Quality Coaching

What Quality Coaching does

Quality Coaching is a Netherlands-based, for-profit reintegration and job-coaching organization headquartered in Drachten, operating as part of the Forta network of Dutch mental-healthcare (GGZ) providers. The firm delivers evidence-based Individual Placement and Support (IPS) trajectories, Werkfit, Naar Werk, and Jobcoaching services to people with psychological complaints, covering both EPA (Serious Mental Illness) and CMD (Common Mental Disorders) target groups, and integrates IPS-jobcoaches into GGZ treatment teams. It also operates a proprietary Training Center offering vocational aptitude tests, competency training, and the Coral 2.0 disclosure decision aid, alongside a Vaardighedencheck E-portfolio for tracking client development.

Service delivery is carried out through 11 consultation locations across the Netherlands (Drachten, Almere, Capelle aan den IJssel, Emmeloord, Hoogvliet Rotterdam, Lelystad, Rotterdam with three sites, Sliedrecht, and Utrecht) and an online Jobcenter registration portal. Quality Coaching's go-to-market is government-funded and referral-driven: services are reimbursed primarily by UWV (Dutch Institute for Employee Benefits Claims) and Dutch municipalities, with additional contracts such as the Intenz trajectory for housing corporation Werkcorporatie Emmeloord. Pricing follows Dutch reintegration procurement rules, including capped hours per trajectory (e.g., 25 hours for Naar Werk over 6-9 months, 40 hours for Werkfit over 6-18 months).

The company's primary customers are GGZ organizations (which subcontract under Quality Coaching's national IPS contract), UWV and municipalities (as funding bodies), employers seeking to meet banenafspraak and Participatiewet obligations, and housing corporations. Quality Coaching holds the BOW (Blik op Werk) keurmerk certification, is GDPR-compliant, and has been operating for more than 20 years under the leadership of Director and IPS-jobcoach Erzebeth Jorna, with a team of approximately 16 named staff plus additional regional coaches.

Name

Quality Coaching

Legal name

Quality Coaching

Website

https://qualitycoaching.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Coaching is a Netherlands-based reintegration and job-coaching provider using the evidence-based IPS methodology to help people with mental health conditions find and sustain employment, funded primarily by UWV and municipalities and operating through 11 locations nationwide.

Ownership category

akta.pro rank

Product category

Reintegration and Vocational Rehabilitation Services

NAICS

Vocational Rehabilitation Services (6243), Vocational Rehabilitation Services (62431), Vocational Rehabilitation Services (624310), Employment Services (5613), Educational Support Services (61171)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Supported Employment & Job Coaching (EDAKANAE)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Stress Management & Well-Being at Work (EDABAMAN), Study Skills & Learning Strategies Coaching (EDAMAIAA)

Keywords

• Reintegration services
• Job coaching
• Supported employment
• Vocational rehabilitation
• Mental health employment

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. UWV Funded Services: Services are primarily funded through UWV (Dutch Institute for Employee Benefits Claims), which reimburses IPS trajectories, job coaching, and Werkfit trajectories for eligible participants with UWV benefits.
2. Municipality Funded Services: Services funded through Dutch municipalities for residents requiring reintegration support, including IPS trajectories, coaching, and employment support services.
3. Werkcorporatie (Housing Corporation) Contracts: Contracts with housing corporations such as Intenz trajectory in Emmeloord, providing intensive support services for target groups requiring assistance with future perspectives regarding work and education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Quality Coaching delivers reintegration and job coaching services for people with psychological complaints (EPA and CMD target groups) in the Netherlands, using the evidence-based IPS (Individuele Plaatsing & Steun) methodology. Core offerings include IPS trajectories, Werkfit, Naar Werk, Jobcoaching, Begeleiding bij Scholing, and Inclusief Ondernemen programs, supported by a Training Center and an E-portfolio system. Services are delivered through 11 consultation offices and are primarily funded by UWV and Dutch municipalities.

