredited training practice for GP Registrars undertaking extended skills training in Sports Medicine. Five supervisors oversee GP Registrar training including Dr Marc Cesena, Dr Elizabeth Clisby, Dr James Ilic, Dr Mark Ralfe and Dr Steve Kennett.
• Wakefield Orthopaedic CliniccoreStrategic or Co-development PartnerClose partnership with 19-surgeon orthopaedic practice. Wakefield Orthopaedic Clinic is co-located on site at Calvary Adelaide Hospital. Provides seamless patient pathways from sports medicine through to surgical intervention. Surgeons specialise in hip/knee replacement, shoulder, hand, wrist and elbow.
• Adelaide Fracture and Trauma Clinic (AdFrac)coreStrategic or Co-development PartnerAdFrac is Adelaide's first purpose-designed rapid access fracture clinic. Co-located at Calvary Adelaide Hospital with daily clinics and flexible appointments. Provides complete service for adults and children over 10 with traumatic limb injuries including medical care, radiology, physiotherapy, and splint/plaster applications.
• Adelaide Concussion CliniccoreStrategic or Co-development PartnerFirst private comprehensive concussion clinic in Adelaide managing concussion from diagnosis through to medical clearance. Uses Cognigram computer-based testing developed for AFL level. Team of highly trained sports doctors provide assessments and tailored rehabilitation plans.
• Netball SAminorGTM or Marketing PartnerProud partner providing sports medicine services to netball athletes and clubs.
• Adelaide Football LeagueminorGTM or Marketing PartnerProud partner providing sports medicine and injury care services for football league clubs and players.
• Football Federation SAminorGTM or Marketing PartnerProud partner providing soccer sports medicine services.
• Walkerville Netball ClubminorGTM or Marketing PartnerCommunity netball club partner.
• Next Generation (Next Gen) GymnasiumcoreStrategic or Co-development PartnerWS+EMC utilises the Next Gen gymnasium pool for hydrotherapy and aquatic physiotherapy sessions. Pool has uniform depth of 1.2m. Next Gen clinic also houses exercise physiology, performance rehab coaching, teens exercise rehabilitation, and GLA:D classes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Sports Surgery Clinic: Dublin-based private hospital specializing in sports medicine and orthopaedic surgery. Comparable in combining sports physicians, orthopaedic surgeons, and physiotherapy under one roof with elite athlete clientele.
• Kieser Australia: Australian strength and rehabilitation clinic chain combining physiotherapy with equipment-based strength training. Comparable in musculoskeletal rehabilitation focus and integration of exercise physiology with clinical care.
• Fortius Clinic: London-based private sports medicine and orthopaedic clinic with elite sports partnerships. Closely comparable multi-disciplinary model combining sports physicians, orthopaedic surgeons, and physiotherapy.
• Olympic Park Sports Medicine Centre: Melbourne-based multi-disciplinary sports medicine centre offering sports physicians, physiotherapy, orthopaedics, and allied health under one roof. Highly comparable model to Wakefield with similar scope, multi-specialist offering, and elite-sport client base.
• Pure Sports Medicine: London-based private sports medicine group operating multiple clinics with sports doctors, physiotherapists, orthopaedic consultants, and rehabilitation specialists. Near-identical multi-disciplinary private sports medicine business model.
• Six Physio: London-based private sports physiotherapy group with sports injury rehabilitation, post-operative rehab, and performance services. Highly comparable private multi-clinic sports physiotherapy model.
• Lifecare Physiotherapy: National Australian physiotherapy network owned by ASX-listed Healthia, offering physiotherapy, sports injury management, and rehabilitation across multiple clinics. Comparable in physiotherapy service mix and multi-site operations.
• Back in Motion Physiotherapy: One of Australia's largest physiotherapy franchise networks with strong sports injury, musculoskeletal rehab, and return-to-work focus. Comparable in physiotherapy service delivery, scale, and Australian footprint.
• St Vincent's Sports Medicine Centre: Melbourne-based sports medicine service within St Vincent's Hospital offering sports physician consultations, physiotherapy, and rehabilitation. Comparable multi-disciplinary model but anchored to a hospital system rather than independent clinic.

Broad incumbents

• Aspetar: Qatar-based international sports medicine hospital and research centre serving elite athletes globally. Comparable in scope of multi-disciplinary sports medicine services and elite athlete client base, but operates as a much larger publicly-funded specialized hospital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WakefieldSport
• Facebookfacebook.com/WakefieldSportsClinic
• LinkedInlinkedin.com/company/wakefieldsportsclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wakefield Sports + Exercise Medicine Clinic