XLmoto
XLmoto (also operating as 24MX) is a Sweden-based direct-to-consumer e-commerce retailer of motorcycle gear, parts, and accessories, serving individual on-road and off-road riders, mountain bikers, and scooter riders worldwide via its own online storefront and global DHL shipping from a 38,000 m² European distribution centre.
- Company typePrivate
- Founded-
- HeadquartersHägersten, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What XLmoto does
XLmoto is an online motorcycle gear, parts, and accessories retailer serving individual on-road and off-road riders, motocross racers, adventurers, commuters, mountain bikers, and scooter riders worldwide. Operating as a brand within the publicly listed Swedish holding company Pierce Group AB (DBA: 24MX, with the "XLMOTO meets 24MX" branding), the business runs as a pure direct-to-consumer e-commerce platform with a multi-language, multi-country storefront (including a US-facing site) and ships globally via DHL from an owned 38,000 m² distribution centre in Europe.
The core product portfolio spans protective riding gear — helmets (full face, modular, open face, adventure, off-road), jackets, trousers, gloves, boots, suits, body armour, goggles, and rainwear — alongside motorcycle parts and components (brakes, transmission, engine and filters, oils and lubricants, controls, mirrors, protectors) and accessories such as bags, tools, electronics, GPS, intercoms, and lifestyle items. The platform also distributes products from established third-party brands including Course, Proworks, REV'IT!, Alpinestars, RST, Sena, Givi, LS2, and Puig, and sells its own Raven gear sub-brand across multiple SKUs. Supporting platform features include a Vehicle Fitment Tool ("Add Your Bike") that matches parts to specific motorcycle models, a "Build Your Kit" bundle builder, an editorial 24MX Magazine with purchasing guides and how-to articles, and broad payment support (Visa, Mastercard, Maestro, American Express, Diners Club, PayPal, Google Pay, Apple Pay).
XLmoto generates revenue through one-time product sales across its assortment, with promotional pricing (seasonal sales of up to 80% off) and a 60-day return policy as stated commercial levers; there is no subscription, membership, or recurring revenue model in the disclosed data. Customer acquisition is digital-first via SEO, organic social, email/seasonal campaigns, and content marketing. The business carries no disclosed enterprise customers, no public revenue figures, no funding history, and relies entirely on its parent Pierce Group AB (Stockholm; company registration 556763-1592) for capital and corporate structure.
XLmoto firmographics
Firmographics- Name
- XLmoto
- Legal name
- Pierce Group AB
- Website
- https://xlmoto.com
- Company type
- Private
- Operating status
- Operating
- Short description
- XLmoto (also operating as 24MX) is a Sweden-based direct-to-consumer e-commerce retailer of motorcycle gear, parts, and accessories, serving individual on-road and off-road riders, mountain bikers, and scooter riders worldwide via its own online storefront and global DHL shipping from a 38,000 m² European distribution centre.
- Ownership category
- akta.pro rank
XLmoto industry classification
Industry- Product category
- Motorcycle Gear & Parts Retail [Inferred from company name — no source evidence] (Motorcycle Gear & Parts Retail)
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industries
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where XLmoto is headquartered
LocationHeadquarters
- HQ city
- Hägersten
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
XLmoto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain
Revenue model
- Product Sales: One-time product sales of motorcycle gear, parts, accessories, and lifestyle products through e-commerce. Products include helmets, jackets, gloves, boots, tools, oils, tyres, and lifestyle items across multiple categories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
XLmoto product offering
Product offeringCore offering
[Inferred from company name only] The company name "XLmoto" suggests a motorcycle-related business. No source content describing actual products or services was supplied, so no verified offering description can be extracted.
Product overview
XLmoto (now merged with 24MX) is an online motorcycle gear, parts, and accessories retailer operating as part of Pierce Group AB. The platform functions as a single unified e-commerce store offering both proprietary branded products under the Raven sub-brand and third-party branded merchandise from established manufacturers. The core product portfolio centers on protective riding gear (helmets, jackets, trousers, gloves, boots, suits, body armour) and motorcycle parts/components (brakes, transmission, suspension, exhaust, tyres, oils, electronics). Supporting offerings include a vehicle fitment tool for matching parts to specific motorcycles, a bundle builder for curated gear kits, and an editorial magazine with purchasing guides. The platform serves on-road and off-road motorcyclists with products spanning multiple price points from budget to premium.
