likeblood ent

What likeblood ent does

Australian Red Cross Lifeblood is Australia's government-designated national blood service, established in 1941 as a division of the Australian Red Cross and funded by the Australian government. It operates as a non-profit public health organisation, not a commercial enterprise, with revenue derived from government funding rather than donor fees. Its core operations span the collection of whole blood, plasma, platelets, breast milk, and faecal microbiota across more than 130 donor centres covering every state and territory in Australia, plus registration services for organ, tissue, and blood stem cell donation.

The technology base is centred on an integrated donor management platform. The my.donateblood.com.au portal supports donor registration, appointment booking, eligibility quizzes (for blood, plasma, platelets, milk and microbiome), and tracking of Lifeblood Gifts rewards. A native mobile application on iOS and Android extends these functions to smartphones, and donor-facing communications are supported through email newsletter, social media, and digital advertising. For health professionals, Lifeblood operates the iTransfuse mobile app, the Transfusion Online Learning platform, the Antibody Register, a Red Cell Reference Service, and a Transplantation and Immunogenetics Service. The Lifeblood Teams program adds a group/community donation channel operated in partnership with organisations including the Sydney Swans.

The business model is a managed-services-style arrangement with the Australian government as the sole funding source. All donation services are free to donors, with no commercial pricing; Lifeblood Gifts provides merchandise or carbon offset rewards every third donation to drive retention. Customer segments include individual donors (primary), patients/recipients, health professionals, and Australian hospitals/healthcare providers as institutional recipients of blood components, fractionated plasma products, pasteurised donor human milk (PDHM), faecal microbiota transplant (FMT) products, and serum eyedrops. As a non-profit with statutory remit, growth is governed by government policy and demand for biological products rather than by competitive market dynamics.

Name

likeblood ent

Legal name

Australian Red Cross Lifeblood

Website

https://lifeblood.com.au

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Australian Red Cross Lifeblood is Australia's government-designated national blood service, collecting blood, plasma, platelets, breast milk, and microbiome donations to supply hospitals and patients nationwide. Operates as a non-profit funded by the Australian government.

Ownership category

akta.pro rank

Product category

Blood Banking and Biological Products Supply

NAICS

Blood and Organ Banks (621991)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

akta.pro secondary industries

Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG), Cell & Tissue Banking (biobanking, cord blood/tissue) (HLAAAGAE), Plasma Collection & Donor Services (Plasmapheresis Centers) (HLAIAHAH), Plasma-Derived Therapeutics (immunoglobulins, albumin, clotting factors) (HLAAAAAI)

Keywords

• Blood donation services
• Blood component supply
• Donor management platform
• Transfusion medicine services
• Biological products supply

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Government-funded healthcare service: Australian Red Cross Lifeblood is a national blood service funded by the Australian government to collect, process, and distribute blood and blood products to Australian hospitals and patients. This is a non-profit public health service model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Australian Red Cross Lifeblood collects blood, plasma, platelets, breast milk, and microbiome donations from Australian donors through a nationwide network of donor centres, processes these into biological products, and distributes them to Australian hospitals and healthcare providers. The organization also operates donor self-service systems (online portal and mobile app), supplies blood components and specialized laboratory services to health professionals, and runs donor engagement programs including Lifeblood Gifts rewards and Lifeblood Teams group donation.

Product overview

Australian Red Cross Lifeblood operates as a unified platform providing blood, biological products and related healthcare services. The core offering consists of donation programs for blood, plasma, platelets, breast milk, and microbiome, supported by a donor portal for appointment booking and account management. For health professionals, the organization supplies blood components, provides specialized laboratory services (Red Cell Reference, Transplantation and Immunogenetics), and offers educational tools including the iTransfuse App and Transfusion Online Learning platform. The Lifeblood Gifts rewards program and Lifeblood Teams group donation initiative serve as engagement add-ons to the core donation services. All services are integrated through the my.donateblood.com.au donor portal and delivered through a national network of donor centres.

Differentiator

Problem solved

Functional benefit

Brands

• Lifeblood Gifts: A rewards program for blood, plasma, and platelet donors offering merchandise and carbon offset options after every three donations.
• Transfusion Online Learning

Quantifiable outcome

• 75,000+ life-saving treatments per year for Australian children
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Climate ActiveminorOthers · 1 January 2024Climate Active is an Australian government-backed certification program for carbon neutrality. Lifeblood works with Climate Active to invest in projects that reduce or remove carbon emissions, supporting their carbon neutral certification for donation management services. The partnership enables Lifeblood to offer carbon offset options as rewards through their Lifeblood Gifts program.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sanquin Blood Supply Foundation: Netherlands' national blood service, responsible for collection, processing, and distribution plus a large plasma fractionation business. Comparable in both blood banking and plasma-derived therapy manufacturing.
• NHS Blood and Transplant: UK's statutory national blood service, operating donor collection, processing, and supply for England and Wales. Closely comparable as a publicly funded national blood operator running whole blood, plasma, platelet, and specialist biological product programs under a single brand.
• Vitalant: One of the largest independent US blood collectors, supplying whole blood, plasma, and specialty products to hospital systems. Comparable as a multi-state blood operator with both donor recruitment and B2B hospital supply capabilities.
• Canadian Blood Services: Canada's national, government-funded blood operator (excluding Quebec). Comparable in mandate, funding model, multi-product portfolio (whole blood, plasma, stem cells, organ registries), and digital donor engagement infrastructure.
• American Red Cross Biomedical Services: Largest single blood collector in the United States, operating ~600 donor centres. Comparable volunteer-driven, Red Cross-affiliated model with whole blood, plasma, and platelet collection, plus hospital supply services.
• New Zealand Blood Service: New Zealand's national blood service, operating under government contract. Direct geographic neighbour and structurally near-identical: government-funded, multi-product (blood/plasma/platelets/milk), national donor network model.

Regional players

• OneBlood: Large US regional blood centre serving the southeastern states. Comparable as a multi-product community-blood-bank operating donor recruitment, mobile drives, and B2B hospital supply at sub-national scale.
• Scottish National Blood Transfusion Service: Scotland's national blood service under NHS Scotland. Comparable in scale and product portfolio to a sub-national version of Lifeblood, operating donor collection and hospital supply within a defined geography.

Broad incumbents

• Australian Red Cross: Parent organisation of Lifeblood and Australia's largest humanitarian non-profit. Comparable through shared governance, brand, donor base, and funding sources, but operates broadly across humanitarian services rather than specialising in biological product supply.

Emerging players

• CSL Plasma: Largest commercial plasma collection network globally and the most direct emerging competitor to Lifeblood in the Australian plasma market. Comparable in plasma donor management and fractionation supply, but operates a paid-donor commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifebloodau
• YouTubeyoutube.com/lifebloodau
• Facebookfacebook.com/lifebloodau
• LinkedInlinkedin.com/company/australian-red-cross-lifeblood
• Instagraminstagram.com/lifebloodau
• TikToktiktok.com/@lifebloodau

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about likeblood ent