Sportusport Ltd

What Sportusport Ltd does

Sportusport Ltd is a privately held Canadian company headquartered at 2153 Springbank Road in Mississauga, Ontario, that develops and sells tennis training equipment. The company's sole commercial product is the Ourte 2.0 tennis ball launcher, designed for solo tennis practice on courts, in backyards, and inside residential spaces such as basements and living rooms. The product is marketed to both adults and children, positioning the Ourte 2.0 as a personal training partner that enables independent skill development without requiring a hitting partner.

The Ourte 2.0 is built on patented tennis technology, with the company claiming multiple patents across its product portfolio. Manufacturing and fulfillment are handled in Canada, and the company offers a 1-year warranty against manufacturing defects along with a 30-day return policy for unused items. Distribution is exclusively direct-to-consumer through the company's own e-commerce storefront at sportusport.com, with items in stock shipping same-day on weekdays. Global orders are fulfilled using Delivery Duty Paid (DDP) logistics so that the buyer is not responsible for separate duty payments.

The business model is straightforward direct-to-consumer hardware sales. Pricing is not publicly disclosed on the website. Marketing relies on the company's own website, a YouTube channel for product demonstrations and training content, and email newsletter communication for account holders. There are no institutional investors, no third-party retail partnerships, no management team disclosures, no M&A activity, and no enterprise customers - characteristics consistent with a small, founder-led single-product operation that launched in 2024.

Name

Sportusport Ltd

Legal name

sportUsport Ltd

Website

https://sportusport.com

Company type

Private

Operating status

Operating

Short description

Sportusport Ltd is a Canadian private company that develops and sells the Ourte 2.0 tennis ball launcher for solo tennis practice. The company serves individual adult and child tennis players via direct-to-consumer e-commerce from its Mississauga, Ontario headquarters.

Ownership category

akta.pro rank

Product category

Sports Training Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAFAJ

Racquet Sport Training Aids & Practice Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Tennis training equipment
• Tennis ball launcher
• Sports training hardware
• Tennis practice accessories
• Consumer sports equipment

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tennis Training Equipment Sales: Direct hardware sales of the Ourte 2.0 tennis ball launcher through the company's e-commerce website. Products are manufactured and shipped from Canada using Delivery Duty Paid (DDP) method, covering all transportation and import duties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sportusport Ltd develops and sells the Ourte 2.0 tennis ball launcher, a patented tennis training device designed for solo practice on courts, in backyards, and indoors at home. The product is sold directly to individual consumers through the company's own e-commerce website and ships from Canada with free shipping above a specified cart threshold.

Product overview

Sportusport Ltd is a Canadian tennis technology company that develops and sells a single core product: the Ourte 2.0 tennis ball launcher. The company holds patents for its training equipment and manufactures its products in Canada. The Ourte 2.0 serves as a personal tennis training partner designed for various environments including courts, backyards, and indoor spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Ourte 2.0: Tennis ball launcher product for tennis training - designed for use on court, in backyards, and at home

Products and services

• Ourte 2.0 Tennis Ball Launcher A tennis ball launcher machine designed for use on tennis courts, in backyards, and indoors in residential settings such as basements and living rooms. The product is intended as a tennis training tool for players of all ages, providing solo practice capability without a training partner.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• HEAD Tennis: HEAD is a broad tennis-racquet and accessory incumbent that competes for the same discretionary tennis-player wallet as Sportusport, although its core offering is racquets rather than training machines.
• Prince Tennis: Prince is an established tennis equipment brand with racquets, balls, and training gear, serving the same individual tennis-player segment that Sportusport targets with the Ourte 2.0.
• Babolat: Babolat is a global tennis specialist brand offering racquets, strings, and training accessories; it addresses the same individual tennis-player customer as Sportusport, even though it does not make ball machines.
• Wilson Sporting Goods: Wilson is a major tennis equipment incumbent whose portfolio spans racquets, balls, strings, and training accessories — overlapping with Sportusport's tennis training customer base even though it does not specialize in ball-launcher hardware.
• Gamma Sports: Gamma manufactures tennis strings, balls, and accessories including ball machines, occupying a similar adjacent position to Sportusport in the tennis-training-tools category.

Direct peers

• Tennis Tutor: Tennis Tutor (Sports Tutor Inc.) is a long-established maker of consumer and club-grade tennis ball launchers, directly competing with Sportusport in the same racquet-sports training-aid category.
• Spinshot Sports: Spinshot designs and sells portable tennis ball machines with programmable drills, directly overlapping with the Ourte 2.0 in feature set and in targeting individual tennis players practicing solo.
• Lobster Sports: Lobster Sports is the dominant North American manufacturer of tennis ball machines and practice equipment — the closest direct competitor to Sportusport's Ourte 2.0 in product category and target end-user (recreational and serious tennis players seeking solo practice tools).
• Playmate Tennis: Playmate produces a well-known tennis ball machine line and competes head-to-head with Sportusport in the consumer launchable ball-machine segment of the tennis training-aid market.

Emerging players

• Dink Limited: Dink operates a specialty pickleball and tennis e-commerce content/retail platform with adjacent training aids; though primarily pickleball-focused, it represents an emerging player targeting the same home-practice niche and customer persona as Sportusport.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubestudio.youtube.com/channel/UC1nnyOZxwPlMbd1WhFWfPSA/videos/upload?filter=%5B%5D&sort=%7B%22columnType%22%3A%22date%22%2C%22sortOrder%22%3A%22DESCENDING%22%7D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportusport Ltd