Wildlife Safari

Name

Wildlife Safari

Legal name

Safari Game Search Foundation

Website

https://wildlifesafari.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wildlife Park and Conservation Education

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Drive-through wildlife park
• Animal encounters
• Wildlife conservation
• Zoo memberships
• Youth education programs

Headquarters

HQ city

Winston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drive-Thru Safari Tickets: The primary revenue stream - visitors purchase tickets to drive through the 600-acre wildlife park. Tickets are sold per person (not per vehicle) at $29.50 for adults, $26.50 for seniors, $22.50 for children ages 3-12. Children 2 and under are free. Military, first responders, and Douglas County residents receive discounts.
2. Annual Memberships: Annual memberships provide unlimited drive-thru admission for one year from purchase date. Tiers range from Senior Membership ($135 for 2 named seniors) to Patron Membership ($550 for 2 adults and 10 guests). Includes discounts on encounters, retail, and food services.
3. Animal Encounters: Premium animal experiences including lion feeds, cheetah photos, giraffe feeds, elephant encounters, and more. Pricing varies from $25-100 per person. Children must be accompanied by adults. Some encounters require reservations 48 hours to 2 weeks in advance.
4. Adopt An Animal Program: Virtual adoption program where supporters adopt an animal species. Packages range from Friend ($25) with digital certificate and updates, to Conservationist ($500) including plush animal, artwork, and daily encounter for 4 people.
5. Donations and Cheetah Program: Tax-deductible donations supporting Wildlife Safari's nonprofit mission. Donors can contribute any amount from $10 to $5,000+. Special Cheetah Program donations fund new fencing for cheetah enclosures.
6. Gift Shop and Merchandise: On-site and online merchandise including mystery boxes ($60), hoodies ($31.47), tumblers ($19.95-$32.95), blankets ($49.95), patches ($14.95), mugs ($24.95), and animal artwork ($45-$85).
7. Safari Village Restaurant: Safari Village Cafe serving food including burgers, onion rings, and chili dogs. Open 11am-5pm with grill closing at 4:30pm (or 4pm in winter).
8. Event Rentals: Venue rental for birthdays ($250 with 50% deposit), corporate events, weddings, and holiday parties. Spaces include Cheryl Ford Center ($150/hour, 200 capacity), Safari Dome ($100/hour, 180 capacity), and Events Lawn (350 capacity).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wildlife Safari operates a 600-acre drive-through wildlife park in Winston, Oregon, where visitors tour through continental habitats to view over 550 animals across roughly 100 species. The park sells admission tickets, tiered annual memberships, premium guided animal encounters, conservation adoption and donation programs, youth education camps and field trips, event venue rentals, on-site dining, and branded merchandise.

Product overview

Wildlife Safari is a 501(c)(3) nonprofit drive-through wildlife park and AZA/ZAA-accredited conservation facility located in Winston, Oregon. The company operates as a single integrated experience centered on its flagship Drive Thru Safari — a 600-acre, 4.5-mile self-guided vehicle tour through continental zones housing over 550 animals from around the world. The product portfolio is organized around five pillars: (1) Core ticketed admissions — Drive Thru Safari Tickets and the Drive Thru Safari Family Bundle for vehicle-based park entry; (2) Paid annual memberships — Safari Annual Memberships across six tiers ($115–$550) providing unlimited drive-thru access and discounts; (3) Premium animal experiences — Animal Encounters (14 distinct encounters from $45 to $100 per person) offering guided keeper-led close interactions with cheetahs, elephants, giraffes, lions, tigers, rhinos, hippos, bears, and more, plus the Adopt An Animal program ($25–$500) and general/Cheetah Program donations; (4) Youth and education programs — Summer Junior Zookeepers camp for ages 13–17 ($180–$280) and Field Trips with guided/self-guided tours and animal encounter add-ons; and (5) Retail and community — the Gift Shop and Animal Artwork program (paintings created by park animals, $45–$85), Event Rentals for private functions (four venues from $100–$150/hr), and Sponsorships ($250–$10,000). Supporting offerings include the always-free Safari Village walk-through, Upcoming Events (Sippin' Safari, DreamNight, Blooming Futures Benefit Dinner), Memorials & Dedications, and Planned Giving. The business is entirely self-funded via ticket sales, donations, memberships, and retail, receiving no government tax support.

