Sledstore
Sledstore is a Swedish e-commerce retailer selling snowmobile parts, equipment, helmets, apparel, and adjacent MTB and outdoor products direct-to-consumer across the Nordic region and broader Europe, operating under Pierce AB alongside sister powersports brands xlmoto.se and 24mx.se.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sledstore does
Sledstore is a Swedish e-commerce retailer specializing in snowmobile equipment, parts, accessories, and apparel, operating direct-to-consumer via sledstore.se under parent holding company Pierce AB (Fleminggatan 20A, Stockholm). The platform organizes its catalog into distinct categories — snowmobile helmets, snowmobile rider equipment (clothing, goggles, body protection, boots, hydration), snowmobile parts (skis, shocks, drivetrain, engine, electronics, chassis, oils/fluids, boggie/track), accessories (tools, transport, GPS/cameras, garage equipment), lifestyle/outdoor goods, and an adjacent MTB (mountain biking) line. A notable feature is the 'Fit My Sled' vehicle-selector tool that filters compatible parts by snowmobile make, year, and model, addressing a chronic fitment-error pain point in the parts aftermarket. The company also curates branded merchandise from labels including FXR and TOBE, alongside an outlet channel for discounted inventory.
Sledstore monetizes through one-time transactional online retail sales, with standard retail pricing, a 60-day return policy, a 14-day price-match guarantee, and free shipping over 1500 SEK (39 SEK below threshold). The checkout stack integrates Klarna, Swish, Trustly, PayPal, and major card networks, optimized for Nordic conversion. Order fulfillment is handled via Bring, DHL, and Postnord, with daily delivery across the Nordic region and broader Europe. Marketing relies on SEO-optimized category structure and a top-of-funnel email newsletter. Distribution is exclusively digital — no physical retail locations are referenced.
The brand is part of a multi-brand powersports e-commerce portfolio at Pierce AB, which also operates sister storefronts xlmoto.se (road motorcycles) and 24mx.se (motocross), enabling shared procurement, logistics, and overhead across verticals. Sledstore self-describes as 'Nordens största skoterbutik' (Nordic's largest snowmobile store) and claims the broadest assortment of premium brands at competitive prices, with its own private label lines sold at 'consistently best prices.' No management team, revenue, headcount, funding, M&A, or AI/ML capabilities are disclosed in available source material.
Sledstore firmographics
Firmographics- Name
- Sledstore
- Legal name
- Pierce AB
- Website
- https://sledstore.se
- Company type
- Private
- Operating status
- Operating
- Short description
- Sledstore is a Swedish e-commerce retailer selling snowmobile parts, equipment, helmets, apparel, and adjacent MTB and outdoor products direct-to-consumer across the Nordic region and broader Europe, operating under Pierce AB alongside sister powersports brands xlmoto.se and 24mx.se.
- Ownership category
- akta.pro rank
Sledstore industry classification
Industry- Product category
- Snowmobile and Powersports Online Retail
- NAICS
- Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Snowmobile Riding Gear Retail (CRAMANAI)
- akta.pro secondary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where Sledstore is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sledstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce retail sales: Sledstore generates revenue through direct-to-consumer online sales of snowmobile helmets, equipment, parts, accessories, and lifestyle products. The company also sells its own branded products alongside third-party brands. Revenue is generated through one-time transactional purchases with pricing ranging from standard retail to discounted outlet items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sledstore product offering
Product offeringCore offering
Sledstore is a Nordic-focused direct-to-consumer e-commerce retailer selling snowmobile parts, accessories, helmets, clothing, and protective gear. The store also offers lifestyle/outdoor products and mountain biking equipment, leveraging a "Fit My Sled" vehicle-specific part finder to help customers match compatible components to their machine by make, year, and model.
Product overview
Sledstore is Nordens största skoterbutik (Nordic's largest snowmobile store), operating as an e-commerce platform selling products for both snowmobile machines and riders. The product portfolio is organized into a multi-category structure: snowmobile helmets, snowmobile equipment (clothing and gear), snowmobile parts (replacement components), accessories (tools, garage equipment, transport), lifestyle and outdoor products, and mountain biking (MTB) products. The company also carries branded merchandise (FXR, TOBE) and operates an outlet section for discounted items. The platform features a 'Fit My Sled' function allowing customers to filter products by vehicle make, year, and model to find compatible parts.
Differentiator
Problem solved
Functional benefit
Products and services
- Skoterhjälmar (Snowmobile Helmets)
Companies that use Sledstore
Customer profileSegments2 records
Ideal customer profiles2 records
Sledstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Sledstore partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered parent_company, sister_brand and minor.
