Austro Dent
Austro Dent GmbH is an Austrian B2B dental supplies distributor selling consumables, instruments, and equipment to dental practices and laboratories through an e-commerce platform, supported by 30 service technicians and its PLU°LINE private label brand.
- Company typePrivate
- Founded2023
- HeadquartersBrunn Am Gebirge, Austria
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Austro Dent does
Austro Dent GmbH is an Austrian B2B dental supplies distributor headquartered in Brunn Am Gebirge, Austria, serving dental practices (Zahnarztpraxen) and dental laboratories (Zahntechnische Labore) exclusively. The company operates an e-commerce platform at austrodent.at as its primary commercial channel, supplemented by phone and email ordering, and distributes a comprehensive catalog spanning impression materials, surgery instruments, endodontic supplies, restoration materials, hygiene and disinfection products, CAD/CAM materials, and major dental equipment from leading manufacturers including KaVo, Dürr Dental, W&H, MELAG, Castellini, Sternweber, DEXIS, schülke, Dr. Weigert, and Miele Professional. Austro Dent also sells its proprietary PLU°LINE private label covering high-velocity consumables such as wet wipes, surface disinfectants, saliva ejectors, and mouth mirrors, actively merchandised as "Brand of the Month" for margin differentiation.
The business runs on Shopware 6 e-commerce infrastructure hosted on dentalbauer.de assets, indicating operational affiliation with the Dental Bauer group, a German dental distribution network that provides shared platform and supplier leverage. Beyond distribution, Austro Dent offers 30 service technicians for equipment installation and maintenance, practice planning and setup services, and a Dental Campus continuing education program featuring seminars, webinars, and a Praxisgründertag event held at Red Bull Ring. The company claims over 70 years of combined industry experience, a 98% customer satisfaction rate, and 48-hour delivery for stocked items. Distribution is restricted to the Austrian market with sales exclusively to dental professionals, specialized trade partners, and laboratories — no direct consumer sales.
Revenue mechanics are B2B unit/quantity pricing with promotions, bundle deals (Vorteilspakete), clearance sales (Fundgrube), and select product subscriptions, but no subscription tiers are publicly disclosed. Headcount is 51-100 employees. Logistics are handled via GLS as shipping partner. The entity is privately held with no disclosed external funding, public listing, or confirmed parent-subsidiary relationship, though infrastructure signals point to Dental Bauer group integration.
Austro Dent firmographics
Firmographics- Name
- Austro Dent
- Legal name
- Austro Dent
- Website
- https://austrodent.at
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Austro Dent GmbH is an Austrian B2B dental supplies distributor selling consumables, instruments, and equipment to dental practices and laboratories through an e-commerce platform, supported by 30 service technicians and its PLU°LINE private label brand.
- Ownership category
- akta.pro rank
Austro Dent industry classification
Industry- Product category
- Dental Supplies Distribution
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
Keywords
Where Austro Dent is headquartered
LocationHeadquarters
- HQ city
- Brunn Am Gebirge
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Austro Dent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental consumables and equipment sales: Austro Dent generates revenue by selling dental consumables, instruments, equipment, and supplies to dental practices and laboratories through its e-commerce platform and phone/email ordering channels. Products span categories such as hygiene and disinfection, prosthetics materials, instruments, equipment, and CAD/CAM supplies. The business operates as a B2B wholesaler targeting dental professionals exclusively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing for dental consumables and equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Austro Dent product offering
Product offeringCore offering
Austro Dent is a B2B distributor of dental products serving dental practices and dental laboratories in Austria. The company sells dental consumables (impression materials, hygiene and disinfection products, endodontic supplies, surgical instruments, restoration materials), instruments, and equipment (treatment units, imaging devices, CAD/CAM systems) sourced from over 70 manufacturers including KaVo, Dürr Dental, Sternweber, and MELAG, alongside its own PLU°LINE private-label brand. Beyond product distribution, the company provides technical service with 30 service technicians, practice planning and setup, and professional education through Dental Campus seminars and webinars.
