Equity Capital Group

What Equity Capital Group does

Equity Capital Group is a privately held real estate development firm founded in 2012 and headquartered at 11225 North 28th Dr Suite B104 in Phoenix, Arizona. The company develops master-planned residential communities, commercial properties (office, industrial, retail, medical, senior housing), and climate-controlled self-storage facilities across the Southwestern and Midwestern United States. Since inception, Equity Capital Group states it has developed more than $1.5 billion in cumulative real estate projects, encompassing over 2,000 residential lots and 8,000 acres of land. Leadership comprises CEO Stephen Kohner (30+ years, $1.5B+ project experience), CFO Bruce Robbs (35 years of global real estate and corporate finance roles at Credit Suisse, American Express, Drexel Burnham Lambert, Compass Bank, and Wachovia), CIO Chris Jensen (20+ years in venture capital and private equity with involvement in 900+ condominium conversions), and VP of Development Tim Kohner ($300M+ in completed projects).

The company operates a vertically integrated development platform spanning site selection, entitlements, financing, construction, and post-completion disposition, with completed self-storage assets sold to national storage operators (the Gilbert, Arizona facility was divested to a national operator in 2021, after initiation in 2019 and completion in 2020). Active offerings include the Tucson Golf Links Storage facility in Tucson, Arizona. The firm's go-to-market is sales-led and relationship-driven, targeting accredited investors and institutional capital through a private Investor Portal (equitycapital.sharefile.com), with no third-party distribution or marketplace channels. Revenue is generated primarily through one-time development margins and asset sales rather than recurring software or subscription income; pricing is not publicly disclosed.

Strategically, Equity Capital Group has shifted focus toward a multi-year self-storage expansion in the Phoenix and Tucson metropolitan areas, leveraging direct operator relationships as its exit channel. The underlying technology stack is described as industry-standard security and access control on physical storage assets, supported by a proprietary market trend analysis and feasibility data platform used for site selection; no AI/ML capabilities, patents, or software products are disclosed.

Name

Equity Capital Group

Legal name

Equity Capital Group, LLC

Website

https://equitycapgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Equity Capital Group is a Phoenix-based private real estate development firm founded in 2012 that develops master-planned communities, commercial properties, and self-storage facilities across the U.S. Southwest and Midwest for accredited investors.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Other Financial Investment Activities (5239), Other Investment Pools and Funds (5259)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Real Estate Funds — Core (Stabilized, Income) (FSANAEAF)

akta.pro secondary industries

Private Equity Fundraising Placement (FSAEALAB), Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)

Keywords

• Real estate development
• Self-storage facilities
• Master-planned communities
• Commercial property development
• Residential land development

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Real Estate Development and Sale: The company develops master-planned communities, commercial properties, and self-storage facilities from concept through construction, then sells completed projects to national storage operators and other buyers. Revenue is generated through the development margin and sale price of completed real estate assets. Example: Gilbert, AZ storage facility developed in 2019, completed in 2020, sold to national storage operator in 2021.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Equity Capital Group is a real estate development firm that develops master-planned residential communities, commercial properties (office, industrial, retail, medical, senior housing), and climate-controlled self-storage facilities across the Southwestern and Midwestern United States. The firm handles site selection, entitlements, construction, and either disposition or ongoing asset management of completed projects. Investor capital is sourced from accredited and institutional investors via a private Investor Portal.

Product overview

Equity Capital Group is a real estate development company offering a diversified portfolio of property types across the Southwestern and Midwestern United States. The company's core offerings span master-planned residential communities (including single-family and multi-family housing), commercial developments (office, industrial, retail, medical, and senior housing), recreational facilities (golf courses and recreational storage), and specialized climate-controlled self-storage facilities. The product portfolio includes named storage properties such as Tucson Golf Links Storage and previously completed projects in Gilbert, Arizona. These offerings are unified under the company's development, financing, and property management expertise, targeting investors and stakeholders seeking exposure to Southwest real estate markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tucson Golf Links Storage A climate-controlled self-storage facility located at 8750 E Golf Links Rd, Tucson, Arizona, serving a market area with 99,004 residents within a 3-mile radius and traffic exposure from 26,290 daily vehicles on Golf Links Road. The facility incorporates industry-leading security and access technology.
• Master-planned community development Development of master-planned residential communities, including single-family and multi-family housing, delivered from site selection and entitlements through construction and sale. Targeted to investors seeking exposure to Southwest U.S. residential markets.
• Commercial property development Development of commercial real estate projects spanning office, industrial, retail, medical, and senior housing facilities across the Southwestern U.S. Includes site selection, entitlements, construction, and ongoing asset management.
• Climate-controlled self-storage facility development Development of premium climate-controlled self-storage facilities featuring industry-leading security and access control technology, built for sale to national storage operators upon completion. Includes recreational vehicle and commercial storage variants.

Quantifiable outcome

• $1.5B+ in real estate projects developed since 2012
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• SmartStop Self Storage: Publicly traded self-storage REIT that develops, acquires, and manages facilities — a more direct operating peer than the mega-REITs and a likely buyer/competitor in the Phoenix/Tucson self-storage submarket ECG is targeting.

Broad incumbents

• Shea Homes: Private Arizona-based homebuilder with deep Phoenix-metro operations and active master-planned community development, directly comparable to ECG's residential lot and community development activity.
• Public Storage: Largest U.S. self-storage REIT and a typical institutional acquirer of completed facilities — the buyer archetype ECG sells to (e.g., the 2021 Gilbert, AZ exit). Comparable as the demand-side counterparty for ECG's self-storage strategy.
• Extra Space Storage: Major self-storage REIT actively acquiring stabilized and recently developed facilities from third-party developers. Represents the institutional exit channel for ECG's self-storage build-to-sell pipeline.
• Tri Pointe Homes (parent of Maracay): National homebuilder with the Maracay brand operating in Phoenix. Comparable in Southwest master-planned community development and in building investor-funded product pipelines.
• Taylor Morrison Home: National homebuilder with strong Arizona operations (Phoenix and Tucson) developing master-planned communities. Comparable in residential product mix and Southwest geographic focus.
• D.R. Horton: Largest U.S. homebuilder by volume with a substantial Phoenix and Tucson land position, directly competing with ECG's master-planned community pipeline. Much broader scale but operates in the same Southwest residential development space.

Others

• JLL Capital Markets: Global real estate capital markets advisor that arranges debt and equity for developers and investors — adjacent to ECG in that it serves similar investor and developer clients across the Southwest U.S. real estate ecosystem.

Direct peers

• Vestar: One of the largest privately held commercial real estate developers in the Western U.S., headquartered in Arizona. Vestar develops retail, mixed-use, and self-storage assets in the same Phoenix-area submarkets where Equity Capital Group is active, making it a direct geographic and product-type peer.
• Walton International: Privately held real estate investment and development firm that raises capital directly from investors to fund land acquisition and master-planned community development, a model closely parallel to Equity Capital Group's investor-driven development approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Capital Group