What pepperhq does

Pepper HQ (PepperHQ Ltd.) is a London-based private hospitality technology company founded around 2014-2015 that sells an all-in-one platform to UK and US restaurant, pub, QSR, and café operators. Its core product, Pepper OS, is a cloud-hosted hospitality platform that combines mobile and web ordering, loyalty and rewards programs, payment processing, and marketing/CRM capabilities through REST APIs and native iOS/Android SDKs. The company complements Pepper OS with Quickpad, a proprietary pocket-sized hardware device that lets staff take orders, process payments, and scan loyalty rewards tableside without returning to a central POS, and with three newer modules — Direct Delivery (powered by Uber Direct), automated Reviews collection, and paid Subscriptions — launched in 2025.

The platform integrates with leading POS and payment systems including Square and Revel Systems, and with Toggle for gift card redemption, allowing Pepper to white-label branded apps for each operator (e.g., Youngs on Tap, BrewDog NOW, Tortilla Burrito Society, Revs for Revolution Bars). The company reports 200+ high street hospitality brand customers, over 15 million cumulative order-to-table transactions, and 300,000 monthly active users, with case-study outcomes such as 20-40% average transaction value (ATV) increases from loyalty members and 3x visit frequency.

Pepper earns revenue primarily from bespoke, multi-year SaaS subscriptions priced per operator size, with ancillary revenue from Quickpad hardware sales and (currently at 0% in pilot) Direct Delivery transaction fees. Distribution is via direct enterprise field sales with dedicated growth managers per client, supplemented by channel partnerships with POS providers, and an active US expansion that has added US-based customers such as Mochas & Javas (Texas) and a US go-to-market team led by VPs of Sales and Business Development.

Name

pepperhq

Legal name

PepperHQ Ltd.

Website

https://pepperhq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pepper HQ is a London-based hospitality technology company that provides Pepper OS, an all-in-one cloud platform for ordering, loyalty, payments, and marketing, plus the Quickpad tableside hardware device, serving 200+ UK and US restaurant, pub, QSR, and café brands on bespoke enterprise SaaS contracts.

Ownership category

akta.pro rank

Product category

Hospitality Technology Platform

akta.pro primary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Hospitality technology platform
• Mobile ordering software
• Loyalty program management
• Restaurant POS integration
• White-label mobile apps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Platform/SaaS Subscriptions: All-in-one hospitality platform licensing. Bespoke pricing based on business size and needs. Includes Pepper OS management portal, ordering, loyalty, and marketing tools.
2. Transaction Fees (Direct Delivery Pilot): 0% transaction fees during pilot phase for Direct Delivery service. Flat-fee model keeping 100% of transaction value versus 30-40% aggregator commissions.
3. Hardware Sales (Quickpad): Quickpad pocket-sized POS device sold to hospitality operators for tableside ordering and payments.
4. Subscription Revenue: Paid subscription programs for restaurants enabling branded membership services with exclusive perks, driving recurring revenue from membership fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pepper HQ sells an all-in-one hospitality platform (Pepper OS) that delivers white-label mobile and web apps for ordering, loyalty programs, marketing campaigns, and payments, integrated with third-party POS systems. The company also sells the Quickpad hardware device — a pocket-sized staff tool for tableside ordering, payment, and loyalty scanning — and offers add-on modules for Direct Delivery (powered by Uber Direct), automated Reviews collection, and paid Subscriptions for hospitality operators.

Product overview

Pepper HQ offers an all-in-one hospitality platform primarily comprising Pepper OS (core platform for ordering, loyalty, and payments) and Quickpad (pocket-sized hardware device for tableside operations). The platform integrates Direct Delivery, Reviews automation, and Subscriptions as additional modules. Pepper OS handles web and app-based ordering, loyalty programs, marketing campaigns, and analytics, while Quickpad enables staff to manage orders, payments, and loyalty scanning without returning to a central POS. The Management Portal provides the back-end dashboard for campaign management and analytics. Pepper also exposes REST APIs and native SDKs for developer integration.

