ProWood
ProWood is a U.S. manufacturer and supplier of pressure-treated lumber, decking, fencing, and building materials, operating as a premium brand under UFP Industries and selling nationwide through independent lumberyards and home centers to professional builders and DIY consumers.
- Company typePrivate
- Founded-
- HeadquartersGrand Rapids, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProWood does
ProWood is a manufacturer and supplier of pressure-treated lumber, decking, fencing, railing, dimensional lumber, and related building materials, operating as a premium brand and subsidiary of UFP Industries, Inc. (NASDAQ: UFPI), headquartered in Grand Rapids, Michigan. Its core technology centers on pressure treatment using Micronized Copper Azole (MCA), an EPA-approved formulation of sub-micron copper particles and tebuconazole suspended in a water-based solution that penetrates wood fibers under high pressure to protect against rot, decay, and termites. The company extends this treatment platform with multiple variants including KDAT (Kiln Dried After Treatment), Color-Treated, Fire-Retardant, Borate, and Ecolife EL2, supporting application tiers from Light Duty to Critical Structure.
ProWood sells exclusively through B2B channels, distributing its products through independent lumberyards and home centers nationwide, supported by dedicated account managers, a dealer portal, and a Find a Dealer locator on its website. The brand is positioned primarily around professional builders who demand jobsite-ready, specification-grade materials, with a secondary DIY consumer segment reached through dealer education and content marketing (blog, video library, newsletter, technical resource library). Complementary brands Deckorators (decking, railing, aluminum fencing) and Edge (siding, pattern, trim) are distributed alongside ProWood's own products to enable dealers to offer complete outdoor building solutions. Revenue is generated through one-time hardware sales of treated lumber products with industry-leading limited warranties, and ProWood's revenue is reported only at the consolidated UFP Industries level rather than as a separate line item.
ProWood firmographics
Firmographics- Name
- ProWood
- Legal name
- UFP Industries, Inc.
- Website
- https://prowood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ProWood is a U.S. manufacturer and supplier of pressure-treated lumber, decking, fencing, and building materials, operating as a premium brand under UFP Industries and selling nationwide through independent lumberyards and home centers to professional builders and DIY consumers.
- Ownership category
- akta.pro rank
ProWood industry classification
Industry- Product category
- Pressure-Treated Lumber / Building Materials
- NAICS
- Sawmills and Wood Preservation (3211), Wood Product Manufacturing (321)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Sawmills & Planting Mills, General (2421)
- akta.pro primary industry
- Wood Preservation & Pressure Treatment (IMAMABAF)
- akta.pro secondary industries
- Treated Wood & Preserved Timber Products (IMADADAE), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
Keywords
Where ProWood is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProWood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pressure-Treated Lumber Sales: ProWood generates revenue through the manufacture and sale of premium pressure-treated lumber products including decking, fencing, railing, dimensional lumber, and building materials. Products are sold through independent lumberyards and home centers as one-time purchases with industry-leading warranties.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ProWood product offering
Product offeringCore offering
ProWood manufactures and supplies premium pressure-treated lumber products including decking, fencing, railing, dimensional lumber, and building materials. The company uses Micronized Copper Azole (MCA) treatment technology and sells through independent lumberyards and home centers nationwide, targeting professional builders who demand consistent, jobsite-ready lumber.
Product overview
ProWood is a manufacturer and distributor of premium pressure-treated lumber operating as part of UFP Industries, Inc. The product portfolio centers on pressure-treated lumber with multiple treatment types (MCA, Borate, Color-Treated, Fire-Retardant, EL2, KDAT) and applications (Ground Contact, Above Ground, Critical Structure, Light Duty). Core products include TrueFrame Joist (framing solution), Decking, Fencing, Railing, Dimensional Lumber, Lawn & Garden, and Deck Substructure. The company also distributes complementary brands Deckorators (decking, railing, aluminum fencing with Surestone technology) and Edge (siding, pattern, trim). Products are sold through independent lumberyards and home centers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueFrame Joist A treated lumber joist product designed for framing applications, positioned as stable, straight, and ready to work. Marketed to professional builders as a no-nonsense choice demanding precision, offering time savings, reduced waste, and better end results.
