What Fifa World Cup 2022 does

FIFA World Cup 2022 refers to the operational vehicle managing the 2022 FIFA World Cup hosted in Qatar — specifically FIFA World Cup Qatar 2022 LLC, a joint venture incorporated at the Qatar Financial Centre on February 5, 2019, with FIFA holding 51% and the Qatar 2022 Local Organising Committee holding 49%. The entity was established to combine FIFA's tournament planning experience with Qatar's nine years of host-country operational expertise and is governed by a nine-member management board including the FIFA Secretary General, the LLC Chairman (H.E. Hassan Al Thawadi), the LLC CEO (Nasser Al Khater), and senior FIFA officers.

The underlying event is a quadrennial, 32-team international football tournament featuring technology overlays such as Video Assistant Referee (VAR), enhanced goal-line technology, HD/4K broadcasts, digital streaming platforms, and mobile applications for scores, schedules, and fan engagement. The 2018 Russia edition was hosted across 11 cities and 12 stadiums, while Qatar 2022 anticipated more than one million attendees.

Revenue is generated through four primary streams: (1) broadcasting rights licensed to networks in over 80 countries (FOX, BBC, Globo, beIN Sports, ARD, Sony Pictures Network); (2) multi-year official sponsorships with FIFA Partners (Adidas, Coca-Cola, VISA, Hyundai/KIA, Qatar Airways, Gazprom) and World Cup Sponsors (VIVO, McDonald's, Hisense, Budweiser); (3) direct ticket sales via FIFA's official channels; and (4) official merchandise sales through store.fifa.com. A $400 million prize fund (12% higher than 2014) is distributed to participating national federations, with the champion receiving $38 million. FIFA projected revenues exceeding $5 billion from the 2018 tournament.

Name

Fifa World Cup 2022

Legal name

FIFA World Cup Qatar 2022 LLC

Website

https://fifa18worldcup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The FIFA World Cup 2022 is operated by FIFA World Cup Qatar 2022 LLC, a joint venture between FIFA (51%) and Qatar's Local Organising Committee (49%) that manages the quadrennial international football tournament hosted in Qatar, serving 32 national federations, billions of global viewers, and elite global sponsors and broadcasters.

Ownership category

akta.pro rank

Product category

International Sports Event Management

NAICS

Other Spectator Sports (711219), Spectator Sports (7112)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), International Sports Broadcasters & Rights Channels (MPABAEAE)

Keywords

• International football tournament
• Sports event management
• Broadcasting rights sales
• Tournament sponsorship
• Sports media rights

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Broadcasting Rights: FIFA sells exclusive broadcasting rights to TV networks and streaming platforms worldwide. For 2018, rights were sold to major broadcasters including FOX in the US, BBC in the UK, Globo in Brazil, and many others across 80+ countries. FIFA projected revenues exceeding $5 billion from the 2018 World Cup.
2. Official Sponsorship: FIFA Partners (Adidas, Coca-Cola, VISA, Hyundai, KIA Motors, Qatar Airways, Gazprom) and World Cup Sponsors (VIVO, McDonalds, Hisense, Budweiser) pay premium fees for exclusive marketing rights and brand association with the tournament.
3. Ticket Sales: Direct ticket sales to fans for matches across all venues, with tickets available through the official FIFA website. Price ranges vary by seating category and match importance.
4. Official Merchandise: Sale of official tournament merchandise including team jerseys, scarves, collectible items, apparel, and commemorative souvenirs through the official FIFA store.
5. Prize Fund Distribution: Prize fund of $400 million distributed to qualifying national federations based on tournament performance, with champion receiving $38 million, runner-up $28 million, and minimum $8 million per participating team.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

FIFA World Cup 2022 is an international football tournament hosted by Qatar, with operational delivery managed through FIFA World Cup Qatar 2022 LLC, a joint venture between FIFA (51%) and the Qatar 2022 Local Organising Committee (49%). The entity generates revenue through licensing of broadcasting rights to regional networks, official sponsorship fees, direct ticket sales, and sale of official merchandise, while distributing a $400M prize fund to participating national football federations.

Product overview

FIFA World Cup 2022 is an international football tournament hosted by Qatar. The operational delivery is managed through FIFA World Cup Qatar 2022 LLC, a joint venture between FIFA (51%) and the Qatar 2022 Local Organising Committee (49%). The tournament represents the first FIFA World Cup in the Arab world.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcasting Rights Exclusive territorial licensing of live and recorded match broadcasting rights, including HD and 4K feeds, to national and regional television networks, radio broadcasters, and streaming platforms across 80+ countries.
• Official Sponsorship Program Multi-tiered official sponsorship program providing global brands with exclusive marketing rights, venue presence, and brand association with the World Cup, segmented into FIFA Partners and World Cup Sponsors.
• Tournament Match Tickets Direct ticket sales to individual fans for attending matches at all tournament venues, with price tiers varying by seating category and stage of competition.
• Official Tournament Merchandise
• 2022 World Cup Prize Fund Distribution Distribution of the $400 million tournament prize fund to qualifying national football federations based on tournament performance, plus preparation funds for all 32 participating teams.
• FIFA Mobile Applications Official mobile applications providing fans with live scores, match schedules, and tournament information for the World Cup across smartphone platforms.
• Video Assistant Referee (VAR) and Goal-Line Technology Officiating System Match officiating technology combining Video Assistant Referee (VAR) reviews with enhanced goal-line sensors to support referee decisions on goals, penalties, red cards, and mistaken identity.