Differentiator

Problem solved

Functional benefit

Brands

• Pepper OS: All-in-one hospitality platform for managing orders, loyalty, and payments.
• Quickpad
• Direct Delivery
• Reviews
• Subscriptions

Products and services

• Pepper OS An all-in-one cloud-hosted hospitality platform providing branded white-label mobile and web apps for ordering, loyalty and rewards, marketing campaigns, and payments, with a central management portal for analytics and segmentation. Targets multi-location restaurants, pubs, bars, QSRs, and coffee shops.
• Quickpad A proprietary pocket-sized staff hardware device for tableside ordering, payment processing, loyalty scanning, bill splitting, and tipping without returning to a central POS. Sold to hospitality operators as an accessory to the Pepper OS platform.
• Direct Delivery Own-delivery add-on module for Pepper OS, powered by Uber Direct, offering 0% transaction fees versus 30-40% aggregator commissions with integrated loyalty rewards on delivery orders.
• Reviews Automated Google Reviews add-on module for Pepper OS that routes happy customers to Google and directs critical feedback to internal support teams, with real-time analytics on satisfaction trends.
• Subscriptions Paid membership/subscription add-on module for Pepper OS that enables brands to offer exclusive perks such as daily free items or member discounts, providing predictable revenue and habitual visits.

Quantifiable outcome

• 20-40% ATV increase from loyalty members
• +11 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Uber DirectcoreTechnology or IntegrationDirect Delivery powered by Uber Direct for professional logistics and order fulfillment. Enables restaurants to own delivery with 0% transaction fees during pilot. Users earn loyalty points on delivery orders.
• Revel SystemscoreTechnology or IntegrationPOS integration partner for iPad-based point-of-sale systems. Enables seamless sync between Pepper ordering/loyalty apps and restaurant POS. Detroit Coffee House case study demonstrates integration.
• SquarecoreTechnology or IntegrationPOS and payments integration partner. Menu updates and pricing changes sync automatically. Square loyalty program (Java Points) integrates with Pepper app for unified customer experience.
• X+ Leading Payments, POS, CRM and Marketing ProviderscoreTechnology or IntegrationPartnership network of leading payments, POS, CRM and marketing providers. Platform flexible enough for kiosks and powerful enough for high street brands.
• EngageminorStrategic or Co-development PartnerGamification and activation partnership bringing engagement features to Pepper hospitality clients.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: Toast is a leading US-based restaurant technology platform offering POS, payments, online ordering, loyalty, and team management. It competes directly with Pepper's all-in-one hospitality proposition but operates at vastly larger scale and bundles POS hardware natively.
• Lightspeed Restaurant: Lightspeed offers a cloud-based POS and commerce platform for restaurants, cafes, bars and hotels, with built-in ordering, payments, and loyalty features. It overlaps with Pepper's hospitality platform positioning and serves similar multi-location operators in the UK and US.
• Square for Restaurants: Square (Block) provides POS, payments, and a growing suite of restaurant tools including loyalty and online ordering. It is both a Pepper integration partner and a competitor, given its bundled loyalty and ordering capabilities targeting the same high-street and SMB hospitality segments.

Direct peers

• Paytronix: Paytronix is a restaurant loyalty, gift, and online ordering platform serving multi-unit operators. Its focus on loyalty program management, customer data, and integrated ordering closely mirrors Pepper's Pepper OS value proposition for chain restaurants.
• Thanx: Thanx is a digital loyalty and guest engagement platform for restaurants, focused on CRM, rewards, and payment-linked offers. It competes with Pepper's Loyalty & Rewards and Marketing & Engagement modules for the same enterprise hospitality accounts.
• Olo: Olo is a restaurant digital ordering and delivery platform used by large US chains. It competes most directly with Pepper's online ordering, loyalty, and delivery modules, and targets multi-unit enterprise brands similar to Pepper's customer profile.
• TouchBistro: TouchBistro provides iPad-based POS and restaurant management with built-in loyalty and online ordering features. It targets the same independent and multi-location restaurant segment as Pepper and competes on integrated hardware-plus-software experiences.

Emerging players

• Yumpingo: Yumpingo is a guest feedback and analytics platform for hospitality operators, providing real-time customer insights. It overlaps with Pepper's data/analytics and personalisation capabilities, particularly the Marketing & Engagement module, and serves similar multi-unit brands.
• Belly (now CargoSapiens): Belly was a digital loyalty platform for independent retailers and hospitality venues, with comparable loyalty mechanics to Pepper's Loyalty & Rewards module. It targets similar small and mid-market operators with digital stamp-card and CRM functionality.

Others

• Revel Systems: Revel Systems provides iPad-based POS for restaurants and retailers. It is a Pepper integration partner, with Pepper apps syncing into Revel POS deployments (e.g., The Narrow Way Cafe). It is included as an ecosystem partner rather than a direct head-to-head competitor on loyalty and ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pepperhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pepperhq