Product overview
Austro Dent operates as a dental supplies e-commerce platform serving dental practices and laboratories in Austria. The company offers a comprehensive portfolio organized into three main categories: consumables (Verbrauchsmaterial) covering practice and laboratory needs, equipment (Einrichtung & Geräte) including treatment units and imaging devices, and services such as practice planning and technical support. The platform features their proprietary PLU°LINE brand alongside products from over 70 third-party manufacturers including KaVo, Dentsply Sirona, and Dürr Dental. Additional services include continuing education seminars, webinars, and a practice founding event at Red Bull Ring.
Differentiator
Problem solved
Functional benefit
Brands
- PLULINE: House brand product line including wet wipes, disinfectants, mouth mirrors, saliva ejectors, and other dental consumables
Products and services
- PLU°LINE private label dental consumables Austro Dent's own private-label brand offering a wide range of dental consumables including wet wipes, surface disinfectants, mouth mirrors, saliva ejectors, impression materials, and hygiene products for dental practices and laboratories.
- Practice planning and setup service (Praxisplanung) Service for dental practices covering practice planning, layout, and setup, including support for new practice founders (e.g., Praxisgründertag event).
- Technical service for dental equipment Technical support service delivered by 30 service technicians covering installation, maintenance, and repair of dental equipment sold through Austro Dent.
- Dental Campus professional education (seminars and webinars) Professional education offering for dental practitioners including on-site seminars, webinars, and themed events such as the Praxisgründertag practice founders day held at Red Bull Ring.
Quantifiable outcome
- 98% customer satisfaction rate
- +1 more outcomes
Companies that use Austro Dent
Customer profileSegments3 records
Ideal customer profiles3 records
Austro Dent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Austro Dent partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Dental BauercoreAustro Dent appears to be part of or affiliated with the Dental Bauer group, as evidenced by the dentalbauer.de domain assets used throughout the website (assets.dentalbauer.de), the logo reference, and the Shopware 6 platform shared with other Dental Bauer entities. The parent company provides the e-commerce infrastructure and potentially supply chain/logistics backbone.
- PLULINE (Private Label Brand)corePLULINE is Austro Dent's house/private label brand, highlighted as 'Marke des Monats' (Brand of the Month). The brand covers a wide range of consumables including wet wipes, surface disinfectants, mouth mirrors, saliva ejectors, impression materials, and hygiene products. This private label partnership provides product differentiation and margin advantage.
- KaVo DentalmajorKaVo is featured among the 'strong partners and top brands' of Austro Dent's assortment. KaVo products sold include treatment units, imaging equipment, hygiene products, and instruments.
- Dürr DentalmajorDürr Dental is listed among Austro Dent's top brands, offering suction and air filtration systems, disinfection products, and X-ray equipment.
- SternwebermajorSternweber is featured among Austro Dent's top brand partners, representing a key brand in their dental equipment and consumables portfolio.
- CastellinimajorCastellini is featured among Austro Dent's top brand partners. Castellini manufactures dental treatment units and equipment.
- DEXISmajorDEXIS is featured among Austro Dent's top brand partners, specializing in dental imaging and X-ray systems.
- MELAGmajorMELAG is featured prominently in Austro Dent's product catalog for hygiene and disinfection, particularly in the machine reprocessing (maschinelle Aufbereitung) category with products such as MEtherm cleaning agents and care oils.
- Dr. WeigertmajorDr. Weigert (Chemo-Instrumente) is a key brand in Austro Dent's hygiene and disinfection catalog, with products like Neodisher mediclean Dental and other machine reprocessing chemicals.
- Miele ProfessionalmajorMiele Professional products appear in the machine reprocessing section, including ProCare Dent cleaning agents for dental instruments.
- W&H (Wohlwend)majorW&H (Wohlwend Dental) products are featured, including Assistina care and cleaning systems, air turbines, and surgical equipment.
- GLS (General Logistics Systems)minorGLS is identified as Austro Dent's shipping/logistics partner, handling package deliveries to customers.
- schülkemajorschülke is a key brand in Austro Dent's portfolio, offering disinfectants, instrument care products, and hygiene solutions including Mikrozid, Octenident, and Terralin product lines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Austro Dent competitors and assessment
Company assessmentDirect peers
- Pluradent: Pluradent is a leading German-speaking dental supplies distributor serving practices and laboratories with consumables, equipment, and service — directly comparable to Austro Dent in geography (DACH), product breadth, and B2B go-to-market. It is one of the closest direct competitors in the Austrian-adjacent market.
