What Verso Surgery Centre does

Verso Surgery Centre is a privately held, single-location cosmetic and reconstructive surgery clinic founded in 2004 by Dr. Jack Kolenda (Medical Director) and Anne Haber (Co-Founder), operating from a fully licensed facility at 1148 Winston Churchill Blvd in Oakville, Ontario. The clinic delivers a comprehensive surgical portfolio spanning facial rejuvenation (facelift, rhinoplasty, blepharoplasty, fat grafting, face implants, neck lift), body contouring (breast augmentation/lift/reduction, tummy tuck, gynecomastia correction, liposuction, brachioplasty), and hair transplantation (FUT/FUE), plus a non-surgical division branded Verso Aesthetics offering Botox, dermal fillers, and laser treatments. The practice differentiates on a technology stack that includes first-in-Canada deployment of Oxygen Dressing (Continuous Diffusion of Oxygen) for recovery, Ondine photodisinfection for pre-surgical infection control, and Sonoinject ultrasound-guided injection technology. Patient acquisition is sales-led through consultations (in-person and virtual), supported by financing partnerships with Beautifi and iFinance, Jane App online booking, a Verso Surgery iOS app with loyalty features, and a multi-platform social presence.

The business operates on a hybrid revenue model: one-time payments for elective surgical procedures (the dominant revenue stream) layered with recurring revenue from non-surgical aesthetic treatments. Its customer base is a long tail of individual consumer patients across Ontario (primarily the Greater Toronto Area), supplemented by international patients from Asia, the United States, and Australia who travel for specialized ethnic facial rejuvenation. The clinical team includes three board-certified plastic surgeons with elite credentials (University of Toronto, McGill, Yale, Melbourne fellowships), supported by nurse injectors, estheticians, an infection control specialist, and administrative staff. The clinic has been voted #1 Cosmetic Clinic in Oakville for 8 consecutive years and was recognized with a 2023 Chairman's Medal from the University of Toronto Department of Plastic Surgery. Ownership is concentrated among founders with no disclosed institutional or private equity backing, and no subsidiaries, M&A activity, or additional sites are indicated in available materials.

Name

Verso Surgery Centre

Legal name

Verso Surgery Centre

Website

https://versosurgerycentre.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Verso Surgery Centre is a privately held Oakville, Ontario cosmetic surgery clinic (founded 2004) offering facial, body, breast, and hair transplant procedures plus non-surgical aesthetics, serving GTA and international patients through a three-surgeon team and advanced recovery technology.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Aesthetic medicine
• Non-surgical aesthetics
• Hair transplantation

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Surgical Procedures: Primary revenue from elective cosmetic and reconstructive surgical procedures including facelifts, rhinoplasty, breast augmentation, tummy tucks, liposuction, gynecomastia correction, hair transplants, and other body/facial procedures. Revenue is one-time per procedure with financing options available.
2. Non-Surgical Aesthetic Treatments: Revenue from non-surgical treatments including Botox, dermal fillers, laser therapies, and facial treatments. These provide recurring revenue opportunities for repeat treatments.
3. Financing Partnerships: Partnership with Beautifi and iFinance to provide flexible payment options for patients, enabling higher procedure uptake.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Verso Surgery Centre is a private cosmetic surgery clinic that provides elective surgical and non-surgical aesthetic procedures to individual patients. Core offerings include facial rejuvenation (facelift, rhinoplasty, blepharoplasty), body contouring (breast augmentation/lift/reduction, tummy tuck, liposuction, gynecomastia correction), hair transplantation, and non-surgical treatments (Botox, dermal fillers, laser therapies). The clinic differentiates through proprietary recovery technologies (Oxygen Dressing, Ondine photodisinfection) and internationally trained surgeons.