Product overview

Quality Coaching offers a unified suite of re-integration and job coaching services built around the evidence-based IPS (Individuele Plaatsing & Steun) methodology. The core portfolio includes IPS Traject, Werkfit, Jobcoaching, and Naar Werk trajectories, supplemented by Begeleiding bij Scholing for educational support and Inclusief Ondernemen for employer consulting. The company operates a Training Centrum for assessments and work experience, and provides an online Jobcenter for participant registration. Services are delivered through multiple office locations across the Netherlands and are funded through UWV and municipality contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• IPS Traject (Individuele Plaatsing & Steun) An evidence-based reintegration methodology using IPS job coaches to support people with psychological conditions (EPA and CMD target groups) in finding and maintaining paid employment, working closely with GGZ treatment teams.
• Werkfit Traject A reintegration program for participants with psychological vulnerability and/or distance to the labor market who receive UWV benefits, preparing them for employment or self-employment through coaching, training center activities, psychomotor therapy, and work experience placements.
• Jobcoaching Job coaching services for people with psychological vulnerability or distance to the labor market, supporting them during work and providing assistance with job applications, workplace integration, and communication with colleagues and supervisors.
• Naar Werk Traject A reintegration trajectory toward new employment or self-employment for participants with UWV benefits, including job application training, networking, vacancy analysis, and employer introduction, typically preceded by a Werkfit trajectory.
• Begeleiding bij Scholing Educational support services including coaching during schooling, participation intervention, promoting societal participation, practical assessment, and vocational training for UWV beneficiaries.
• Inclusief Ondernemen Support for employers in fulfilling their responsibilities under the Participation Act, Banenafspraak, and quota requirements, helping create suitable positions for employees with distance to the labor market.
• Intenz Traject & IPS An intensive 6-month, 30-hour weekly program developed for Werkcorporatie to provide future prospects regarding work and education for target groups requiring intensive support, including talent discovery and development at the Training Center.
• Openhouse Coaching Coaching services offered in collaboration with municipalities, providing support for participants with psychological vulnerability through job coaching conversations, mental resilience training, and e-portfolio development.
• Jobcenter (Online Registration Platform) Online registration and job center platform where participants can sign up for coaching and access support for work or education questions.

Quantifiable outcome

• Research indicates that work contributes to recovery (when properly structured) and can lead to reduced GGZ treatment needs.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FortacoreStrategic or Co-development PartnerQuality Coaching is part of the Forta network, a collaboration of GGZ organizations providing mental health treatment and reintegration services. This integration provides access to treatment teams and established referral relationships across the Netherlands. The Forta network includes Forta Volwassenen, PI-Groep, Psytrec, HumanConcern, Forta Jeugd, POH-GGZ, Forta-Intercultureel, Dokter Bosman, Forta Opleidingen, In de Bres, and Impegno.
• GGZ Organizations (Network Partners)coreChannel Partner/ Reseller/ DistributorQuality Coaching collaborates with multiple GGZ (mental health) organizations including Forta Volwassenen, PI-Groep, HumanConcern, and others. These organizations refer clients to Quality Coaching's IPS jobcoaching services and the IPS-jobcoach joins the treatment team as part of collaborative care.
• UWV LandelijkcoreOthersUWV (Dutch Institute for Employee Benefits Claims) is the primary funding body for Quality Coaching's services including IPS trajectories, jobcoaching, Werkfit, and modular trajectories. Quality Coaching is a UWV-recognized organization nationwide.
• Gemeente LandelijkcoreOthersDutch municipalities fund reintegration services provided by Quality Coaching, including IPS trajectories and coaching services. Quality Coaching offers services to municipalities nationwide through Openhouse coaching programs.
• Werkcorporatie EmmeloordminorOthersThe housing corporation in Emmeloord requested Quality Coaching to develop a product for target groups that benefit from intensive support in providing future perspectives regarding work and education. This includes the Intenz trajectory (6 months, 30 hours weekly) and IPS trajectories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GGZ Breburg: Large Dutch GGZ organization operating integrated IPS employment services for its own clients. Comparable in being a GGZ-anchored provider of supported employment for people with severe mental illness under Dutch mental-health policy.
• WerkPro: Dutch reintegration organization providing employment support including for people with mental-health vulnerabilities. Directly comparable in mission, government funding model, and target populations.

Broad incumbents

• USG People: Dutch HR services and reintegration provider (part of RGF Staffing). Competes for UWV and municipal reintegration contracts across the Netherlands, including supported employment.
• Tempo-Team: Major Dutch staffing firm with dedicated reintegration and second-track (spoor 2) services under the Participatiewet. Overlaps with Quality Coaching on UWV- and municipality-funded reintegration but at materially larger scale.
• Randstad: The largest Dutch staffing and HR services provider. Comparable in delivering workforce reintegration and employer-facing employment services at national scale, though its focus is broad staffing rather than the mental-health IPS niche.
• Parnassia Groep: Largest Dutch mental-healthcare provider. Comparable as a GGZ organization that runs IPS and employment-support services internally, competing for the same talent and contract ecosystem as Quality Coaching's Forta-network partners.
• ManpowerGroup: Global staffing leader with a Dutch operation participating in government-funded reintegration and inclusion programs. Comparable in employer-facing workforce services under banenafspraak.
• Adecco Nederland: Large Dutch staffing firm operating reintegration, outplacement, and second-track employment services. Competes for similar government-funded employment-support mandates as Quality Coaching.
• Driessen HRM: Dutch HR services and payroll provider with reintegration and job-coaching offerings for government and semi-public clients. Comparable in UWV/municipal-funded reintegration delivery, though with a broader HR focus.

Regional players

• Zorgwerk: Dutch healthcare staffing and workforce platform. Comparable as a workforce intermediary serving healthcare-sector clients, including GGZ providers that overlap with Quality Coaching's referral base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qc_noord
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/quality-coaching

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Coaching