Pickleball TV
Pickleball TV is a US-only, direct-to-consumer 24/7 streaming network dedicated to professional pickleball, offering live coverage of the MLP and PPA Tour events alongside original docuseries and podcasts, distributed via its own site and major streaming platforms as a Sinclair Broadcast Group property.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pickleball TV does
Pickleball TV is a direct-to-consumer streaming network dedicated exclusively to pickleball content, operated by Pickleball Media, LLC, a wholly-owned subsidiary of Sinclair Broadcast Group and positioned as a sister brand to Tennis Channel. The service delivers 24/7 live and on-demand programming covering the two leading professional pickleball circuits, Major League Pickleball (MLP) and the PPA Tour, alongside an expanding slate of original content including the reality docuseries Partners, lifestyle series Brighter Pickleball: On Tour, the celebrity pickleball series, documentary-style content such as My Pickleball Life, and podcasts like Pickleballers and Pickle Money Ball.
The product is built on a standard streaming video platform delivering live and on-demand video across web, mobile, and connected TV endpoints, with content playback handled through a JW Player-based player on the PickleballTV domain. Distribution is multi-platform by design: Pickleball TV is available directly via its own website and mobile app and is also distributed through Fubo, Samsung TV Plus, Roku, FireTV, and Plex, giving the network reach across the major US streaming endpoints. Service availability is restricted to the United States and its territories and possessions.
The business model combines freemium and subscription revenue streams. A free, ad-supported 24/7 live channel is available to drive top-of-funnel acquisition, with conversion to monthly (30-day) or annual (365-day) subscription plans for full content access. Subscription billing is processed through Cleeng B.V. as merchant of record, accepting PayPal, Visa, Mastercard, and American Express. The customer base is defined as US-based pickleball enthusiasts seeking dedicated 24/7 coverage of the professional sport, with no enterprise or B2B customer concentration. Pickleball Media, LLC is incorporated in Maryland, USA.
Pickleball TV firmographics
Firmographics- Name
- Pickleball TV
- Legal name
- Pickleball Media, LLC
- Website
- https://pickleballtv.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Pickleball TV is a US-only, direct-to-consumer 24/7 streaming network dedicated to professional pickleball, offering live coverage of the MLP and PPA Tour events alongside original docuseries and podcasts, distributed via its own site and major streaming platforms as a Sinclair Broadcast Group property.
- Ownership category
- akta.pro rank
Pickleball TV industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Spectator Sports (71121)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports OTT & League Pass Streaming Channels (MPABAHAJ)
- akta.pro secondary industry
- Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)
Keywords
Pickleball TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Streaming: Monthly (30-day) and annual (365-day) subscription plans providing access to Pickleball content. Subscriptions auto-renew unless cancelled. Free trials available for new subscribers who have not previously received a free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
| Freemium | Pay-as-you-go | Free viewing tier |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Pickleball TV product offering
Product offeringCore offering
Pickleball TV is a 24/7 digital streaming network dedicated exclusively to pickleball content. It broadcasts live coverage of Major League Pickleball (MLP) and PPA Tour tournaments, and produces original programming including reality docuseries (Shock and Awe, Partners), travel/lifestyle shows (Brighter Pickleball: On Tour), documentary series (My Pickleball Life), and podcasts (Pickleballers Podcast, Pickle Money Ball). The service is operated by Tennis Channel under Sinclair Broadcast Group and is accessible via its own website, mobile apps, and major streaming platforms.
Product overview
Pickleball TV is a unified 24/7 streaming network dedicated exclusively to pickleball content, operated by Tennis Channel (a Sinclair Broadcasting Group company). The service functions as a single integrated platform offering both live tournament coverage (Major League Pickleball and PPA Tour events) and original proprietary programming. Original content includes reality docuseries (Shock and Awe, Partners: Pickleball's First Reality Docuseries, Celebrity Pickleball), travel/lifestyle shows (Brighter Pickleball: On Tour), documentary series (My Pickleball Life), podcast-based content (Pickleballers Podcast, Pickle Money Ball), and highlight programming (PBTV Hot Shots). The service offers both free ad-supported viewing and subscription tiers (monthly 30-day and annual 365-day plans), distributed across multiple streaming platforms including Fubo, Samsung TV Plus, Roku, FireTV, and Plex.
Differentiator
Problem solved
Functional benefit
Products and services
- Pickleball TV Streaming Service A 24/7 streaming network dedicated exclusively to pickleball content, offering live and on-demand access to MLP and PPA Tour tournament coverage, original docuseries and shows, and podcast content. Available via pickleballtv.com, mobile apps, and major streaming platforms (Fubo, Samsung TV Plus, Roku, FireTV, Plex). Operated by Pickleball Media, LLC, a subsidiary of Sinclair Broadcast Group.
