B-105

What B-105 does

B-105 (legal entity WUBE, operating as 'B-105 • WUBE | 105.1FM | Cincinnati's New Country') is a country-format FM radio station headquartered at 4800 Kennedy Avenue, Cincinnati, Ohio. It is owned and operated by Hubbard Radio Cincinnati, LLC, a subsidiary of Hubbard Broadcasting, a privately-held diversified media conglomerate. The station has broadcast continuously since 1949 and serves the Greater Cincinnati Tri-State area (Ohio, Kentucky, Indiana). Its on-air lineup spans a full daypart schedule — The Jesse & Anna Show (mornings), Grover Collins (midday), The Big Dave Show (afternoon drive), Nick Rivers (evenings), and Country Top 40 with Fitz (weekends) — backed by long-tenured on-air talent, with multiple personalities affiliated with the station for 10–20+ years.

The station's distribution infrastructure is multi-platform: over-the-air FM (105.1 WUBE and HD Radio), live audio streaming via live.b105.com, native iOS and Android applications, an Amazon Alexa skill for voice-activated listening, TuneIn aggregation, and on-demand podcast distribution (The Jesse & Anna Show Podcast, The Big Dave Show Podcast, Sportsinnati, The Quiz Wiz Podcast, Built Here: America at 250). The product portfolio is centered on audio content delivery rather than software platforms; no API, SDK, or developer-facing surface is offered. Listener engagement is layered through a Listening Rewards program and the B-105 Country Club loyalty club presented by Biggby Coffee, supplemented by recurring on-air contests and station-curated events (concert tailgate tours, Kroger store appearances, charity campaigns including Shop for Teacher benefiting Crayons and Beyond and Canine Comfort for Cincinnati Children's Hospital).

B-105 is a free, ad-supported service with no consumer subscription tier. Revenue is generated entirely through advertising and sponsorship sales: local and regional businesses purchase on-air spots, event sponsorships, and digital advertising across the station's owned properties. Named advertisers and sponsors include Beechmont Toyota, Snappy Tomato Pizza, Hofbrauhaus Newport, Kroger, Cinfed Credit Union, Busch Light / Busch Country, Biggby Coffee, Teasdale Fenton Airduct Cleaning, and Once Upon a Child. Sales are handled by an in-house team led by a General Sales Manager. The station also generates a small direct-to-consumer line through branded merchandise sold via cincyshirts.com. Audience reach is concentrated in the Cincinnati DMA via FM signal, with digital channels providing global passive distribution.

Name

B-105

Legal name

Hubbard Radio Cincinnati, LLC

Website

https://b105.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

B-105 (WUBE) is a Cincinnati-based country music FM radio station on 105.1 FM, owned by Hubbard Radio Cincinnati, LLC, serving the Ohio-Kentucky-Indiana Tri-State area with live broadcast, mobile streaming, podcast, and Alexa distribution, monetized through local advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Country Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Country radio station
• Fm broadcasting services
• Radio advertising sales
• Live audio streaming
• Podcast distribution

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorship: B-105 generates primary revenue through advertising sales. Local businesses purchase on-air ad spots, event sponsorships, and digital advertising across the station's website and social media channels. Sponsors include automotive dealers (Beechmont Toyota), restaurants (Snappy Tomato Pizza, Hofbrauhaus Newport), grocers (Kroger), financial institutions (Cinfed Credit Union), and consumer brands (Busch Light, Biggby Coffee). The General Sales Manager leads advertising sales efforts.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

B-105 (WUBE) is a country music FM radio station broadcasting at 105.1 FM in Cincinnati, Ohio. The station delivers live radio programming, podcasts, mobile streaming, and voice-activated listening via an Alexa skill, while monetizing through local advertising sales and event sponsorships aimed at regional businesses in the Cincinnati Tri-State area.

Product overview

B-105 (WUBE) is a Cincinnati-based country music radio station operating at 105.1 FM, offering a multi-platform audio entertainment ecosystem. The core offering consists of live radio programming (The Jesse & Anna Show, Grover Collins, The Big Dave Show, Nick Rivers, Country Top 40 with Fitz) and multiple distribution channels including a native mobile app for iPhone/Android, an Amazon Alexa skill for voice-controlled streaming, TuneIn integration, and on-demand podcast versions of shows. The station supplements its audio content with listener engagement programs including a Listening Rewards loyalty system and the Country Club fan club, as well as organized station events, concerts, and charity activities. The product portfolio centers on radio content delivery across platforms rather than a software-as-a-service or developer platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Jesse & Anna Show: Morning show hosted by Jesse and Anna with producer Jake
• The Big Dave Show
• Nick Rivers Show
• Grover Collins
• Country Top 40 with Fitz
• B-105 Country Club
• B-105 Mobile App

