Weston

What Weston does

Weston Corporation is a Singapore-headquartered football merchandise retailer founded in 1949 (also reported as 1951) that operates eight physical storefronts across Singapore, including premium mall and airport locations such as Jewel Changi Airport, Vivo City, Tampines Mall, and 313@somerset, alongside a direct-to-consumer e-commerce site at weston.com.sg with worldwide shipping. The company's product portfolio centers on officially licensed football merchandise — club team jerseys covering more than 100 clubs across the English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, MLS, J-League, the Singapore Premier League, and Asian and Latin American leagues; national team jerseys from over 60 countries; football boots from Adidas, Nike, Puma, Mizuno, New Balance, Umbro, Skechers, and others; training and teamwear; equipment and accessories; rugby merchandise; football culture and lifestyle items; and collectibles including Panini trading cards and figurines. Weston holds the Official Licensed Liverpool FC Store designation in Singapore and operated a FIFA World Cup 2026 pop-up at Jewel Changi Airport featuring one of the world's largest federation jersey collections spanning 40 of 48 participating nations.

The business runs on a direct-to-consumer retail model with one-time merchandise sales as the sole revenue stream, pricing products from S$19.90 (accessories) to S$599.00 (premium items), with jerseys typically S$85-S$189 and boots S$319-S$449. Payment options include Shopify Payments and Atome buy-now-pay-later (0% interest over three installments). The underlying technology stack is a standard e-commerce retail platform with no disclosed proprietary features, APIs, or AI/ML capabilities. Marketing is concentrated in physical retail presence, the @westonsingapore Instagram channel, and event-driven activations around major football tournaments; during the FIFA World Cup 2026 window the company reported youth jersey sales at approximately 2.5x prior-year levels and football footwear sales up roughly 6%.

Weston is privately held with no disclosed institutional investors, parent company, or funding rounds, and operates with a reported headcount of 1-10 employees. The company celebrated a 75-year operating milestone with a commemorative collection. Geographic exposure is overwhelmingly Singapore, with the e-commerce channel providing nominal worldwide shipping reach. There are no disclosed management team members, subsidiaries, M&A activity, regulatory actions, or restructuring events in the source material.

Name

Weston

Legal name

Weston Corporation

Website

https://weston.com.sg

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Weston Corporation is a Singapore-based football merchandise retailer operating eight retail locations and an e-commerce store, selling officially licensed club and national team jerseys, boots, equipment, and collectibles to football fans and youth athletes in Singapore since 1949.

Ownership category

akta.pro rank

Product category

Football Merchandise Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Licensed football merchandise
• Football jersey retail
• Football boots retail
• Sports apparel retail
• Sports collectibles retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise Sales: One-time product sales of football merchandise including jerseys, boots, equipment, and collectibles. Revenue generated from individual transactions with no recurring component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Weston Corporation retails officially licensed football merchandise through eight physical stores across Singapore and a global e-commerce website. The product range covers club team jerseys, national team jerseys from 60+ countries, football boots, training/teamwear, equipment, rugby merchandise, lifestyle items, and collectibles (Panini cards, figurines, vintage jerseys). The company also operates an Official Licensed Liverpool FC Store and a FIFA World Cup 2026 pop-up at Jewel Changi Airport.

Product overview

Weston Corporation is a football merchandise retailer operating both physical retail stores and an e-commerce platform (weston.com.sg). The product portfolio centers on official licensed football merchandise including club team jerseys (Premier League teams such as Manchester United, Liverpool FC, Arsenal, Chelsea, Manchester City; European clubs from Spain, Italy, Germany, France; MLS and Asian leagues), national team jerseys from over 60 countries, football boots from brands like Adidas, Nike, Puma, and Mizuno, equipment and accessories, rugby merchandise, football culture/lifestyle items, collectibles (Panini cards, figurines), and vintage/collector jerseys. The company holds an Official Licensed Liverpool FC Store designation and operates a FIFA World Cup merchandise pop-up at Jewel Changi Airport with one of the world's largest federation jersey collections. Payment options include Shopify Payments and Atome buy-now-pay-later service. Physical store locations include Flagship Store, Jewel Changi Airport, Queensway Shopping Centre, Peninsula Shopping Centre, Kallang Wave Mall, Vivo City, Tampines Mall, and 313@somerset.

Differentiator

Problem solved

Functional benefit

Brands

• Weston 75 Years: A commemorative collection celebrating the company's 75 years in business.
• World Cup 2026

