African Roots
- Company typePrivate
- Founded-
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
African Roots firmographics
Firmographics- Name
- African Roots
- Website
- https://africanrootsza.com
- Company type
- Private
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
African Roots industry classification
Industry- Product category
- Commodity Trading Services
- NAICS
- Grain and Field Bean Merchant Wholesalers (424510), Commodity Contracts Intermediation (52316), Wholesale Trade Agents and Brokers (4251)
- SIC
- Commodity Contracts Brokers & Dealers (6221), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL)
Keywords
Where African Roots is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
African Roots business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain
African Roots product offering
Product offeringCore offering
African Roots trades physical commodities, providing procurement, risk management, and freight services for global clients. The company operates as an intermediary in commodity markets, leveraging its South African base to source and deliver goods internationally while managing associated logistics and exposure risks.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Commodities Trading Trading of physical commodities for global clients, leveraging a South African base to source and deliver goods internationally.
- Procurement Services Sourcing and procurement support for global clients purchasing physical commodities from African suppliers.
- Risk Management Services Risk management services related to physical commodity transactions, addressing price, counterparty, and exposure risks for clients.
- Freight Services Freight forwarding and logistics services to support the movement of physical commodities from South Africa to global destinations.
Companies that use African Roots
Customer profileIdeal customer profiles1 record
African Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
African Roots competitors and assessment
Company assessmentDirect peers
- Export Trading Group (ETG): Africa-headquartered agricultural commodity merchant that integrates origination, processing, and logistics across multiple African origins — directly comparable in scope and customer base to African Roots.
- Olam Agri: Singapore-based but deeply active in African agricultural commodity origination, trading, and freight — same product categories, similar global client base, and similar bundled-service model.
Broad incumbents
- Glencore: Diversified global commodity merchant with significant African origination; sets the benchmark scale and balance sheet against which smaller African traders compete.
- Wilmar International: Asia-headquartered agribusiness group with extensive African sourcing networks for edible oils and grains — relevant peer for African soft-commodity origination.
- Bunge: Major global grain and oilseed merchandiser with origination in Africa and similar bundled trading-and-logistics offering to industrial and food customers.
- Trafigura: Global commodity trader active in metals, energy, and agricultural products with growing African trade flows; comparable on the integrated trading-plus-logistics model.
- Cargill: One of the largest global agricultural commodity traders with deep African footprint; competes for the same suppliers, buyers, and freight contracts across soft and hard commodities.
- Louis Dreyfus Company: Global commodity merchant with major African origination operations across grains, oilseeds, and coffee; offers the same procurement-risk-management-freight bundle at vastly larger scale.
- Sucden (Sucres & Denrées): Paris-based commodity trader active in sugar, cocoa, and other soft commodities with African origination; competes for the same cross-border soft commodity flows.
Emerging players
- Stable Foods (commodity trader): Smaller emerging Africa-focused commodity and food sourcing intermediaries; comparable niche positioning to a small Johannesburg-based trader building cross-border flows.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
African Roots social profiles
Digital presenceAfrican Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
African Roots leadership team
Management profileNumber of profiles
African Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
African Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about African Roots
What does African Roots do?
African Roots trades physical commodities, providing procurement, risk management, and freight services for global clients. The company operates as an intermediary in commodity markets, leveraging its South African base to source and deliver goods internationally while managing associated logistics and exposure risks.
When was African Roots founded?
African Roots was founded in -1. It employs 1 to 10 people.
Where is African Roots based?
African Roots is headquartered in Johannesburg, South Africa, in the Africa region.
Who are African Roots's main competitors?
Direct peers on record are Export Trading Group (ETG) and Olam Agri. Broad incumbents are Glencore, Wilmar International, Bunge, Trafigura, Cargill, Louis Dreyfus Company and Sucden (Sucres & Denrées). Stable Foods (commodity trader) is listed as an emerging player.
Does African Roots have an API?
No public API is recorded for African Roots.
What industry is African Roots in?
African Roots's product category is Commodity Trading Services. Its primary akta.pro industry code is AFAIAKAL, Import/Export & Cross-Border Food Commodity Trading. Its NAICS code is 424510 and its SIC code is 6221.