Products and services

• B-105 Live Radio Stream Live streaming of B-105 country music radio programming at 105.1 FM in Cincinnati, available via web player (live.b105.com), mobile app, Amazon Alexa, TuneIn, and HD Radio. Includes daily shows The Jesse & Anna Show, Grover Collins midday, The Big Dave Show, Nick Rivers evening, and Country Top 40 with Fitz on weekends.
• B-105 Mobile App Free mobile application for iPhone and Android that enables live streaming, push notifications for concerts and contests, alarm clock feature, artist information, podcast access, and personalized listener profiles. Available on the Apple App Store and Google Play.
• B-105 Alexa Skill Amazon Alexa voice assistant integration enabling hands-free, voice-activated listening to B-105 on Amazon Echo and other Alexa-enabled devices. Activated by saying 'Alexa, enable b. one oh five skill' or 'Alexa, open b. one oh five'.
• B-105 Podcasts On-demand podcast versions of B-105's radio shows distributed via the B-105 website and major podcast platforms (Apple Podcasts, Spotify, etc.). Includes The Jesse & Anna Show Podcast, The Big Dave Show Podcast, Sportsinnati Podcast, The Quiz Wiz Podcast, and Built Here: America at 250.
• B-105 Country Club Listener loyalty club presented by Biggby Coffee that rewards super fans with exclusive B-105 Country Club jersey, a $25 Biggby Coffee gift card, song requests, and personal phone calls from station personalities.
• B-105 Events & Concerts Station-organized and station-promoted events including the local country concert calendar, tailgate tours (e.g., Big Dave's Tailgate Tour), station appearances, charity events, and event photo galleries featuring country music artists performing in the Cincinnati Tri-State area.
• B-105 Advertising & Sponsorship Sales Advertising and sponsorship sales service offering local and regional businesses on-air ad spots on 105.1 FM, event sponsorships (e.g., Busch Country Trivia, Shop for Teacher), and digital advertising across B-105's website, mobile app, and social media channels. Led by the General Sales Manager; rates negotiated per campaign.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Hubbard Radio Cincinnati, LLCcoreOthersB-105 (WUBE) is owned and operated by Hubbard Radio Cincinnati, LLC, a subsidiary of Hubbard Broadcasting. The parent company provides corporate infrastructure, advertising sales support, and operational resources. Footer branding identifies the station as part of the Hubbard Radio portfolio.
• Once Upon a ChildminorGTM or Marketing PartnerSponsor of the annual 'Shop for Teacher' campaign. Once Upon a Child contributes to the multi-sponsor initiative that has provided over $327,000 in school supplies to Tri-State teachers and students.
• Apollo HomeminorGTM or Marketing PartnerSponsor of the annual 'Shop for Teacher' campaign. Contributes to school supply donations for Tri-State educators.
• Delta Dental of OhiominorGTM or Marketing PartnerSponsor of the annual 'Shop for Teacher' campaign supporting Tri-State school supply donations.
• Cinfed Credit UnionminorGTM or Marketing PartnerSponsor of the annual 'Shop for Teacher' campaign. Also mentioned in conjunction with financial services for listeners.
• Crayons and BeyondminorGTM or Marketing PartnerNonprofit beneficiary of the B-105 'Shop for Teacher' campaign. Over four years, the partnership has channeled over $327,000 in school supplies to local teachers and students. B-105 promotes donations and drives listener participation.
• Busch Light / Busch CountryminorGTM or Marketing PartnerBusch Light sponsors the Busch Country Trivia events at Rosedale OTR, offering country music trivia with prizes including tickets to the Voices of America Country Music Festival. B-105 personality Jake hosts the events.
• Biggby CoffeeminorGTM or Marketing PartnerBiggby Coffee presents the B-105 Country Club loyalty program. Country Club members receive a $25 Biggby Coffee gift card as part of their membership package, along with an exclusive B-105 Country Club jersey.
• Snappy Tomato PizzaminorGTM or Marketing PartnerSnappy Tomato Pizza sponsors the 'Dad Joke of the Day' contest on The Big Dave Show. Winners receive a $25 Snappy Tomato Pizza gift card. The partnership provides weekly prizes for listener engagement.
• KrogerminorGTM or Marketing PartnerMultiple Kroger store locations in the Cincinnati area partner with B-105 for in-store appearances by station personalities, grand reopening events, and community engagement. Examples include Blanchester Kroger grand reopening and Mariemont Kroger re-grand opening.
• Beechmont ToyotaminorGTM or Marketing PartnerBeechmont Toyota partners with B-105 for station event appearances by Program Director Grover Collins, including a promotional event featuring Flying Pig Marathon Highlander display and prize giveaways.
• Teasdale Fenton Airduct CleaningminorGTM or Marketing PartnerListening rewards sponsor. Listeners who meet weekly listening hour thresholds can win Teasdale Fenton Airduct Cleaning services as prizes.
• Cincinnati Children's Hospital / Canine ComfortminorGTM or Marketing PartnerB-105 runs an annual Canine Comfort Campaign to raise donations for therapy dogs at Cincinnati Children's Hospital. Listeners donate to support the program; B-105 promotes the campaign on-air and via social media.
• Hofbrauhaus NewportminorGTM or Marketing PartnerHofbrauhaus Newport partners with B-105 for 'Pups & Pretzels' events where a percentage of pretzel sales supports the Canine Comfort therapy dog program at Cincinnati Children's Hospital.
• Ohio Expo Center & State FairgroundsminorGTM or Marketing PartnerPartner venue for the Bailey Zimmerman concert at the Ohio State Fair. Tickets include fair admission with concert purchase.
• Voices of America Country Music FestivalminorGTM or Marketing PartnerFestival featuring Brad Paisley, Rascal Flatts, Blake Shelton, Jordan Davis and others. B-105 gives away tickets through Busch Country Trivia events and other promotions.
• Cincinnati SlingersminorGTM or Marketing PartnerCincinnati Slingers (professional tennis team) presents the Sportsinnati Podcast. Big Dave and Jake attend Slingers games and reference the team in podcast content.
• FCC (Federal Communications Commission)coreOthersB-105 operates under FCC broadcast licensing as WUBE-FM. The station maintains a public file accessible via the FCC Public File link and complies with FCC regulations including EEO reporting.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• WKRC-TV (Local 12): Cincinnati-market broadcast outlet (Hubbard-owned TV station). Comparable as a Cincinnati DMA broadcaster under the same Hubbard Radio umbrella, sharing local ad-sales infrastructure and audience cross-promotion dynamics.
• KFKF-FM 94.1 (Kansas City): Heritage country FM station in the Kansas City market. Comparable as a similarly sized Midwest market country-format commercial broadcaster with analogous multi-platform distribution and loyalty programming.
• WLW 700: Heritage Cincinnati AM news/talk station (iHeartMedia). Comparable as a Cincinnati DMA commercial broadcaster competing for the same local ad dollar pool across a different format.

