Big Apple Basketball

What Big Apple Basketball does

Big Apple Basketball is a 501(c)(3) nonprofit organization founded in 1999 in Queens, New York, that delivers youth basketball training, mentoring, college and career exposure, and community programming. Originally launched as a professional men's touring team by founder and president Jason Curry, the organization pivoted in 2003 after NCAA rule changes to focus on youth development and now serves participants from youth through professional level, as well as families, coaches, schools, and community organizations. Across its history, the organization claims to have served over 7,000 youth, facilitated more than 1,000 college scholarships, connected with 80+ NBA players, and reached 30 states nationwide.

The core product portfolio is organized around four service lines: Individuals & Families Support Services (in-person and virtual workouts, film study, school and career guidance, mentorship), Basketball Training (in-person and virtual skill development for all playing levels), Coaches Support Services (career introductions, evaluations, scouting insight), and Organizations & Teams Programming (program design, clinics, team visits, tournament referrals). The technology layer is described as a virtual training platform with film study sessions, enabling remote participation beyond the NYC footprint. The organization is also an approved NYC Department of Education vendor, provides credited and non-credited internships, runs volunteer and alumni programs, and operates showcase events such as the Big Apple Basketball Invitational and Scholarship Games.

The business model is multi-stream and nonprofit-structured: donations and charitable contributions (accepted via Credit/Debit Card, PayPal, Venmo, and CashApp through givebutter.com), corporate sponsorships with customized visibility packages, program fees set at low or no cost to participants, and gym and facility rentals for visiting teams. Revenue is unquantified in the public record; the organization's 26-year anniversary fundraising campaign targeted $26,000 and reported $6,943 raised on Giving Tuesday 2025. Operating capacity is lean (1–10 employees, single mailing address in Briarwood, NY), with governance provided by a 15-member Board of Directors.

Name

Big Apple Basketball

Legal name

Big Apple Basketball

Website

https://bigapplebasketball.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Apple Basketball is a 501(c)(3) nonprofit founded in 1999 in Queens, New York, delivering youth basketball training, mentoring, college and career exposure, and community programs to youth, families, coaches, and organizations through in-person and virtual services.

Ownership category

akta.pro rank

Product category

Youth Basketball Training and Community Programs

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Youth basketball training
• Athletic skill development
• Community mentorship programs
• College scholarship exposure
• Nonprofit sports education

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: 501(c)(3) nonprofit organization relying on donations from individuals, corporations, and supporters. Many employers match donations to the organization.
2. Program Fees: Affordable and low-cost programming for youth, families, and organizations. Many programs offered at low or no cost, made possible through sponsorships and donations.
3. Sponsorships: Customized sponsorship packages for companies, brands, and organizations aligned with education, leadership, and community impact through basketball. Provides program visibility and community involvement opportunities.
4. Gym and Facility Rentals: Gym rentals and logistical support for teams visiting New York City

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Big Apple Basketball is a 501(c)(3) nonprofit that delivers youth basketball training, mentoring, and community programs in New York City with national reach. It offers in-person and virtual skill-development workouts, film study, college and career exposure, and customized programming for families, coaches, schools, brands, and community organizations. The organization is funded primarily through donations, sponsorships, and program fees.

Product overview

Big Apple Basketball is a nonprofit organization offering a unified portfolio of basketball development programs and community services. The core offerings include Basketball Training (in-person and virtual) for players of all levels, Individual & Family Support Services (workouts, film study, mentorship, school/career guidance), Coaches Support Services (career development, player evaluations), and Organizations & Teams Programming (program design, clinics, tournaments, team visits). These are complemented by Volunteer, Internship, Alumni, and Sponsorship programs that extend community engagement. The organization serves youth to adults through free and affordable programming focused on athletic development, leadership, and educational pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Training In-person and virtual basketball skill-development programs for youth, high school, college, professional, and adult recreational players, with emphasis on game-like competitive environments.
• Individuals & Families Support Services Services including basketball workouts (in-person and virtual), film study sessions, school and career consultation, and mentorship connecting players and families with professional networks.
• Coaches Support Services Career introductions, coaching development, player evaluations, scouting insights, job referrals, and training support for basketball coaches at every level.
• Organizations & Teams Programming Custom program design, basketball camps and clinics, speaking engagements, tournament referrals, NYC team visits, gym rentals, cultural experiences, and collaborative partnerships for schools, brands, and community organizations.
• Sponsorship Program Customized sponsorship packages enabling companies and brands to support youth, high school, college, professional, and recreational basketball programs while gaining visibility and community involvement.