Product overview

Verso Surgery Centre is a premier plastic surgery clinic in Oakville, Ontario offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The clinic provides facial plastic surgery (facelift, rhinoplasty, blepharoplasty, dimpleplasty, fat grafting, face implants, lip lift, neck lift, otoplasty), body plastic surgery (breast augmentation/lift/reduction, tummy tuck, liposuction, gynecomastia, brachioplasty, liquid butt lift, nipple reconstruction), and hair transplant services using FUT and FUE techniques. The non-surgical division, Verso Aesthetics, offers injectables (Botox, dermal fillers) and laser therapies. The clinic distinguishes itself through advanced medical technologies including Ondine photodisinfection, Sonoinject™ ultrasound-guided injections, and an innovative Oxygen Dressing system. Financing options are available through partnerships with Beautifi and iFinance.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Plastic Surgery Procedures Comprehensive surgical facial procedures including facelift, rhinoplasty, blepharoplasty, dimpleplasty, fat grafting, face implants, lip lift, neck lift, and otoplasty, tailored to individual patients seeking facial rejuvenation or correction.
• Body Plastic Surgery Procedures Body contouring and breast surgical procedures including breast augmentation, breast lift, breast reduction, tummy tuck, gynecomastia correction, liposuction, brachioplasty, liquid butt lift, and nipple reconstruction for both women and men.
• Hair Transplant Services Hair restoration procedures using Follicular Unit Transplantation (FUT) and Follicular Unit Extraction (FUE) techniques performed by Dr. Jack Kolenda for patients experiencing hair loss.
• Verso Aesthetics (Non-Surgical Treatments) Non-surgical aesthetic treatments including Botox, dermal fillers, rejuvenating facials, and laser therapies for patients seeking less invasive cosmetic enhancements with minimal downtime.
• Verso Surgery App iOS mobile application for patients offering appointment requests, mobile shop for products/services, and loyalty/rewards points redemption.
• Patient Financing Services Flexible payment options offered through partnered financing companies Beautifi (personalized plans) and iFinance (terms from 6 months to 5 years with competitive interest rates) to lower barriers to procedure adoption.

Quantifiable outcome

• Reduced post-surgical infection risk through Ondine photodisinfection
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Ondine Biomedical Inc.coreTechnology or IntegrationGlobal leader in photodisinfection technology for prevention and treatment of complex infections. Ondine's nasal photodisinfection system is used preoperatively at Verso to kill drug-resistant bacteria, viruses, and fungi, reducing post-surgical infection risk.
• Sonoinject™coreTechnology or IntegrationUltrasound-guided injection technology provider. Sonoinject™ provides state-of-the-art technology elevating patient safety through precise, ultrasound-guided injections during surgical procedures.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toronto Cosmetic Surgery Institute: Toronto-based cosmetic surgery practice offering surgical and non-surgical aesthetic procedures. Direct competitor within the same GTA market for similar patient demographics.
• The Plastic Surgery Clinic: Established Mississauga, Ontario cosmetic surgery clinic offering a similar breadth of facial, breast, and body procedures with multiple surgeons. Directly comparable multi-surgeon private practice competing in the same GTA catchment as Verso.
• SpaMedica: Toronto-based cosmetic surgery and medical aesthetics clinic with a comparable surgical and non-surgical service portfolio. Directly competes for GTA patients seeking facial rejuvenation, body contouring, and injectables.
• Dr. Cory Torgerson Facial Cosmetic Surgery: Toronto facial cosmetic surgery practice specializing in facelift, rhinoplasty, and injectables. Comparable in surgeon-led facial plastic surgery positioning and in competing for the same Toronto/Oakville patient base.
• GraceMed: Multi-location Ontario aesthetic clinic with Burlington/Oakville presence offering surgical and non-surgical cosmetic services. Closely comparable in geographic catchment and service mix, including financing-supported procedure offerings.
• Edelstein Cosmetic: Toronto facial plastic surgery clinic focused on facial rejuvenation, rhinoplasty, and injectables. Comparable in service depth on the facial side and in positioning around surgeon-led specialty care.

Regional players

• New Look New Life Surgical Arts: NYC-based cosmetic surgery practice offering facial and body procedures with a similar boutique, surgeon-led model. Comparable in service mix and premium positioning though geographically distinct from the GTA market.
• Quatela Center for Plastic Surgery: Rochester, NY cosmetic surgery practice with a similar multi-surgeon, surgical-plus-non-surgical offering. Comparable in clinical scope and brand positioning though serving a different regional catchment.

Others

• Soliton: Aesthetic medical device company whose capital equipment is used in body contouring and tattoo removal. Comparable as a technology supplier/adjacent ecosystem participant rather than a direct clinical competitor.

Broad incumbents

• Allergan Aesthetics (AbbVie): Global aesthetics pharmaceutical company (Botox, fillers, CoolSculpting). Comparable as a broad incumbent shaping the aesthetics category in which Verso's non-surgical division operates, though it is a supplier/ecosystem participant rather than a direct clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/versocanada
• Facebookfacebook.com/versosurgery
• LinkedInlinkedin.com/company/versosurgery
• Instagraminstagram.com/drjackkolenda
• TikToktiktok.com/@versosurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verso Surgery Centre