RADA in Business

What RADA in Business does

RADA Business (legally RADA in Business Ltd) is the commercial training subsidiary of the Royal Academy of Dramatic Art, established in 2001 to translate theatrical performance techniques into business communication and leadership development. The company serves individual professionals, corporate teams, and senior executives through drama-based training programmes that draw on voice work, physical presence, improvisation, role-play with professional actors, and simulation of high-stakes business scenarios. Its 49 practitioner-coaches are trained professional actors, providing the company with a differentiated talent pool tied to RADA's 100+ year heritage in dramatic arts education.

The company's core product offering comprises individual open programmes (The Confident Communicator at £2,950 + VAT for 2 days, Creating a Powerful Leadership Presence at £4,650 + VAT for 3 days, and a 1-day Accelerated One-to-One Programme at £2,950 + VAT), specialised senior leadership coaching (the Elite Performance Programme spanning 3-12 months), targeted women's leadership and confidence offerings, and bespoke corporate programmes. Distribution occurs through three channels: a self-service booking platform for individuals, a direct enterprise sales team for bespoke corporate engagements, and both in-person training at London and Manchester venues and a Virtual Stage remote delivery format. The methodology itself, rooted in theatrical technique including proprietary methods such as the 'golden thread' posture approach, is the primary intellectual asset.

RADA Business operates a hybrid revenue model spanning one-time open programme fees, professional services pricing for bespoke corporate programmes and performance coaching, and longer 3-12 month subscription-style Elite Performance engagements. Named enterprise customers span financial services (AMEX, Citibank, HSBC), professional services (KPMG), technology (Google, Uber), pharmaceuticals (AstraZeneca), automotive (Mercedes-Benz), and government (NHS, UK Civil Service). The company serves over 7,000 delegates annually across 30+ countries, with primary UK operations and select international delivery including a Hong Kong partnership with West Kowloon Cultural District.

Name

RADA in Business

Legal name

RADA in Business Ltd

Website

https://radabusiness.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

RADA Business is the commercial training subsidiary of the Royal Academy of Dramatic Art, providing drama-based communication, presence, and leadership development programmes to individual professionals, corporate teams, and senior executives using 49 actor-practitioner coaches.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Open Programme Training: Individual enrolment on structured training programmes including The Confident Communicator (£2,950), Creating a Powerful Leadership Presence (£4,650), and Accelerated one-to-one programme (£2,950). Programmes range from 1-3 days with group sizes of 4-10 participants.
2. Bespoke Corporate Training: Tailored training programmes designed for specific organizational needs, delivered as in-house or off-site training for groups and teams. Pricing varies based on programme scope, duration, and number of participants.
3. Performance Coaching: One-to-one and elite coaching programmes including the Integrated Performance Programme and Elite Performance Programme (3-12 month programmes) for senior leaders. Includes senior performance directors and bespoke learning journeys.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RADA Business translates dramatic arts techniques from the Royal Academy of Dramatic Art into business communication, leadership presence, and performance training. It delivers open programmes for individual professionals, bespoke in-house and virtual corporate training for organisations, and one-to-one performance coaching for senior leaders, all delivered by professional actor-practitioners. The portfolio includes The Confident Communicator, Creating a Powerful Leadership Presence, the Accelerated One-to-One Programme, the Elite Performance Programme, and dedicated Women, Confidence, and Leadership offerings.

Product overview

RADA Business is a professional training and coaching organisation that translates dramatic arts techniques from the Royal Academy of Dramatic Art into business communication and leadership training. The portfolio comprises individual open programmes (The Confident Communicator, Creating a Powerful Leadership Presence, Accelerated One-to-One Programme), specialised coaching programmes (Elite Performance Programme for senior leaders), and targeted offerings for women. All programmes incorporate performance techniques including voice work, physical presence, role-play with actors, and simulation scenarios to develop communication skills, leadership presence, and executive impact.