Quantifiable outcome

• 7,000+ youth served by the organization
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hospital for Special Surgery (HSS)coreStrategic or Co-development Partner · 8 November 2025Presenting sponsor of Jr. Knicks Coaches Convention where Jason Curry moderated and spoke on Coaches of the Year panel. Event celebrates youth basketball coaches with $20,000 award to winner and $5,000 to runners-up
• NYC Department of EducationcoreStrategic or Co-development PartnerApproved NYC DOE Vendor providing mentoring programs, SEL workshops, character and leadership development, college and career prep, and parent engagement services to public school students
• Tom Konchalski FoundationminorGTM or Marketing PartnerJason Curry serves as board member for foundation honoring legendary high school basketball scout Tom Konchalski
• Hamilton-Madison HouseminorStrategic or Co-development PartnerCommunity partner organization providing support testimonials and collaborative community engagement
• New York KnickscoreStrategic or Co-development PartnerRecognized by New York Knicks for Community Impact and Leadership. Jason Curry serves on Jr. NBA Executive Voting Panel. Partnership includes Jr. Knicks Coach of the Year initiative
• Chosen NYC BasketballminorGTM or Marketing PartnerPartner organization providing basketball resources and network support to Big Apple Basketball programs
• St. Francis PrepminorGTM or Marketing PartnerHost venue for showcase events including Joe Mantegna's 500th career victory ceremony
• University of Connecticut (UConn)minorGTM or Marketing PartnerUConn Associate Head Coach Kimani Young credits Big Apple Basketball for early grassroots coaching career. Two-time national championship program

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Urban League: A national nonprofit providing youth development, education, and economic empowerment programs including sports-adjacent initiatives. Comparable as a community-impact nonprofit serving similar underserved urban youth populations with education and mentorship programming.
• Jr. NBA: The NBA's official youth basketball program offering leagues, clinics, and curriculum nationwide. BAB already participates in Jr. NBA's Coach of the Year program, making it a closely comparable peer in youth basketball development and the most relevant ecosystem partner/competitor.
• Boys & Girls Clubs of America: A national nonprofit network providing youth development programs including athletics, mentoring, and education. Directly comparable as a community-based youth development nonprofit offering structured programming for underserved youth, similar to BAB's mission.
• AAU (Amateur Athletic Union): The largest national youth sports organization in the U.S., running basketball and other sports leagues, tournaments, and events. AAU is a broad incumbent that operates a youth basketball ecosystem directly comparable in audience and mission to Big Apple Basketball, but at vastly larger scale.
• Nike EYBL (Elite Youth Basketball League): A premier national grassroots basketball league for elite youth players offering exposure to college scouts. Comparable in providing structured competitive basketball pathways and college-exposure outcomes, but operates at a much larger and more commercial scale.

Direct peers

• YMCA of Greater New York: NYC's primary community-based recreation nonprofit offering youth sports, fitness, and education programs. Operates in the same geography as BAB with a similar mix of youth athletics, mentoring, and community programming funded by donations and memberships.
• Five-Star Basketball Camp: A long-running basketball training and showcase organization serving youth-to-elite players with camps, clinics, and exposure events. Comparable as a basketball-development platform emphasizing skill training and college/professional exposure pathways.
• Harlem Wizards: A NYC-based community basketball organization using basketball entertainment and events to support youth development and charitable causes. Comparable in NYC basketball-community focus and nonprofit/community-event-driven model.

Emerging players

• Positive Coaching Alliance: A national nonprofit focused on developing positive, character-building youth sports cultures including basketball. Comparable as a youth-sports nonprofit that combines coaching development, mentorship, and athlete outcomes, similar to BAB's coaching and family services.
• Dribble Academy: A youth basketball training organization offering skill development programs and clinics. Comparable as a focused youth basketball training provider serving similar age groups and emphasizing skill development and mentorship.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bigapplebball
• Facebookfacebook.com/bigapplebasketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Apple Basketball