- Pressure-Treated Lumber Premium pressure-treated lumber treated with Micronized Copper Azole (MCA), providing protection against rot, decay, and insects. Includes multiple treatment levels and treatment methods (KDAT, Color-Treated, Fire-Retardant, Borate) for various applications. Backed by industry-leading warranties.
- Decking Pressure-treated lumber products specifically designed for deck construction, delivering strength, stability, and long-term durability for outdoor builds. Available in Premium and Standard grades.
- Fencing Pressure-treated lumber products designed for fence construction, delivering strength, options, and durability for outdoor fencing applications.
- Railing Railing systems including Hogwire railing that deliver safety, clean design, and long-term outdoor performance for decks and outdoor spaces.
- Dimensional Lumber Consistent strength dimensional lumber with multiple treatment options and long-lasting performance for various construction applications.
- Lawn & Garden Pressure-treated lumber products for outdoor lawn and garden applications including picnic tables, mailbox posts, and other outdoor structures, designed for lasting performance and garden safety.
- Deck Substructure Structural components for deck construction including posts, joists, and support systems designed to work with ProWood decking products.
- Deckorators Premium decking, railing, and aluminum fencing brand distributed by ProWood to elevate outdoor living spaces. Features products like Summit and Altitude decking lines with proprietary Surestone technology.
- Edge Siding, pattern, and trim solutions brand distributed by ProWood, designed for durability and style in construction applications. Features mineral-based composite trim products like Arris.
- ProWood Borate Borate-treated lumber product designed for termite protection and fungal decay prevention, particularly used for sill plates in termite-prone regions and structural shells in high-risk areas like the U.S. Gulf Coast and Hawaii.
- ProWood Color Treated Color-treated lumber with pigment added during treatment process for enhanced appearance and UV protection.
- ProWood Fire Retardant (FR) Fire-retardant treated lumber and plywood products designed to reduce flame spread and smoke development, suitable for commercial and residential applications including sill plates and backer blocks.
- ProWood KDAT (Kiln Dried After Treatment) Kiln-dried after treatment lumber that is pre-dried in a kiln following pressure treatment, reducing moisture content for improved stability and immediate finishing capability.
- Ecolife EL2 Non-metallic wood preservative treatment with added water repellency, providing protection against decay and weathering for above-ground applications.
Quantifiable outcome
- Durability lasting decades with proper maintenance
- +1 more outcomes
Companies that use ProWood
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ProWood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProWood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- UFP IndustriesflagshipProWood is a manufacturer and distributor that is part of UFP Industries, Inc. UFP Industries and its family of companies showcased products including ProWood's TrueFrame Joist at NAHB 2026. CEO Will Schwartz stated the company leverages its 70-year industry leadership to bring value-added, solutions-focused products to market.
- NAHB (National Association of Home Builders)coreProWood participated in the NAHB International Builders Show 2026 in Orlando, Florida, showcasing innovations such as TrueFrame Joist. The event provides exposure to professional builders and construction industry stakeholders.
- DeckoratorscoreProWood distributes Deckorators products including decking, railing, and aluminum fencing that elevate outdoor living. Deckorators features proprietary Surestone technology in their Summit and Altitude decking lines. The partnership expands ProWood's portfolio to offer complete outdoor living solutions alongside their own treated lumber products.
- EdgecoreProWood distributes Edge products including siding, pattern, and trim solutions designed for durability and style. Edge features mineral-based composite trim products like Arris. The partnership provides complementary exterior finishing products to round out ProWood's product offering.
- KopperscoreProWood uses wood preservative technology from Koppers for their NGBS Green Certified Products. Koppers provides the proprietary preservative formulations that enable ProWood's treated lumber products to achieve green building certification.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ProWood competitors and assessment
Company assessmentBroad incumbents
- Universal Forest Products (UFP Industries): UFP Industries is the publicly traded parent company of ProWood and one of the largest U.S. manufacturers and distributors of lumber, wood components, and outdoor building products. As the corporate parent, it is the closest large-scale incumbent comparison for ProWood's treated lumber and outdoor living businesses.
