Behavioral Science Group

What Behavioral Science Group does

Behavioral Science Group LLC is a behavioral economics consulting and education firm registered in Wyoming, USA, and operating primarily in Japan. The firm is led by Namika Sagara (相良奈美香), who holds a Ph.D. in behavioral economics from Oregon State University and is positioned as one of the few credentialed practitioners offering business-focused behavioral economics programs in the Japanese market. Core offerings include a premium one-time video program "最強の行動経済学 for Business" priced at 320,000 JPY, a recurring subscription "最強の行動経済学ラボ" at 9,800 JPY/month, and lower-priced single courses such as "感情と意思決定：アフェクト入門講座" at 4,980 JPY. The firm also delivers bespoke corporate consulting and publishes free educational content (a column and email-based quiz), alongside authored books with cumulative sales exceeding 230,000 copies across multiple Amazon Japan #1 bestsellers.

The business model combines one-time course purchases, a subscription membership tier, enterprise advisory engagements, book royalties, and media-adjacent content production. Named corporate clients include SoftBank, Pigeon, JTB, Microsoft, PROGRIT, and PIVOT, while consumer reach spans 10+ countries through partnerships with PIVOT (600,000+ media views) and the Fermi Manga University YouTube channel (1.15 million subscribers). Operations are small-scale with reported headcount of 1–10, indicating a founder-led practice rather than a venture-backed or institutionally scaled education company. There are no disclosed AI/ML capabilities, proprietary software platforms, or technical product infrastructure beyond content delivery and consulting services.

Name

Behavioral Science Group

Legal name

Behavioral Science Group LLC.

Website

https://namikasagara.jp

Company type

Private

Operating status

Operating

Short description

Behavioral Science Group is a Wyoming-registered behavioral economics consulting and education firm operating primarily in Japan, offering premium courses, a subscription membership, and corporate advisory led by Ph.D. credentialed founder Namika Sagara.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Business Schools and Computer and Management Training (6114), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

akta.pro secondary industry

Economics & Business Studies Tutoring (Micro/Macro, Accounting, Finance) (EDANAAAG)

Keywords

• Behavioral economics consulting
• Behavioral science education
• Decision architecture design
• Consumer behavior analysis
• Online business courses

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Course Sales: Digital video programs sold as one-time purchases or subscription access; courses include 'Behavioral Economics for Business' at 320,000 JPY and 'Affect Introductory Course' at 4,980 JPY; self-serve delivery via proprietary platform
2. Subscription Membership (Lab): Monthly subscription community 'Behavioral Economics Lab' at 9,800 JPY/month following free trial period; includes live sessions, archived content access, and exclusive tools
3. Enterprise Consulting: Custom behavioral economics consulting services for corporations; targeted at Japanese and US companies requiring decision design and consumer behavior expertise

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Behavioral Science Group conducts behavioral economics research and delivers business-facing education and consulting. The company sells online video courses (e.g., 最強の行動経済学 for Business at 320,000 JPY, the strongest behavioral economics Lab membership at 9,800 JPY/month, and the Affect introductory course at 4,980 JPY) and provides bespoke corporate consulting services on decision architecture, marketing, and organizational behavior design for clients including SoftBank, Pigeon, JTB, and Microsoft.

Product overview

Behavioral Science Group, operated by Namika Sagara (相良奈美香), offers a suite of behavioral economics educational products and consulting services. The core offerings include three paid online programs: the foundational '最強の行動経済学 for Business' video course (320,000 JPY+), the members-only '最強の行動経済学ラボ' community (free first month, then 9,800 JPY/month), and the specialized '感情と意思決定：アフェクト入門講座' course (4,980 JPY). These are supported by free content including the '行動経済学コラム' knowledge blog covering behavioral economics topics (marketing, emotions, cognitive biases, and guides) and the '行動経済学クイズ' email newsletter quiz. Corporate consulting services apply behavioral economics principles to business strategy and decision architecture. The company also publishes books including '行動経済学が最強の学問である' (SB Creative, bestseller), 'ポジティブアフェクトで幸せの仕組み化' (主婦の友社), and 'マンガでカンタン!行動経済学は7日間でわかります。' (Gakken).

