What DaVinci Roofscapes does

DaVinci Roofscapes is a US-based manufacturer of premium composite slate and shake roofing products, founded in 1999 and operating as a brand within Westlake Royal Building Products (a subsidiary of Westlake Corporation). The company produces synthetic roofing tiles from virgin resins fortified with UV stabilizers, engineered to replicate the appearance of natural slate and hand-split shake while delivering verifiable performance certifications — Class A Fire Rating, Class 4 Impact Rating, 110 mph straight-line Wind Rating, and 180 mph Hurricane Zone Winds resistance — backed by a Lifetime Limited Material Warranty. Manufacturing takes place in Lenexa, Kansas and Metamora, Michigan.

The product portfolio spans seven core roofing SKUs across two families (Shake: Multi-Width, Single-Width, Select; Slate: Multi-Width, Single-Width, Province, Inspire) plus Hand-Split Shake Siding. DaVinci sells exclusively through the Masterpiece Contractor Program, a certified installer network supported by architect and designer resources, continuing education, and Pro events. End customers include residential homeowners seeking premium aesthetics with reduced maintenance, architects and designers specifying projects, builders incorporating roofing into new construction, and commercial or institutional properties (e.g., Drury University) requiring durable, weather-resistant solutions.

The revenue model is one-time product sale rather than recurring — pricing is quote-based via Project Specialists and certified contractors with no public list pricing. Go-to-market is channel-driven (Masterpiece Contractors, builder partnerships, architect/specifier engagement), augmented by content marketing (blog, gallery, resource library), an interactive Renoworks design tool, organic social across major platforms, and industry events. The 2025 Masterpiece Contractor Project of the Year Awards and ongoing product launches signal active channel and product investment, supported by Westlake Royal's distribution and manufacturing scale.

Name

DaVinci Roofscapes

Legal name

DaVinci Roofscapes

Website

https://davinciroofscapes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

DaVinci Roofscapes manufactures premium composite slate and shake roofing tiles from virgin resins, sold exclusively through its certified Masterpiece Contractor network to homeowners, architects, builders, and commercial properties across the United States.

Ownership category

akta.pro rank

Product category

Composite Roofing Materials

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Slate Roofing (IMADAFAD)

akta.pro secondary industry

Wood Shingles & Shakes (IMADAFAE)

Keywords

• Composite roofing materials
• Synthetic slate roofing
• Shake roofing products
• Polymer roofing tiles
• Composite siding products

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Composite Roofing Product Sales: One-time sale of composite slate and shake roofing tiles to contractors and builders. Products are manufactured in Lenexa, Kansas and Metamora, Michigan, and sold through a network of certified installers. Revenue is generated through product transactions rather than recurring models.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DaVinci Roofscapes manufactures and sells composite (polymer-based) slate and shake roofing tiles, along with composite siding, designed to replicate the aesthetic of natural slate and cedar shake while delivering superior fire, impact, and wind performance ratings. The company distributes its products exclusively through a certified Masterpiece Contractor network and specification programs targeting architects, designers, and builders, with manufacturing operations in Lenexa, Kansas and Metamora, Michigan.

Product overview

DaVinci Roofscapes is a composite roofing materials company offering premium synthetic slate and shake roofing products under the Westlake Royal Building Products umbrella. The product portfolio consists of two main roofing lines—Shake Roofing (Multi-Width Shake, Single-Width Shake, Select Shake) and Slate Roofing (Multi-Width Slate, Single-Width Slate, Province Slate, Inspire Slate)—plus a siding product (Hand-Split Shake Siding). All products are manufactured in Lenexa, Kansas and Metamora, Michigan using virgin resins fortified with UV stabilizers. The company positions its offerings around natural beauty, premium performance (Class A Fire Rating, Class 4 Impact Rating, 110 mph Wind Rating, 180 mph Hurricane Zone Winds), and lasting color stability.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Width Shake Composite shake roofing product with non-repeating natural shake appearance, available in multiple widths for visual authenticity, designed for homeowners and professionals seeking the look of hand-split shake with low maintenance.
• Single-Width Shake Composite cedar shake roofing with uniform width, engineered for natural beauty and premium performance for residential and light commercial projects.
• Select Shake Premium composite shake roofing product offering enhanced aesthetics and durability for homeowners seeking a higher-tier shake appearance.
• Multi-Width Slate Synthetic slate roofing with varied width profiles modeled from actual slate for non-repeating natural beauty, suited to premium residential and commercial installations.
• Single-Width Slate Composite slate tile roofing with uniform width, delivering lasting beauty and premium performance for residential and commercial projects.
• Province Slate Synthetic slate roofing product designed to replicate the look of traditional slate tiles with enhanced durability for residential and commercial applications.
• Inspire Slate Premium composite slate roofing offering aesthetic flexibility including custom color blends for architectural projects, used for example on Drury University's 1892 historical stone chapel.
• Hand-Split Shake Siding Composite hand-split shake siding product extending the DaVinci aesthetic from roofs to exterior wall applications for full home design continuity.