- Weyerhaeuser: Weyerhaeuser is one of the largest U.S. timberland owners and producers of lumber, OSB, and engineered wood products. It is a broad incumbent in the building products space whose treated lumber and framing offerings overlap with ProWood at the dealer level.
- Louisiana-Pacific (LP Building Solutions): LP Building Solutions is a major manufacturer of engineered wood products including siding, OSB, and treated structural lumber. Its LP Legacy and other treated products compete with ProWood in residential framing and outdoor structural applications.
- West Fraser Timber: West Fraser is a major North American lumber, engineered wood (OSB, plywood, LVL), and pulp producer. Its lumber operations serve as both an upstream supplier and a competitive reference point for ProWood in the treated lumber value chain.
Direct peers
- Trex Company: Trex is the leading U.S. manufacturer of wood-alternative composite decking and railing, competing with ProWood's pressure-treated decking offerings. While Trex operates in a different material category, it is the most material share-taker in ProWood's core decking end-use.
- Koppers: Koppers is both a supplier (provides preservative technology used in ProWood's NGBS-certified products) and a direct competitor through its own treated wood products and utility pole business. It is a key peer in the wood preservation chemistry and pressure-treated products category.
- AZEK (TimberTech): AZEK's TimberTech brand produces composite and PVC decking, railing, and trim that compete with ProWood's treated lumber and complementary Edge/Deckorators product lines. The overlap is concentrated in premium outdoor living, where TimberTech has expanded aggressively.
- YellaWood: YellaWood (Great Southern Wood Preserving) is a leading U.S. pressure-treated lumber brand competing directly with ProWood in residential decking, fencing, and outdoor structural applications. Both brands serve professional builders through lumberyard distribution and emphasize proprietary treatment chemistry and lifetime warranties.
- Deckorators (UFP brand): Deckorators is a UFP-owned composite decking, railing, and aluminum fencing brand that ProWood distributes alongside its own treated lumber. It is the most direct UFP-portfolio adjacency to ProWood's core decking and outdoor living customer base.
Others
- Viance (Viance-treated lumber preservatives): Viance develops and supplies wood preservative technologies (including ACQ and other copper-based systems) used by competing pressure-treated lumber producers. As a chemistry supplier, Viance is an indirect peer whose technology competes with the Koppers formulations ProWood uses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ProWood social profiles
Digital presenceProWood compliance and trust
Trust signalCompliance7 records
ProWood financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProWood leadership team
Management profileNumber of profiles
Profiles1 record
ProWood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProWood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProWood
What does ProWood do?
ProWood manufactures and supplies premium pressure-treated lumber products including decking, fencing, railing, dimensional lumber, and building materials. The company uses Micronized Copper Azole (MCA) treatment technology and sells through independent lumberyards and home centers nationwide, targeting professional builders who demand consistent, jobsite-ready lumber.
Is ProWood a public or private company?
ProWood is a private company. It is classified as corporate owned and is currently operating.
When was ProWood founded?
ProWood was founded in -1. It employs 5,001 to 10,000 people.
Where is ProWood based?
ProWood is headquartered in Grand Rapids, United States, in the North America region.
How does ProWood make money?
One revenue line is on record: pressure-Treated Lumber Sales.
Who are ProWood's main competitors?
Broad incumbents on record are Universal Forest Products (UFP Industries), Weyerhaeuser, Louisiana-Pacific (LP Building Solutions) and West Fraser Timber. Direct peers are Trex Company, Koppers, AZEK (TimberTech), YellaWood and Deckorators (UFP brand). Viance (Viance-treated lumber preservatives) is listed as an others.
Does ProWood have an API?
No public API is recorded for ProWood.
What industry is ProWood in?
ProWood's product category is Pressure-Treated Lumber / Building Materials. Its primary akta.pro industry code is IMAMABAF, Wood Preservation & Pressure Treatment, with a secondary code of IMADADAE, Treated Wood & Preserved Timber Products. Its NAICS code is 3211 and its SIC code is 2400.