Differentiator

Problem solved

Functional benefit

Products and services

• The Confident Communicator A 2-day intermediate-level open programme for individual professionals designed to build impact, influence others, and create strong workplace relationships through enhanced vocal, physical, and interpersonal communication skills. Priced at £2,950 + VAT per individual, group size 4-8, includes a 90-minute one-to-one coaching session post-programme.
• Creating a Powerful Leadership Presence An advanced 3-day open programme for senior leaders focusing on embodying authentic leadership behaviours, developing resilience, and learning to inspire through authenticity in challenging scenarios. Priced at £4,650 + VAT per individual, group size 6-10, includes pre-programme coaching call and 30-minute one-to-one session.
• Accelerated One-to-One Programme An intensive 1-day (5.5 hours) one-to-one coaching programme tailored to specific communication goals such as presentations, interviews, or vocal presence development. Priced at £2,950 + VAT per individual.
• Elite Performance Programme The flagship senior leadership coaching programme spanning 3-12 months, providing bespoke support for career transitions, board nominations, and complex organisational change. Includes senior performance directors and additional expert tutors, with pricing by programme scope.
• RADA Business: Women A programme designed to help women build confidence, increase their presence, and develop skills to hold their space in professional environments. Addresses women's underrepresentation in voice and leadership.
• RADA Business: Confidence A programme focused on building personal confidence and self-belief in professional communication and leadership contexts, tackling workplace performance anxiety and stage fright.
• RADA Business: Leadership A leadership development programme helping professionals develop gravitas and effective communication strategies for leadership roles.
• Competitive Selling A bespoke sales training programme for groups and teams, applying dramatic arts techniques to commercial selling scenarios, client engagement, and pitch delivery.
• Consultancy Bespoke advisory and consultancy services for organisations seeking to embed communication, presence, and performance skills more deeply into their leadership development and culture.
• Programmes for Groups and Teams Tailored in-house or off-site training programmes designed for specific organisational needs, delivered to groups and teams. Includes the Virtual Stage remote-delivery variant launched in 2020, plus face-to-face delivery at RADA Studios, 20 Bedford Square, and the Manchester MediaCity office.
• Performance Coaching One-to-one and bespoke coaching engagements for senior leaders, including the Integrated Performance Programme and Elite Performance Programme (3-12 month engagements) delivered by senior performance directors.

Quantifiable outcome

• 29% of UK employees believe professional training would increase their self-confidence
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• West Kowloon Cultural DistrictminorStrategic or Co-development Partner · 25 January 2019Partnership to deliver Executive Short Courses (ExecLab) at West Kowloon Cultural District in Hong Kong, providing world-class learning programmes for their members.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Center for Creative Leadership: Established global leadership development research and training institution offering open programmes and custom leadership solutions; comparable to RADA Business's leadership and executive presence offerings at a larger scale.
• Heidrick & Struggles: Global leadership advisory and executive search firm offering leadership consulting and coaching services; relevant peer for the executive-coaching tier of RADA Business's offering.
• Dale Carnegie & Associates: Long-standing global training franchise focused on communication, leadership and presentation skills; competes for the same enterprise training wallet with a broader but less specialised portfolio.
• Korn Ferry: Global organisational consulting firm with large leadership development, coaching and executive assessment practices; competes in enterprise leadership training budgets alongside RADA Business.
• Egon Zehnder: Global executive search and leadership advisory firm with significant executive coaching practice; overlaps with RADA Business's Elite Performance Programme in serving senior leader development.

Direct peers

• Lane4: UK performance and leadership development consultancy that uses sport-inspired methodology to train enterprise teams; overlaps RADA Business in methodology-driven corporate training and target buyer.
• Mind Gym: UK-listed performance improvement consultancy delivering science-based behaviour change programmes to enterprise; directly comparable as a specialist, enterprise-focused soft-skills and communication training provider.
• Roffey Park Institute: UK-based leadership and management development institute offering open programmes, bespoke corporate training and executive coaching; closely comparable in product mix and primary geography.
• Sundog: Drama-based executive presence and communication training provider; the closest direct methodological peer, applying performing-arts techniques to business communication in a similar niche.

Emerging players

• Ginger Leadership Communications: Performing-arts-based communication and leadership training firm; an emerging peer applying similar dramatic arts techniques to executive development at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radabusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADA in Business