Differentiator

Problem solved

Functional benefit

Products and services

• Drive Thru Safari Tickets Core admission tickets to the 600-acre, 4.5-mile drive-through wildlife park in Winston, Oregon. Visitors drive their own vehicles through continental zones representing Africa, North America, and Asia, viewing lions, tigers, giraffes, elephants, hippos, rhinos, cheetahs, and more. Takes approximately 60–90 minutes. Adults $29.50, seniors $26.50, children ages 3–12 $22.50, under 2 free.
• Drive Thru Safari Family Bundle Bundle containing two adult drive-thru tickets at regular price and two children's tickets (ages 3–12) at 20% off, with unlimited same-day drive-thru and Safari Village access; $95 total and valid for one year from purchase.
• Safari Annual Memberships Annual memberships granting unlimited drive-thru admission for one year, plus tiered perks. Tiers include Senior ($135), Duo ($160), Basic ($190), Deluxe ($280), Patron ($550), Foster Care ($115), and Care Facility ($50 plus per-person fees).
• Animal Encounters Ticketed, keeper-led close-interaction experiences including Lion & Painted Dogs, Cheetah Photo, Giraffe Feed, Elephant, Lion Feed, Bear 101, Gator Feed, Tiger Feed, Bear Feed, Rhino, Elephant Pedicure, Hibernation Hideaway, Cavy Feed, and Dig Box Encounter. Pricing ranges from $25 to $100 per person; some require 48-hour to two-week advance reservations.
• Adopt An Animal Symbolic animal adoption program with tiers Friend ($25, digital certificate and e-updates), Advocate ($100, adds frame and card), Guardian ($250, plush and encounter for two), and Conservationist ($500, medium plush, larger artwork, and encounter for four). Species include bear, cheetah, elephant, giraffe, hippo, lion, red panda, tiger, and rhino.
• Donations General tax-deductible monetary donations to the 501(c)(3) nonprofit, configurable from $10 to $5,000, supporting animal care, conservation, and facility improvements.
• Cheetah Program Donations Designated donation program specifically funding new and improved fencing for the park's cheetah enclosures.
• Safari Village Always-free walk-through area open daily, featuring botanical exhibits, the cheetah spot with ambassador cheetahs, Australian Walkabout with wallaroos and bird aviary, barnyard petting zoo, koi fish pond, train rides, the Safari Village Cafe restaurant, and a gift shop.
• Upcoming Events Special ticketed events including Sippin' Safari ($25), DreamNight (free for chronically/terminally ill children and families), and Blooming Futures Benefit Dinner ($100).