Broad incumbents

• iHeartMedia: Largest U.S. radio operator and parent of the iHeartRadio streaming platform. Comparable as a multi-market commercial radio and digital audio group competing for the same advertiser and listener dollars, though at vastly greater scale.
• Cox Media Group: Privately held media operator with radio and TV stations plus digital ad products. Comparable as a privately owned multi-station commercial broadcaster competing on similar formats and digital strategy.
• Townsquare Media: Mid-market-focused U.S. radio and digital media operator. Directly comparable business model (local ad sales, country/rock formats, digital extensions) and similar market-cap profile to a single mid-sized-market station.
• Cumulus Media: Diversified U.S. radio operator with a significant country format footprint (e.g., NASH FM). Same commercial broadcast and local-advertising model, with parallel exposure to AM/FM secular decline and digital transition.
• Audacy: Major U.S. commercial radio operator with a strong digital audio and podcast portfolio. Comparable as a multi-station, multi-format broadcaster that monetizes both over-the-air and on-demand inventory alongside local ad sales.

Direct peers

• Bonneville International: Family-owned commercial radio group (Deseret Management Corporation). Highly comparable as a privately held, cluster-oriented commercial broadcaster with similar operating philosophy, scale, and conservative capital posture.
• WYGY 97.3 (Nash Icon): Cincinnati-market classic country FM station. Directly comparable as a same-format, same-DMA commercial country broadcaster competing head-to-head for listeners and local advertising in the Tri-State.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/b105
• Facebookfacebook.com/b105country
• LinkedInlinkedin.com/company/hubbard-radio
• Instagraminstagram.com/b105country
• TikToktiktok.com/@b105country
• Xx.com/b105country

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-105