Differentiator

Problem solved

Functional benefit

Brands

• 最強の行動経済学 for Business: Practical video program for business professionals to learn methods of applying behavioral economics to business.
• 最強の行動経済学ラボ
• 感情と意思決定：アフェクト入門講座

Products and services

• Strongest Behavioral Economics for Business (最強の行動経済学 for Business) A premium online video program priced at 320,000 JPY (tax included) that teaches business professionals how to apply behavioral economics in marketing, organizational management, and talent development, led by founder Namika Sagara, Ph.D.
• Strongest Behavioral Economics Lab (最強の行動経済学ラボ) A monthly members-only community for advanced learners of behavioral economics, with monthly updated exclusive tools and resources; free for the first month as a limited-time campaign, then 9,800 JPY/month (tax included), cancel anytime.
• Emotion and Decision-Making: Affect Introductory Course (感情と意思決定：アフェクト入門講座) A Japan's first online course focused on 'Affect' — the subtle emotions that influence decision-making — priced at 4,980 JPY (tax included), teaching how to understand and utilize the power of subtle feelings in business and personal contexts.
• Behavioral Science Group Consulting (行動経済学コンサルティング) Bespoke corporate consulting services applying behavioral economics to business decision-making, including work on decision architecture, marketing strategy, and organizational behavior design for clients such as SoftBank, Pigeon, JTB, and Microsoft.

Quantifiable outcome

• Behavioral Economics for Business course (320,000 JPY) provides practical methodology for immediate workplace application
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 村上学縁 (Murakami Gakuen)coreStrategic or Co-development Partner · 8 March 2025Collaboration with SUPER EIGHT's Murakami Shingo's educational channel '村上学縁' featuring a full 5-part special lecture series; digest videos published and promotion through the channel's educational platform
• PIVOTcoreGTM or Marketing Partner · 23 May 2024Media platform for business education content; featured in multiple PIVOT TALK and PIVOT LEARNING series explaining behavioral economics concepts to business audiences
• フェルミ漫画大学 (Fermi Manga University)coreGTM or Marketing Partner · 21 May 2024Popular educational YouTube channel with 1.15 million subscribers featured Sagara's book 'Behavioral Economics is the Strongest Science' to its audience
• Action Design RadiominorGTM or Marketing Partner · 13 May 2024English-language YouTube channel appearance discussing consumer and market research applications of behavioral science
• Behavioral Science and Marketing SummitminorGTM or Marketing Partner · 13 May 2024International interview covering applications of behavioral science in marketing
• 行動科学合同会社 (Kodo Kagaku Godo LLC)minorOthersRelated Japanese corporation for joint use of personal information per privacy policy; shared data includes name, email, purchase/course history, and inquiry content

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Behavioural Insights Team (BIT): UK-headquartered social purpose company applying behavioral science to public and private sector challenges. Closest large-scale peer in behavioral science consulting, though with policy/government orientation rather than pure business focus.
• ideas42: US-based behavioral science design nonprofit that consults with organizations on applying behavioral insights. Directly comparable in service offering (behavioral science consulting) and methodology, though structured as a nonprofit.
• Irrational Agency: US behavioral economics consulting firm led by Melina Palmer that applies behavioral economics to business and marketing decisions. Direct peer in offering enterprise consulting and education on applied behavioral economics.
• BEworks: Toronto-based behavioral economics consulting firm applying behavioral science to business challenges. Directly comparable as a specialized behavioral economics advisory serving enterprise clients, though larger in headcount.

Regional players

• Schoo: Japan-focused online learning platform offering live and on-demand business and professional courses. Comparable in operating geography and online course delivery model, but serves a broader set of business topics rather than specializing in behavioral economics.

Emerging players

• Humanyze: Workplace analytics and behavioral consulting firm applying social science to organizational behavior. Comparable in applying behavioral science to enterprise decision-making, though historically analytics-led.
• Takram: Tokyo-based design and innovation consultancy that incorporates behavioral science into client work. Comparable as a Japan-based boutique consultancy applying human-behavior expertise to enterprise clients, though with a design rather than economics orientation.

Others

• PIVOT: Japan business media platform featuring in-depth expert content (PIVOT TALK, PIVOT LEARNING). Functions as a GTM/marketing partner to BSG but is also an adjacent ecosystem player in Japanese business education and thought leadership distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NamikaSagara
• YouTubeyoutube.com/@NamikaSagara_bsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavioral Science Group