Belushi's Bar

What Belushi's Bar does

Belushi's Bar is a privately held chain of 14 sports bars operating across 9 European cities in the United Kingdom, France, Germany, Austria, Spain, and the Netherlands. The company operates as a subsidiary brand under Beds and Bars, a hospitality group that also runs the St Christopher's Inn hostel chain. The core product is live sports viewing in a social bar environment, supported by HD screens and large projectors broadcasting Premier League football, Champions League, NFL, AFL, F1, Rugby, Boxing, Cricket, NBA, and Tennis. Food and beverage menus (burgers, pizza, wings, cocktails, craft beer, breakfast, brunch) are designed for match-day consumption. Several venues offer distinctive features such as VIP private booths with dedicated screens (London Bridge's Dugout), 21 big-screen TVs with a unique cube screen (Paris Gare Du Nord), and a cliff-top terrace with 13 screens (Newquay).

Name

Belushi's Bar

Legal name

Belushi's Bar

Website

https://belushis.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Belushi's Bar operates 14 sports bars across 9 European cities, offering HD live sports screenings, food and beverage service, private hire, and a loyalty app, serving sports fans, students, party groups, travelers, and expat communities.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Sports bar services
• Live sports broadcasting
• Bar and restaurant
• Hospitality services
• Private event hire

Headquarters

HQ city

Hammersmith

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue stream from selling food (burgers, pizza, wings, loaded fries, breakfast, brunch, kids meals) and drinks (draught beer, bottled beer, cocktails, spirits, ciders, spritzers, hot and cold drinks) across all bar locations.
2. Private Hire and Event Bookings: Revenue from booking private hire spaces for parties, office events, birthdays, stag/hen parties. Spaces include back rooms, caged booths, meeting rooms, The Dugout, The Caves, Slice Bar, and outdoor huts.
3. Happy Hour Promotions: Daily Happy Hour deals drive high-volume drink sales during off-peak hours, with 2-for-1 spirits, discounted pints, and food bundle offers across all locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Belushi's Bar operates a chain of sports bars across 9 European cities, selling food, alcoholic and non-alcoholic beverages, and live sports viewing experiences on HD screens and projectors. It also provides private hire spaces, daily Happy Hour promotions, student discount programs, and integrates with the Belushi's & Co loyalty app and St Christopher's Inn hostels.

Product overview

Belushi's Bar is a multi-location bar and restaurant chain operating 14 venues across 9 European cities (Amsterdam, Barcelona, Berlin Alexanderplatz, Berlin Mitte, Edinburgh, Greenwich, Hammersmith, London Bridge, Newquay, Paris Canal, Paris Gare Du Nord, Shepherd's Bush, and Vienna). The core offering is live sports viewing experiences combined with food and beverage service. The product portfolio includes the core bar/restaurant experience with HD sports screening, a loyalty mobile app (Belushi's & Co), comprehensive food menus (burgers, pizzas, breakfast, brunch, kids meals), drinks menus (cocktails, draught beer, spirits), private hire spaces, and hostel accommodations. The business operates an integrated hospitality model where customers can watch live sports, dine, drink, book private events, and access student discounts through a unified loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Belushi's & Co: Loyalty program offering cashback and exclusive rewards for members.

Products and services

• Belushi's Bar & Restaurant

Quantifiable outcome

• 21 big screen TVs and a main cube screen at Paris Gare du Nord alone
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• St. Christopher's Inn (Vienna)coreStrategic or Co-development PartnerAward-winning hostel co-located above Belushi's Vienna bar in the Favoriten district. Provides integrated accommodation for travellers attending sports events and nightlife at the bar. This co-location model drives guest footfall to the bar and provides convenient late-night return for hostel guests.
• St. Christopher's Inn (Paris Gare Du Nord)coreStrategic or Co-development PartnerAward-winning hostel located near Gare Du Nord station with shared and private accommodation upstairs at St Christopher's Inn. Integrated with Belushi's Paris bar to offer travellers sports viewing and nightlife alongside accommodation.
• Escape Surf School (Newquay)minorGTM or Marketing PartnerIn-house friends at Escape Surf School offer surfing lessons and coaching for visitors to the Newquay bar. Partnership drives tourism and adventure-seeking customers to the bar and terrace, particularly surfers looking for post-session food and drinks.
• PepperhqcoreTechnology or IntegrationTechnology platform powering the Belushi's & Co loyalty app. The app enables customers to register for the Belushi's & Co Pass, earn cash back, receive exclusive offers and rewards, and claim birthday bar tabs. Available on iOS and Android.
• Design My NightminorChannel Partner/ Reseller/ DistributorThird-party booking platform integrated into Belushi's website for table reservations across all venues, including for major sports events like the Rugby Autumn Nations Series.
• Aussies in LondonminorGTM or Marketing PartnerCommunity partner for State of Origin events. Collaboration includes guest appearances, giveaways, and co-promotion to the Aussie expat community in the UK and Europe.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wetherspoons: UK pub chain with ~800 locations offering low-cost food, drink, and live sports. Competes with Belushi's on UK high-street pricing and sports viewership, but with a much broader mass-market positioning rather than a hostel-integrated, expat-friendly sports bar focus.
• TGI Fridays: International casual-dining bar chain present across Europe offering sports viewing, cocktails, and group dining. Competes with Belushi's for the group/party occasion across multiple European cities.

Direct peers

• Walkabout: UK-based sports bar chain showing live sports (Premier League, rugby, cricket) across multiple locations with a similar late-night, event-driven format. The closest direct competitor to Belushi's in the UK and select European markets.
• All Bar One: UK bar-restaurant chain in city-centre locations serving cocktails, food, and live sports. Overlaps with Belushi's on the London bar-and-dining experience and the late-night social-drinking occasion.
• The Slug and Lettuce: Stonegate-owned UK bar chain offering cocktails, food, and event-driven promotions (Happy Hour, bottomless brunch) in urban locations. Closely comparable to Belushi's on the bar-food + promotional deals + city-centre positioning.
• O'Reilly's Irish Bars: European chain of Irish-themed sports bars in city-centre locations showing live sports. Competes with Belushi's for the international expat and traveller sports-viewing segment in cities like Paris, Amsterdam, and Berlin.
• Yates's: UK late-night bar chain with Happy Hour deals, sports viewings, and student-focused promotions. Directly comparable to Belushi's on the wet-led, promotion-driven, late-night format in the UK.

Regional players

• Laine Pub Co: UK regional pub and bar operator with sports-screening venues and event programming. Comparable in its multi-venue sports bar strategy and city-centre positioning, though focused on UK-only.

Others

• St Christopher's Inn (hostel): Sibling hostel brand under parent Beds and Bars, co-located with several Belushi's venues. Not a competitor but a strategic ecosystem partner that channels traveller demand into Belushi's bars.
• Beds and Bars (parent): Parent company that owns Belushi's and St Christopher's Inn hostels across Europe. Relevant as the operating platform that determines capital allocation, expansion strategy, and the hostel's role as a captive demand source for Belushi's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xinstagram.com/belushisbars
• Instagraminstagram.com/belushisbars
• LinkedInlinkedin.com/company/belushi-s-bars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belushi's Bar