Quantifiable outcome

• 259 cheetahs born since breeding program began in 1972
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Seven Feathers Casino ResortminorGTM or Marketing PartnerPremier lodging partner located approximately 30 minutes from Wildlife Safari in Canyonville, Oregon. The resort offers accommodations, exceptional dining, entertainment, and RV lodging, making it the recommended place to stay for Wildlife Safari visitors.
• Cheetah Conservation BotswanacoreStrategic or Co-development PartnerInternational conservation organization and one of Wildlife Safari's permanent conservation recipients. Wildlife Safari commits funds annually to support Cheetah Conservation Botswana's efforts to protect cheetahs through livestock guard dog programs that protect both farmers' cattle and wild cheetah populations.
• International Elephant FoundationcoreStrategic or Co-development PartnerInternational conservation organization and one of Wildlife Safari's permanent conservation recipients. Wildlife Safari provides annual funding to support elephant conservation efforts worldwide.
• Association of Zoos and Aquariums (AZA)coreStrategic or Co-development PartnerAZA provides accreditation to Wildlife Safari as a top-tier animal care facility. Wildlife Safari participates in AZA's Species Survival Plan (SSP) for cheetahs, elephants, felids, giraffes, and other species. AZA accreditation is held by only the top 10% of licensed USDA exhibitors.
• Zoological Association of America (ZAA)coreStrategic or Co-development PartnerZAA upholds the highest level of professional standards in animal welfare, safety, and ethics. Wildlife Safari maintains accreditation with both ZAA and AZA, demonstrating commitment to highest animal care standards.
• Amazon WishlistminorOthersWildlife Safari maintains an Amazon Wishlist where supporters can purchase animal supplies, treats, and enrichment items that are shipped directly to the park to support animal care.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• San Diego Zoo Safari Park: Operated by the San Diego Zoo Wildlife Alliance, San Diego Zoo Safari Park is a large-scale drive-through and walk-through safari park in Escondido, California. It is the closest direct peer in format – expansive multi-species drive-through safari experience with premium animal encounters, behind-the-scenes tours, and conservation programs – making it the most relevant comparable on drive-thru safari economics.
• Lion Country Safari: Lion Country Safari in Loxahatchee, Florida is one of the few drive-through safari parks in the United States, offering guests the ability to drive through enclosures housing lions, giraffes, rhinos, and other large African and Asian species. Closely comparable to Wildlife Safari on drive-through format, animal encounter monetization, and family demographic targeting.
• The Wilds: The Wilds is a 10,000-acre conservation center and safari park in Cumberland, Ohio offering open-air safari tours, premium behind-the-scenes experiences, and conservation breeding programs. Comparable to Wildlife Safari on land-based safari tour format, conservation mission, and premium animal encounter monetization.
• African Safari Wildlife Park: African Safari Wildlife Park in Port Clinton, Ohio is a drive-through safari park offering walk-through and drive-through safari experiences with camels, giraffes, bison, and other hoofed stock. Closely comparable as a smaller-scale drive-through safari park with walk-through village, family demographic, and tiered admission pricing.

Broad incumbents

• Busch Gardens Tampa Bay: Busch Gardens Tampa Bay is a major theme park combining roller coasters with an extensive African-themed walk-through safari and animal encounter experience. Comparable as a broader theme-park incumbent with premium animal encounters, multi-species habitats, memberships, and event programming, but at materially larger scale and as a for-profit operator.
• Omaha's Henry Doorly Zoo and Aquarium: Henry Doorly Zoo in Omaha, Nebraska is one of the largest and most renowned AZA-accredited zoos in the United States with world-class conservation breeding programs across multiple species. Comparable as a broader zoological incumbent with deeper conservation, sponsorship, and event rental capabilities, though it operates traditional walk-through formats rather than drive-through safaris.

Others

• Cheetah Conservation Botswana: Cheetah Conservation Botswana is a Wildlife Safari conservation partner and one of its permanent donation recipients. While not a commercial peer, it is comparable as a stakeholder in Wildlife Safari's cheetah conservation brand and a benchmark for the type of international conservation organization whose funding the park channels annually.

Regional players

• Point Defiance Zoo & Aquarium: Point Defiance Zoo & Aquarium in Tacoma, Washington is an AZA-accredited regional zoo serving the Pacific Northwest market. Comparable as a regional zoological competitor with overlapping conservation, education, and family-tourism programs, though it does not offer a drive-through safari experience.
• Northwest Trek Wildlife Park: Northwest Trek Wildlife Park in Eatonville, Washington is a Pacific Northwest zoological park offering tram safaris through free-roaming areas and walk-through exhibits. Comparable as a regional Pacific Northwest wildlife park with tram-based safari tours, conservation mission, and similar AZA accreditation profile, but does not offer self-drive-through.
• Oregon Zoo: Oregon Zoo in Portland is the state's largest and most-visited zoological park and an AZA-accredited institution. Comparable as a regional Pacific Northwest AZA-accredited zoo with conservation, education, and event programming, but operates a traditional walk-through format rather than a drive-through safari.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildlifesafari
• Facebookfacebook.com/Wildlife.Safari.Oregon
• Instagraminstagram.com/wildlife.safari
• TikToktiktok.com/@wildlifesafarioregon
• LinkedInlinkedin.com/company/wildlife-safari

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Safari