- NWD (Nordwest Dental): NWD is a leading German dental depot group supplying practices and labs across Germany and neighboring DACH markets with a multi-brand catalog and technical service. Direct peer to Austro Dent given similar DACH positioning, full-line distribution model, and field-service offering.
- Sinclair Dental: Sinclair Dental is a major Canadian dental supplies distributor serving practices and labs with consumables, equipment, and digital services. Comparable to Austro Dent as a full-line, single-country-focused B2B dental distributor with strong service orientation, though operating in a different geography.
- Dental Bauer Group: Dental Bauer is the German dental distributor group with which Austro Dent shares infrastructure (Shopware 6 platform, asset CDN). Functions as both a likely parent/affiliate and a direct peer given overlapping product assortment and DACH dental distribution focus.
Broad incumbents
- Patterson Companies: Patterson Companies is a major US-headquartered dental and animal-health distributor with growing international footprint, offering consumables, equipment, and practice software. Comparable to Austro Dent in business model (full-line dental distribution) but much larger and geographically broader.
- Henry Schein: Henry Schein is the largest global dental and medical distributor with deep European presence, offering consumables, equipment, and software to practices and labs. It competes with Austro Dent on catalog breadth and digital procurement but operates at vastly greater scale across multiple continents.
Emerging players
- Young Innovations: Young Innovations manufactures and distributes preventive, restorative, and hygiene dental consumables with growing European reach. Comparable to Austro Dent on the consumables and prophylaxis product categories, though Young Innovations is more of a brand/manufacturer than a pure distributor.
Regional players
- Goetze Dental: Goetze Dental is a regional US dental distributor serving the Midwest with consumables, equipment, and technical service. Comparable to Austro Dent as a mid-sized, service-led regional dental distributor, though geographically focused on the US Midwest rather than Austria.
- Medident Bavaria: Medident Bavaria is a German dental depot serving practices and laboratories in southern Germany/Austria-bordering regions with consumables, equipment, and service. Regional peer to Austro Dent given overlapping southern German-speaking customer base and full-line distribution model.
- ACRODENT: ACRODENT is a German regional dental distributor focused on consumables and equipment for practices and labs in defined German territories. Comparable to Austro Dent on product mix and customer base, though primarily serving Germany rather than Austria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Austro Dent social profiles
Digital presenceAustro Dent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austro Dent leadership team
Management profileNumber of profiles
Austro Dent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austro Dent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austro Dent
What does Austro Dent do?
Austro Dent is a B2B distributor of dental products serving dental practices and dental laboratories in Austria. The company sells dental consumables (impression materials, hygiene and disinfection products, endodontic supplies, surgical instruments, restoration materials), instruments, and equipment (treatment units, imaging devices, CAD/CAM systems) sourced from over 70 manufacturers including KaVo, Dürr Dental, Sternweber, and MELAG, alongside its own PLU°LINE private-label brand. Beyond product distribution, the company provides technical service with 30 service technicians, practice planning and setup, and professional education through Dental Campus seminars and webinars.
Is Austro Dent a public or private company?
Austro Dent is a private company. It is classified as corporate owned and is currently operating.
When was Austro Dent founded?
Austro Dent was founded in 2023. It employs 51 to 100 people.
Where is Austro Dent based?
Austro Dent is headquartered in Brunn Am Gebirge, Austria, in the Europe region.
How does Austro Dent make money?
One revenue line is on record: dental consumables and equipment sales.
Who are Austro Dent's main competitors?
Direct peers on record are Pluradent, NWD (Nordwest Dental), Sinclair Dental and Dental Bauer Group. Broad incumbents are Patterson Companies and Henry Schein. Young Innovations is listed as an emerging player. Regional players are Goetze Dental, Medident Bavaria and ACRODENT.
Does Austro Dent have an API?
No public API is recorded for Austro Dent.
What industry is Austro Dent in?
Austro Dent's product category is Dental Supplies Distribution. Its primary akta.pro industry code is HLAHAEAE, Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics). Its NAICS code is 339114 and its SIC code is 3843.