260 Brands

What 260 Brands does

260 Brands is a privately held Zambian consumer food and beverage company headquartered in Lusaka, founded with the stated mission of producing high-quality, locally inspired consumer products from locally sourced ingredients. The company markets and distributes a multi-brand portfolio of approximately 75 SKUs across categories including plant-based milk (Nutramilk), non-GMO and organic soya pieces (Golden Goodness), baked snack puffs (Emilios), soya-based snacks (Soyjoy), meal replacements and nutritional supplements (Nutrameal line, NutraSip), traditional Zambian beverages (Instant Thobwa, Seba's HEPS), and animal feed ingredients. Its supply chain is anchored by relationships with 6,834 smallholder farmers, primarily for soya-based raw materials.

The company serves general African consumers seeking nutritious, locally inspired food and beverage options, operating through three distribution channels within Zambia: physical retail stores, wholesale/distributor networks, and its own e-commerce website. Marketing is executed primarily through a content-led website featuring a recipes section and consumer testimonials, with no disclosed paid acquisition or large-scale brand campaigns. No mobile app, API, or digital platform capability is disclosed; the business is fundamentally a physical packaged-goods manufacturer and distributor rather than a technology or data company.

No public revenue, headcount, funding, or financial figures are disclosed. 260 Brands has not reported any mergers, acquisitions, partnerships, leadership changes, or external funding rounds in the available data. Its operations are single-country (Zambia), and growth signals are limited to incremental SKU additions within the existing portfolio.

Name

260 Brands

Legal name

260 Brands

Website

https://260brands.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

260 Brands is a privately held Zambian packaged-food manufacturer that produces and distributes approximately 75 SKUs across plant-based milks, soya products, snacks, nutritional supplements, traditional beverages, and animal feed, serving mass-market African consumers through retail, wholesale, and direct website channels from locally sourced ingredients.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Plant-based beverages
• Soya food products
• Nutritional supplements
• Snack foods
• Animal feed ingredients

Headquarters

HQ city

Lusaka

HQ country

Zambia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels3 records

Marketing channels3 records

Core offering

260 Brands manufactures and distributes a portfolio of more than 75 high-quality food and beverage consumer products inspired by local African tastes and made from locally sourced ingredients (primarily soya). The portfolio includes plant-based milk alternatives (Nutramilk), Non-GMO and organic soya pieces (Golden Goodness), baked puff snacks (Emilios), nutritional meal replacements (Nutrameal), nutritional beverages (NutraSip), traditional Zambian beverages (Instant Thobwa, Seba's HEPS), soya-based snacks (Soyjoy), and animal feed ingredients.

Product overview

260 Brands is a Zambian food and beverage company offering a diverse portfolio of consumer products. The portfolio includes plant-based milk alternatives (Nutramilk), Non-GMO and organic soya products (Golden Goodness), snack foods (Emilios puffs), nutritional supplements (Nutrameal, NutraSip), traditional beverages (Instant Thobwa, Seba's HEPS), and agricultural feed ingredients. The products are inspired by local African tastes and made from locally sourced ingredients, primarily soya. The company operates as a multi-brand food manufacturer serving consumers seeking nutritious, locally-inspired food options.

Differentiator

Problem solved

Functional benefit

Brands

• Nutramilk: Product brand under 260 Brands portfolio
• Golden Goodness
• Emilios
• Seba's HEPS
• Nutrameal
• NutraSip
• Instant Thobwa
• Feed Ingredients

Products and services

• Nutramilk A plant-based milk alternative product line from 260 Brands targeting consumers seeking non-dairy milk options.
• Golden Goodness (Non-GMO and Organic Soya Pieces) A line of Non-GMO and organically certified soya pieces inspired by local Zambian tastes, targeted at health-conscious consumers.
• Emilios A baked puff snack brand offering flavors such as tomato, targeted at snack consumers.
• Seba's HEPS A beverage product line from 260 Brands.
• Nutrameal (Breakfast Meal, Instant Shake, Instant Porridge) A meal replacement and nutritional supplement line including a breakfast meal, an instant shake, and an instant porridge, targeted at consumers seeking convenient everyday nutrition.
• NutraSip A nutritional supplement beverage product from 260 Brands.
• Instant Thobwa An instant traditional Zambian beverage drink mix offered by 260 Brands.
• Feed Ingredients Animal feed ingredients and supplements for agricultural and livestock use.
• Soyjoy A soya-based snack product from 260 Brands.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alpro: European broad-line plant-based food and beverage brand owned by Danone, spanning milks, yogurts, desserts, and creams. Comparable as a broad plant-based incumbent whose product categories overlap Nutramilk and NutraSip.
• Nestlé (Africa operations): Multinational CPG incumbent with extensive African operations spanning nutrition, dairy, beverages, and culinary products. Comparable to 260 Brands as a competitor and benchmark across virtually every category 260 Brands operates in.
• Tiger Brands: South Africa's largest branded food company spanning bakery, snacks, beverages, and groceries. Comparable to 260 Brands as a multi-category African CPG operator, but at much greater scale and with broader geographic reach.
• Danone: Global dairy and plant-based nutrition major with strong African presence in yogurts, beverages, and infant nutrition. Comparable to 260 Brands as a competitor in dairy alternatives, nutrition beverages, and fortified products.

Direct peers

• Oatly: Global oat-based milk and plant-based beverage brand with sustainability and lifestyle positioning. Directly comparable to 260 Brands' Nutramilk plant-based milk line as a category peer in dairy-alternative beverages.
• Chandaria Industries: Kenyan manufacturer of consumer products including tissues, plastics, and food-related goods. Comparable as an East-African multi-brand CPG with similar scale and locally-anchored operations.
• Bakhresa Group: Tanzanian conglomerate operating flour milling, snacks (Simba chips), and packaged-food brands across East Africa. Closely comparable to 260 Brands in East/Southern-African context, multi-brand CPG structure, and locally-inspired product positioning.
• Promasidor: Pan-African food and beverage manufacturer headquartered in Lagos, distributing fortified, locally-relevant brands across sub-Saharan Africa. Directly comparable to 260 Brands as a multi-brand African CPG with similar category breadth and distribution model.

Regional players

• Zambeef Products: Zambia's largest integrated cold-chain food and agribusiness company. Comparable as a direct Zambian-domestic peer sharing the same operating geography, retail footprint, and locally-sourced branding.

Emerging players

• Beyond Meat: US-based alternative-protein company producing plant-based meat analogues. Comparable to 260 Brands' soya-based protein products (Golden Goodness, Soyjoy) as a category peer in plant-protein foods.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/260-brands

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 260 Brands