- PickleballTV Live (Free 24/7 Channel) A free, ad-supported 24/7 live streaming channel offering always-on pickleball programming, designed to attract viewers and convert them to the paid Pickleball TV subscription tier.
- Major League Pickleball (MLP) Tournament Coverage Live and recorded coverage of Major League Pickleball tournament events, including MLP San Diego 2026, MLP Grand Rapids 2026, MLP Dallas 2026, MLP Chicago 2026, and MLP St. Petersburg. Exclusive broadcast rights holder for MLP on Pickleball TV.
- PPA Tour Pickleball Coverage Live broadcast coverage of Professional Pickleball Association tour events, including PPA Asia Singapore tournaments, spanning R16, Quarterfinals, Semifinals, Bronze, and Gold matches.
- Shock and Awe Original reality docuseries presented by Heat Controller; Season 2 features professional pickleball players and is part of Pickleball TV's original programming lineup.
- Partners: Pickleball's First Reality Docuseries Original reality docuseries described as pickleball's first reality show, distributed exclusively on Pickleball TV.
- Brighter Pickleball: On Tour Original travel and lifestyle series showcasing pickleball tours across various locations including Vietnam, Utah, and Atlanta.
- Celebrity Pickleball Original series featuring celebrity guests including David Dobrik and Hannah Stocking playing pickleball.
- My Pickleball Life Documentary-style original series following pickleball players' lives and careers.
- PBTV Hot Shots Original programming featuring pickleball highlights and notable players including Danni-Elle Townsend.
- Pickleballers Podcast Original podcast featuring professional pickleball players including JW Johnson, Jorja Johnson, Hannah Johns, Danni-Elle Townsend, and Roscoe Bellamy.
- Pickle Money Ball Original podcast series including 'Pickle Money Ball: Courtside' featuring Hannah Blatt, covering pickleball from a business and lifestyle angle.
Companies that use Pickleball TV
Customer profileSegments1 record
Ideal customer profiles1 record
Pickleball TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Pickleball TV partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tennis ChannelcorePickleballTV is a network from Tennis Channel, part of Sinclair Broadcast Group. Tennis Channel provides brand backing, content strategy, and operational infrastructure for the Pickleball-focused streaming service.
- Major League Pickleball (MLP)coreMLP tournaments are featured prominently on PickleballTV with exclusive coverage of events including MLP San Diego 2026, MLP Grand Rapids 2026, MLP Dallas 2026, MLP Chicago 2026, and MLP St. Petersburg.
- PPA TourcorePPA Tour events including PPA Asia Singapore are broadcast on PickleballTV with coverage spanning R16, Quarterfinals, Semifinals, Bronze, and Gold matches.
- FubominorFubo distributes PickleballTV as part of its streaming platform offerings, making the channel available to Fubo's subscriber base.
- Samsung TV PlusminorSamsung TV Plus distributes PickleballTV as a free ad-supported streaming channel on Samsung smart TVs.
- RokuminorPickleballTV is available on the Roku streaming platform through the Roku Channel.
- FireTVminorPickleballTV is available on Amazon Fire TV devices through the Amazon Appstore.
- PlexminorPlex distributes PickleballTV as part of its free ad-supported streaming content offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pickleball TV competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pickleball TV social profiles
Digital presencePickleball TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickleball TV leadership team
Management profileNumber of profiles
Pickleball TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickleball TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickleball TV
What does Pickleball TV do?
Pickleball TV is a 24/7 digital streaming network dedicated exclusively to pickleball content. It broadcasts live coverage of Major League Pickleball (MLP) and PPA Tour tournaments, and produces original programming including reality docuseries (Shock and Awe, Partners), travel/lifestyle shows (Brighter Pickleball: On Tour), documentary series (My Pickleball Life), and podcasts (Pickleballers Podcast, Pickle Money Ball). The service is operated by Tennis Channel under Sinclair Broadcast Group and is accessible via its own website, mobile apps, and major streaming platforms.
Is Pickleball TV a public or private company?
Pickleball TV is a private company. It is classified as corporate owned and is currently operating.
When was Pickleball TV founded?
Pickleball TV was founded in -1.
How does Pickleball TV make money?
One revenue line is on record: subscription Streaming.
Does Pickleball TV have an API?
No public API is recorded for Pickleball TV.
What industry is Pickleball TV in?
Pickleball TV's product category is Sports Streaming. Its primary akta.pro industry code is MPABAHAJ, Sports OTT & League Pass Streaming Channels, with a secondary code of MPAKAOAD, Sports FAST Channels & Free Ad-Supported Streaming. Its NAICS code is 71121 and its SIC code is 4841.