Quantifiable outcome

• 50% decrease in homeowners' insurance rates after installing DaVinci Multi-Width Shake roof on a hail-damaged lakefront home
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Westlake Royal Building ProductscoreStrategic or Co-development PartnerDaVinci Roofscapes operates as a brand under Westlake Royal Building Products, which acquired the company. Westlake Royal provides distribution, marketing, and manufacturing scale for DaVinci products.
• DaVinci Masterpiece ContractorscoreChannel Partner/ Reseller/ DistributorNetwork of certified roofing contractors who install DaVinci products and participate in the Masterpiece Contractor Program, receiving training, marketing support, and project recognition.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GAF: GAF is North America's largest roofing manufacturer (asphalt shingles, commercial membranes, and increasingly composite/synthetic offerings), serving as a broad incumbent that competes with DaVinci at scale and across channels even though its core position is mid-market asphalt roofing.
• Atlas Roofing: Atlas Roofing Corporation produces asphalt shingles, polyiso insulation, and other building products, competing broadly with DaVinci across residential roofing channels and contractor relationships.
• CertainTeed (Saint-Gobain): CertainTeed offers asphalt and synthetic roofing products as part of its broader building products portfolio, competing with DaVinci in residential and commercial roofing markets and overlapping in pro-channel contractor and architect programs.
• Owens Corning: Owens Corning is a major roofing and insulation manufacturer offering asphalt shingles and adjacent building envelope products; it competes with DaVinci for residential roofing share and pro-channel mind-share among contractors and builders.
• TAMKO Building Products: TAMKO is a US-based roofing and building products manufacturer best known for asphalt shingles; it overlaps with DaVinci in the residential roofing category and shares pro-channel contractor relationships across the US.

Others

• Westlake Royal Building Products: DaVinci's parent platform and sister brand portfolio within Westlake Royal Building Products; comparable as the corporate home for DaVinci and adjacent building products brands, providing useful context for resource allocation and channel strategy.

Direct peers

• EcoStar (Carlisle Construction Materials): EcoStar produces synthetic slate and shake roofing tiles from recycled rubber and plastic, overlapping with DaVinci's composite roofing portfolio. Backed by Carlisle Construction Materials, it competes in the premium synthetic roofing niche serving residential and commercial customers.
• Brava Roof Tile: Brava Roof Tile is a direct competitor manufacturing composite/synthetic slate and shake roofing tiles; it competes head-to-head with DaVinci in the premium polymer roofing category, targeting similar architects, contractors, and high-end homeowners.
• Enviroshake: Enviroshake manufactures composite shake and slate roofing products using recycled polymers, competing directly with DaVinci in the synthetic roofing market. It serves North American homeowners and contractors seeking durable alternatives to natural cedar and slate.

Emerging players

• Ply Gem (Cornerstone Building Brands): Ply Gem offers building products including siding and accessories and is expanding into adjacent exterior categories; its portfolio and channel overlap with DaVinci's Hand-Split Shake Siding position it as a partial competitor in the premium exterior category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DaVinciRoofscapes
• Facebookfacebook.com/davinci-roofscapes-119452491414564
• LinkedInlinkedin.com/company/davinci-roofscapes
• Instagraminstagram.com/davinciroof
• Pinterestpinterest.com/davinciroof
• Xx.com/davinciroof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DaVinci Roofscapes