Quantifiable outcome

• Projected revenue exceeding $5 billion from 2018 World Cup

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Qatar 2022 Local Organising CommitteecoreStrategic or Co-development Partner · 5 February 2019FIFA World Cup Qatar 2022 LLC is a joint venture where FIFA holds 51% and the Qatar 2022 Local Organising Committee holds 49%. The LLC combines FIFA's extensive tournament experience with Qatar's own global event knowledge and nine years of host country work. Management board includes FIFA Secretary General Fatma Samoura, H.E. Hassan Al Thawadi (Chairman), Nasser Al Khater (CEO), Zvonimir Boban, Alasdair Bell, Colin Smith, Emilio Garcia Silvero, Saoud Al-Mohannadi, and Yasir Al Jamal.
• AdidasflagshipGTM or Marketing PartnerOfficial FIFA Partner for sports equipment and apparel. Adidas has been a long-standing partner providing official match balls and sports gear for the tournament.
• Coca-ColaflagshipGTM or Marketing PartnerOfficial FIFA Partner providing beverage sponsorship for the World Cup. One of the longest-standing commercial partners of FIFA.
• VISAflagshipGTM or Marketing PartnerOfficial FIFA Partner and payment technology sponsor for the World Cup, providing payment processing for ticket sales and official venues.
• Hyundai/KIA MotorscoreGTM or Marketing PartnerOfficial FIFA Partners providing automotive fleet support and sponsorship for the World Cup.
• Qatar AirwaysflagshipGTM or Marketing PartnerOfficial FIFA Partner and airline sponsor, providing air travel services and transportation for teams, officials, and media during the tournament.
• GazpromcoreGTM or Marketing PartnerOfficial FIFA Partner and energy sector sponsor for the World Cup.
• VIVOcoreGTM or Marketing PartnerWorld Cup Sponsor for 2018, providing smartphone technology partnership.
• McDonald'scoreGTM or Marketing PartnerWorld Cup Sponsor for 2018, providing food service sponsorship at venues.
• HisensecoreGTM or Marketing PartnerWorld Cup Sponsor for 2018, providing electronics and home appliance sponsorship.
• BudweisercoreGTM or Marketing PartnerWorld Cup Sponsor for 2018, providing beverage and alcohol sponsorship for the tournament.
• FOX SportsflagshipChannel Partner/ Reseller/ DistributorOfficial broadcaster for FIFA World Cup in the United States, providing extensive TV and digital coverage of all matches.
• BBCflagshipChannel Partner/ Reseller/ DistributorOfficial broadcaster for FIFA World Cup in the United Kingdom, providing TV and radio coverage.
• GloboflagshipChannel Partner/ Reseller/ DistributorOfficial broadcaster for FIFA World Cup in Brazil, providing extensive coverage across TV networks.
• beIN SportscoreChannel Partner/ Reseller/ DistributorOfficial broadcaster for FIFA World Cup in France and other MENA region countries.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FIBA (Basketball World Cup): FIBA organizes the Basketball World Cup, an international single-sport tournament with the same quadrennial cadence, host-country organizing committee structure, broadcasting-rights and sponsorship revenue model as the FIFA World Cup.
• FIFA (parent organization): FIFA is the 51% parent and governing body behind the LLC, and itself operates commercial rights across the World Cup, Women's World Cup, Club World Cup and other properties. It is the most direct comparator for organizational scale and revenue capture, but operates more broadly than the tournament-specific LLC.
• World Rugby (Rugby World Cup): World Rugby runs the Rugby World Cup, a quadrennial international single-sport tournament analogous to the FIFA World Cup in structure, revenue model (broadcasting, sponsorship, tickets, merchandise), and global audience footprint, though smaller.
• NFL (Super Bowl): The NFL's Super Bowl is the largest annual single-game sports event globally, with comparable broadcasting-rights value, premium sponsorship tiers, and ticketed live audience economics. It is recurring rather than quadrennial, making it a useful benchmark for top-tier event monetization rather than a strict substitute.
• ICC (Cricket World Cup): The International Cricket Council organizes the Cricket World Cup, a quadrennial international single-sport tournament with comparable host-country delivery model, broadcasting-rights licensing, and global sponsor ecosystem.
• UEFA (European Championship / Euro): UEFA runs the European Championship, the second-largest international football tournament after the World Cup. It shares FIFA's football-specific audience, similar broadcasting-rights sales model, and a comparable sponsorship portfolio (Coca-Cola, Heineken, Just Eat Takeaway).
• International Olympic Committee (IOC): The IOC organizes the Summer and Winter Olympics, the only global multi-sport property comparable in scale to the FIFA World Cup. Both are quadrennial events relying on broadcasting rights, official sponsorship, ticketing and host-country partnership models with the same anchor sponsors (Coca-Cola, Visa).
• CONMEBOL (Copa America): CONMEBOL organizes Copa America, an international football tournament featuring national teams from the Americas. It shares FIFA's quadrennial cadence (mostly), broadcasting-rights licensing, and sponsorship-driven revenue model, though at materially smaller scale.

Broad incumbents

• Formula 1: Formula 1 is a globally distributed, high-value international sporting property operated by a single commercial rights holder (Liberty Media). It shares FIFA's reliance on broadcast rights, host-country logistics, sponsorship tiers, and a global traveling-event footprint, though it operates annually and across multiple venues per season.

Others

• DAZN: DAZN is a global sports streaming platform that competes for football rights and is reshaping the international broadcast-rights landscape that underpins FIFA's revenue model. It is comparable as a distribution channel and competitive buyer of rights rather than as a direct tournament operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fifaworldcup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fifa World Cup 2022