Differentiator
Problem solved
Functional benefit
Brands
- Raven: Motorcycle gear brand offering jackets, helmets, gloves, boots and accessories for riders.
Companies that use XLmoto
Customer profileSegments1 record
Ideal customer profiles1 record
XLmoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
XLmoto partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent and core.
- Pierce Group ABparentPierce Group AB is the parent company of 24MX/XLmoto. The company is registered in Stockholm, Sweden with company registration number 556763-1592. Authorized representative is Göran Dahlin.
- DHLcoreDHL is the shipping partner for XLmoto/24MX, handling global delivery of products from their European distribution centre to customers worldwide.
- Multiple Motorcycle Gear BrandscoreXLmoto carries products from major brands including Course, Proworks, REV'IT!, Raven (own brand), Alpinestars, RST, Sena, Givi, LS2, Puig, and Snell. These are brands sold through the platform rather than formal partnerships.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
XLmoto competitors and assessment
Company assessmentDirect peers
- MotoSport: US-based online retailer specializing in motocross, off-road, and powersports gear, parts, and accessories. Directly comparable on the off-road/motocross subsegment mix and fitment-driven parts catalog that defines XLmoto's motocross category.
- Chaparral Motorsports: US-based powersports retailer with a large e-commerce platform covering motorcycle, ATV, and off-road gear and parts. Comparable in catalog depth and online-first go-to-market approach to riding enthusiasts.
- Dennis Kirk: US-based mail-order and online retailer of powersports gear, parts, and accessories with a long heritage. Comparable on catalog-driven online model, parts-and-accessories depth, and multi-brand strategy.
- BikeBandit: US online retailer of motorcycle and powersports parts, accessories, and gear with a large parts catalog indexed by vehicle fitment. Closely comparable on fitment-driven parts commerce and DTC e-tail model.
- Louis Motorrad: Germany-headquartered motorcycle gear and accessories retailer with a large online storefront plus physical store network. Highly comparable on product breadth, target rider segments, and European distribution strategy.
- FC-Moto: Germany-based online motorcycle gear and parts retailer with European-wide shipping and a large multi-brand assortment across helmets, jackets, and technical components. Operates the same DTC e-commerce model as XLmoto and competes directly for European riders.
- RevZilla: US-based pure-play online retailer of motorcycle gear, parts, and accessories with strong own-brand assortment and a content-rich commerce experience. Closely comparable to XLmoto in business model, category breadth, and digital-first customer engagement.
- J&P Cycles: US-based retailer of motorcycle parts, accessories, and gear, originally focused on V-twin but expanded across all segments. Comparable in multi-category assortment, private-label strategy, and online-direct fulfillment model.
Regional players
- Wössner: Austria-based motorcycle parts and accessories retailer operating regionally with a similar specialty focus. Comparable on product mix but with a primarily DACH regional footprint versus XLmoto's pan-European reach.
Broad incumbents
- Comoto Holdings: US parent of RevZilla, Cycle Gear, and J&P Cycles — a multi-brand motorcycle aftermarket platform. Comparable as a scaled, multi-brand e-commerce consolidator and the most direct strategic analog to Pierce Group's portfolio approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
XLmoto social profiles
Digital presenceXLmoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
XLmoto leadership team
Management profileNumber of profiles
XLmoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XLmoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XLmoto
What does XLmoto do?
[Inferred from company name only] The company name "XLmoto" suggests a motorcycle-related business. No source content describing actual products or services was supplied, so no verified offering description can be extracted.
Is XLmoto a public or private company?
XLmoto is a private company. It is classified as unknown and is currently operating.
When was XLmoto founded?
XLmoto was founded in -1.
Where is XLmoto based?
XLmoto is headquartered in Hägersten, Sweden, in the Europe region.
How does XLmoto make money?
One revenue line is on record: product Sales.
Who are XLmoto's main competitors?
Direct peers on record are MotoSport, Chaparral Motorsports, Dennis Kirk, BikeBandit, Louis Motorrad, FC-Moto, RevZilla and J&P Cycles. Wössner is listed as a regional player. Comoto Holdings is listed as a broad incumbent.
Does XLmoto have an API?
No public API is recorded for XLmoto.
What industry is XLmoto in?
XLmoto's product category is Motorcycle Gear & Parts Retail [Inferred from company name — no source evidence] (Motorcycle Gear & Parts Retail). Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 441227 and its SIC code is 3949.