- Pierce ABparent_companyPierce AB is the parent company of Sledstore. The company is registered as Pierce AB (organisationsnummer 556763-1592) headquartered at Fleminggatan 20A, Stockholm.
- xlmoto.sesister_brandSister company targeting motorcycle enthusiasts. Referenced as a related store for customers who ride road motorcycles or like motocross.
- 24mx.sesister_brandSister company targeting motocross enthusiasts. Referenced alongside xlmoto.se for customers interested in motocross.
- BringminorShipping logistics partner for order delivery across Nordic region.
- DHLminorShipping logistics partner for international order delivery.
- PostnordminorShipping logistics partner for Nordic order delivery.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sledstore competitors and assessment
Company assessmentDirect peers
- 24mx: Sister brand under Pierce AB operating an e-commerce storefront for motocross and off-road motorcycle gear, parts, and apparel. Closest functional peer to Sledstore — same parent, same Nordic D2C playbook, adjacent powersports vertical.
- Outnorth: Nordic online outdoor and winter sports retailer carrying apparel, footwear, and gear for skiing, snowboarding, and cold-weather outdoor activities. Direct D2C peer in the Nordic winter/outdoor specialty space.
- XLMoto: Sister brand under Pierce AB selling motorcycle parts, apparel, and accessories online in the Nordics. Direct operating peer — shared parent infrastructure, shared logistics, complementary vehicle category.
- Sportamore: Nordic online sporting goods retailer (Sweden-based, now part of XXL group) carrying apparel, footwear, and equipment across multiple sports. Direct D2C e-commerce peer operating in the same Nordic online sporting goods space.
- Snowleader: European online retailer specializing in winter sports gear (ski, snowboard, snowshoe) with similar vehicle/activity-specific product depth. Closest European e-commerce peer in the broader winter sports specialty vertical.
Broad incumbents
- Decathlon: Global sporting goods retailer with broad Nordic presence and an own-brand strategy across winter and outdoor categories. Sets price benchmarks and competes for the same Nordic consumer through its own-label winter gear.
- XXL ASA: Largest Nordic sporting goods retailer (Norway-headquartered, listed on Oslo Børs) with broad multi-sport assortment including winter sports. A scaled incumbent with both physical and online channels that competes for Nordic winter sports wallet share.
- Stadium: Major Swedish sporting goods chain with both physical stores and e-commerce. Carries winter and outdoor categories and competes with Sledstore for Nordic sporting apparel/gear spend.
Regional players
- Royal Distributing: Large Canadian powersports aftermarket retailer (parts, accessories, apparel) operating online and via catalog. Closest North American analog of Sledstore's snowmobile/powersports specialty model, but operating in a different geography.
Others
- AMER Sports: Global parent of winter sports brands (Salomon, Atomic, Arc'teryx) and former parent of Wilson and Louisville Slugger. Functions as a supplier/brand-side counterparty rather than a direct competitor, but anchors the wholesale relationships Sledstore depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sledstore compliance and trust
Trust signalCompliance1 record
Sledstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sledstore leadership team
Management profileNumber of profiles
Sledstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sledstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sledstore
What does Sledstore do?
Sledstore is a Nordic-focused direct-to-consumer e-commerce retailer selling snowmobile parts, accessories, helmets, clothing, and protective gear. The store also offers lifestyle/outdoor products and mountain biking equipment, leveraging a "Fit My Sled" vehicle-specific part finder to help customers match compatible components to their machine by make, year, and model.
Is Sledstore a public or private company?
Sledstore is a private company. It is classified as corporate owned and is currently operating.
When was Sledstore founded?
Sledstore was founded in -1.
Where is Sledstore based?
Sledstore is headquartered in Stockholm, Sweden, in the Europe region.
How does Sledstore make money?
One revenue line is on record: E-commerce retail sales.
Who are Sledstore's main competitors?
Direct peers on record are 24mx, Outnorth, XLMoto, Sportamore and Snowleader. Broad incumbents are Decathlon, XXL ASA and Stadium. Royal Distributing is listed as a regional player. AMER Sports is listed as an others.
Does Sledstore have an API?
No public API is recorded for Sledstore.
What industry is Sledstore in?
Sledstore's product category is Snowmobile and Powersports Online Retail. Its primary akta.pro industry code is CRAMANAI, Snowmobile Riding Gear Retail, with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 5600.