Products and services

• Club Team Jerseys Officially licensed jerseys for football clubs worldwide including English Premier League teams (Manchester United, Liverpool FC, Arsenal, Chelsea, Manchester City, Tottenham Hotspur and many others), Spanish teams (Real Madrid, Barcelona, Atletico Madrid), Italian teams (AC Milan, Inter Milan, Juventus, AS Roma), German teams (Bayern Munich, Borussia Dortmund), French teams (PSG, Marseille, Lyon), MLS teams (Inter Miami, LA Galaxy), J-League teams, Singapore Premier League teams, and other global clubs. Sold to football fans seeking authentic licensed club apparel.
• National Team Merchandise Officially licensed jerseys and merchandise for national football teams across Asia (Singapore, Japan, South Korea, Saudi Arabia, Qatar, Iran, etc.), Europe (England, France, Germany, Italy, Spain, Portugal, Netherlands and many more), Africa, North America, South America (Argentina, Brazil) and Oceania (Australia, New Zealand). Sold to fans of international football and national teams.
• Football Boots/Footwear Selection of football boots from brands including Adidas (Predator, F50, Copa, X, Samba, Gazelle, evo SL), Nike (Mercurial, Phantom, Tiempo, Gato, Premier), Puma (Ultra, Future, King), Mizuno (Morelia, Alpha, Monarcida), New Balance, Umbro, Skechers, Under Armour, Lotto, Asics, and Pantofola d'Oro. Available in adult and junior sizes for players at all levels.
• Official Licensed Liverpool FC Store Dedicated officially licensed Liverpool FC retail offering jerseys (home, away, third, goalkeeper), training and lifestyle apparel, retro collection, fashion items, living/home decor, souvenirs, collectibles, signed items, and accessories (caps, scarves, badges, keyrings, magnets, tech accessories). Targeted at Liverpool FC supporters in Singapore.
• FIFA World Cup 2026 Merchandise Authorized FIFA World Cup 2026 retail offering including federation jerseys for 40 out of 48 participating nations, official match balls, figurines, and collectibles, featured at the World Cup pop-up at Jewel Changi Airport carrying one of the world's largest federation jersey collections. Targeted at football fans during the tournament period.
• Teamwear Team-level football apparel from Adidas, PUMA, and Under Armour including training gear, match apparel, and team equipment for organized football teams and clubs.
• Football Equipment & Accessories Football equipment including official match balls, training balls, futsal balls, mini balls, goalkeeper gear, training equipment, referee equipment, shinguards, football insoles, grip socks, and other accessories for players and teams.
• Rugby Merchandise Rugby merchandise including international team apparel (All Blacks, Australia, British Irish Lions, England, France, Ireland, Italy, Japan, South Africa, Scotland, Wales and others), Super Rugby teams, NRL (Rugby League) clubs, and Scottish club teams (Edinburgh, Glasgow). For rugby fans.
• Football Culture & Lifestyle Football lifestyle and culture products including Stanley 1913 drinkware, New Era club caps, Hollywood Keeper, Umbro football culture items, signature player collections (Messi, Jude Bellingham, Mo Salah), the Stone Island x New Balance collaboration, and vintage/collector's jerseys for fans interested in football lifestyle beyond match-day apparel.
• Toys/Collectibles Football collectibles including Panini World Cup Trading Cards & Stickers, FIFA World Cup 2026 figurines, Playback Collectible Cards, Minix, Soccerstarz figurines, Banbo Toys, and Mighty Jaxx products. Targeted at collectors and gift buyers.
• Vintage/Collector's Jerseys Vintage and collector's football jerseys including Arsenal 2020-21 FA Cup Home Kit, Boca Juniors 1981 Jersey, Manchester United 2016-17 Europa League shirts, 2008-09 3rd shirt with namesets (Ronaldo, Berbatov, Rooney, Tevez), Manchester City 125th Anniversary jerseys, Inter Milan 2010-11 jerseys, Liverpool FC 2018-19 UCL Final shirt, and 2019-20 Super Cup shirt. Targeted at jersey collectors and football memorabilia buyers.

Quantifiable outcome

• Youth jersey sales reached approximately 2.5x previous year's level during World Cup period
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Liverpool Football ClubcoreChannel Partner/ Reseller/ DistributorWeston Corporation operates as the Official Licensed Liverpool FC Store in Singapore, offering the complete range of Liverpool FC merchandise including home kits, away kits, training gear, fashion items, and collectibles.
• AtomeminorGTM or Marketing PartnerAtome provides buy-now-pay-later functionality allowing customers to split purchases into 3 interest-free payments. This partnership lowers purchase barriers and potentially increases average order value.
• FIFA World CupcoreStrategic or Co-development PartnerWeston Corporation is an authorized retailer of FIFA World Cup 2026 merchandise, offering jerseys, balls, and merchandise for 40 participating nations. They operate a dedicated World Cup pop-up at Jewel Changi Airport.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pro:Direct Sport: UK-based football boots and apparel specialist retailer with extensive multi-brand boot selection (Adidas, Nike, Puma, Mizuno) — comparable core assortment to Weston's boot room and football equipment offering.
• World Soccer Shop: US-based online football specialist retailer selling licensed club jerseys, national team kits, and boots from Adidas, Nike, and Puma — competing in the same multi-brand football merchandise category as Weston.
• Kitbag (Fanatics): Global multi-club football merchandise retailer offering licensed jerseys, kits, and apparel from Premier League, La Liga, Serie A clubs and national teams — directly comparable to Weston's multi-brand football merchandise model.
• Subside Sports: Online football shirt retailer specializing in current and vintage/retro club and national team jerseys — directly comparable to Weston's club team, national team, and vintage/collector's jersey categories.

Broad incumbents

• Sports Direct (Frasers Group): Large multi-category sporting goods retailer carrying football boots, jerseys, equipment, and apparel — broader assortment but overlapping on football-specific product lines.
• JD Sports: Global multi-brand athletic footwear and sports apparel retailer with Singapore presence — comparable in selling premium football boots and licensed team apparel alongside broader sporting goods.
• Decathlon: Global sporting goods superstore with Singapore retail presence selling football boots, equipment, and team apparel — competes with Weston on price-sensitive football equipment and entry-level merchandise.
• Liverpool FC Official Store: Liverpool FC's official global direct-to-consumer merchandise channel — Weston's LFC licensed store competes against this club-direct channel for the same LFC fan wallet in Singapore and globally.

Others

• Panini: Official FIFA World Cup trading cards, stickers, and collectibles partner — Weston's Toys/Collectibles category (Panini World Cup cards, FIFA figurines) overlaps with Panini's product range as a complementary/competing supplier.

Regional players

• Manojit (Singapore football retailer): Singapore-based sporting goods retailer carrying football boots, jerseys, and equipment — comparable single-geography competitor addressing the same Singapore consumer football merchandise demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/westonsingapore
• Facebookfacebook.com/WestonCorpSG
• LinkedInlinkedin.com/company/westen-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weston