AFI INSULATION

What AFI INSULATION does

AFI Insulation (legal entity: Energy Brothers LLC) is a residential, commercial, and agricultural insulation contractor founded in 2019 by brothers Clint and Darren Rogers and headquartered at 1350 Sloans Way, Suite 3, Pleasant Hill, Iowa. The company serves Central Iowa communities including Des Moines, Altoona, Ankeny, Bondurant, Carlisle, Ames, Mitchellville, Indianola, Adel, Monroe, Pella, Newton, Marshalltown, and Winterset, among others. Its primary customer segments are residential homeowners (new construction, remodels, and existing homes), commercial and industrial properties, metal and agricultural buildings, and barndominiums.

The company offers five core insulation products: Closed Cell Spray Foam (R-value up to R-7/inch, Class II vapor barrier at ≥1.5 inches, density 1.7–2.3 lbs/cu ft), Open Cell Spray Foam (R-3.6/inch, density 0.4–0.6 lbs/cu ft), Fiberglass Batt (R-11 to R-49), Blown-In Fiberglass (R-2.7/inch), and the BIBS (Blown-In-Blanket System), a patented dense-pack method delivering R-15 to R-56 with minimum 25% recycled content. AFI holds HPIP certification and access to the proprietary BIBS installation system, with product materials sourced from Owens Corning and CertainTeed.

AFI operates a sales-led, project-based business model. Revenue is generated through one-time installation contracts priced per project via phone-based quoting (515-981-6881) and website quote request forms, with blown-in fiberglass typically priced at $1.00–$1.50 per square foot. The company differentiates through HPIP-certified crews, an A+ BBB rating, local Iowa ownership, and assistance with MidAmerican Energy utility rebate applications. The company has no external investors, operates as a private LLC, and has no public revenue disclosure.

Name

AFI INSULATION

Legal name

Energy Brothers LLC

Website

https://insulateiowa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AFI Insulation is a Central Iowa-based residential, commercial, and agricultural insulation contractor offering spray foam, fiberglass, and BIBS systems across 15+ Iowa communities from its Pleasant Hill headquarters. Founded in 2019, the company serves homeowners, builders, and farm operators via project-based sales.

Ownership category

akta.pro rank

Product category

Insulation Contractor Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

akta.pro secondary industries

Fiberglass Insulation (IMADAGAA), Spray Foam Insulation Systems (IMADAGAE), Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)

Keywords

• Spray foam insulation
• Fiberglass insulation installation
• Residential insulation contractor
• Commercial insulation services
• Agricultural building insulation

Headquarters

HQ city

Pleasant Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insulation Installation Services: One-time installation services for residential, commercial, and agricultural properties. Revenue generated through project-based contracts for spray foam, fiberglass batt, blown-in fiberglass, and BIBS insulation systems. Pricing varies by project scope, insulation type, and square footage.
2. Professional Services: Consultation, assessment, and installation services including property evaluations, custom insulation plans, and professional installation by certified crews. Includes post-installation support and warranty work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AFI Insulation is a Central Iowa insulation contractor that installs closed cell and open cell spray foam, fiberglass batt, blown-in fiberglass, and the patented BIBS (Blown-In-Blanket System) for residential, commercial, industrial, and agricultural properties. The company provides project-based assessments, customized insulation plans, and professional installation by HPIP-certified crews across Central Iowa communities including Pleasant Hill, Des Moines, Altoona, Ankeny, and surrounding areas.

