RuPe.app

What RuPe.app does

RuPe.app, operated by Rural Urban People eServices LLP, is a web-based real estate marketplace founded in 2025 and headquartered in Gurugram, India. The platform enables direct connections between property owners and tenants/buyers without brokerage intermediaries, covering residential, commercial, plot/land, PG/hostel, and flatmates listings across four Delhi NCR cities: Faridabad, Gurgaon, Delhi, and Noida. As of the available data, the platform hosts 265+ listings, serves 500+ monthly visitors, and has 125+ active property owners.

The core product is a self-serve web portal with OTP-verified user accounts, direct contact sharing between verified users, and city- and sector-level SEO-optimized listing pages. Underlying technology is described as a web-based marketplace with user listing management and property search; no AI/ML, mobile app, API, or proprietary technical assets are disclosed. The company also operates a real estate content blog targeting NCR rental search traffic.

The business model is freemium with a transactional upsell: the first property listing is free for 30 days, and revenue is generated from pay-as-you-go paid services including Featured Listings (premium placement), Premium Listings (enhanced features), Property Promotion (visibility boost), and Advertising Packages. Distribution is direct-to-consumer via the web, supported by organic social channels (Facebook, Instagram, YouTube, X), content marketing, and SEO. The company is privately held, bootstrapped with no disclosed venture capital funding, operates with 1-10 employees, and has no disclosed revenue, partnerships, awards, or institutional backing.

Name

RuPe.app

Legal name

Rural Urban People eServices LLP

Website

https://rupe.app

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

RuPe.app is a no-brokerage Indian real estate web marketplace where owners, tenants, and agents list and discover residential, commercial, PG, and land properties across Delhi NCR, monetizing via freemium listings and paid premium upgrades.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Online real estate marketplace
• Property listing platform
• Rental property search
• Real estate classifieds
• Property advertising services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Freemium Listings with Paid Premium Services: First property listing is free for 30 days. Revenue generated from paid premium services including Featured Listings (premium placement), Premium Listings (enhanced features), Property Promotion (visibility boost), and Advertising Packages. Paid services covered include Featured Listings, Premium Listings, Property Promotion, and Advertising Packages.
2. Featured Listings & Promotions: Premium placement services for higher visibility, enhanced property listing features, and promotional boosts to reach more users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RuPe.app runs a no-brokerage web-based real estate marketplace where individual property owners, tenants, agents, and PG/hostel owners in India's Delhi NCR region can post residential, commercial, plot, and roommate listings for free and connect directly with verified buyers and tenants. The platform gates contact details behind an OTP-verified user system, supports free first listings for 30 days, and monetizes through paid premium placement, property promotion, and advertising packages for higher visibility.

Product overview

RuPe.app is a unified real estate marketplace platform offering direct owner-to-buyer/tenant property transactions without brokerage. The core platform (RuPe.app Property Listing Platform) supports residential, commercial, and plot/land property categories, complemented by property posting services, flatmates search, and a real estate content blog. Premium/featured listing upgrades provide paid visibility boosts. The platform operates across multiple Indian cities including Faridabad, Gurugram, Delhi, and Noida.

Differentiator

Problem solved

Functional benefit

Products and services

• RuPe.app Property Listing Platform India's modern real-estate marketplace platform enabling users to buy, sell, rent, and manage residential, commercial, and plot properties with direct owner contact and no brokerage, targeted at individual property owners, tenants, buyers, and small dealers in Faridabad, Gurgaon, Delhi, and Noida.
• Premium Listing Services Paid subscription-style services including Featured Listings for premium placement, Premium Listings for enhanced features, Property Promotion for visibility boosts, and Advertising Packages for additional promotion, available to property owners, agents, and dealers seeking to lift inquiry volume for individual listings.

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Housing.com: Housing.com is a major Indian real estate listing platform with map-based search and broad property coverage. It overlaps with RuPe.app on residential and rental listings for owner-posted properties, but at a substantially larger scale with institutional backing.
• MagicBricks: MagicBricks is one of India's largest online real estate marketplaces with pan-India listings across residential and commercial properties. It competes with RuPe.app for property seekers and owner listings, but operates a paid-broker-friendly model at a vastly larger scale.
• 99acres: 99acres is a long-established Indian real estate portal owned by InfoEdge, covering residential, commercial, and rental listings nationwide. It serves the same owner and seeker segments as RuPe.app, with a much broader inventory and a more developed mobile app ecosystem.
• CommonFloor: CommonFloor is an Indian real estate platform focused on apartment communities and residential listings. It overlaps with RuPe.app's residential listing and community-discovery use cases, but operates at larger scale with community-focused features.

Others

• Flat and Flatmates Groups (Facebook-native): Facebook's flat and flatmate groups are a significant informal channel for Indian rental and flatmate discovery, particularly in NCR. They represent a free, social-native alternative to RuPe.app's flatmate listing feature, with no direct platform fees but lower trust guarantees.

Direct peers

• NoBroker: NoBroker is India's largest no-brokerage real estate platform operating across multiple metros. It is the most directly comparable peer to RuPe.app given its identical no-broker value proposition, owner-to-seeker connection model, and Indian market focus, though at substantially greater scale and funding.

Emerging players

• OLX India (Housing category): OLX India's housing/real estate classifieds category is a peer for direct owner-posted property listings. It is comparable to RuPe.app on the free-classifieds model but broader in scope (vehicles, jobs, furniture) and less specialized in real estate.
• NestAway Technologies: NestAway operates a managed rental housing platform in India, connecting owners with tenants through a managed-services model. It is comparable to RuPe.app on the rental-focus dimension, with overlap in owner and tenant segments, but adds property management services.
• Square Yards: Square Yards is an Indian real estate brokerage and property portal with primary and secondary market listings. It is comparable to RuPe.app on residential and commercial property search, with stronger developer-side partnerships and a more hybrid brokerage model.

Regional players

• Proptiger (REA Group): Proptiger, owned by REA Group, is an Indian real estate advisory and listing platform focused primarily on new-developer and resale inventory. It overlaps with RuPe.app on residential property discovery, but with a heavier focus on new-launch and developer inventory rather than direct owner rentals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RuPeApp
• YouTubeyoutube.com/@RuPeApp
• Facebookfacebook.com/RuPeAppIndia
• Instagraminstagram.com/rupeapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RuPe.app