Product overview

AFI Insulation is a residential, commercial, and agricultural insulation contractor based in Pleasant Hill, Iowa. The company offers five core insulation products: Closed Cell Spray Foam Insulation (high R-value up to R-7/inch with moisture barrier properties), Open Cell Spray Foam Insulation (flexible, cost-effective R-3.6/inch), Fiberglass Batt Insulation (R-11 to R-49 pre-cut blankets), Blown In Fiberglass Insulation (loose-fill R-2.7/inch for attics and crawl spaces), and the Blown In Blanket System BIBS (patented dense-pack R-15 to R-56). The company specializes in serving residential new construction and existing homes, commercial and industrial buildings, metal and agricultural structures, and barndominiums throughout Central Iowa communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Closed Cell Spray Foam Insulation High-performance spray foam insulation installation with R-values up to R-7 per inch, providing moisture resistance, structural reinforcement, and soundproofing up to 50 decibels. Functions as a Class II vapor barrier at 1.5 inches or more depth. Installed for residential, commercial, and agricultural properties in Central Iowa.
• Open Cell Spray Foam Insulation Flexible spray foam insulation installation with R-value up to R-3.6 per inch, designed to move with structures during settlement. Provides cost-effective energy efficiency and acoustic performance with low density of 0.4-0.6 lbs per cubic foot. Ideal for new construction and post-frame buildings.
• Fiberglass Batt Insulation Pre-cut blanket insulation installation made of spun glass fibers with R-values from R-11 to R-49 depending on thickness. Non-settling material suitable for attics, ceilings, walls, floors, and crawl spaces in residential and light commercial applications.
• Blown In Fiberglass Insulation Loose-fill insulation installation with R-2.7 per inch thermal resistance, made from renewable sand and recycled glass materials. Ideal for attics, crawl spaces, and hard-to-reach areas with minimal settling over time. Typically priced at $1.00–$1.50 per square foot.
• Blown In Blanket System (BIBS) Patented dense-packed fiberglass system installed behind a proprietary fabric membrane, delivering R-values from R-15 to R-56. Provides superior soundproofing, eco-friendly composition with minimum 25% recycled content, and mold-resistant properties. AFI Insulation is certified to install BIBS as a proprietary insulation process.

Quantifiable outcome

• 10–20% reduction in heating and cooling costs with BIBS insulation
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• High-Performance Insulation Professionals (HPIP)coreTechnology or IntegrationHPIP certification represents the 'best of the best' in insulation professionals. AFI Insulation has achieved High-Performance certification, demonstrating expertise in premium insulation installation methods including BIBS and spray foam systems.
• Better Business Bureau (BBB)coreOthersAFI Insulation holds A+ rating with BBB, demonstrating commitment to customer satisfaction and ethical business practices. BBB accreditation provides consumer confidence and dispute resolution support.
• Des Moines Home Builders AssociationminorChannel Partner/ Reseller/ DistributorActive member of Des Moines HBA connecting AFI Insulation with residential builders, contractors, and developers for new construction insulation projects.
• MidAmerican EnergyminorGTM or Marketing PartnerUtility company partnership where AFI Insulation assists customers with MidAmerican Energy rebate applications for energy efficiency upgrades, providing additional value and cost savings to customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CertainTeed: One of AFI's manufacturer partners and a leading North American building products manufacturer with a full insulation line (fiberglass batts, blown-in, and spray foam). Comparable product portfolio with much broader geographic and channel reach.
• Johns Manville: Established manufacturer of fiberglass, spray foam, and mineral wool insulation products used in residential and commercial applications. Adjacent comparable as a major insulation product supplier serving the same installer and end-customer base.
• Owens Corning: One of AFI's manufacturer partners and a global building materials leader with PINK fiberglass insulation as a flagship product. Comparable in product portfolio but operates at far broader scale including manufacturing, distribution, and contracting services.

Direct peers

• Koala Insulation: National franchise specializing in residential and commercial insulation installation, including spray foam, fiberglass, and attic solutions. Competes with AFI for the same homeowner/SMB customer with a multi-product, multi-segment strategy.
• TopBuild Corp: Publicly traded (BLDR) leading installer and distributor of insulation and building envelope products. Combines distribution with installation services mirroring AFI's combined supply-and-install approach. Serves both residential and commercial end markets.
• Mr. Insulation: Franchise-based insulation installer offering spray foam, fiberglass, and attic insulation to residential customers. Direct competitor in the same product categories and customer use cases AFI serves.
• Installed Building Products: Publicly traded installer of insulation and complementary building products across the U.S. Operates the same install-for-hire model AFI runs, with a national footprint. Highly comparable business model, customer mix (residential + commercial), and product set (spray foam, fiberglass, BIBS).
• USA Insulation: National franchise network installing spray foam, injection wall foam, cellulose, and fiberglass insulation in residential and light commercial settings. Direct competitor for AFI's residential remodels and energy-efficiency upgrade projects.
• Appleby Systems: National residential insulation contractor offering spray foam, blown-in, and batt insulation services through a regional branch network. Highly comparable install-only model targeting homeowners seeking energy upgrades.

Emerging players

• Greenfiber: Major U.S. manufacturer and installer of cellulose (recycled fiber) insulation. Overlaps with AFI on blown-in attic and wall insulation products and has a national installer network that may partner or compete locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AFIinsulation
• LinkedInlinkedin.com/company/afi-insulation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFI INSULATION